What Rinova does

Rinova is a UK-based social-purpose organisation operating as Rinova Ltd, a private limited company registered in England and Wales (company number 07381172), founded in September 2010 by Richard Parkes. Headquartered at Sierra Quebec Bravo, 77 Marsh Wall, London E14 9SH, with an international subsidiary Rinova Malaga at Polo Digital in Spain (operational since July 2017), Rinova employs 11-50 staff and delivers four inter-linked service lines: Employment (job brokerage, employability support, addressing barriers to labour market progression); Skills and Learning (vocational education, lifelong learning, and continuing professional development for tutors and trainers); Arts, Culture and the Creative Industries (sector-specific programmes for creative professionals); and Entrepreneurship and Social Action (community development and social enterprise support).

Rinova generates revenue exclusively through publicly funded contracts and grants rather than commercial pricing. The revenue mix comprises contracts and grants from the Greater London Authority (Adult Education Budget Jobs and Skills for Londoners provision, Mayoral Sector Academy funding), the European Social Fund (Aspire2, Talent Match London, Skills Support for the Unemployed at over £1.5m), Erasmus+ KA2 Cooperation Partnerships (Motivate to Create, i-CONTENT, Partnership for Creative Apprenticeships, Hospitality Skills Swap, DigiGuide), Horizon Europe / EIT Culture & Creativity (CREDYVE), the Big Lottery Fund (Talent Match pan-London delivery, Activate London Well-being programme), the Department for Education (Early Connect London Pilot), and local authorities (Southwark Hospitality Skills Hub). Programmes are delivered free of charge to end beneficiaries (unemployed adults, NEET youth aged 13-25, creative professionals, hospitality workers, migrants and refugees) through Rinova's own consortium of UK partners and Erasmus+ transnational partner networks spanning 16+ European countries.

The product portfolio is a set of discrete named programmes rather than a unified software platform. Core programmes include Creative Re-Work (career re-entry for performing arts professionals), The Hospitality Academy and Southwark Hospitality Skills Hub (hospitality careers and London Living Wage support), Motivate to Create (arts-based adult education Community of Practice), i-CONTENT and EcoDesign4EU (curricula and toolkits for trainers under Creative Commons-style open educational resource frameworks), CREDYVE (online CPD for creative professionals), and Partnership for Creative Apprenticeships (CLOCK your Skills accreditation framework). Delivery is primarily consortium-based: Rinova acts as project coordinator or lead partner on most initiatives, with subcontracted delivery through partners such as Collage Arts, Iconic Steps, 15Billion, Fashion Enter, WAC Performing Arts, and Enterprise Enfield. Differentiators include cross-border methodology transfer enabled by the Erasmus+ network, sector specialism in creative and hospitality labour markets (both identified as high skills-gap sectors), and demonstrable impact validated by five Erasmus+ Good Practice awards and Centre of Excellence recognition from the Leadership Skills Foundation.

Name

Rinova

Legal name

Rinova Ltd

Website

https://rinova.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Rinova is a UK-based private limited company that delivers publicly-funded employment, skills, and creative industries training programmes across London, the UK, and Europe, serving unemployed adults, creative professionals, NEET youth, and hospitality workers via government and EU contracts.

Ownership category

akta.pro rank

Product category

Vocational training and employment services

NAICS

Vocational Rehabilitation Services (6243), Educational Support Services (611710), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Employment & Job Readiness Support Services (BPAGAEAJ)

akta.pro secondary industries

Workforce Development, Employment Readiness & Job Placement (BPADAKAE), Workforce, Employability & Youth Skills Partnerships (EDADALAI), Education Systems & Skills Technical Assistance (BPADAEAI)

Keywords

• Vocational training services
• Employment support programmes
• Creative industries training
• Hospitality skills training
• Erasmus+ project coordination

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Sector Contracts and Grants: Rinova generates revenue primarily through securing and delivering publicly funded programmes. This includes contracts with the Greater London Authority (GLA) Adult Education Budget, European Social Fund (ESF) grants, Erasmus+ KA2 Cooperation Partnerships, and Mayor of London's Sector Academy funding. Revenue is project-based and competitive, requiring successful bids for government procurement rounds.
2. Erasmus+ European Funding: Significant revenue stream from European Union lifelong learning and Erasmus+ programmes, coordinating transnational partnership projects with consortium partners across Europe. Rinova acts as project coordinator and lead partner on multiple multi-year Erasmus+ initiatives.
3. Sector Academy Delivery: Delivery of specialised skills programmes under the Mayor of London's Sector Academy framework, including Creative Academies and Hospitality Academies, providing tailored information, advice, and guidance (IAG) services to sector-specific target audiences.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Rinova designs, delivers and evaluates publicly funded vocational training, employment support and creative-industry skills programmes in the UK and across Europe. Services are commissioned by government bodies (Greater London Authority, Mayor of London, European Social Fund, Erasmus+, Big Lottery) and delivered to end beneficiaries—unemployed adults, NEET youth, creative practitioners, hospitality workers, migrants and trainers—through named initiatives such as Creative Re-Work, The Hospitality Academy, the Southwark Hospitality Skills Hub, Motivate to Create, i-CONTENT, EcoDesign4EU and CREDYVE.

Product overview

Rinova is a social enterprise and training organisation (not a software product company) that operates a portfolio of employment, skills, and creative industry programmes across London, the UK, and Europe. The offering consists of multiple named initiatives and sector academies rather than a unified product platform. Key programmes include Creative Re-Work (career support for creative professionals/dancers), The Hospitality Academy (umbrella initiative for hospitality training), Southwark Hospitality Skills Hub, Motivate to Create (arts-based adult education), i-CONTENT (digital learning tools for trainers), EcoDesign4EU (sustainability training), CREDYVE (creative entrepreneurship CPD), Partnership for Creative Apprenticeships, and Hospitality Skills Swap. These are funded through EU programmes (Erasmus+, Horizon Europe), UK government (GLA Adult Education Budget, Mayor of London's Sector Academies), and other public funders. Rinova also operates international partnerships through its sister organisation Rinova Malaga.

