A.J. Letizio Sales & Marketing

What A.J. Letizio Sales & Marketing does

A.J. Letizio Sales & Marketing is a privately held, family-owned sales agency that represents food and beverage manufacturers across retail and foodservice channels in the Eastern United States. The company operates four integrated service divisions — Foodservice, Retail, Analytics, and Marketing — and serves operators and distributor partners through approximately 165 industry professionals organized across six regional headquarters (Windham, NH; Maspeth, NY; Rochester, NY; King of Prussia, PA; Glastonbury, CT; and Columbia, MD). The firm covers 20 states and reaches approximately 25% of the US population through its foodservice division, with category expertise spanning Meat, Deli, Seafood, Bakery, Produce, Cheese, and Center Store Grocery. Revenue is generated primarily through sales agency commissions on client manufacturer product lines, supported by data-driven analytics, creative media production, and merchandising services. The company has executed more than 15 acquisitions since 1996 — most recently a June 2025 triple merger with Hughes Sales, JP Food Sales, and Madden Global Solutions — and maintains a 20,000 sq ft national headquarters with test kitchen, media studio, training facility, and in-house logistics capacity in Windham, NH.

Name

A.J. Letizio Sales & Marketing

Legal name

A.J. Letizio Sales & Marketing, Inc.

Website

https://ajletizio.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

A.J. Letizio is a privately held, family-owned food sales agency representing manufacturers across retail and foodservice channels in the Eastern US, operating four integrated service divisions and covering 20 states through six regional offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Windham

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Sales Agency / Brokerage Commissions: A sales agency representing manufacturers to the wholesale food industry. Generates revenue through commissions on sales of client products across retail and foodservice channels.

Go-to-market motion3 records

Core offering

A.J. Letizio Sales & Marketing is a privately owned sales agency representing best-in-class food and beverage manufacturers, servicing all channels of the wholesale food industry in the Eastern United States. The company operates four integrated service divisions: Foodservice (Food Away from Home channels), Retail (supermarket and club channels), Analytics (data-driven category insights), and Marketing (creative media, trade shows, and special events). It generates revenue through sales commissions on manufacturer clients' products distributed to foodservice operators, retailers, and distributors across 20 Eastern US states.

Product overview

A.J. Letizio Sales & Marketing operates as a unified sales agency platform with four integrated service divisions: Foodservice, Retail, Analytics, and Marketing. The Foodservice Division manages business across Food Away from Home channels in the northeastern US; the Retail Division handles supermarket and club channel sales throughout the eastern US; Analytics provides data-driven insights through sales-oriented analysts; and Marketing delivers creative media, trade shows, and special event services. Together, these divisions serve food manufacturers across all wholesale food industry channels in the Eastern United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Foodservice Division Develops and manages business across all Food Away from Home channels and segments in the northeastern United States. The team acts consultatively for operators, drives demand for manufacturer clients' product lines, and develops distributor partner business. Includes category directors, culinary experts, and channel specialists across categories including Meat, Deli, Seafood, Bakery, Produce, K-12 School Nutrition, Healthcare, and Disposable Goods.
• Retail Division Develops and manages business across all product categories in the retail supermarket and club channels throughout the eastern United States. Provides headquarter sales, strategic analytical insights, and merchandising services across categories including Meat, Deli, Seafood, Bakery, Produce, Cheese, and Center Store Grocery.
• Analytics Services Provides data-driven insights through sales-oriented analysts who leverage category expertise and data resources to determine winning strategies and maximize brand potential at point of sale. Delivers actionable insights and strategic advantages to manufacturer partners and retail customers.
• Marketing Services Provides creative media production, trade show support, and special event services for clients. Capabilities include photography, videography, custom production, and specialty vehicles, leveraging a studio space and test kitchen to capture culinary creations and product presentations for lasting impressions with customers.

Quantifiable outcome

• Services nearly 25% of US population through foodservice coverage
• +1 more outcomes

Named customers2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Kraft Heinz Away From HomecoreChannel Partner/ Reseller/ Distributor · 1 December 2022Kraft Heinz Away From Home appointed A.J. Letizio to support their sales effort across the Northeast United States (New England, Upstate New York, Metro New York, and Eastern Pennsylvania), beginning January 2023. A.J. Letizio works closely with the Kraft Heinz dedicated Away From Home sales team, providing field support to deliver highest possible level of service to Kraft Heinz's Away From Home customers.
• The CORE GroupminorStrategic or Co-development PartnerSeveral team members previously served with The CORE Group, indicating industry talent flow and professional relationships with this foodservice sales organization.

Scale indicators7 records

Recent moves17 records

Expansion highlights6 records

Direct peers

• SAS Retail Services: Retail merchandising and headquarter sales services for food and CPG manufacturers; matches A.J. Letizio's commission-based model across retail banner accounts.
• CROSSMARK: Retail services agency providing merchandising, in-store execution and headquarter sales for CPG and food manufacturers; closest direct peer to A.J. Letizio's Retail Division.
• The CORE Group: Specialized foodservice sales and marketing agency covering K-12, healthcare, higher education and hospitality channels; cited in A.J. Letizio's partnership data as a known foodservice sales organization, and highly comparable in channel focus.
• Powerhouse Retail Services: Mid-size retail merchandising and sales agency serving food and CPG manufacturers in-store; comparable headcount and business model (commission-based retail representation) to A.J. Letizio's Retail Division.
• Premium Retail Services: National retail services company providing headquarter sales, merchandising and analytics to grocery, club and CPG clients; nearly identical service mix to A.J. Letizio's Retail and Analytics divisions.
• Pacific Merchandising (Pacific DM): Sales and merchandising agency for food and consumer brands in grocery and club channels; comparable in offering (HQ sales, in-store merchandising, analytics) and in target customer profile to A.J. Letizio.

Broad incumbents

• Advantage Solutions: Large public CPG/food sales and marketing agency (formerly Daymon) offering retail, foodservice and analytics services to manufacturers; directly comparable to A.J. Letizio's four-division model but at far larger national scale.
• Acosta Sales & Marketing: National food and consumer products sales agency providing retail, foodservice and merchandising services; named explicitly in A.J. Letizio management bios as a prior employer of SVP Marc DiPersio, making it the closest direct comparator in foodservice sales representation.
• SPAR Group: Public international retail merchandising and brand services company serving CPG manufacturers and retailers; broadly comparable business model with a more diversified client base than A.J. Letizio.
• Merkle / dentsu Retail Solutions: Large global customer experience and retail media agency with significant food/CPG manufacturer clients; comparable on the analytics, marketing services and headquarter sales support that A.J. Letizio provides, but at much larger scale and a different geographic mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AJLetizio
• LinkedInlinkedin.com/company/a.j.-letizio-sales-&-marketing-inc
• Instagraminstagram.com/ajletizio
• Xx.com/ajletizio

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A.J. Letizio Sales & Marketing