What Westrup does

Westrup ApS is a Danish privately-held designer and manufacturer of seed and grain cleaning, grading, sorting, and processing equipment, founded in 1958 by brothers Knud and Troels Westrup and headquartered in Slagelse, Denmark. Its portfolio spans compact laboratory machines through industrial systems rated up to 380 t/h (480 t/h via its South American partner Oliver Westrup), including pre-cleaners, fine cleaners, gravity separators, indented cylinders (length separators), graders, brushing machines, fluid bed dryers, belt conveyors, bucket elevators, Norogard seed treaters, and optical sorters sourced through a core technology partnership with Italy's 3U Vision. The Navigator 4.0 automation system differentiates its air and screen cleaners by inline-adjusting aspiration via air velocity sensors, enabling unmanned production and reducing operator dependency.

Westrup serves a primarily enterprise customer base of seed breeding companies (Syngenta, KWS, Sejet Plant Breeding), grain processors, plant breeders, and specialty crop operators (organic cereals, legumes, herbs) across more than 30 countries via wholly-owned subsidiaries in Denmark, Germany, France, USA, Kazakhstan, and Australia plus an authorized distributor network. The company monetizes through one-time equipment sales (custom-engineered per crop, capacity, and facility), recurring spare parts (covering 99% of machines produced over 60+ years), and professional services including installation, training, scheduled maintenance, and retrofit/upgrade programs.

The business is operated by a lean corporate team under CEO Bo Borne Jørgensen, with country managers and technical staff embedded in each regional subsidiary. Westrup holds no disclosed external funding, is privately held under Danish ApS law, and has received the 2023 Danish Gazelle Award in recognition of its growth trajectory. Its strategy combines a deep aftermarket/service moat with selective geographic expansion and continued investment in optical sorting and automation technology.

Name

Westrup

Legal name

Westrup ApS

Website

https://westrup.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

Westrup designs and manufactures custom-engineered seed and grain cleaning, grading, sorting, and processing equipment, from laboratory-scale machines to industrial systems rated up to 380 t/h, serving seed breeders, grain processors, and specialty crop operators across 30+ countries.

Ownership category

akta.pro rank

Product category

Seed and Grain Processing Equipment

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Industrial Machinery Manufacturing (3332), Food Product Machinery Manufacturing (333241)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ)

akta.pro secondary industries

Bulk Solids Handling & Processing Equipment (Conveying, Silo, Feeders) (IMAHAEAG), Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH), Lab Furniture, Facilities & Utilities (Benches, Casework, Gas/Water Systems) (HLAGAIAM)

Keywords

• Seed cleaning equipment
• Grain processing machinery
• Optical sorting systems
• Seed treatment equipment
• Agricultural processing machinery

Headquarters

HQ city

Slagelse

HQ country

Denmark

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Equipment Sales: Sale of seed and grain cleaning, grading, sorting, and processing equipment ranging from small-scale laboratory machines to high-capacity industrial systems (up to 380-480 t/h). Equipment includes pre-cleaners, fine cleaners, gravity separators, length separators/indented cylinders, graders, optical sorters, seed treaters, modular cleaners, brushing machines, belt conveyors, bucket elevators, and fluid bed dryers. Custom-engineered for specific customer crops, capacity needs, and facility requirements.
2. Spare Parts: Genuine spare parts for 99% of all Westrup machines produced over 60+ years, manufactured in-house in Slagelse, Denmark. Original spare parts are recommended to ensure machine longevity, correct measurements, and optimal performance. Parts are distributed globally via strong distribution network.
3. Service, Maintenance & Upgrades: Comprehensive service offerings including installation and commissioning, scheduled service agreements, emergency repair services, diagnostics, preventive maintenance, on-site operator training, test center training, and retrofit/upgrade programs for existing machines. Retrofit programs boost throughput, improve sorting precision, increase energy efficiency, and ensure regulatory compliance.
4. Retrofit and Upgrade Programs: Cost-effective retrofit options for older equipment that allow customers to upgrade with modern components while extending equipment life, improving performance, and staying competitive without purchasing entirely new machines.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Westrup designs, manufactures, and sells industrial machinery for cleaning, grading, sorting, and processing seeds and grains. The portfolio spans compact laboratory machines up to high-capacity industrial systems handling up to 380 t/h, including pre-cleaners, fine cleaners, gravity separators, length separators, graders, optical sorters, seed treaters, and fluid bed dryers. Westrup also provides project engineering, installation, training, spare parts, and maintenance services globally.