Differentiator

Problem solved

Functional benefit

Brands

• Creative Re-Work: A programme providing innovative interventions for unemployed and economically inactive people to find out about, prepare for, or re-enter careers in the creative industries. Partners include Collage Arts and Iconic Steps.
• The Hospitality Academy
• Rinova Community Interest Company
• CREDYVE
• EcoDesign4EU

Products and services

• Creative Re-Work Mayor's Sector Academy project offering Pro Dance Classes, 1:2:1 careers guidance, reflective workshops, repertoire workshops and networking opportunities for unemployed creative professionals.
• Focus on Hospitality Mayor's Sector Academy project providing tailored Information, Advice and Guidance to support career decision-making in the hospitality industry.
• The Hospitality Academy Umbrella initiative providing a one-stop shop of training and support for hospitality employees, employers and prospective workers, including community building, industry image boosting and professional development.
• Southwark Hospitality Skills Hub Partnership with Southwark Council supporting local residents into hospitality careers and helping businesses achieve London Living Wage Accreditation, including free Leadership & Team Skills upskilling for existing employees.
• Motivate to Create (M2C) International Community of Practice testing models of informal and non-formal arts-based adult education, with four online modules on Engagement, Frameworks for arts-led Social Action, Leadership and Social Change, and Reflecting on Learning.
• i-CONTENT Erasmus+ project producing web-based learning resources and tools for freelance trainers and small providers delivering non-formal vocational education courses, including guides for interactive online course design, toolkits for interactive content creation and gamification, and an online course platform.
• EcoDesign4EU European partnership offering free training materials on Ecodesign processes in Creative and Cultural Industries, including a Virtual Campus with 9 learning units, practical activities and resources for tutors, trainers, mentors, students and businesses.
• CREDYVE 25-hour online, asynchronous CPD programme for cultural and creative sector professionals covering Entrepreneurial Mindset, Effective Teamwork & Collaboration, and Creative Thinking & Innovation, co-funded by EIT Culture & Creativity under Horizon Europe.
• Partnership for Creative Apprenticeships (P4CA) Erasmus+ KA2 partnership addressing apprenticeship delivery in Creative and Cultural Industries across six countries, developing Creative Apprenticeship Coaches and integrating the CLOCK your Skills accreditation framework.
• Hospitality Skills Swap Erasmus+ project enabling hospitality companies to exchange training and know-how with apprentices or employees from other organisations across the UK and Europe.
• DigiGuide Erasmus+ project exploring, testing and implementing innovations in digital guidance practice for Information, Advice and Guidance (IAG) practitioners.
• Pathways to Creative Careers (P2CC) EU-funded initiative exploring how young people from disadvantaged neighbourhoods can turn creative talent into sustainable careers, focused on mentoring, cross-border collaboration and innovation in creative education.
• Early Connect London Pilot GLA-commissioned programme supporting current Year 13 students across London into apprenticeships, delivered in partnership with Inspire-ebp.

Quantifiable outcome

• 56 community facilitators trained across 5 countries through M2C Community of Practice
• +5 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and secondary.

• Materahub – Consorzio Industrie Culturali e CreativecoreStrategic or Co-development Partner · 13 October 2025Lead partner in CREDYVE (CREative catalyst: Design Your Venture) co-funded by EIT Culture & Creativity under Horizon Europe. Materahub is recognised centre of excellence in cultural and creative innovation, coordinating large-scale EU initiatives including Cyanotypes and Creative Pact for Skills working groups.
• Greater London Authority (GLA)coreStrategic or Co-development Partner · 11 July 2023Rinova awarded GLA Adult Education Budget (AEB) Jobs and Skills for Londoners provision (2023-24/5). Builds on success of 2 Mayor's Academies (Creative Industries and Hospitality). Expanding to include Health and Social Care sector. Major funding for skills development programmes across London.
• Motivate to Create (M2C) ConsortiumcoreStrategic or Co-development Partner · 1 June 2021Rinova coordinated Motivate to Create Erasmus+ project testing new models of arts-based adult education. Partners: Rosetta Arts (UK), Association CEPS (Spain), Urbane Separe (Croatia), Materahub (Italy), RDA (Slovakia). Built capacity of 56 community facilitators across 5 countries.
• Partnership for Creative Apprenticeships (P4CA) ConsortiumcoreStrategic or Co-development PartnerErasmus+ KA2 partnership addressing apprenticeships in Creative and Cultural Industries across 6 countries (UK, Poland, Hungary, Italy, Slovakia, North Macedonia). Scored 85/100 for Good Practice status. Integrated CLOCK your Skills accreditation framework.
• i-CONTENT Erasmus+ ConsortiumcoreStrategic or Co-development PartnerErasmus+ project developing web-based learning resources and tools for freelance trainers. Led by Łukasiewicz-ITEE (Poland) with Rinova (UK), EDITC (Cyprus), BEE Group (Greece), Gruppo4 (Italy). Awarded Best Practice status by Polish Erasmus+ National Agency.
• Pathways to Creative Careers (P2CC)secondaryStrategic or Co-development PartnerEU work programme exploring how young people from disadvantaged neighbourhoods can turn creative talent into sustainable careers. Focus on mentoring, cross-border collaboration and innovation in creative education.
• Skills Swap Erasmus+ ConsortiumcoreStrategic or Co-development PartnerExploring skills swaps in hospitality sector with partners in Spain (Chamber of Commerce Zaragoza, Sextaplanta), