TheraBreath
- Company typePrivate
- Founded1993
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
TheraBreath firmographics
Firmographics- Name
- TheraBreath
- Legal name
- Church & Dwight Co., Inc.
- Website
- https://therabreath.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TheraBreath industry classification
Industry- Product category
- Oral Care Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Mouthwash & Rinses (CRABAFAD)
- akta.pro secondary industries
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Toothpaste & Toothpowder (CRABAFAA), Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ), Tongue Cleaners & Breath Fresheners (CRABAFAI)
Keywords
Where TheraBreath is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TheraBreath business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Direct E-Commerce Sales: TheraBreath generates revenue through direct sales via its owned e-commerce website (therabreath.com), offering the full product portfolio including mouthwash, toothpaste, lozenges, gum, and kids products. The brand drives DTC sales through targeted digital marketing, influencer partnerships, and a loyalty/email program offering 10% off first orders.
- Retail Distribution Sales: Products are sold through major retail channels including Target, Amazon, drugstores, and mass-market retailers. The toothpaste line launched at Amazon, Target, and TheraBreath.com. Eucalyptus Mint rinse is a Target exclusive. This is a standard consumer packaged goods (CPG) retail distribution model.
- International Distribution: TheraBreath products are sold internationally through a network of distributors across 20+ countries including Australia, Canada, France, Germany, UK, Japan, Mexico, Chile, China, Costa Rica, Hungary, Indonesia, Philippines, Poland, South Africa, South Korea, Taiwan, Thailand, and Vietnam.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Toothpaste twin-packs (Healthy Gums, Deep Clean, Whitening, Sensitive) |
| Unit Pricing | Pay-as-you-go | Target-exclusive Eucalyptus Mint Oral Rinse |
| Unit Pricing | Pay-as-you-go | Oral Rinse (various sizes and formulations) |
| Unit Pricing | Pay-as-you-go | Chewing Gum (Invigorating Icy Mint) |
| Unit Pricing | Pay-as-you-go | Dry Mouth Lozenges (Mandarin Mint, Tart Berry) |
| Unit Pricing | Pay-as-you-go | Kids Oral Rinse (Strawberry Splash, Wacky Watermelon, Bubblegum Blast) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
TheraBreath product offering
Product offeringCore offering
TheraBreath sells premium, dentist-formulated, alcohol-free oral care products including mouthwashes, toothpastes, dry mouth lozenges, and chewing gum, sold through its own DTC website, Amazon, Target, drugstores, and an international distributor network. Products target bad breath, gum health, dry mouth, whitening, and cavity prevention using proprietary oxygenating compounds (OXYD-8), CPC, salivary enzymes, and botanical ingredients.
Product overview
TheraBreath is an oral care brand owned by Church & Dwight Co., Inc., founded by dentist Dr. Harold Katz in 1993. The company offers a comprehensive portfolio of dentist-formulated, alcohol-free oral care products centered around fighting bad breath. The product line spans mouthwashes (including Fresh Breath, Deep Clean, Healthy Gums, Whitening, Dry Mouth, Anticavity, and Overnight variants), toothpastes (Fresh Breath, Healthy Gums, Deep Clean, Whitening, and Sensitive formulations), lozenges for dry mouth relief, and chewing gum. The brand recently expanded into the toothpaste category in 2025 and launched a Target-exclusive Eucalyptus Mint rinse in 2026. All products are certified vegan, gluten-free, kosher, halal, and BPA-free, with several receiving the American Dental Association's Seal of Acceptance.
Differentiator
Problem solved
Functional benefit
Brands
- TheraBreath for Kids: A line of anticavity oral rinses for children ages 6 and older, featuring kid-friendly flavors like Strawberry Splash, Wacky Watermelon, and Bubblegum Blast.
Products and services
- Whitening + Oil Blend Oral Rinse – Smooth Mint Oil pulling-inspired mouthwash that whitens teeth, freshens breath, and promotes oral wellness using plant-based enzymes and fractionated coconut oil; alcohol-free and safe to dispose down the drain.
- Fresh Breath Oral Rinse – Invigorating Icy Mint Clinical-strength oral rinse that fights bad breath for 24 hours when used every 12 hours after brushing; oxygenating compound starts working instantly; ADA accepted.
- Fresh Breath Oral Rinse – Mild Mint Original clinical-strength mild mint oral rinse that kills odor-causing bacteria; non-burning formula free of alcohol, dyes, SLS/sulfates, and parabens.
- Fresh Breath Oral Rinse – Rainforest Mint Dark green bottle oral rinse with rainforest mint flavor that kills odor-causing bacteria and fights bad breath for 24 hours; pH-balanced and non-burning.
- AM + PM Mouthwash Bundle Twin pack bundle of Morning Oral Rinse (Invigorating Icy Mint) for daytime odor control for 12 hours and Overnight Oral Rinse (Chamomile Mint) that helps prevent cavities and rebuilds enamel at night.
