What Oliver Manufacturing does

Oliver Manufacturing Co., Inc. is a privately held, fourth-generation family-owned industrial equipment manufacturer founded in 1930 by Oliver W. Steele in Rocky Ford, Colorado, and currently headquartered at 27151 Harris Road, La Junta, Colorado. All equipment is designed, built, and manufactured at this single Colorado facility. The company produces four core product lines for processing dry, granular, free-flowing materials: gravity separators (Hi-Cap, Maxi-Cap, Maxi-Cap Platinum, Voyager, and Laboratory models), destoners (Hi-Cap, Maxi-Cap, and N-Series with enclosed dust hood), precision cylinder sizers (SIZE RIGHT), and fluidized bed dryers (standard and DVX automated). The underlying technology combines air fluidization, eccentric vibration, and deck tilt to separate materials by particle density, with published separation accuracy as fine as 0.5% specific-density difference and capacities up to 60,000 lbs/hr on the largest destoner model.

The company serves four customer verticals: seed and grain processing (its historical core, including vegetables, oil seeds, ancient grains, and beans), food processing (coffee, nuts, spices, cocoa, popcorn, rice, sunflower seeds, lentils), industrial reclamation/recycling (plastics, glass, metals, tire rubber, wood chips), and lumber/mining/powder bulk applications. Oliver operates a dual go-to-market combining direct field sales through four named regional territory managers (Troy Jackson covering central/eastern U.S. and Canadian provinces; Lauren Wilken in Twin Falls, Idaho covering western U.S./Canada; Ian Ely as Director of South American Operations from Brazil covering Mexico, Central America, and ten South American countries; and Joe Pentlicki covering domestic and international sales) with an authorized dealer and distributor network spanning the U.S., Canada, Mexico, South America, the UK, Bulgaria, China, India, Japan, Thailand, Africa, Australia, and New Zealand.

The revenue model is anchored on custom-engineered hardware sales with quote-based, non-publicly-disclosed pricing, complemented by an aftermarket business comprising replacement parts (deck overcovers, riffles, eccentric hearts, bearings, belts), factory accessories and upgrade kits (VFD drives, dust hoods, automation retrofits), refurbishment of legacy machines, a used-equipment resale program (Models 80, 160, 2448, 307, 3600), and a free sample testing service used for demand generation. Oliver also distributes partner brands Westrup (cleaners/separators) and NoroGard (seed treaters) under channel agreements. The company has been recognized as a Top 50 Colorado Companies to Watch (2014) and received the President's E Certificate for Exports in 1970.

Name

Oliver Manufacturing

Legal name

Oliver Manufacturing CO, Inc.

Website

https://olivermanufacturing.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

101–250 employees

Short description

Oliver Manufacturing is a privately held, fourth-generation family-owned industrial equipment manufacturer founded in 1930, designing and building gravity separators, destoners, precision sizers, and fluidized bed dryers for seed/grain processing, food, industrial recycling, and mining customers worldwide from its La Junta, Colorado facility.

Ownership category

akta.pro rank

Product category

Industrial Material Processing Equipment

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Food Product Machinery Manufacturing (333241)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Drying & Dehydration Equipment (Grain Dryers, Fruit/Vegetable Dryers) (AFAAAJAB)

akta.pro secondary industry

Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ)

Keywords

• Gravity separators
• Industrial destoners
• Fluidized bed dryers
• Precision sizing equipment
• Seed processing machinery

