RecoverMe

What RecoverMe does

RecoverMe (legal entity Bet On Me Ltd) is a UK-based digital health company operating a mobile application that delivers cognitive behavioural therapy (CBT) and mindfulness-based interventions to individuals experiencing gambling-related harms. The company was founded in 2018 by three junior NHS doctors — Dr Minal Jain, Dr Tejus Patel, and Adil Nayeem — motivated by clinical exposure to gambling-related harms and informed by 60+ hours of interviews with current and former problem gamblers during the 2019 prototype phase. The publicly launched app (October 2020) comprises six structured CBT sessions, twenty mindfulness audio sessions, an urge diary, an SOS toolbox for real-time urge management, a buddy system, progress tracking, and integration with the validated Problem Gambling Severity Index (PGSI) assessment. The app is built on cloud infrastructure using Amazon Web Services for backend data storage, with payments processed via Apple In-App Purchase and Stripe. Distribution is multi-channel: self-serve via Apple App Store and Google Play for consumers, multi-year B2B licensing to gambling operators for enterprise distribution, and state-government partnerships (notably Ohio, the first US state to provide RecoverMe as a state-supported self-help app).

The company's revenue model combines (1) a freemium consumer subscription (RecoverMe Premium) distributed via promo codes and operator-funded licenses, (2) B2B licensing to gambling operators who purchase seats to provide the premium app at no cost to their customers as part of responsible gambling programmes, and (3) indirect grant funding through the UK Gambling Commission's voluntary Research, Education and Treatment (RET) system distributed via intermediary channels (approximately £57k in 2022, £33k in 2023, £160k in 2024, and £10k in 2025). The company maintains a formal no-industry-funding policy governing clinical and product decisions and holds an ICO registration (ZA745395) for UK GDPR compliance; the app is ORCHA-reviewed. The primary customer segments are individuals with gambling addiction (B2C), gambling operators (B2B), and state governments (Ohio is the only disclosed US state partner). The company is registered in England and Wales (company number 11942752), headquartered at 54 Baker Street, London, and has three named co-founders plus an external maintenance relationship with Appify Ltd.

Name

RecoverMe

Legal name

Bet On Me Ltd

Website

https://recovermeapp.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

RecoverMe (Bet On Me Ltd) is a UK digital health company operating a mobile app that delivers cognitive behavioural therapy and mindfulness-based interventions to individuals experiencing gambling addiction, with B2B licensing to gambling operators and state-government partnerships including Ohio.

Ownership category

akta.pro rank

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Premium App Subscription: RecoverMe Premium is available as a paid subscription through the app. Users can access free using promo codes (RECOVERME100, OHIO100) or through operator-funded licenses.
2. B2B Operator Licensing: Gambling operators purchase licenses of the app to provide to their customers as part of responsible gambling initiatives. Operators have purchased licenses to offer premium version to customers at no cost.
3. RET Funding: RecoverMe received indirect funding through the Gambling Commission's voluntary Research, Education and Treatment (RET) system distributed via intermediary channels. Historical funding: £57k (2022), £33k (2023), £160k (2024), £10k (2025).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

RecoverMe is a mobile health application that delivers structured cognitive behavioural therapy (CBT) and mindfulness-based interventions to individuals experiencing gambling addiction. The iOS and Android app combines six CBT sessions, twenty guided mindfulness audio sessions, urge diary tracking, an SOS toolbox for real-time urge management, and support signposting. Revenue is generated through consumer subscriptions and B2B licensing to gambling operators and state government programmes such as the Ohio partnership.

Product overview

RecoverMe is a single mobile health application designed to support individuals experiencing gambling addiction and related harms. The product consists of a core application (RecoverMe) available in free and premium tiers, which delivers structured evidence-based interventions including six cognitive behavioural therapy (CBT) sessions, twenty mindfulness audio sessions, urge diary tracking, and emergency SOS support. The app was developed by NHS doctors in collaboration with psychologists, psychiatrists, and individuals with lived experience of gambling addiction. The platform is distributed through Apple App Store and Google Play, with corporate licensing available for gambling operators.