- Overnight Oral Rinse – Chamomile Mint Pale blue bottle oral rinse designed for nighttime use that fights bad breath, helps prevent cavities, and rebuilds weakened enamel while sleeping; chamomile mint flavor.
- Healthy Gums Oral Rinse – Clean Mint Periodontal mouthwash with CPC (Cetylpyridinium Chloride) that helps fight gingivitis and bleeding gums for 24 hours when used twice daily; reduces occurrence of gum disease.
- Anticavity Oral Rinse – Sparkle Mint Fluoride-infused mouthwash that helps fight cavities for 24 hours, strengthens teeth and enamel, and reverses early tooth decay; alcohol-free, non-burning formula.
- Dry Mouth Oral Rinse – Tingling Mint Oral rinse formulated with naturally-sourced enzymes and Spilanthes Acmella floral extract to stimulate saliva production and soothe dry mouth; tingling mint flavor.
- Plaque Control Pre-Brush Oral Rinse – Refreshing Mint Pre-brush oral rinse designed to control plaque before brushing; refreshing mint flavor; part of a comprehensive oral care routine.
- Eucalyptus Mint Fresh Breath Oral Rinse Target-exclusive alcohol-free, pH-balanced oral rinse blending premium botanical eucalyptus ingredients with the brand's freshness technology; ADA Seal of Acceptance; clinically shown to neutralize odor-causing bacteria for up to 12 hours.
- Brightest Smile Mouthwash Bundle Whitening mouthwash bundle that helps remove stains and prevent future staining without peroxide; includes full-size and travel-size bottles.
- Fresh Breath Lovers Mouthwash Bundle Bundle featuring the #1 best-selling Invigorating Icy Mint Fresh Breath Oral Rinse that fights bad breath for 12 hours; includes multiple bottle sizes.
- Travel-Size Mouthwash Variety Bundle Variety 6-pack bundle of travel-size 3oz mouthwash bottles, TSA-compliant for travel; includes multiple flavors.
- Fresh Breath Toothpaste – Mild Mint Original clinical-strength toothpaste that fights bad breath instantly; available with and without fluoride; free from artificial colors, flavors, and harsh detergents.
- Healthy Gums Toothpaste – Clean Mint Dentist-formulated toothpaste that helps fight gingivitis and reduces gumline plaque for 24 hours; part of the new 2025 toothpaste line.
- Deep Clean Toothpaste – Fresh Mint Dentist-formulated toothpaste that kills 99.9% of germs causing bad breath; part of the 2025 toothpaste line targeting deep cleaning.
- Whitening Toothpaste – Dazzling Mint Peroxide-free, anticavity whitening toothpaste that helps remove stains while providing fluoride protection; dazzling mint flavor.
- Sensitive Toothpaste – Gentle Mint Fluoride anticavity protection toothpaste providing 24/7 sensitivity relief; gentle mint flavor in a 4 oz size.
- Dry Mouth Lozenges – Mandarin Mint Lozenges that relieve dry mouth symptoms and freshen breath with citrus mint formula and Spilanthes Acmella Flower Extract to enhance saliva flow; individually wrapped for on-the-go use.
- Dry Mouth Lozenges – Tart Berry Tart berry flavored lozenges that relieve dry mouth symptoms and freshen breath; enhances saliva flow to relieve dry mouth symptoms.
- Fresh Breath Chewing Gum – Invigorating Icy Mint Zero calorie, sugar-free chewing gum with a three-layer design (crunchy outer shell, soft chewy center); freshens breath on the go; no aspartame, no dyes; certified vegan, halal, and gluten-free.
- Fresh Breath Chewing Gum – Citrus Mint Zero calorie, sugar-free citrus mint chewing gum with a three-layer design and crunchy outer shell; contains 8mg zinc compounds; aspartame-free.
- For Kids! Anticavity Oral Rinse – Strawberry Splash Kid-friendly anticavity fluoride mouthwash with organic strawberry flavor for children ages 6 and older; non-burning, alcohol-free; no parabens or artificial dyes.
- For Kids! Anticavity Oral Rinse – Wacky Watermelon Kids anticavity oral rinse with organic watermelon flavor for children ages 6 and older; non-burning formula helps fight cavities and strengthen teeth.
- For Kids! Oral Rinse – Bubblegum Blast Bubblegum blast flavored anticavity fluoride mouthwash for kids ages 6 and older; non-burning, alcohol-free formula; certified organic flavor.
Quantifiable outcome
- Clinically shown to neutralize odor-causing bacteria for up to 12 hours
- +3 more outcomes
Companies that use TheraBreath
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles6 records
TheraBreath technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
TheraBreath partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Demi LovatoflagshipTheraBreath partnered with global superstar Demi Lovato as brand ambassador for the 'Ready. Fresh. Go.' marketing campaign. The partnership includes social content, a sweepstakes offering tickets to Lovato's 'It's Not That Deep Tour' Austin concert stop, and concert sampling activations through May 3, 2026. Lovato is positioned as a longtime user of TheraBreath products promoting oral rinses and toothpastes as part of her get-ready routine, leveraging her 290M+ social followers for brand reach.
