Manico
Manico AB designs and sells 32-inch Android-based multi-touch displays (FunTable and FunBoard) with proprietary EdUp and PlayEd education and entertainment software, targeting schools, museums, and public spaces globally through 20+ distribution partners across 20+ countries.
- Company typePrivate
- Founded2012
- HeadquartersNorrköping, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Manico firmographics
Firmographics- Name
- Manico
- Legal name
- Manico AB
- Website
- https://manicotouch.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Manico AB designs and sells 32-inch Android-based multi-touch displays (FunTable and FunBoard) with proprietary EdUp and PlayEd education and entertainment software, targeting schools, museums, and public spaces globally through 20+ distribution partners across 20+ countries.
- Ownership category
- akta.pro rank
Manico industry classification
Industry- Product category
- Interactive Educational Hardware
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Kids & Education Tablets (CRACAMAG)
- akta.pro secondary industries
- Maker / DIY Electronics & Physical Computing Platforms (EDAFANAC), Graphics Tablets, Styluses & Pen Displays (HDACAFAD)
Keywords
Where Manico is headquartered
LocationHeadquarters
- HQ city
- Norrköping
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Manico business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Sales (FunTable & FunBoard): Sale of large multi-touch interactive devices - FunTable (table form factor) and FunBoard (portable surfboard that can be wall-mounted, table-mounted, or floor-placed). These are one-time hardware purchases with additional software/apps available for download.
- Proprietary Software (EdUp, EdUp Live, PlayEd): Sales of Manico's own education and entertainment software applications. EdUp offers pedagogic solutions; PlayEd focuses on games and apps for public spaces. Additional apps available through Manico's own catalogue.
- Third-Party App Distribution (Google Play): Distribution of third-party apps and games through Google Play Store integration, allowing users to download favorite apps directly to their Manico devices.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Manico product offering
Product offeringCore offering
Manico designs, manufactures and sells giant 32-inch multi-touch interactive screens (FunTable and FunBoard form factors) intended as collaborative digital playgrounds for children and groups. The hardware ships with proprietary EdUp and PlayEd software divisions providing educational and entertainment applications, and integrates with the Google Play Store for additional apps. The devices are sold primarily to schools, museums, libraries, elderly homes, healthcare facilities, retail/public venues, and airports.
Product overview
Manico offers interactive multi-touch hardware devices complemented by proprietary software. Its core product portfolio consists of two hardware platforms: FunTable (a 32-inch multi-touch table) and FunBoard (a 32-inch multi-touch surfboard), both supporting multiple simultaneous users. These devices run Manico's exclusive software ecosystem, including EdUp and EdUp Live for educational applications and PlayEd for entertainment. FunTable comes pre-installed with over 50 EdUp and PlayEd apps, while additional learning and entertainment apps can be downloaded via Manico's own catalog, third-party providers, and Google Play Store. The products serve diverse indoor environments including schools, museums, libraries, elderly homes, shopping centers, hotels, hospitals, and airports.
Differentiator
Problem solved
Functional benefit
Brands
- EdUp: Manico's education software division developed with schools, museums and learning centers in mind, offering engaging pedagogic solutions that promote collaborative joyful learning and interaction.
- EdUp Live
- PlayEd
Products and services
- FunTable A giant 32-inch multi-touch table designed for children, housed in a stable, durable, table-shaped enclosure. Enables multiple children to simultaneously point, draw, click, and interact with on-screen content for collaborative play and joyful learning.
- FunBoard A giant 32-inch interactive, multifunctional multi-touch surfboard for children. More portable than FunTable, it can be mounted on a wall, placed on a table, or laid on the floor. Supports 10 touch points and serves as a digital playground for kids, adults, and the elderly.
