What Roll·Rite does

Roll·Rite, LLC designs and manufactures automated tarp systems for commercial trucks, trailers, and roll-off containers serving the heavy-duty trucking industry. The company was founded in 1991 and is headquartered in Gladwin, Michigan, operating as a wholly-owned subsidiary of Clarience Technologies within the Safe Fleet brand network alongside Pulltarps, Rear View Safety, American Van, and Van Go Tarps. Its product portfolio spans three platform categories (Truck, Trailer, Roll-Off) covered by the TarpMaster, Super Duty, STS Lock Down, Power Cable, ALC DB, DC, and ALC300 series, each addressing specific duty cycles, body lengths up to 53+ feet, and operator preferences (electric gear motor, hydraulic, or cable-driven systems). Underlying technology includes proprietary Rite-Lock double-knuckle arms, TarpStretcher amp-sensing gear motors, TORC pivot, MultiFlex rear cable arms, and wireless remote controls that allow in-cab or ground-level operation to keep drivers away from load debris. Tarps are offered in mesh, vinyl, and asphalt-rated fabrics with the Rapid Tarps program enabling same-day shipping on replacement orders.

Roll·Rite monetizes primarily through one-time hardware sales of automated tarp systems sold via a quote-based, custom-specification model through hundreds of authorized dealers, complemented by a transactional aftermarket in replacement tarps, parts, and components sold both through dealers and direct e-commerce. Power & Safety Solutions (Rear View Safety cameras, motors, hydraulic pumps, and power conversion kits) extend the basket into adjacent safety and retrofit use cases. Revenue stream mix spans Tarp System Sales (one-time license/equipment), Replacement Tarps (hardware sales via Rapid Tarps), Parts and Components (hardware sales), and Safety and Power Solutions (hardware sales).

The company serves four primary vertical segments commonly grouped as C.A.R.R. (Construction, Agriculture, Refuse, Recycling), addressing fleet operators, municipal services, aggregate producers, waste haulers, scrap recyclers, and OEMs that integrate systems at first-fit. Distribution is omnichannel: an authorized dealer network across the United States, company-affiliated service centers in Henderson CO, Torrington CT, Louisville OH, and Houston TX, direct e-commerce at rollrite.com, and international distribution across Canada, France, Germany, Netherlands, Belgium, Australia, and the United Kingdom through country-specific websites.

Name

Roll·Rite

Legal name

Roll·Rite, LLC

Website

https://rollrite.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Roll·Rite designs and manufactures automated tarp systems for heavy-duty trucks, trailers, and roll-off containers, serving Construction, Agriculture, Refuse, and Recycling fleet operators through dealers, service centers, and direct e-commerce globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Gladwin

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tarp System Sales: One-time sale of automated tarp systems including TarpMaster Series, Super Duty Series, DC Series, ALC Series, and STS Series for trucks, trailers, and roll-off containers. Systems are sold through dealers and direct with custom specification requirements.
2. Replacement Tarps: Replacement tarps sold through e-commerce (Rapid Tarps program) and dealer network. Rapid Tarps offers same-day shipping for stock sizes before noon EST, next-day shipping for orders after noon EST. Includes mesh, vinyl, and asphalt tarp fabrics.
3. Parts and Components: Replacement parts including spool kits, towers, pivot sets, bow-upper arms, motors, hydraulics, electrical components, brackets, and axle kits sold through dealer network and online catalog.
4. Safety and Power Solutions: Safety camera systems (Rear View Safety) and power conversion kits for powering manual tarp systems, sold as accessories and add-ons to core tarp systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Roll·Rite designs, manufactures, and distributes automated and manual tarp systems for commercial trucks, trailers, and roll-off containers. Product lines include electric (TarpMaster, DC Series), hydraulic (ALC DB, ALC300 Series), cable-drive (Power Cable Series), and side-lock (STS Series) systems featuring wireless remote controls and proprietary technologies such as Rite-Lock, TarpStretcher, TORC pivot, and MultiFlex rear cable arms, along with replacement tarps in mesh, vinyl, and asphalt fabrics sold via dealers and direct e-commerce.

Product overview

Roll·Rite offers a comprehensive portfolio of automated tarp systems and safety solutions for commercial vehicles across multiple market segments. The product line centers on three main system categories: Truck Tarp Systems, Trailer Tarp Systems, and Roll Off Tarp Systems, each available in multiple series with distinct technologies. Truck systems include TarpMaster Series (pre-assembled electric arm systems), STS Lock Down Series (wireless side-roll systems with Rite-Lock technology), Power Cable Series (cable-driven systems), and ALC DB Series (heavy-duty hydraulic steel systems). Trailer solutions span TarpMaster Series, Super Duty Series (for trailers up to 53 feet including scrap/gondola applications), STS Lock Down Series, and Power Cable Series. Roll Off offerings include the DC Series (electric systems with TORC pivot technology for varying container sizes) and ALC300 Series (hydraulic steel systems). Supporting products include replacement tarps in mesh, vinyl, and asphalt-rated fabrics, power conversion kits for manual-to-electric upgrades, and Rear View Safety camera systems. The Rapid Tarps quick-ship program provides fast replacement tarps for fleet operators. All systems are designed for construction, agriculture, refuse, and recycling applications.