Headquarters

HQ city

La Junta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Material Processing Equipment Sales: Oliver Manufacturing generates revenue primarily from the sale of industrial material processing equipment including gravity separators, destoners, precision sizers, and fluidized bed dryers. Equipment is sold directly and through dealer networks. The company also sells used equipment, refurbishes older machines, and provides replacement parts and accessories.
2. Parts, Accessories, and Aftermarket Services: Revenue from replacement parts (deck overcovers, riffles, eccentric hearts, bearings, belts, etc.), accessories and upgrade kits (VFD drives, automation retrofits, dust hoods, cylinders), and factory refurbishing services.
3. Service, Maintenance, and Training: Oliver generates revenue from equipment maintenance services, on-site and in-shop support, training programs (online operator training via Microsoft Teams), and automation retrofit kit installations.
4. Sample Testing / Lab Analysis: Oliver offers sample testing services where customers send material samples for lab analysis demonstrating separation capabilities. This serves as a demand generation tool for equipment sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Oliver Manufacturing designs, builds, and sells industrial material processing equipment, including gravity separators, destoners, SIZE RIGHT precision sizers, and fluidized bed dryers used to separate, clean, sort, size, and dry dry, granular, free-flowing materials. All equipment is custom-engineered and manufactured at the company's La Junta, Colorado facility. The company also distributes Westrup cleaners and NoroGard seed treaters, and provides aftermarket parts, refurbishing, training, and automation retrofit kits.

Product overview

Oliver Manufacturing provides a comprehensive portfolio of material processing equipment for separating, sorting, sizing, and drying dry granular materials. The core product lines include Gravity Separators (Voyager, Hi-Cap, Maxi-Cap Platinum, and Laboratory models) that use air, vibration, and tilt for density-based separation; Destoners (Hi-Cap, Maxi-Cap, and N-Series) for removing heavy contaminants; Precision Sizers (SIZE RIGHT) for sizing by width and thickness; and Fluidized Bed Dryers (Standard and DVX automated models) for drying treated seeds. Oliver also distributes partner brands Westrup Cleaners and NoroGard Seed Treaters. Supporting offerings include Used Equipment, Custom Solutions, Accessories & Upgrade Kits, and an Automation Retrofit Kit for legacy Maxi-Cap separators. The company serves seed & grain, food, and reclamation/industrial applications.

Differentiator

Problem solved

Functional benefit

Brands

• Oliver: Industrial equipment manufacturer brand for material processing solutions including gravity separators, destoners, precision sizers, and fluidized bed dryers.
• Maxi-Cap Platinum
• Voyager
• Hi-Cap
• SIZE RIGHT
• DVX

Products and services

• Gravity Separators Industrial machines (also called gravity air tables or density separators) that combine air for weighing, vibration for fluidization and conveying, and tilt for separation to sort dry, granular, free-flowing material into streams by particle density, separating like-size particles with as little as 0.5% difference in specific density. The line includes Hi-Cap Seed Gravity Separators (models 31, 51, 161, 241), Maxi-Cap Gravity Tables (models 3600, 4800; up to 40,000-42,000 lbs/hr), Voyager, Maxi-Cap Platinum, and Laboratory units. Designed for seed, grain, food, and industrial processing operations.
• Destoners Industrial machines that use a fluidized bed of air combined with a vibrating tilted deck to separate and remove stones, glass, metals, and other heavy contaminants from dry granular materials; handles desirables less than 1/2 inch in diameter. The line includes Hi-Cap Seed Destoners (models 2448, 3648, 4848, 6048), Maxi-Cap Gravity Destoners (up to 60,000 lbs/hr), and the N-Series with enclosed dust hood and VFD/Allen Bradley/ABB controls. Used in seed, food, coffee, grain, and recycling operations.
• SIZE RIGHT Precision Sizer Oliver's precision cylinder sizer that separates dry granular products by width and thickness down to industry-leading screen tolerances between +0.002 and -0.002 inches, with quick-change cylinders and custom-made sizing for all types of precision sorting. Designed for seed processors, food producers, and industrial users needing uniform particle sizing.
• Fluidized Bed Dryers Industrial dryers that use air in motion through a vibrating, tilted table to convert seed flow into a fluidized suspension for gentle, uniform drying of coated, treated, or washed seeds, preventing clumping and improving flowability. The DVX automated line (models DVX 304/307/410/512/616) adds touchscreen controls with memorized seed-type setup, removing up to 800 lbs of moisture per hour.
• Westrup Cleaners Seed cleaning equipment distributed by Oliver under partnership with Westrup, including pre-cleaners, fine cleaners, indent cylinder separators, and aspirators. Sold by Oliver across North and South American markets to complement its own gravity separators and destoners in seed processing lines.
• NoroGard Seed Treaters Seed treatment equipment distributed by Oliver under partnership with NoroGard, including batch treaters (R1250, R1000, R800, R534) and laboratory treaters (R150, R300). Designed for precise dosing and complete 360-degree seed coverage; sold by Oliver in North and South America.
• Used and Refurbished Equipment Pre-owned Oliver equipment, including gravity tables, precision sizers, dryers, and destoners (models Model 80, 160, 2448, 307, 3600, and Gustafson seed treaters). Oliver purchases, refurbishes, and resells these machines either updated to current design standards or sold as-is.
• Custom Engineering Solutions Customized industrial material processing equipment solutions engineered to meet specific customer requirements, built at Oliver's La Junta, Colorado manufacturing facility. Quote-based, configuration-dependent projects delivered as multi-year contracts.
• Sample Testing and Lab Analysis ("Prove It") Customers send dry granular material samples to Oliver's lab for analysis and demonstration of gravity separation, destoning, precision sizing, and fluidized bed drying performance before purchasing equipment. Serves as a pre-sale validation service for seed, food, recycling, mining, and industrial processors.

