What North Media A/S does

North Media A/S is a Nasdaq Copenhagen-listed Danish group (ticker NORTHM, ISIN DK0010270347), founded in 1965 and headquartered in Søborg, Denmark, that operates market-leading platforms connecting businesses with consumers across Denmark and Sweden. The company is organized into two reportable segments. The Last Mile segment comprises FK Distribution, Denmark's largest distributor of promotional newspapers and leaflets reaching approximately 62% of Danish households weekly, and SDR Svensk Direktreklam, Sweden's largest leaflet distributor acquired in December 2023 for SEK 350 million and reaching 2.1 million Swedish households weekly. The Digital Services segment comprises BoligPortal (Denmark's largest rental housing portal with 641,000 monthly visitors and 27,000 signed leases annually, plus its Swedish counterpart Bostadsportal.se), Dayli (digital offer platforms including MineTilbud with 1.6 million consumers and the Publisher content platform), and Bekey (cloud-based digital access control systems with 33,000+ active devices managing 15 million door openings).

The group's underlying technology stack combines physical last-mile logistics infrastructure (own networks plus franchisees) with digital platform businesses spanning marketplace, advertising, and IoT access control. Proprietary systems include the NejTak+ household opt-out registry, BoligPortal's full-stack rental marketplace with integrated BoligManager administration tools, the Bekey Bluetooth-based encrypted digital key platform (Netkey, SmartRelay, SmartLock, SmartKeyBox), and the MineTilbud/Dayli digital offer distribution and content publishing engines. North Media monetizes through four distinct revenue models: transaction-based distribution fees (Last Mile), marketplace commissions and subscriptions (BoligPortal), digital advertising (Dayli/MineTilbud), and recurring subscriptions plus hardware sales (Bekey).

North Media serves a diversified B2B and B2C customer base including Danish and Swedish retailers, professional and private landlords, Danish and Norwegian municipalities, healthcare and home-care providers, grocery and meal-kit distributors, local media publishers, and banks/real estate investors. Ownership remains concentrated with founder Richard Bunck holding 56.56% via Baunegård ApS, with the company itself holding 10.40% in treasury. The group reported 2025 revenue of DKK 1,296 million (EBITDA DKK 124.6 million; EBIT DKK 66.2 million, recovering from a DKK -74.9 million loss in 2024 that included a DKK 155 million SDR write-down). The company is led by Group Executive Director and CDO Martin Frandsen Tobberup, Group CFO Christian Deichmann (joined May 2026), and Group CHRO Lisbeth Britt Larsen, with Lasse Ingemann Brodt as Board Chairman following an April 2026 transition.

Name

North Media A/S

Legal name

North Media A/S

Website

https://northmedia.dk

Company type

Public

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

North Media A/S is a Nasdaq Copenhagen-listed Danish group connecting businesses and consumers across Denmark and Sweden through Last Mile physical distribution (FK Distribution, SDR) and Digital Services platforms (BoligPortal rentals, Dayli digital offers, Bekey access control).

Ownership category

akta.pro rank

Product category

Media Distribution and Digital Marketplace Services

NAICS

Local Messengers and Local Delivery (49221), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Transportation Services (4700), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

DRM, Key Management & License Services (Multi-DRM, KMS) (MPAHALAK), OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)

Keywords

• Direct mail distribution
• Rental property marketplace
• Digital access systems
• Digital advertising platforms
• Promotional leaflet delivery

Headquarters

HQ city

Søborg

HQ country

Denmark

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Last Mile Distribution Services: Revenue from distributing promotional newspapers, leaflets, and local newspapers to households in Denmark and Sweden. Services include distribution of retail offers, printed products, and local newspapers through own networks and franchisees. The segment handles entire value chain from material development through printing and distribution to effectiveness measurement.
2. BoligPortal Rental Marketplace: Commission-based rental listing platform. Revenue from listing fees for landlords, subscription services for property management tools (BoligManager), and data monetization to banks, real estate investors and developers. Also generates revenue from tenant services and signed lease transactions.
3. Digital Offer Platforms: Revenue from digital advertising and offer distribution through MineTilbud and Dayli platforms. Publishers use the platform to create, publish and adapt digital content across their own platforms and through Dayli's media platforms.
4. Bekey Digital Access Services: Digital access control systems and services for locked apartment buildings and private homes. Revenue from device sales, installation services, and ongoing subscription fees for cloud-based access management.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

North Media A/S operates scalable volume businesses providing platforms and channels for communication between businesses and consumers, organized in two segments. The Last Mile segment (FK Distribution and SDR Svensk Direktreklam) delivers promotional materials, leaflets, and local newspapers weekly to nearly all Danish households and a large portion of Swedish households. The Digital Services segment operates BoligPortal (Denmark's largest rental housing marketplace), Dayli/MineTilbud (digital offer platforms serving over 1.6 million consumers), and Bekey (cloud-based digital access systems for locked apartment buildings and private homes).

Product overview

North Media A/S is a data-driven group operating market-leading platforms for business-to-consumer transactions across two segments: Last Mile (FK Distribution and SDR Svensk Direktreklam) and Digital Services (BoligPortal, Dayli, Bekey). FK Distribution is Denmark's largest distributor of retail offers and local newspapers, while SDR is Sweden's largest leaflet distributor. BoligPortal is Denmark's leading rental housing portal with integrated property management (Boligmanager) and data services. Dayli operates digital offers platforms (MineTilbud) and content publishing tools (Publisher). Bekey provides cloud-based digital access systems with mobile app control for secured buildings. The company connects businesses and consumers across Denmark, Sweden, Norway and Germany through physical distribution networks and digital platforms.

