AdNet Advertising Agency

What AdNet Advertising Agency does

AdNet Advertising Agency, Inc. is a privately held New York corporation founded approximately in the early-to-mid 1990s that provides specialized recruitment advertising services exclusively for the U.S. immigration legal market. The company serves over 1,200 immigration law practitioners and 1,000+ clients nationwide, handling advertising requirements for PERM Labor Certification (permanent employment / Green Card), H-2A temporary agricultural, and H-2B temporary non-agricultural worker programs. Its core offering covers ad copy preparation, text abbreviation, media research, scheduling, placement, tracking, and tear-sheet (proof of publication) retrieval in compliance with U.S. Department of Labor regulations.

The company operates a proprietary web-based platform with a secure 128-bit SSL-encrypted client portal for ad ordering, status tracking, billing, and report retrieval, supported by direct computer-to-computer or web-based connections with major U.S. newspapers nationwide. This electronic submission layer reduces typographical errors and enables 24-hour ad confirmation and tear-sheet delivery within 30 days. Additional product lines include employer job website design and hosting, integration with internet recruitment channels such as America's Job Exchange and Experience.com, and free ad abbreviation services that reportedly reduce ad costs by 2–40%. Certifications include a BBB Business Review.

AdNet monetizes primarily through a 15% agency commission earned from media outlets on placed advertisements; for publications that do not pay commission, the commission is added to the client cost (meaning 9 out of 10 ads cost the client the same as direct placement). Additional revenue comes from employer website setup, pay-as-you-go billing for professional services, and partnerships such as PayPal for payment processing. The company employs 11–50 people, operates from a single office in East Elmhurst, New York, distributes via direct sales (phone, fax, email) and self-serve web portal, and relies heavily on word-of-mouth referrals from immigration law firm clients. No external funding, M&A activity, or institutional ownership has been disclosed.

Name

AdNet Advertising Agency

Legal name

AdNet Advertising Agency, Inc.

Website

https://adnet-nyc.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

AdNet Advertising Agency is a privately held New York-based agency that provides specialized recruitment advertising services for U.S. immigration law firms handling PERM, H-2A, and H-2B cases, serving over 1,200 practitioners via a secure web portal and direct newspaper placement network.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Commission: AdNet receives a 15% agency commission from media outlets (newspapers, magazines, etc.) where advertisements are placed. For periodicals that do not offer commission, AdNet adds their commission to the advertising cost. This means for 9 out of 10 advertisements, clients pay the same amount as if they placed the ad directly.
2. Employer Website Services: Domain registration, website design, hosting, and job posting services for employers. Websites are hosted for 1 year with recruitment ads placed for 30 days.
3. Professional Services: Additional services including ad abbreviation (free), media research, price quotes, ad copy assistance, and document handling such as obtaining tear-sheets and notarized affidavits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AdNet is a specialized immigration advertising agency that places recruitment advertisements in U.S. newspapers, magazines, trade publications, internet job sites, campus recruitment platforms, and radio for immigration law firms handling PERM Labor Certification (Green Card), H-2A agricultural, and H-2B non-agricultural temporary worker programs. The service covers ad copy preparation, ad text abbreviation, media research and selection, ad scheduling and placement, electronic ad placement through computer-linked newspaper networks, status tracking via a secure SSL-encrypted client portal, tear-sheet and notarized affidavit delivery, and flexible billing. The company also designs, develops, and hosts employer job websites as one of the recruitment options permitted under PERM regulations.