Differentiator

Problem solved

Functional benefit

Products and services

• RecoverMe Mobile Application A clinically informed mobile health application (iOS and Android) for individuals experiencing gambling addiction, delivering six structured cognitive behavioural therapy (CBT) sessions, twenty guided mindfulness audio sessions, urge diary tracking, a real-time SOS toolbox for acute urges, and support signposting. Built on AWS cloud infrastructure with payments via Stripe (Android) and Apple in-app purchase (iOS).

Quantifiable outcome

• 80% gamble-free rate following CBT treatment at National Clinic
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Time Out OhioflagshipStrategic or Co-development Partner · 20 June 2024Ohio became the first US state to provide RecoverMe as a state-supported self-help mobile application. Part of Time Out Ohio's Voluntary Exclusion Program. Ohioans can claim free app using promo code OHIO100.
• Ohio Lottery CommissioncoreStrategic or Co-development Partner · 1 January 2024Partnered to offer RecoverMe as part of Ohio's responsible gambling initiatives. Deputy Director Jimmie Hicks stated the app is a valuable tool given Ohio's changed gambling landscape.
• Ohio Casino Control CommissioncoreStrategic or Co-development Partner · 1 January 2024Director Amanda Blackford stated RecoverMe is a valuable addition to the suite of free services available for Ohioans struggling with problematic gambling behaviours.
• EPIC Risk ManagementcoreStrategic or Co-development Partner · 17 November 2022Collaboration where RecoverMe app is used as part of selected EPIC's educational programmes to support individuals at risk or suffering from gambling addiction. Shared values around education and holistic support approach.
• Southampton Football ClubcoreGTM or Marketing Partner · 1 January 2020Southampton FC provides investment and support for RecoverMe launch. Investment funds further app development and subsidises cost for individuals. Club will help expand and raise awareness of the app's support services.
• YGAM (Young People & Gambling)minorOthersCharity partner supporting gambling awareness. Listed as partner on RecoverMe website.
• GamSTOPminorOthersMulti-operator self-exclusion facility for online gambling. RecoverMe signposts users to GamSTOP as part of support features.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• YGAM (Young People & Gambling): UK charity partner focused on gambling-related harm prevention education for young people; adjacent ecosystem participant and a current RecoverMe partner, illustrating the broader harm-reduction value chain.
• Calm: Large consumer digital mental-health and mindfulness subscription app; comparable business model (freemium + premium subscription) and a likely M&A or partnership counterparty for addiction-content expansion.

Emerging players

• EPIC Risk Management: Gambling-harm education and prevention provider (and RecoverMe partner); overlaps in sports, education, and operator channels and represents a possible consolidator or competing service-layer partner.

Broad incumbents

• GamCare: UK's leading gambling-harm charity providing helpline, live chat, and treatment services; the dominant free incumbent in the same UK problem-gambling support category RecoverMe targets.
• BetterHelp: Leading online therapy subscription platform; comparable B2C mental-health subscription model and demonstrates the scale ceiling RecoverMe's clinician-led self-help app is competing toward.
• Gordon Moody Association: UK charity offering residential and digital gambling treatment programmes; a longstanding provider of structured gambling therapy that overlaps with RecoverMe's CBT/mindfulness intervention.
• Headspace Health: Major digital mental-health platform with mindfulness and CBT content; represents the scaled incumbent RecoverMe's content engine could be benchmarked against or bundled into.

Direct peers

• QuitGamble: Direct competitor offering a digital self-help program for gambling addiction, including CBT-based modules, community support, and progress tracking — the closest product analogue to RecoverMe.
• BetBlocker: Free blocking software for gambling sites/apps, also used as a responsible-gambling tool by operators and governments; competes for the same harm-reduction user and B2B distribution channel.
• Gambling Therapy: Globally available online gambling support service (operated by Gordon Moody) offering app- and web-based CBT-style interventions and multilingual support — directly comparable delivery mechanism to RecoverMe.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/recovermeapp1
• Facebookfacebook.com/recovermeapp1
• LinkedInlinkedin.com/company/bet-on-me
• Instagraminstagram.com/recovermeapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RecoverMe