CUSP

What CUSP does

CUSP (California Unified Service Providers, LLC) is a private, founder-led provider of Applied Behavior Analysis (ABA) therapy and related behavioral health services for children and young adults diagnosed with autism and related developmental disabilities. Founded in 2004 in Torrance, California by Dr. Eric W. Maier — who trained under Dr. Ivar Lovaas at UCLA — the organization operates two clinical offices (Torrance headquarters and a Garden Grove office opened in 2010) serving the South Bay/Los Angeles and Orange County markets. Its service portfolio spans one-on-one ABA therapy delivered in homes, schools, and via telehealth (Zoom/FaceTime); a proprietary Behavioral Architecture® Curriculum and Cusp Curriculum® that double as educational and assessment tools; parent education through CUSP Academy and the "Parent Like A Professional" platform; a developmental screening quiz for ages 12–18 months; Future Life Planning for transition-age youth; and an Organizational Behavior Management (OBM) consulting division that applies ABA principles to healthcare, manufacturing, and retail workforces.

The core technology is a registered, trademarked ABA curriculum framework rather than a software platform; clinical delivery is conducted by Registered Behavior Technicians (RBTs) under the supervision of Board Certified Behavior Analysts (BCBAs/BCBA-Ds). CUSP generates revenue primarily through fee-for-service ABA therapy billed as an in-network provider to major commercial and government health plans (Anthem Blue Cross, Aetna, Blue Shield/Magellan, Cigna, TriCare, Optum/United Behavioral Health, Holman Group) and as a vendored provider under the California Department of Development Services, with a secondary, smaller recurring stream from online parent-education courses. The company has remained privately held with no institutional capital, M&A, or geographic expansion beyond its two existing offices in its 21-year history, and operates with a headcount band of 51–100 employees.

Name

CUSP

Legal name

California Unified Service Providers, LLC

Website

https://cuspautism.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

CUSP is a private, founder-led ABA therapy provider serving children and young adults with autism and developmental disabilities across Southern California through two clinics, in-home/school services, telehealth, and proprietary Behavioral Architecture® and Cusp Curriculum® programs.

Ownership category

akta.pro rank

Product category

Autism and Developmental Disability Services

NAICS

Educational Support Services (611710), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

ABA Therapy Providers (Home-Based) (EDAKAHAB)

akta.pro secondary industries

Autism Behavioral Support (School-Based ABA/PBIS) (EDAKAKAE), ABA Curriculum, Materials & Data Collection Tools (Non-EdTech Content) (EDAKAHAN), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG)

Keywords

• ABA therapy services
• Autism services
• Developmental disability care
• Behavior analysis
• Parent education programs

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. ABA Therapy Services: Fee-for-service ABA therapy provided to individuals with developmental disabilities, billed through insurance (in-network provider) or government funding sources. Services include one-on-one behavior therapy, case supervision, parent training, and program design.
2. CUSP Academy Parent Education: Online courses for parents including 'Parent Like A Professional' program offering step-by-step guidance, proven strategies, and expert tips for parenting children with developmental disabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

CUSP provides Applied Behavior Analysis (ABA) therapy and related behavior-analytic interventions for children and young adults diagnosed with autism and related developmental disabilities. Services are delivered through in-home, school-based, and telehealth modalities, supported by the proprietary Behavioral Architecture® Curriculum and a continuum of parent education, transition planning, and Organizational Behavior Management consulting.

Product overview

CUSP (California Unified Service Providers, LLC) operates as a single unified healthcare services organization offering Applied Behavior Analysis (ABA) therapy and related interventions. The core offering is the Behavioral Architecture® Curriculum, a comprehensive educational and assessment tool for children with autism and developmental disabilities. This is supported by CUSP Academy and Parent Like A Professional (online education platforms for parent training), Telehealth Services (remote delivery), Future Life Planning (transition planning), and an Organizational Behavior Management division for business consulting. CUSP also provides a free developmental screening quiz. Together, these products form a continuum of ABA services from early intervention assessment through ongoing therapy, parent education, and adult life planning.