Product overview

Westrup offers a comprehensive portfolio of seed and grain cleaning, sorting, and processing equipment ranging from compact small-scale laboratory machines to high-capacity industrial systems handling up to 380 t/h. The product lineup includes pre-cleaners, fine cleaners, length separators (indented cylinders), graders, seed sizers, gravity separators, modular cleaners, brushing machines, seed treaters (Norogard brand), fluid bed dryers, belt conveyors and elevators, and optical sorters (Westrup Vision by 3U partnership). The portfolio is complemented by the Navigator 4.0 automation system for automated aspiration control. Westrup provides complete project services including process design, engineering, installation, commissioning, and training, along with test center facilities in Denmark, USA, and France. Spare parts are available for 99% of machines produced over 60+ years. Equipment serves diverse crops including cereals, legumes, beans, flowers, grass, herbs, rice, and vegetables.

Differentiator

Problem solved

Functional benefit

Brands

• Norogard: Seed treaters product line including Norogard K7 and batch seed treaters for pelleting, coating, and treatment applications
• Navigator 4.0
• 3U Vision

Products and services

• Small-Scale Machines Laboratory machines for small-scale processing of seed and grain, for research stations, institutes, and small-volume operations. Replicate full-size processing capabilities for batch or continuous processing.
• Rough Pre-Cleaners

Quantifiable outcome

• Equipment capacity ranging from compact small-scale units to industrial systems handling up to 380 t/h (up to 480 t/h via South America partner)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• 3U VisioncoreTechnology or Integration3U Vision is an Italian company specializing in advanced vision systems and optical sorting machines with more than 40 years of experience, led by CEO Antonio Uzzo. Westrup partners with 3U Vision as a distributor and integrator of their optical sorting technology (Optica Mini, Fenix Mini, Optica HD) across their global markets. Westrup offers 3U Vision optical sorters as part of their complete seed and grain processing solutions, with Westrup staff (e.g., Oleksiy Vovk as Global Sales Manager 3U) dedicated to managing this product line.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bühler Group: Swiss global market leader in grain processing, optical sorting (SORTEX), and seed conditioning equipment. Bühler overlaps with Westrup in grain cleaning, sorting, and seed processing but operates across a much broader food and feed processing portfolio with significantly larger scale.

Direct peers

• PETKUS Technologie: German manufacturer specializing in seed processing and grain conditioning equipment including air screen cleaners, gravity separators, indented cylinders, optical sorters, and seed treaters. PETKUS is one of Westrup's closest direct competitors globally, serving similar seed companies and grain processors.
• Cimbria (AGCO): Danish seed and grain processing equipment manufacturer owned by AGCO. Cimbria directly competes with Westrup in seed cleaning, grading, and sorting equipment and shares similar Danish heritage and global distribution model targeting seed companies and grain processors.
• Alvan Blanch: UK-based manufacturer of crop drying, cleaning, and processing equipment for grain, seed, and bulk materials. Alvan Blanch serves similar end markets as Westrup with comparable equipment lines including pre-cleaners, dryers, and complete processing installations.
• Oliver Manufacturing: US-based gravity separator and seed/grain processing equipment manufacturer with which Westrup has a South American partnership (Oliver Westrup). Oliver directly competes with Westrup in gravity separation technology and serves overlapping North American customers.

Regional players

• SKIOLD Group: Danish agricultural equipment group offering grain handling, storage, and processing solutions. SKIOLD overlaps with Westrup in grain conditioning and feed processing, particularly in European markets, though it focuses more on farm-level and feed mill operations.
• Fowler Westrup (India): India-based post-harvest agricultural processing solutions provider, part of the Mahyco Group and operating as Westrup's exclusive Indian partner. The relationship combines distribution with local manufacturing, serving the Indian subcontinent market that Westrup reaches through partnership.
• Seedburo Equipment Company: US-based supplier of seed and grain testing, handling, and processing equipment. Seedburo serves North American grain elevators and seed processors with smaller-scale equipment lines that complement Westrup's North American business via its Westrup Inc. subsidiary.

Others

• 3U Vision: Italian optical sorting technology company and Westrup's strategic partner for the Westrup Vision optical sorter line. While a partner rather than competitor, 3U Vision represents an enabling technology provider whose relationship is strategically critical to Westrup's high-end optical sorting offering.

Emerging players

• SYNTEK Technology Co. Chinese manufacturer of color sorters and seed/grain processing equipment. SYLTEK competes in optical sorting and basic grain cleaning, particularly in Asian and emerging markets, often at lower price points than Western manufacturers like Westrup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WestrupAS

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westrup