SmartMouth Oral Health Laboratories

What SmartMouth Oral Health Laboratories does

SmartMouth Oral Health Laboratories, operating through its legal entity Triumph Pharmaceuticals Inc., is a St. Louis, Missouri-based privately held oral care company that develops and sells branded mouthwash, toothpaste, mints, and single-use oral care products. The company was founded by Dr. Marvin Cohen, a dentist and halitosis researcher described as the author of the halitosis section of the Encyclopedia Britannica, and is led by James J. Scheetz as Chairman, CEO, and President. The firm employs between 11 and 50 people, operates as an unlisted independent company with no disclosed venture or private equity backing, and was founded in 2003.

The product portfolio is anchored on a patented dual-chamber bottle system called Smart-Zinc Technology, which keeps two solutions — a Sulfur Eliminating Solution and a Zinc Activating Solution — separate until pouring, then activates zinc ions designed to block oral bacteria from metabolizing protein into sulfur gas. The portfolio includes Original, Clinical, Dry Mouth, Mouth Sore, and Gum Health mouthwash variants, an Advanced Liposomal sub-line (Morning, Evening, and Vitamin C), Anti-Cavity + Zinc toothpaste, Dry Mouth Dual-Action Mints, and FAA-compliant single-use travel packs. Unit prices range from $3.99 for mints to $59.99 for a 50-count clinical single-pack bundle, with all transactions structured as one-time purchases rather than subscriptions.

SmartMouth monetizes through a multi-channel distribution strategy: direct-to-consumer e-commerce on smartmouth.com with free shipping on orders over $50 and a 60-day satisfaction guarantee, Amazon marketplace, and shelf placement across more than 60,000 national and regional retail locations in the United States. The company also operates a professional channel for dental practitioners via partners.smartmouth.com and supports demand generation through content marketing on its blog and earned media coverage in outlets such as GQ, TODAY, Yahoo, and Men's Journal. Customer segments include consumers with chronic halitosis, dry mouth sufferers, diabetics, and parents of children aged six and older, with the brand positioning itself against mainstream mouthwash competitors on the basis of duration of fresh-breath protection rather than on price.

Name

SmartMouth Oral Health Laboratories

Legal name

Triumph Pharmaceuticals Inc.

Website

https://smartmouth.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartMouth Oral Health Laboratories is a St. Louis-based private oral care company selling mouthwash, toothpaste, mints, and travel-size oral care products built around patented Smart-Zinc dual-chamber bottle technology, distributed through 60,000+ U.S. retail locations, Amazon, and direct e-commerce.

Ownership category

akta.pro rank

Product category

Oral Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

akta.pro secondary industry

Mouthwash & Rinses (CRABAFAD)

Keywords

• Oral care products
• Activated mouthwash
• Bad breath prevention
• Zinc ion technology
• Antimicrobial toothpaste

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Revenue from direct sales through the company's e-commerce website (smartmouth.com). Products include mouthwashes, toothpaste, mints, and travel packs with prices ranging from $3.99 to $59.99. Company offers free shipping on orders over $50.
2. Retail Distribution: Revenue from sales through over 60,000 national and regional retail locations where SmartMouth products are sold. Products available at major retailers nationwide.
3. Amazon Marketplace Sales: Revenue from sales through Amazon marketplace, making products available to Prime customers and those preferring online retail purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SmartMouth Oral Health Laboratories manufactures and sells branded oral care products — primarily activated mouthwashes, toothpaste, mints, and single-use travel packs — built around its patented Smart-Zinc dual-chamber bottle technology that combines a sulfur eliminating solution with a zinc activating solution at the moment of pouring to prevent bad breath for 24 hours with two daily rinses. The company operates as Triumph Pharmaceuticals Inc. and distributes its products through its own e-commerce site, Amazon, and over 60,000 retail locations in the United States.