Quantifiable outcome

• Can separate like-size particles with as little as 0.5% difference in specific density
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• WestrupcoreChannel Partner/ Reseller/ DistributorOliver Manufacturing partners with Westrup to distribute Westrup's seed cleaning and sorting equipment including pre-cleaners, fine cleaners, indented cylinders, and aspirating equipment to North and South American markets. Oliver offers a range of Westrup products including cleaners, sorters, and related equipment.
• NoroGardcoreChannel Partner/ Reseller/ DistributorOliver Manufacturing has partnered with NoroGard to bring seed treatment equipment including batch treaters, continuous flow treaters, and laboratory treaters to North and South American markets. Oliver distributes NoroGard's full line of seed treaters designed for precise dosing and complete 360-degree seed coverage.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Forsberg (Forsbergs, Inc.): North American manufacturer of gravity separators and destoners for seed and grain processing, directly competing with Oliver across the same product lines and customer base of seed processors and food processors.
• CIMBRIA (AGCO Grain & Protein): Major global supplier of seed processing and grain handling equipment including gravity separators, destoners, and optical sorters; competes head-to-head with Oliver in seed processing plants worldwide.
• Petkus Technologie: German manufacturer of seed conditioning and processing machinery (cleaners, gravity tables, graders, treaters) serving the same global seed and grain customers as Oliver.
• Westrup A/S: Danish seed cleaning equipment maker whose pre-cleaners, fine cleaners, and aspirators are distributed by Oliver in the Americas; competes with Oliver in seed processing lines outside of the Americas and is both partner and competitor.
• Lewis M. Carter Manufacturing (Carter Day): US manufacturer of seed, grain, and dust processing equipment including gravity separators and cleaners serving North American customers in the same end markets as Oliver.
• Crippen Manufacturing Company: North American supplier of seed, grain, and bean processing equipment including gravity separators and destoners; direct competitor for Oliver's seed/grain customers.

Broad incumbents

• Bühler Group: Swiss-based global industrial group with a large grain processing and sorting portfolio; overlaps with Oliver's gravity separation and drying equipment but operates across a much broader machinery, food, and feed platform.
• SATAKE Corporation: Japanese manufacturer of rice, grain, and food processing equipment including gravity sorters and optical sorters; serves overlapping seed and food processing customers as Oliver with a larger geographic footprint in Asia.
• AGCO Corporation: Global agricultural equipment major and parent of CIMBRIA; competes with Oliver in grain and seed handling equipment while serving a much broader farm and processing equipment portfolio.

Emerging players

• NoroGard (Nordic Seed Technology): Seed treatment equipment maker whose treaters are distributed by Oliver in the Americas; an adjacent technology provider rather than a direct gravity-separator competitor, but addresses overlapping seed processor customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrT-zPf7jECuVk4ye-v5GXg
• Facebookfacebook.com/olivermanufacturing
• LinkedInlinkedin.com/company/olivermanufacturing
• Instagraminstagram.com/olivermanufacturing
• Xx.com/OliverMFGCO

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oliver Manufacturing