Differentiator

Problem solved

Functional benefit

Brands

• Rapid Tarps: Quick ship replacement tarp program for fast fleet replacements with same-day or next-day shipping options
• TarpMaster Series
• Super Duty Series
• STS Lock Down Series
• Power Cable Series
• ALC DB Series
• DC Series
• ALC300 Series

Products and services

• Truck Tarp Systems Automated and manual tarp systems for dump trucks including municipal, aggregate hauling, stone slinger, grapple, and silage applications, with aluminum construction and gear motor technology.
• TarpMaster Series (Trucks) Pre-assembled electric tarp systems for single axle to multi-axle end dumps, stone slingers, grapple trucks, and silage trucks up to 26 feet long.
• STS Lock Down Series (Trucks) Side lock down systems featuring Rite-Lock double-knuckle technology and wireless controls for solid (sealed) coverage on dump truck bodies up to 26 feet.
• Power Cable Series (Trucks) Cable technology tarp systems with Super Slider or Top Slider styles in single or twin cable drives for standard dump trucks, transfer trucks, and stone slingers.
• ALC DB Series (Trucks) Heavy duty steel tarp systems featuring Hydra-Lock tarp arms operated from truck central hydraulics, available in standard steel or stainless steel with optional electric-over-hydraulic pump.
• Trailer Tarp Systems Automated and power tarp solutions for end dump, belly dump, pup, grain, scrap, and recycling trailers with durable aluminum construction and gear motor technology.
• TarpMaster Series (Trailers) Pre-assembled electric tarp systems for end dump, belly dump, and pup trailers up to 34 feet with up to 36 feet of tarp coverage.
• Super Duty Series (Trailers) Heavy-duty electric tarp systems for standard dump trailers and scrap or gondola trailers up to 53 feet, including Super Duty EX Series for high-capacity hauling.
• STS Lock Down Series (Trailers) Side lock down tarp systems with Rite-Lock technology for sealed trailer coverage, including GTX550 for grain trailers and variants for end dump, transfer, side dump, belly dump, and live bottom trailers.
• Power Cable Series (Trailers) Cable-style tarp systems for trailers featuring single or twin cable drives with Super Slider or Top Slider styles, powered by Roll-Rite electric gear motors.
• Roll Off Tarp Systems Power tarp systems for detachable containers on roll off, hooklift, lugger, and skiploader vehicles with aluminum components and powder-coated steel gantrys.
• DC Series (Roll Off)

Quantifiable outcome

• Same-day shipping for replacement tarps ordered before noon EST
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Clarience TechnologiescoreOthersRoll·Rite, LLC is a subsidiary of Clarience Technologies. Clarience Technologies is the parent company overseeing Roll·Rite and other vehicle safety and efficiency brands including Safe Fleet network brands.
• Safe FleetcoreOthersSafe Fleet is a network under Clarience Technologies that includes Roll·Rite along with other brands such as Pulltarps, Rear View Safety, American Van, and Van Go Tarps. The network provides shared service resources including service centers like the Safe Fleet Houston location.
• PulltarpscoreTechnology or IntegrationPulltarps brand technology has been integrated into Roll·Rite's Power Cable Series products. The cable technology from Pulltarps is now powered by Roll-Rite's efficient electric gear motor drives, combining Pulltarps' proven cable system with Roll-Rite's motor technology.
• American VanminorChannel Partner/ Reseller/ DistributorAmerican Van operates a Safe Fleet Service Center in Houston, Texas (7720 Bluff Point Dr, Houston, TX 77086) that provides Roll·Rite products and service support as part of the Safe Fleet service center network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pulltarps: Sister brand under Clarience Technologies offering automated cable and electric tarp systems for trucks and trailers. Direct overlap with Roll·Rite on cable-driven systems (Power Cable Series uses Pulltarps cable technology).
• Aero Industries: Manufacturer of tarp and cover systems for dump trucks, trailers, and roll-off containers with electric, manual, and hydraulic offerings. Closely comparable to Roll·Rite across the C.A.R.R. verticals.
• Mountain Tarps: Manufacturer of tarp systems and replacement tarps for dump trucks, end dumps, and trailers. Comparable product line focused on construction and aggregate haulers, with overlapping dealer/distributor channel.
• Trison Tarps: Tarp system manufacturer for trucks, trailers, and roll-off containers, with electric and cable-driven offerings. Comparable product mix to Roll·Rite across refuse and construction segments.
• Donovan Enterprises: US-based tarp system and replacement tarp manufacturer for commercial trucks and trailers. Direct competitor to Roll·Rite in replacement tarp e-commerce and electric tarp systems.
• Shur-Co: Long-established US manufacturer of tarp, cover, and containment systems for trucks, trailers, and agricultural equipment. Competes head-to-head with Roll·Rite in electric and cable-driven tarp systems across construction, agriculture, and refuse.
• Van Go Tarps: Sister brand under Clarience Technologies/Safe Fleet focused on tarp systems for vans and trailers. Comparable product category and corporate parent, with overlapping dealer channels.

Others

• Safe Fleet: Network brand under Clarience Technologies that bundles Roll·Rite with sister brands for fleet safety solutions. Relevant as the go-to-market umbrella that shares service centers and installer infrastructure with Roll·Rite.
• Rear View Safety (RVS): Sister brand under Clarience Technologies offering commercial vehicle safety camera systems. Bundled as Power & Safety Solutions alongside Roll·Rite tarp systems, illustrating the cross-brand selling model.
• Clarience Technologies: Roll·Rite's parent company and corporate owner of the Safe Fleet network (Roll·Rite, Pulltarps, RVS, Van Go Tarps, American Van). Relevant as the strategic context for Roll·Rite's ownership, capital, and brand portfolio decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rollrite
• LinkedInlinkedin.com/company/roll

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roll·Rite