- EdUp
Quantifiable outcome
- Schools report significant increase in student engagement, collaboration, and learning
- +1 more outcomes
Companies that use Manico
Customer profileSegments6 records
Ideal customer profiles4 records
Manico technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Manico partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
Manico competitors and assessment
Company assessmentDirect peers
- SMART Technologies: SMART is the established leader in interactive displays for K–12 classrooms (SMART Board, formerly SMART Table), competing with Manico for the same school procurement budgets and emphasizing multi-touch, collaborative classroom use cases.
- Boxlight (Mimio): Boxlight's Mimio and ECHO brands deliver interactive classroom solutions including large touch displays and collaborative learning software, putting it in direct competition with Manico's FunTable/FunBoard + EdUp stack for K–12 spending.
- Promethean: Promethean's ActivPanel is a dominant interactive flat panel for schools worldwide, paired with its own classroom software (ActivInspire/ClassFlow). It overlaps with Manico's education hardware-plus-software model in the same collaborative learning category.
- Newline Interactive: Newline produces interactive touch displays and whiteboard solutions for education and corporate markets; its Trutouch series competes head-to-head with Manico's screens for school and institutional budgets.
- Ideum: Ideum designs and manufactures large-format multi-touch tables (e.g., Pano and Drafting Table) and custom touch installations for museums, education, and public spaces — directly comparable to Manico's FunTable form factor, target verticals, and collaborative multi-user positioning.
- CTOUCH: CTOUCH manufactures large-format touch displays for education and enterprise, including collaborative multi-touch screens used in classrooms — directly competitive with FunTable/FunBoard on form factor, use case, and target buyer.
- CleverTouch: CleverTouch (Sahara) sells multi-touch interactive displays and accompanying lesson software targeting schools and meeting rooms, very similar to Manico's combination of touch hardware with proprietary education/entertainment software.
Broad incumbents
- BenQ: BenQ is a broad display and projector manufacturer whose BenQ Board line targets education classrooms; it does not specialize in collaborative multi-touch tables like Manico but competes in the same institutional procurement cycles.
- ViewSonic: ViewSonic is a large display vendor offering interactive flat panels (ViewBoard) for education and enterprise — a broader incumbent whose products overlap with Manico in schools and meeting rooms.
Emerging players
- T1V: T1V builds multi-touch interactive tables and collaboration software (AirConnect) for enterprise and education markets; a smaller, niche-focused player comparable to Manico in product shape and multi-user interaction story.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Manico social profiles
Digital presenceManico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manico leadership team
Management profileNumber of profiles
Manico funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manico
What does Manico do?
Manico designs, manufactures and sells giant 32-inch multi-touch interactive screens (FunTable and FunBoard form factors) intended as collaborative digital playgrounds for children and groups. The hardware ships with proprietary EdUp and PlayEd software divisions providing educational and entertainment applications, and integrates with the Google Play Store for additional apps. The devices are sold primarily to schools, museums, libraries, elderly homes, healthcare facilities, retail/public venues, and airports.
Is Manico a public or private company?
Manico is a private company. It is classified as family owned and is currently operating.
When was Manico founded?
Manico was founded in 2012. It employs 1 to 10 people.
Where is Manico based?
Manico is headquartered in Norrköping, Sweden, in the Europe region.
How does Manico make money?
Three revenue lines are on record. Hardware Sales (FunTable & FunBoard) is the primary driver. The others are proprietary Software (EdUp, EdUp Live, PlayEd) and third-Party App Distribution (Google Play).
Who are Manico's main competitors?
Direct peers on record are SMART Technologies, Boxlight (Mimio), Promethean, Newline Interactive, Ideum, CTOUCH and CleverTouch. Broad incumbents are BenQ and ViewSonic. T1V is listed as an emerging player.
Does Manico have an API?
No public API is recorded for Manico.
What industry is Manico in?
Manico's product category is Interactive Educational Hardware. Its primary akta.pro industry code is CRACAMAG, Kids & Education Tablets, with a secondary code of EDAFANAC, Maker / DIY Electronics & Physical Computing Platforms. Its NAICS code is 33411 and its SIC code is 3944.