What Clarience Technologies does

Clarience Technologies is a privately held holding company headquartered in Southfield, Michigan (USA), operating across 50+ locations in 90+ countries with approximately 4,200 employees. Founded as Truck-Lite in 1955 and rebranded to Clarience Technologies in May 2020, the company operates through three business divisions — Visibility Solutions, Digital Solutions, and Signal and Marking Solutions — organized around 17+ acquired brands including Truck-Lite, ECCO Safety Group, P.S.I., DAVCO, RIGID Industries, Lumitec, Safe Fleet, Code 3, Road Ready, Rear View Safety, Ranger Design, and LED Autolamps.

The company's core technology stacks physical hardware (LED lighting, cameras, tire-pressure sensors, automatic tire-inflation systems, telematics devices) with the Fus1on cloud-based IoT platform that integrates fleet telematics, tire health data, ZF WABCO brake data, and partner feeds through the LogIQ partner network. Notable proprietary platforms include Road Ready advanced trailer telematics, TireView/TireView LIVE TPMS, ATIS (Automatic Tire Inflation System, deployed on 2.1 million trailers since 1993 with ~70% specification share in North American new trailers), Safe Fleet SAVES stop-arm violation enforcement with AI/ALPR cameras, ThermALERT wheel-end heat detection, and Predictive Stop Arm radar/AI student safety. Truck-Lite holds over 250 patents.

Clarience generates revenue through a hybrid model combining hardware product sales (LED lighting, tire systems, cameras, emergency lighting, firefighting equipment, van upfitting), recurring telematics and SaaS subscriptions (Road Ready, TireView LIVE, Fus1on platform), and managed services (Safe Fleet Safety-As-A-Service). The go-to-market spans direct enterprise sales to fleets and municipalities, global distribution networks (250+ distributors for Ranger Design alone), OEM-embedded factory integrations (Stoughton Trailers, MAC Liquid Tank Trailers), and regional e-commerce through subsidiary brand websites. Targeted customer segments include commercial trucking, school transportation, transit/rail, fire and EMS, law enforcement, marine, off-road/powersports, construction, agriculture, intermodal, and defense; annual aftermarket reach extends to 400,000+ school buses equipped with Safe Fleet stop arms and 2.5 million Rear View Safety camera units deployed.

Name

Clarience Technologies

Legal name

Clarience Technologies

Website

https://clariencetechnologies.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Clarience Technologies is a privately held Southfield, Michigan-based holding company that designs, manufactures, and integrates vehicle safety, lighting, telematics, and tire-health solutions through 17+ acquired brands serving commercial trucking, school transportation, fire/EMS, marine, and off-road fleets across 90+ countries.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Safety, Visibility & Telematics

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Vehicle Lighting & Signaling Safety Hardware Manufacturing (Headlamps/Adaptive Lighting/Indicators) (IMACAMAK)

akta.pro secondary industries

Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF), Automotive Mirrors & Exterior Vision Systems Manufacturing (Mirrors/Housings/Camera Modules) (IMACAKAF)

Keywords

• Commercial vehicle lighting
• Fleet telematics systems
• Automatic tire inflation
• Vehicle safety cameras
• Tire pressure monitoring

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices30 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of physical products including LED lighting, tire pressure monitoring systems, automatic tire inflation systems, cameras, vision systems, fuel/water separators, emergency warning systems, and safety equipment to commercial fleets and OEMs.
2. Telematics and Software Subscriptions: Subscription-based access to Fus1on platform, Road Ready telematics, TireView LIVE portal, and cloud-based fleet management software providing real-time data analytics and monitoring.
3. Safety-As-A-Service (SAAS): Safe Fleet's service model offering installation, maintenance, and ongoing support for fleet safety solutions including video systems, tarping solutions, and upfitting services.
4. Electronics Manufacturing Services: DAVCO's Advanced Electronics Manufacturing Center produces electronics hardware for Road Ready telematics and potentially other third-party customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Clarience Technologies manufactures and supplies safety, visibility, and digital/telematics technology solutions for commercial vehicles and fleets. Its portfolio spans LED safety lighting, tire pressure monitoring and automatic tire inflation systems, fleet telematics hardware and cloud software (Road Ready/Fus1on), camera and computer-vision safety systems, fuel/water separators, emergency warning systems, firefighting equipment, vehicle upfitting, and related safety accessories sold through 30+ subsidiary brands. Products are sold direct to enterprise fleets, embedded as factory-installed options on OEM vehicles, and distributed through a global network of distributors across 90+ countries.

