Taffy Event Strategies

What Taffy Event Strategies does

Taffy Event Strategies is a privately held, Arlington, Virginia-based full-service trade show and event management firm operating as Taffy Event Strategies, LLC. Founded by CEO Jennifer Hoff, the company delivers end-to-end event services for associations and industry organizations, spanning strategic planning, sponsorship and exhibition sales, marketing campaigns, logistics and onsite operations, educational design and conference development, and financial management, plus virtual and hybrid event solutions. Its named client portfolio includes the Tile Council of North America (Coverings), the American Society of Plumbing Engineers, NTSA and The ASTA Group, the Clean Energy Research and Education Foundation, EarthX, Vizient, PWX, and HPX, spanning tile/stone, plumbing engineering, public works, clean energy, environmental, and healthcare verticals.

The firm is a pure professional services business with no proprietary software product or disclosed technology platform; revenue is generated through engagement-based fees tied to the scope of each managed show. It pursues a sales-led, relationship-driven go-to-market model, leveraging industry thought leadership, conference presentations, and committee/board participation by its leadership team to win and expand association accounts. A strategic alliance with Ashton Conference Planning Professionals is maintained through a shared executive (Michele Nebel Peake), and the firm has added multiple director- and VP-level hires across sales, marketing, and operations during 2024-2025.

The organization is structured as an LLC with 11-50 employees operating from a single U.S. headquarters, with no disclosed funding, M&A activity, or international expansion. Its competitive position rests on talent, long-standing association relationships, and referenceable flagship shows rather than on technology, data, or scale advantages.

Name

Taffy Event Strategies

Legal name

Taffy Event Strategies, LLC

Website

https://taffyeventstrategies.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Taffy Event Strategies is an Arlington, Virginia-based professional services firm that provides full-service trade show and event management to associations and industry organizations across tile, plumbing, public works, clean energy, environmental, and healthcare verticals.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industries

Full-Service Event Planning & Production (HSACAAAA), Event Marketing & Audience Development Services (MPAGAJAD)

Keywords

• Trade show management
• Event planning services
• Conference management
• Exhibition sales
• Sponsorship strategy

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Full-Service Trade Show and Event Management: Taffy Event Strategies generates revenue through comprehensive event management services including strategic planning, sponsorship and exhibition sales, marketing campaigns, logistics and onsite operations, educational design and conference development, and financial management. They serve association clients and organizations seeking end-to-end trade show and conference management.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Taffy Event Strategies is a full-service trade show and event management company that delivers end-to-end event production for associations and industry organizations. Its core offerings include strategic planning, sponsorship and exhibition sales, marketing campaigns, logistics and onsite operations, educational design and conference development, and financial management. The firm also provides virtual and hybrid event solutions, blending proven strategies with emerging technologies to produce seamless, results-driven events.

Product overview

Taffy Event Strategies is a full-service trade show and event management service company, not a software product company. Their offering consists entirely of professional services including strategic planning, sponsorship and exhibition sales, marketing, logistics and onsite operations, educational design and conference development, and financial management. They also offer virtual and hybrid event solutions. These are service offerings delivered by their team of event management experts, rather than distinct software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Trade Show and Event Management
• Strategic Planning
• Sponsorship & Exhibition Sales/Strategy
• Event Marketing Campaigns
• Logistics & Onsite Operations
• Educational Design & Conference Development
• Event Financial Management
• Virtual & Hybrid Event Solutions

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ashton Conference Planning ProfessionalscoreStrategic or Co-development PartnerMichele Nebel Peake serves as both Coverings Senior Advisor, Education & Event Management at Taffy Event Strategies and as Founder/President of Ashton Conference Planning Professionals, representing a strategic alliance between the two entities in the conference planning and education sector.

Recent moves1 record

Expansion highlights4 records

Direct peers

• MKG (MKG Marketing): Experiential marketing agency providing event strategy, sponsorship, and on-site execution. Comparable as a full-service event management firm for association and enterprise clients.
• AMR Management Services: Association management and event services firm that runs trade shows and conferences for member organizations. Closely comparable by customer segment (associations) and full-service event offering.
• MCI Group: Global association and event management firm running conferences, trade shows, and congresses for member organizations. Directly comparable in serving associations with full-service event management; operates at larger global scale.
• Opus Agency: Event and experiential agency delivering strategy, design, and execution for conferences and brand events. Comparable in providing integrated event services to B2B and association clients.
• SmithBucklin: Association management company that provides event/trade show management among other services to member-based organizations. Closest comparable by customer type (associations) and full-service event management offering.
• George P. Johnson Experience Marketing: Experience marketing agency focused on events, exhibits, and sponsorships. Comparable in delivering strategic planning, sponsorship sales, and event execution for association and corporate clients.
• Maritz Global Events: Full-service event management and experiential agency handling conferences, trade shows, and incentives. Comparable scope across strategic planning, sponsorship, and on-site execution.

Broad incumbents

• GES (Global Experience Specialists): Major trade show and event services company serving association and corporate exhibitors with design, logistics, and on-site services. Directly comparable in event execution scope; broader and more international than Taffy.
• Freeman: Largest global event/experiential services firm offering end-to-end trade show services, AV, and event strategy. Comparable as a full-service provider serving association and corporate trade shows, but at significantly greater scale and with proprietary technology.

Others

• Convention Data Services (CDS): Registration, housing, and lead-retrieval services provider for trade shows and conferences. Adjacent/enabling peer that supplies technology infrastructure frequently bundled with full-service event management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taffy Event Strategies