America's Job Exchange

What America's Job Exchange does

America's Job Exchange operates as DiversityJobs, a diversity-focused online job board platform that has connected DEI-committed employers with underrepresented job seekers since the mid-1990s. The platform serves two primary customer groups: job seekers from diverse backgrounds (people of color, women, veterans, older workers, individuals with disabilities, and LGBTQIA+ community members) who create profiles, upload resumes, and search for inclusive employers; and employers committed to diversity and inclusion who post jobs and access a curated candidate pool. The core technology is a two-sided job marketplace built around a 160 million-candidate database, a Diversity Catalyst employer-facing platform for managing diversity-focused job postings and candidate engagement, nine demographic-specific community groups, and supporting content assets including career-advice articles, on-demand webinars, and job fairs.

The platform operates as part of the Circa (Circaworks) network of 600+ diversity-focused websites, with employer login portals hosted under the diversitycatalyst.circaworks.com domain and shared legal infrastructure under circaworks.com. Revenue is generated primarily through subscription-recurring job posting services, sold via a hybrid go-to-market model: self-serve single job postings and an enterprise sales-assisted motion (Diversity Catalyst) with "Request a Demo" and "Post A Job" calls to action. No pricing is publicly disclosed. Headcount is 51-100 employees, the company is privately held, and it is headquartered in Wilmington, United States, with operations concentrated in the U.S. market. Key customer logos span healthcare (DaVita, Rogers Behavioral Health, MetroPlus Health Plan), financial services (Capital Group, Empower Retirement, Needham Bank), education (Georgetown University, Alfred University), transportation (Peter Pan Bus Lines), and non-profit (Feeding Westchester). The platform reports a 90% client renewal rate, signaling high customer retention within its DEI-recruitment niche.

Name

America's Job Exchange

Legal name

Circa

Website

https://americasjobexchange.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

America's Job Exchange (operating as DiversityJobs) is a diversity-focused online job board connecting DEI-committed employers with underrepresented job seekers via a 160 million-candidate database, nine demographic community groups, and a Circa (Circaworks) parent network of 600+ websites.

Ownership category

akta.pro rank

Product category

Diversity-Focused Online Job Board

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Remote & Global/Multilingual Direct Hire (BPACAFAO)

akta.pro secondary industry

Resume & Professional Branding (CV, LinkedIn, Portfolio) (EDAAAKAB)

Keywords

• Diversity job board
• DEI recruitment platform
• Diversity-focused hiring
• Online job marketplace
• Career resource platform

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Job Posting Services: Employers pay to post job listings on the diversity-focused job board, reaching a pre-screened pool of diversity-conscious candidates

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

America's Job Exchange (operating as DiversityJobs) runs an online diversity-focused job board that connects DEI-committed employers with diverse job seekers from nine demographic communities. Employers purchase subscription-based job postings and access a 160M-candidate resume database via the Diversity Catalyst platform, while job seekers use free self-serve tools including resume upload, job search, community groups, webinars, and virtual/in-person job fairs.

Product overview

DiversityJobs operates as a job board platform with a dual-sided marketplace connecting diversity-focused employers with underrepresented job seekers. The core product is the DiversityJobs Job Board, which offers job search, resume upload, career advice, job fairs & events, and community-specific job boards. An additional employer-facing platform called Diversity Catalyst provides recruitment management tools. The company also offers webinars on career development topics and maintains partnerships with educational institutions through a College & University Partners program.

Differentiator

Problem solved

Functional benefit

Products and services

• DiversityJobs Job Board A diversity-focused online job board platform that connects DEI-committed employers (every employer verified as committed to diversity and inclusion) with diverse job seekers from underrepresented communities including people of color, women, veterans, older workers, individuals with disabilities, and LGBTQIA+ members. Job seekers create profiles, upload resumes, search and apply to jobs, save listings, sign up for job alerts, and access career advice, webinars, job fairs, and nine demographic community groups.
• Diversity Catalyst An employer-facing platform for managing diversity-focused recruitment, accessing a 160M-candidate database, posting single or bulk job listings, and engaging with diverse candidates seeking DEI-committed employers. Sold via a sales-led motion (Request A Demo) on top of the self-serve single job posting portal, and targeted at enterprise and mid-market employers running DEI hiring programs.

Quantifiable outcome

• 90% client renewal rate demonstrates high customer satisfaction and retention
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• College & University PartnerssupportingOthersThe platform partners with colleges and universities to help diversity-focused employers reach recent graduates from educational institutions.

Scale indicators4 records

Expansion highlights4 records

Broad incumbents

• Indeed: The largest general-purpose job board globally. AJX competes for employer job-posting spend and candidate attention but differentiates through a curated DEI-only supply of employers.
• LinkedIn: Professional network with integrated job search and extensive diversity-focused recruiting features. Overlaps with AJX on employer-candidate matching, especially for white-collar roles.

Direct peers

• ZipRecruiter: Public, technology-driven job marketplace using AI matching. Directly competitive for employer job-posting dollars across the SMB segment that AJX also serves.
• Glassdoor: Job board combined with company reviews and employer branding. Comparable dual-sided marketplace model with employer content and candidate search at its core.
• LatPro: Long-running job board focused on Hispanic and bilingual professionals, a direct vertical-specialist competitor to AJX's Hispanic/Latinx community group with overlapping target audience.
• Hirepurpose: Veteran-focused career platform and job board. Directly comparable niche-DEI specialization, overlapping employer base, and similar community-driven content model to AJX's Veterans community group.
• CareerBuilder: Established job board and talent acquisition platform operating in the same SMB-to-enterprise posting and resume-database segment as AJX.

Others

• iCIMS: Enterprise recruiting and applicant tracking platform owned by Vista Equity. Adjacent rather than directly competitive — iCIMS sits upstream in the ATS layer while AJX operates a sourcing channel — but they compete for the same enterprise recruiting budget.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ajejobs
• Facebookfacebook.com/AmericasJobExchange
• LinkedInlinkedin.com/company/230717

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about America's Job Exchange