Recruiting Partners

What Recruiting Partners does

Recruiting Partners Co., Ltd. (リクルーティング・パートナーズ株式会社) is a privately held Japanese staffing and HR-tech company founded in 2007 and headquartered in Fukuoka, serving the Kyushu and Okinawa regions with 9 offices and 106 employees. The company delivers a one-stop recruitment solution comprising job advertising placement, RPO (Recruitment Process Optimization), talent introduction, recruitment creative production (videos, websites, branding), and government-contracted regional revitalization programs — all unified under its proprietary HR-A (Human Resource-Attracting) methodology, a registered trademark.

Its core technology is OwnedMaker (オウンドメーカー), a self-developed recruitment marketing SaaS platform released in August 2020, which enables companies to create recruitment sites, post jobs, and track applicants with native integration into Indeed PLUS, Google for Jobs, Standby, 求人ボックス, and regional Japanese job portals. OwnedMaker holds Indeed PLUS Certified ATS status (one of only 17 nationwide and the sole provider in Kyushu/Okinawa) and is offered on a freemium model, with a paid OM Manager module for web advertising and landing page creation. As of March 2025, OwnedMaker serves approximately 4,000 companies, with 330,000+ job postings and 110,000+ cumulative applicants on the platform.

The business model combines transaction-fee job advertising, managed RPO services, professional services for creative and government contracts, talent introduction fees, and a growing SaaS component. Revenue is generated across three primary channels: enterprise direct sales (handled via the 9 regional offices), inside/consultative sales for SMEs, and self-serve PLG via OwnedMaker. The company also operates Kyu-syoku, a regional employment media brand, and Rikupa Career, a Kyushu/Okinawa-specialized job portal launched in 2024. Customer segments are concentrated on regional SMEs, national and prefectural government entities, and large enterprises seeking localized employer branding — with Indeed Gold Partner status (achieved May 2025) as a key channel partnership asset.

Name

Recruiting Partners

Legal name

リクルーティング・パートナーズ株式会社

Website

https://3140pa.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Recruiting Partners is a Fukuoka-based HR consulting and staffing firm serving Kyushu and Okinawa SMEs, large enterprises, and government entities with one-stop recruitment services — anchored by its proprietary OwnedMaker SaaS platform and the HR-A methodology.

Ownership category

akta.pro rank

Product category

Recruitment and Staffing Services

NAICS

Employment Placement Agencies (561311), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

RPO Technology, ATS Administration & Recruitment Operations (BPACABAN)

akta.pro secondary industries

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), Recruitment Marketing & Employer Branding for RPO (BPACABAL)

Keywords

• Recruitment advertising services
• RPO services
• Recruitment marketing software
• Talent introduction
• Employer branding services

Headquarters

HQ city

Fukuoka

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Job Advertisement Placement: Primary revenue stream. Commission-based placement fees for job advertisements across various media channels, including job boards and search engines. Client businesses include local SMEs and large enterprises across Kyushu and Okinawa.
2. RPO (Recruitment Process Optimization): Managed recruitment process services including scheme construction and progress management to optimize hiring workflows for client companies.
3. OwnedMaker SaaS Platform: Free tier for basic job site creation, posting and ATS; premium paid modules including magazine features, event features, and managed advertising setup (OMR service) with monthly/ad billing.
4. Talent Introduction/Headhunting: Specialized recruitment placement services for UI-turn, high-profile/high-career, and next-generation leader positions across Kyushu.
5. Recruitment Creative Services: Production of recruitment videos, recruitment sites, corporate sites, and recruitment pamphlets/branding materials for client companies.
6. Regional Activation/Municipality Contracts: Contracts with national and local government entities for employment creation and regional revitalization projects, including government-funded job fairs, portal site operations, and career guidance programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Recruiting Partners is a Kyushu-based human resources professional firm that delivers full-cycle recruitment support from strategy formulation through execution — including job advertising, RPO, talent introduction, recruitment creative production, and government-funded employment programs. Its proprietary OwnedMaker SaaS platform enables clients to self-manage job postings, applicant tracking, and job-search-engine distribution. The company combines HR-A methodology, technology, creative content, and ongoing execution support under a regionally rooted one-stop service model.