Differentiator

Problem solved

Functional benefit

Brands

• FK Distribution: Denmark's largest distributor of retail offers, leaflets and local weekly newspapers
• Svensk Direktreklam
• BoligPortal
• Dayli
• Bekey
• MineTilbud
• Publisher
• Bostadsportal.se
• Boligmanager
• NejTak+

Products and services

• FK Distribution Denmark's largest distributor of retail offers, leaflets, and local weekly newspapers, delivering weekly to approximately 1.9 million households (62% of Danish households). Manages the NejTak+ opt-out scheme for households and handles the entire value chain including material development, printing, distribution, and effectiveness measurement for retail and media clients.
• Svensk Direktreklam (SDR) Sweden's largest distributor of paper leaflets and local newspapers, distributing to over 2.1 million households weekly with leaflets and 4.5 million households with local newspapers via its own distribution network and franchisees. Covers the entire value chain from material development through printing and distribution to effectiveness measurement.
• BoligPortal Denmark's largest rental property portal operating as a comprehensive marketplace for tenants and landlords, managing the full rental process from listing to lease signing with administration tools and integrated services. Operates Bostadsportal.se in Sweden and includes 107,000 active rental listings and 27,000 signed lease contracts annually.
• Dayli Digital visibility platform delivering solutions connecting consumers and retailers across Denmark and Sweden. Operates the MineTilbud consumer platform and the Publisher content platform, providing omnichannel offer distribution from inspiration through purchase across digital channels and physical stores.
• Bekey Leading provider of secure cloud-based digital access systems for locked apartment buildings and private homes in Denmark and Norway. Uses encrypted digital keys assigned via mobile app using Bluetooth technology. Products include Netkey management software, SmartRelay (chip for locked entrances), SmartLock (for private homes), and SmartKeyBox.
• Boligmanager Digital property management system for landlords including task overview, automatic rent management, net price index regulation, digital lease contracts, dashboard with arrears list, and tenant communication system.
• MineTilbud Danish digital offers platform used by over 1.6 million consumers (32% of Danes over 18) providing weekly visits and a purchase-ready audience for retailers. Generates over 141 million annual reads and views with a 49% conversion rate from reads to in-store or online sessions.
• Publisher Content publishing platform for local shops, retail chains, and webshops enabling creation and distribution of digital advertising across own platforms and Dayli's media platforms in Denmark and Sweden.

Quantifiable outcome

• 62% of Danish households receive promotional newspapers weekly through FK Distribution
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Ge-Te Media AktiebolagcoreOthers · 29 December 2023North Media acquired SDR Svensk Direktreklam AB from Ge-Te Media Aktiebolag for SEK 350 million. SDR is Sweden's largest distributor in its field.
• Deutsche PostcoreStrategic or Co-development Partner · 1 January 2020FK Distribution and Deutsche Post entered a cooperation where FK Distribution assists Deutsche Post in their transition of replacing plastic packaging with sustainable packaging. FK Distribution handles packing of printed materials using environmentally friendly methods.

Scale indicators20 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• PostNord: Swedish-Danish postal service and last-mile distribution operator. Direct competitor in Nordic household distribution of mail, parcels, and unaddressed printed materials, with overlapping B2B customers in retail, media, and government.
• Bladcentralen (Norway): Norway's largest distributor of unaddressed advertising and local newspapers. Directly comparable to FK Distribution and SDR, serving the same retail-advertising distribution use case in the Norwegian market.
• Bring (Norwegian Post Group): Nordic postal and logistics group providing mail, parcel, and last-mile distribution across Norway, Sweden, Denmark, and Finland. Direct competitor in physical distribution; North Media's former chairman Lasse Brodt was previously CEO of Bring Express A/S.
• e-Boks Group: Danish digital mailbox and document distribution platform. Direct comparable to BoligPortal-style digital document/transaction infrastructure; notably, North Media board member Ulrik Falkner Thagesen is CEO of e-Boks.
• Hemnet: Sweden's leading real estate listing platform. Closest comparable to BoligPortal as a property marketplace, though Hemnet is more weighted toward sales than rentals and operates in the Swedish market where North Media's Bostadsportal.se competes.

Broad incumbents

• Deutsche Post DHL: Global postal and logistics group that is also a strategic partner of North Media (2020 cooperation on sustainable packaging). Broad incumbent in mail and parcel distribution with overlapping Nordic operations, providing a public benchmark for postal/last-mile economics.
• Schibsted: Norwegian media group operating newspapers, online marketplaces, and vertical classifieds (Finn.no, etc.) across the Nordics. Broad incumbent with overlapping B2C advertising and marketplace platforms; serves similar retailer and consumer audiences as North Media's platforms.
• ASSA ABLOY: Global leader in access solutions including digital locks and electronic access control. Broad incumbent serving the same digital access market as North Media's Bekey, though at vastly larger scale and across hardware, software, and identity verticals.
• Adevinta: Norwegian-headquartered operator of online classifieds marketplaces (Finn.no, Leboncoin, Subito) across Europe. Broad incumbent in Nordic digital marketplaces; comparable to North Media's platform-based businesses (BoligPortal, Dayli) at a portfolio level.

Emerging players

• Ofertia: European digital offers and leaflets platform operating across Spain, Italy, and Latin America. Emerging player with similar product offering to North Media's Dayli/MineTilbud digital offer platforms, though in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/north-media-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Media A/S