- Jake ShanecoreTheraBreath partnered with comedian Jake Shane (TikTok personality) to promote its new toothpaste line through a campaign offering personalized 'Breathapy' sessions and product samples through December 10, 2025. The campaign leverages Jake Shane's viral social media presence to drive engagement with the toothpaste product launch.
- Church & Dwight Co., Inc.flagshipTheraBreath was acquired by Church & Dwight Co., Inc. (NYSE: CHD) in 2021. Church & Dwight operates as the parent company, providing corporate ownership, distribution infrastructure, and brand management for the TheraBreath oral care brand.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
TheraBreath competitors and assessment
Company assessmentBroad incumbents
- Listerine: The dominant mass-market mouthwash brand owned by Johnson & Johnson. Directly comparable as the largest oral rinse competitor to TheraBreath, but operates at vastly broader scale with mass-market positioning versus TheraBreath's premium alcohol-free niche.
- Crest: P&G's flagship oral care brand spanning toothpaste, mouthwash, and whitening. Competes with TheraBreath across the overlapping oral rinse and (newer) toothpaste categories, but with vastly larger scale, dental professional relationships, and mass-market distribution.
- Colgate: Colgate-Palmolive's flagship oral care brand and one of the most recognized consumer oral care names globally. Competes directly with TheraBreath's toothpaste (new launch) and mouthwash lines; represents the dominant incumbent benchmark.
- Sensodyne: Haleon-owned sensitive toothpaste leader. Comparable to TheraBreath's new Sensitive toothpaste variant and shares the dentist-recommended, clinically-backed positioning. Operates at much larger scale across the same dental-recommendation channel.
Direct peers
- Tom's of Maine: Colgate-Palmolive-owned natural oral care brand focused on free-from formulations (no artificial sweeteners, flavors, dyes). The closest comparable to TheraBreath on premium, ingredient-conscious oral care positioning and channel strategy across toothpaste, mouthwash, and kids products.
- Hello Products: Premium natural oral care brand (toothpaste, mouthwash, floss, breath drops) with strong DTC and retail presence and a similar 'free-from' value proposition. Now owned by Colgate-Palmolive, but its brand positioning, millennial-targeting GTM, and product mix closely mirror TheraBreath's.
- Parodontax: Haleon-owned specialty oral care brand focused on gum health and bleeding gums. Directly comparable to TheraBreath's Healthy Gums product line (CPC-based) and shares the clinical/dental-professional credibility positioning TheraBreath emphasizes.
- ACT: Chattem/Sanofi-owned anticavity fluoride rinse brand. Directly competes with TheraBreath's Anticavity Oral Rinse (Sparkle Mint) and kids anticavity rinses on the same fluoride-based cavity prevention benefit and drugstore channel placement.
- SmartMouth: Premium alcohol-free mouthwash brand using zinc-activated odor-elimination technology. Closely comparable to TheraBreath on the alcohol-free, breath-freshening niche positioning, with a similar science/clinical-credibility narrative and retail/drugstore distribution.
- CloSYS: Gentle, alcohol-free, pH-balanced mouthwash brand targeted at sensitive mouths and dry mouth sufferers. Highly comparable to TheraBreath on alcohol-free, dentist-recommended positioning and overlapping use cases (dry mouth, gentle formulation).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
TheraBreath social profiles
Digital presenceTheraBreath compliance and trust
Trust signalCompliance7 records
TheraBreath financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheraBreath leadership team
Management profileNumber of profiles
Profiles1 record
TheraBreath funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheraBreath M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheraBreath
What does TheraBreath do?
TheraBreath sells premium, dentist-formulated, alcohol-free oral care products including mouthwashes, toothpastes, dry mouth lozenges, and chewing gum, sold through its own DTC website, Amazon, Target, drugstores, and an international distributor network. Products target bad breath, gum health, dry mouth, whitening, and cavity prevention using proprietary oxygenating compounds (OXYD-8), CPC, salivary enzymes, and botanical ingredients.
Is TheraBreath a public or private company?
TheraBreath is a private company. It is classified as corporate owned and is currently operating.
When was TheraBreath founded?
TheraBreath was founded in 1993. It employs 11 to 50 people.
Where is TheraBreath based?
TheraBreath is headquartered in Los Angeles, United States, in the North America region.
How does TheraBreath make money?
Three revenue lines are on record. Direct E-Commerce Sales are the primary driver. The others are retail Distribution Sales and international Distribution.
Who are TheraBreath's main competitors?
Broad incumbents on record are Listerine, Crest, Colgate and Sensodyne. Direct peers are Tom's of Maine, Hello Products, Parodontax, ACT, SmartMouth and CloSYS.
Does TheraBreath have an API?
No public API is recorded for TheraBreath.
What industry is TheraBreath in?
TheraBreath's product category is Oral Care Products. Its primary akta.pro industry code is CRABAFAD, Mouthwash & Rinses, with a secondary code of CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening). Its NAICS code is 32561 and its SIC code is 2844.