Product overview

Recruiting Partners operates a unified platform-plus-services model anchored by its self-developed HR tech SaaS product, OwnedMaker (オウンドメーカー), which provides free job posting and applicant management as a core offering and a paid OM Manager module for web advertising. All services are unified under the HR-A (Human Resource-Attracting) approach and delivered across six service lines: Recruiting Services (job advertising channel strategy/execution), RPO (end-to-end recruitment process optimization), Talent Agency (specialist placement for UI/U-turn and leadership roles), Recruitment Creative (video, website, and branding content production), Regional Revitalization (government-contracted employment programs), and OMR (Owned Media Recruiting consulting). The company also operates two sub-branded platforms — Kyu-syoku (a regional employment media site covering local companies and careers) and リクパーキャリア (a regional job portal for Kyushu/Okinawa launched in 2024). An OMR operational advertising management service is also offered as a standalone managed service for Indeed Plus and similar platforms.

Differentiator

Problem solved

Functional benefit

Brands

• オウンドメーカー (OwnedMaker): 採用マーケティングツール - A recruitment marketing tool that enables companies to create job sites, manage job postings, and integrate with job search engines like Indeed and Google. Supports applicant tracking and candidate management.

Products and services

• OwnedMaker (オウンドメーカー) Self-developed recruitment marketing SaaS platform that enables companies to create recruitment websites without coding, distribute job postings across Indeed, Google for Jobs, Standby, 求人ボックス, Career Jet, and regional job portals, manage applicants centrally, and run web advertising campaigns. As of 2025 it supports approximately 4,000 companies with 330,000+ job postings and 110,000+ cumulative applicants.
• OM Manager Paid add-on module within the OwnedMaker platform providing web advertising tools and landing page creation functionality for candidate awareness building, targeting latent job-seeker segments and supplementing the free core job posting and applicant management features.
• Recruiting Services (リクルーティング事業)

Quantifiable outcome

• 4,000+ companies using OwnedMaker as of March 2025 (up from 2,000+ as of July 2023)
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature3 records

Scale indicators7 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• BizReach, Inc. Operates a premium job platform (ビズリーチ) and HR-tech (HRMOS) suite, including executive search and RPO. Comparable in combining proprietary technology with high-end placement services.
• Dip Corporation: Operates Indeed PLUS-aligned job boards (はたらいく, Baitoru) and an RPO/recruitment agency business. Direct competitor for SME recruitment advertising and managed recruitment services.
• en Japan: Operates multiple Japanese job platforms (en 株式会社, en 転職, etc.) plus RPO services. Closest direct peer in combining proprietary job board technology with RPO and placement services across Japan.

Broad incumbents

• Pasona Group: Major Japanese RPO and staffing provider with nationwide branch network. Competes for the same enterprise RPO and talent introduction engagements that Recruiting Partners targets, with substantially larger scale.
• Persol Holdings: Large Japanese staffing/RPO group (formerly Temp Holdings). Competes with Recruiting Partners on RPO and recruitment advertising, with national coverage including Kyushu/Okinawa.
• ManpowerGroup Japan: Global staffing and RPO player with Japanese operations, competing for the same enterprise and SME RPO engagements that Recruiting Partners services.
• Recruit Holdings: Largest HR services conglomerate in Japan, operating Indeed globally plus major RPO/placement brands. Provides the ultimate competitive ceiling for recruitment marketing, RPO, and HR-tech in Japan, including Kyushu.

Emerging players

• HRBrain (Yatsunami Holdings): Japanese HR-tech SaaS company offering talent management, evaluation, and recruitment tools. Adjacent competitor for the recruitment-marketing technology layer that OwnedMaker occupies.
• Wantedly, Inc. Tech-forward recruitment platform focused on employer branding and talent matching, with growing RPO/HR services. Competes for SME and mid-market clients seeking modern recruitment marketing tooling.

Others

• Indeed Japan: Parent/partner platform for OwnedMaker's Indeed PLUS integration and the company's largest channel. Functions as a key ecosystem partner and indirect competitor through its own direct recruitment services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/3140pa
• Facebookfacebook.com/recpar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recruiting Partners