Product overview

Clarience Technologies operates as a diversified holding company organized around three core solution pillars — Safety Solutions, Visibility Solutions, and Digital Solutions — unified by a shared IoT-based Total Visibility vision. The core products include Road Ready (advanced trailer telematics with cloud-based Fus1on platform), P.S.I. (automatic tire inflation systems and TireView TPMS), DAVCO (fuel/water separators and electronics manufacturing), Truck-Lite (LED lighting and wiring harnesses), RIGID (high-performance off-road LED lighting), ECCO (back-up alarms and warning lights), Safe Fleet (camera/vision systems, firefighting equipment, stop arms), and Code 3 (emergency vehicle lighting). The Fus1on IoT platform acts as the central connective layer, aggregating telematics data from Road Ready, P.S.I. tire health sensors, ZF component data, and the LogIQ partner network. Individual brands retain distinct product identities (e.g., TireView LIVE, ThermALERT, SAVES, Air Vue, EVAS) while sharing common distribution channels and technology infrastructure. The company also maintains an extensive sub-brand portfolio spanning LED lighting (LED Autolamps, Lumitec, Labcraft), vehicle upfitting (Ranger Design, Prime Design, American Van, Al-Van, AMFS, Kerr), cargo management (Roll-Rite, Vango, R.O.M.), firefighting (Elkhart Brass, Foam Pro, FRC), temperature control (Randall), video safety (SEON, Rear View Safety), and fleet management accessories across 28+ company brands serving commercial transportation, emergency services, marine, off-road, and defense markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Road Ready Trailer Telematics Advanced trailer telematics platform providing complete fleet asset management for tractors, trailers, containers, and jobsite equipment — track and trace, cargo and weight management, tire health monitoring, wheel-end health monitoring, and predictive maintenance via the Fus1on cloud platform.
• Fus1on Cloud IoT Platform Cloud-based IoT connectivity platform unifying vehicles, fleets, and operations into a single ecosystem. Powers Road Ready telematics and integrates ZF component-level data, P.S.I. tire health, and the LogIQ partner network into a unified fleet analytics layer.
• P.S.I. Automatic Tire Inflation System (ATIS) Patented automatic tire inflation system that continuously maintains optimal tire pressure by routing air from the vehicle's air system to each tire; equipped on over 2.1 million trailers since 1993, with roughly 70% specification share on new North American trailers.
• TireView / TireView LIVE TPMS Real-time tire pressure monitoring system with TireView LIVE web portal that delivers actionable tire-health alerts and integrates with telematics providers such as Road Ready and Geotab.
• P.S.I. ThermALERT Wheel-End Heat Detection Wheel-end heat detection system that monitors temperature at the wheel end to identify abnormal heat signatures and predict potential brake fires or component failures before they occur.
• Truck-Lite LED Safety Lighting & Wiring Harness Systems Advanced LED safety lighting, forward lighting, wiring harnesses, signaling, switches, and safety accessories for commercial trucks, buses, trailers, and defense vehicles; 250+ patents underpin the portfolio manufactured across the U.S., U.K., and Mexico.
• RIGID Industries LED Lighting Premium high-performance LED lighting and accessories for off-road, utility, and powersports applications including light bars, pod lights, rock lights, and backlit lights with proprietary Active Power Management (APM) and Active View GPS-adaptive systems.
• ECCO Safety Group Products World's largest manufacturer of back-up alarms and amber warning lights with the most complete line of warning products for commercial vehicles, work trucks, off-highway equipment, and passenger cars across cargo van, construction, EV, government, oil/gas/mining, recovery, utility, waste/recycling, and work truck markets.
• ECCO EVAS Electric Vehicle Alert System Patented audible warning system emitting customizable tones (acceleration, deceleration, charge complete, door open, power on/off) to alert pedestrians to electric, hybrid, and commercial vehicles driving at low speeds.
• LED Autolamps Commercial Vehicle LED Lamps Fully-certified commercial vehicle LED lamps distributed throughout Europe, Australia, and New Zealand — rear lamps, marker lamps, work lamps, interior lamps, and warning lamps for commercial transportation, municipality, waste, off-road, and marine segments.