Product overview

AdNet Advertising Agency offers a unified immigration recruitment advertising platform designed specifically for immigration law firms and practitioners. The core offering consists of specialized advertising services for PERM labor certification (permanent employment) and H-2A/H-2B supervised recruitment (temporary worker programs). Services include media research and placement, ad proofing, tracking, tear-sheet documentation, employer website creation, and billing management. The company operates a secure client portal enabling online ad placement and management. AdNet provides approximately 7 out of 10 recruitment method options required under PERM regulations, including local newspapers, internet job sites (America's Job Exchange), campus recruitment (Experience.com), radio, professional journals, and employer-hosted websites. The platform is built on proprietary systems with direct computer links to major newspapers nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• PERM Labor Certification Advertising End-to-end recruitment advertising service for the employer-based Permanent Labor Certification (Green Card) process. Covers ad copy preparation, media research, two Sunday newspaper ads, additional recruitment methods for professionals (internet job sites, campus recruitment, professional journals, employer websites, radio), ad placement through direct computer-linked newspaper connections, and tear-sheet documentation. Designed for immigration law firms and U.S. employers filing PERM applications on behalf of foreign workers.
• H-2A and H-2B Supervised Recruitment Advertising Recruitment advertising service for temporary worker programs, including newspaper and radio advertising for agricultural (H-2A) and non-agricultural (H-2B) employment. Handles job order placement, documentation, and recruitment reporting required by USDOL. Targeted at immigration law firms and employers seeking temporary foreign workers.
• Media Research and Selection Service Research service that identifies and recommends appropriate media outlets for each immigration recruitment advertising campaign, including newspapers of general circulation, magazines, trade and technical publications, professional journals, local and ethnic media, internet job sites, campus recruitment, and radio stations. Geared to U.S. DOL requirements for the area of intended employment.
• Tear-Sheet and E-Sheet Documentation Service Proof-of-publication documentation service that delivers physical tear-sheets or electronic E-sheet PDFs of each advertisement as it appeared in print, along with notarized affidavits where required for DOL compliance. Documents are delivered to clients within 30 days of last advertisement insertion.
• Employer Job Website Service Turnkey employer job website service including domain registration, single-page website design and layout, job posting upload, and 1-year hosting with a 30-day recruitment ad posting period. Used by employers and law firms as one of the recruitment options permitted under PERM regulations.

Quantifiable outcome

• Cost savings of 2% to 40% on advertising costs through free abbreviation services and strategic media placement
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• PayPalminorGTM or Marketing PartnerAdNet partnered with PayPal to offer clients a secure payment option. PayPal provides a safe way to pay without exposing credit card or bank account numbers, supporting 16 different currencies. This partnership allows AdNet clients to pay using bank accounts, credit cards, or PayPal balances.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LocalJobNetwork: Recruitment advertising platform serving employers across U.S. local markets. Comparable to AdNet in providing geographically-targeted job advertising as part of PERM recruitment, though with broader employer-direct (non-legal) customer base.
• America's Job Exchange: Recruitment advertising network that AdNet integrates with for PERM advertising requirements. Both serve immigration law firms needing compliant job postings, making AJE one of AdNet's closest functional peers on the digital recruitment side of the same workflow.

Emerging players

• Lawfully: Immigration technology company offering case tracking and document services to applicants and attorneys. It overlaps with AdNet's customer base of immigration law firms but focuses on the case-tracking side rather than recruitment advertising.
• Envoy Global: Immigration and global mobility management platform serving employers and law firms. Comparable to AdNet in serving immigration-driven customer needs, but at a broader platform level that includes recruitment, case management, and compliance.
• LawLogix (Pryority): Immigration case management and compliance software serving many of the same immigration law firms that buy AdNet's services. It is an emerging platform that could either partner with or disintermediate specialized advertising agencies like AdNet by digitizing recruitment workflows.
• Indeed Hire: Recruitment advertising and candidate sourcing service from Indeed targeting small and mid-market employers. Overlaps with AdNet's employer segment for permanent and temporary work recruitment needs, particularly where employers are handling recruitment more directly.

Broad incumbents

• ZipRecruiter: Large online employment marketplace that places recruitment advertising across many channels. While not immigration-specialized, it competes for the broader recruitment advertising dollars that flow through immigration compliance workflows and is increasingly used by employers in PERM processes.
• Indeed: Dominant online job board and recruitment advertising platform. Functions as a default channel for employers (including those using AdNet's services) and represents the secular digital alternative to AdNet's print-centric placement model.
• CareerBuilder: Established online recruitment advertising platform serving employers across industries. Comparable to AdNet as a recruitment advertising channel, though without immigration specialization, and facing secular pressure alongside the broader shift away from print advertising.

Regional players

• DirectEmployers Association: Nonprofit association operating recruitment advertising channels (including the National Labor Exchange) used in PERM compliance. Competes with AdNet for PERM recruitment advertising dollars via member employers and JobCentral distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adnetnyc
• Facebookfacebook.com/AdNet-Advertising-Agency-Inc-111736852176333
• LinkedInlinkedin.com/company/adnet-advertising-agency-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdNet Advertising Agency