Differentiator

Problem solved

Functional benefit

Brands

• CUSP Academy: Online educational platform offering courses in Applied Behavior Analysis for parents and professionals
• Parent Like a Professional
• Behavioral Architecture Curriculum
• Future Life Planning
• Organizational Behavior Management Division

Products and services

• Autism / Developmental Disability Services Core service delivering one-on-one ABA therapy, case supervision, parent training, and program design tailored to individual needs of children and young adults with autism, Asperger's, TBI, Cerebral Palsy, Down Syndrome, and related developmental disabilities.
• CUSP Academy Online education platform offering courses to help parents gain in-depth understanding of Applied Behavior Analysis strategies used during therapy sessions, including the 'Parent Like A Professional' program with step-by-step guidance, proven strategies, and expert tips.
• Organizational Behavior Management (OBM) Consulting service applying Applied Behavior Analysis and Corporate Management expertise to staff training, performance management, and system analyses for healthcare industries and public/private organizations.
• Telehealth ABA Services Remote ABA therapy services delivered via video platforms (Zoom, FaceTime, Google Hangout, Microsoft Teams), with technology tailored to meet individual child needs; subject to funding source approval.
• Future Life Planning (FLP) A structured planning process that addresses post-high school years and creates a roadmap of programming to help individuals with developmental disabilities reach agreed-upon life goals, based on Person Centered Planning concepts.

Quantifiable outcome

• CUSP BCBAs scored higher than research averages in all evaluated areas including listening, collaboration, empathy, and compassion with families
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• Anthem Blue CrosscoreOthersIn-network insurance provider allowing CUSP to bill for ABA therapy services as covered healthcare benefit
• Aetna Behavioral HealthcoreOthersIn-network insurance provider for behavioral health services including ABA therapy
• Blue Shield / MagellancoreOthersIn-network insurance provider for ABA therapy services
• CignacoreOthersIn-network insurance provider covering ABA therapy services
• TriCarecoreOthersIn-network insurance provider (military health benefits) for ABA therapy services
• Optum / United Behavioral HealthcoreOthersIn-network insurance provider for behavioral health services including ABA therapy
• Holman GroupcoreOthersIn-network insurance provider for behavioral health services
• California Department of Development ServicescoreOthersGovernment agency that vendors CUSP as approved service provider; includes appeals process for disputes
• California Department of EducationcoreOthersCUSP certified as Non-Public Agency under California Department of Education for educational services

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Center for Autism and Related Disorders (CARD): One of the largest U.S. providers of ABA therapy for children with autism. Closely comparable to CUSP in service offering (home- and clinic-based ABA, parent training, school support) and clinical methodology, though materially larger and multi-state.
• ACES (Autism Comprehensive Educational Services): Multi-state ABA provider operating through clinics, homes, and schools. Directly comparable to CUSP in clinical model (ABA therapy, parent education, school-based services) and payor relationships, though at significantly greater geographic scale.
• Behavior Frontiers: ABA provider delivering in-home and clinic-based services for children with autism and developmental disabilities. Comparable to CUSP in core offering, supervision model (BCBAs and behavior technicians), and insurance billing reliance.
• Centria Healthcare: National ABA and behavioral health provider serving children with autism across multiple states. Comparable to CUSP in clinical ABA focus and insurance-based reimbursement model.
• Hopebridge: Multi-state pediatric therapy provider offering ABA, occupational, and speech therapy in clinical settings. Comparable to CUSP in core ABA service offering and clinical staffing model.
• Therapy and Beyond: ABA therapy provider with a Texas-centric footprint offering in-home, center-based, and telehealth services. Closely comparable to CUSP in service mix and target population.
• Proud Moments ABA: Multi-state ABA provider serving children with autism across home, clinic, and school settings. Comparable to CUSP in clinical model and payor contracting.

Regional players

• Lighthouse Autism Center: ABA provider with a regional Midwest footprint focused on center-based ABA services. Comparable to CUSP in clinical methodology but primarily serves a different geography.

Broad incumbents

• EasterSeals (Easter Seals Southern California): Large, established nonprofit disability services provider offering a wide portfolio including ABA-like services, autism programs, and adult services. Comparable to CUSP in serving developmentally disabled populations in California but as part of a much broader service portfolio.

Others

• Autism Speaks: Large autism advocacy organization. While not a clinical ABA provider, it is a key ecosystem player influencing awareness, insurance mandates, and family referrals that shape CUSP's demand environment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@parentlikeaprofessional9475/featured
• Facebookfacebook.com/behavioralcusp
• LinkedInlinkedin.com/company/cusp-llc/about
• Instagraminstagram.com/behavioralcusp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CUSP