• DAVCO Fuel/Water Separators and Advanced Electronics Manufacturing North American leader in diesel fuel processors for filtration, water separation, and fuel heating — Fuel Pro (Class 8 heavy-duty trucks), Diesel Pro (medium trucks), Sea Pro (marine), Industrial Pro (off-road), and Shop Pro. Houses the Advanced Electronics Manufacturing Center producing Road Ready telematics hardware.
• Safe Fleet Safety Solutions (Cameras, Firefighting, Stop Arms, Upfitting) Integrated safety platform combining camera and vision systems (Rear View Safety, SEON, Air Vue), firefighting equipment (Elkhart Brass, Foam Pro, FRC), temperature control (Randall), cargo safety (Roll-Rite, Vango, Pulltarps, R.O.M.), stop arms (over 400,000 school buses equipped), body cameras, and Safety-As-A-Service installation/maintenance.
• Safe Fleet SAVES Stop Arm Violation Enforcement System AI-powered system that automatically detects and captures stop-arm violations using ALPR and context cameras to produce visual/digital evidence packages for enforcement and citation issuance; part of Safe Fleet's Illegal Passing Suite (Improve Visibility, Predictive Stop Arm, Enforce Safe Driving).
• Safe Fleet Predictive Stop Arm Radar and AI-based system that assesses danger at school bus stops and autonomously delivers audible warnings to students when it is not safe to cross; the only system on the market using radar, predictive analytics, and AI to proactively prevent unsafe student crossing events.
• Safe Fleet Air Vue Wireless Trailer Camera Wireless trailer camera system providing wireless video connectivity for enhanced visibility and safety around commercial fleet trailers without the need for hardwired trailer connections.
• Rear View Safety Camera & Vision Systems Customized camera, DVR, and sensor systems including 360-degree camera systems, AI image recognition cameras, backup cameras, mobile DVRs, surround-vehicle cameras, and sensor systems; over 2.5 million units deployed across commercial fleets.
• Code 3 Emergency Vehicle Lighting and Sirens Emergency vehicle safety solutions including lightbars, beacons, exterior warning lighting, sirens, and speakers. Code 3's Matrix System delivers advanced emergency lighting for ambulance, fire and rescue, and police segments.
• Lumitec Marine LED Lighting Highly engineered LED lighting for boats, docks, and demanding marine environments, serving commercial fishing, luxury marine, and watersports segments as well as US Special Forces; named to Inc. Magazine's '500 Fastest Growing Companies' list.
• Ranger Design Van Upfitting Solutions Van upfitting shelving, partitions, drawers, cargo accessories, and EV-friendly upfits for commercial vehicles, sold through 250+ distributors across North America; added to the portfolio via the January 2025 acquisition.
• Prime Design Drop-Down Ladder Racks Pioneering drop-down ladder racks and ergonomic work-truck storage solutions including ErgoRack, FoldPro Shelving, AluRack, Rear Access Rack, and DeployPro for upfitters, fleets, FMCs, distributors, and OEMs.
• Roll-Rite, Vango, and Pulltarps Automated Tarping Systems Automated covering solutions (tarping systems) for heavy duty trucks serving global construction, agriculture, waste, and recycling markets — automatic, semi-automatic, and rolling tarp solutions to ensure payloads stay covered and create safer working environments.
• Elkhart Brass Firefighting Nozzles and Monitors Trusted firefighting nozzles, monitors, valves, and water-flow solutions built for critical firefighting moments since 1902, serving firefighting, emergency, and public safety markets as part of Safe Fleet.
• Foam Pro Foam Proportioning Systems High-performance foam proportioning systems built for demanding firefighting environments since 1989.
• FRC (Fire Research Corp) Scene Lighting and Pump Controls Innovative scene lighting, pump controls, and safety systems engineered for fire and emergency vehicles since 1968.
• SEON Mobile Video Surveillance Mobile video surveillance leader ranked #1 in North America providing cameras and evidence management solutions for school bus and transit fleets, integrated into Safe Fleet's Bus & Rail division.
• American Van Storage Equipment Van and truck storage equipment including shelving, ladder racks, flooring, and partitions for commercial van upfitting.
• Kerr Industries Law Enforcement Upfitting Law enforcement and fleet vehicle upfitting providing factory-compliant integrations, fast turnaround, and trusted solutions for agencies across North America.
• AMFS Field Upfitting and Fleet Maintenance In-the-field upfitting services, fleet maintenance, and repair for North American commercial fleets.
• Safe Fleet Safety-As-A-Service (SAAS) Managed-service offering providing installation, maintenance, and white-glove support for fleet safety solutions (video systems, tarping, upfitting) with 12 service centers across North America.