Product overview

SmartMouth Oral Health Laboratories offers a portfolio of oral care products centered on its patented Smart-Zinc dual-chamber bottle technology. The core product line consists of activated mouthwashes (Original, Clinical, Dry Mouth, Mouth Sore, and Gum Health variants) that use a two-solution system kept separate until pouring, releasing zinc ions to block germs from consuming protein and prevent bad breath for 24 hours. The company also provides an Advanced Liposomal sub-line (Morning, Evening, and Vitamin C formulations) for enhanced care, premium Anti-Cavity + Zinc Toothpaste, Dry Mouth Dual-Action Mints, and travel-sized Single Pack mouthwashes. Products are available in various sizes and bundle configurations across retail and Amazon.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartMouth Original Activated Mouthwash Patented dual-solution mouthwash that instantly eliminates existing bad breath and prevents sulfur gas from returning for 24 hours through zinc ion activation; available in 16oz and 32oz bottles for adult consumers seeking daily halitosis prevention.
• SmartMouth Clinical Activated Mouthwash Clinical-strength anti-plaque and anti-gingivitis mouthwash with the same patented Smart-Zinc dual-solution technology for 24-hour bad breath prevention; available in 16oz and 32oz sizes for consumers needing gum health support in addition to halitosis control.
• SmartMouth Dry Mouth Activated Mouthwash Combines dry mouth relief with 24-hour bad breath prevention using Smart-Zinc technology; alcohol-free, paraben-free, gluten-free, and safe for people with diabetes, targeted at xerostomia sufferers and diabetics.
• SmartMouth Mouth Sore Activated Mouthwash Soothes oral pain and irritation while providing 24-hour bad breath prevention; relieves discomfort from canker sores, cheek bites, gum irritation, braces, and dentures, with menthol as the active ingredient upon mixing.
• SmartMouth Gum Health Activated Mouthwash Anti-gingivitis and anti-plaque mouthwash that combines patented Smart-Zinc 24-hour bad breath prevention with gum-health benefits, aimed at consumers concerned with gingivitis in addition to halitosis.
• SmartMouth Advanced Liposomal Vitamin C Mouthwash Advanced formula featuring liposomal technology with vitamin C for enhanced oral care and 24-hour bad breath prevention, targeted at consumers seeking premium, science-forward oral care.
• SmartMouth Advanced Liposomal Morning Mouthwash Part of the Advanced Liposomal product line designed for morning use, providing enhanced oral care with liposomal technology and 24-hour bad breath prevention.
• SmartMouth Advanced Liposomal Evening Mouthwash Part of the Advanced Liposomal product line designed for evening use, providing enhanced oral care with liposomal technology and 24-hour bad breath prevention.
• SmartMouth Anti-Cavity + Zinc Toothpaste Premium toothpaste with zinc ion technology providing enamel strengthening, anti-plaque, anti-cavity, and sensitive whitening benefits; available in 3.4oz and 6oz sizes as a complement to the mouthwash line.
• SmartMouth Dry Mouth Dual-Action Mints Portable mints providing dual-action dry mouth relief and fresh breath in a convenient pocket-sized format for consumers needing on-the-go support.
• SmartMouth Original Single Packs Individual-use mouthwash packets ideal for travel, sized within FAA carry-on liquid limits; available in 10-count packs.
• SmartMouth Clinical Single Packs - 50 Ct Bulk pack of individual-use Clinical mouthwash packets designed for extended travel or ongoing away-from-home use, providing the same anti-plaque/anti-gingivitis and Smart-Zinc benefits in single-dose form.
• SmartMouth Original 2-Bottle Activated Mouthwash System Value bundle containing two bottles of Original Activated Mouthwash for extended supply and per-bottle savings.
• SmartMouth Clinical 2-Bottle Activated Mouthwash System Value bundle containing two bottles of Clinical Activated Mouthwash for extended supply and per-bottle savings.
• SmartMouth Authorized Reseller / Professional Partner Program Program through which dental professionals and authorized resellers obtain SmartMouth products for in-office recommendation and resale, governed by a formal Authorized Reseller Policy.

Quantifiable outcome

• 24-hour bad breath prevention with just 2 rinses per day
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Scope: P&G mass-market mouthwash brand competing on breath-freshening claims. Directly comparable to SmartMouth's Original SKU in retail positioning, though at a meaningfully lower price point.
• Listerine: Category-leading mouthwash brand owned by Johnson & Johnson / Kenvue, dominating U.S. shelf share and advertising spend. The primary incumbent SmartMouth must out-position on efficacy and differentiation to capture consumer wallet.
• Crest: Procter & Gamble's flagship oral care brand with a broad mouthwash portfolio (Crest Pro-Health, Crest 3D White). A broad incumbent competing for the same shelf space and dental-professional endorsements.
• Colgate: Colgate-Palmolive's flagship oral care brand with extensive mouthwash, toothpaste, and mint product lines distributed globally. Comparable as a full-portfolio incumbent SmartMouth competes against across multiple sub-categories.
• Tom's of Maine: Colgate-Palmolive-owned natural oral care brand with mouthwash, toothpaste, and mints. Comparable on natural/alcohol-free positioning though considerably larger and more established.

Direct peers

• TheraBreath: Closest direct competitor to SmartMouth — both are specialist bad-breath-focused oral care brands built around a proprietary active (TheraBreath uses OXYD-8) with similar SKU breadth across mouthwash, toothpaste, mints, and lozenges sold via DTC and major retail. Highly comparable on positioning, pricing, and target consumer.
• CloSYS: Specialist oral care brand with chlorine dioxide-based technology addressing bad breath and gum health, sold through retail and dental professional channels. Mirrors SmartMouth's niche-premium positioning and dentist-endorsed go-to-market.
• hello products: Independent, naturally-positioned oral care brand offering mouthwash, toothpaste, and mints through DTC and mass retail. Comparable as a small, brand-led oral-care challenger competing for the same shelf space and consumer against SmartMouth.
• The Natural Dentist: Natural-ingredient oral care brand (mouthwash, toothpaste) targeting consumers seeking alcohol-free, gentle formulations — closely aligned with SmartMouth's alcohol-free, diabetic-safe positioning.

Emerging players

• Boka: DTC-focused natural oral care brand with nano-hydroxyapatite toothpaste and emerging mouthwash offerings. Comparable as a small, brand-led oral-care challenger pursuing the same premium, ingredient-conscious consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smartmouth-oral-health-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartMouth Oral Health Laboratories