Quantifiable outcome

• Proper tire inflation can improve fuel economy by as much as 30%
• +5 more outcomes

Named customers12 records

Segments13 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered flagship, core, minor and strategic.

• Team PenskeflagshipGTM or Marketing Partner · 17 February 2026Sponsorship of NTT INDYCAR SERIES with Clarience Technologies branding on No. 3 and No. 12 Chevrolets driven by Scott McLaughlin and David Malukas, featuring Truck-Lite, Code 3, and RIGID lighting products on race and support vehicles.
• Stoughton TrailerscoreStrategic or Co-development Partner · 17 September 2025Collaboration to introduce intelligent chassis design integrating Clarience Technologies brands (Road Ready, Rear View Safety, P.S.I., Truck-Lite) into Stoughton's next-generation smart chassis featuring Electrans Auto Connect system for automated coupling and real-time trailer health monitoring.
• AJ Foyt RacingflagshipGTM or Marketing Partner · 15 May 2025Primary marketing partnership on No. 4 Chevrolet driven by David Malukas for Indianapolis 500 and Detroit Grand Prix, representing a significant racing sponsorship investment.
• JR MotorsportsminorGTM or Marketing Partner · 1 January 2025NASCAR O' Reilly Auto Parts Series partnership with driver Carson Kvapil for brand visibility in stock car racing.
• DGM RacingminorGTM or Marketing Partner · 1 January 2025NASCAR O' Reilly Auto Parts Series partnership for brand visibility in stock car racing.
• Behnke Inc.coreChannel Partner/ Reseller/ Distributor · 19 June 2024Fleet customer partnership where Behnke Inc. equipped entire fleet of several hundred trailers with Road Ready advanced telematics for enhanced asset tracking and operational efficiency.
• ZF Friedrichshafen AGcoreStrategic or Co-development Partner · 20 May 2024Strategic alliance for comprehensive fleet data sharing. ZF fleet customers gain access to Clarience Technologies' Road Ready telematics and P.S.I. tire/wheel health data through ZF's SCALAR platform. Clarience customers gain access to ZF WABCO brake data, brake controllers, brake pad wear sensors, and ABS system data integrated into the Fus1on platform.
• MAC Liquid Tank TrailerscoreChannel Partner/ Reseller/ Distributor · 11 October 2022Road Ready telematics offered as factory-installed option on new MAC Liquid Tank Trailer builds, providing integrated tracking and monitoring capabilities.
• MeritorstrategicTechnology or Integration · 8 March 2022Technology alliance exploring future connectivity solutions in commercial transportation to advance electronic communication for electric and autonomous vehicles.
• WabashstrategicTechnology or Integration · 8 March 2022Technology alliance focused on trailer applications to develop next-generation connectivity solutions for electric and autonomous commercial vehicles.
• Penn State BehrendminorStrategic or Co-development Partner · 14 September 2021Technology partnership with Penn State Behrend Knowledge Park including Truck-Lite Advanced Transportation Lighting Laboratory for research and development of lighting technologies.
• Carnegie Mellon UniversityminorStrategic or Co-development Partner · 5 April 2021Strategic university collaboration for innovation and research, with Clarience Technologies R&D center located adjacent to Carnegie Mellon University.

Scale indicators15 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Samsara: AI-first connected fleet platform serving commercial transportation with telematics, video-based safety, and IoT. Directly comparable as a competing fleet visibility stack; differentiated by software-led GTM vs. Clarience's hardware-anchored model.
• Geotab: Largest pure-play commercial telematics provider, with deep integrations into truck OEM data (similar to Clarience's ZF alliance). Directly competes in fleet telematics subscriptions and is named in P.S.I.'s TireView LIVE partner ecosystem.
• Wabash National: Trailer OEM and a Clarience strategic alliance partner (technology alliance announced 2022-03-22). Both companies are building intelligent trailer platforms — Wabash on the trailer side, Clarience on the telematics/visibility side — and the two stacks increasingly overlap.
• Bendix Commercial Vehicle Systems: Major supplier of safety systems, braking, and ADAS hardware for commercial vehicles in North America. Comparable as a Tier-1 safety technology provider serving truck and trailer OEMs with overlapping product categories (brake controllers, sensors, ABS).
• Grote Industries: Privately held North American manufacturer of vehicle lighting, wiring, and safety systems for trucks and trailers. Direct head-to-head competitor in commercial vehicle LED lighting and signaling, with overlapping OEM and aftermarket channels.

Broad incumbents

• Hella (Forvia): Global Tier-1 automotive lighting and electronics supplier with commercial-vehicle exposure. Comparable as a vehicle lighting manufacturer at vastly larger scale, with broader portfolio beyond CV specialization that Clarience targets.
• Continental: Global automotive electronics, sensor, and TPMS supplier serving passenger and commercial vehicles. Comparable in commercial-vehicle TPMS, electronics, and lighting adjacencies, but operates at a much larger scale and broader portfolio.
• Magna International: Largest tier-1 automotive supplier in North America with lighting, electronics, mirror, and vision systems businesses. Comparable in exterior vision and lighting manufacturing, including commercial-vehicle exposure through MEV and lighting divisions.

Emerging players

• Motive: Fast-growing AI dashcam and fleet management platform with strong SMB and mid-market penetration. Emerging direct competitor in the telematics/visibility layer that Clarience's Road Ready and Safe Fleet serve, though with a software-led go-to-market.

Others

• Bridgestone: Global tire manufacturer and major commercial fleet solutions provider (Bridgestone Mobility Solutions integrates with telematics). Comparable in the tire/fleet economics adjacency where P.S.I. ATIS and TireView sit, though Bridgestone competes in tires rather than tire-pressure hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clarience-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarience Technologies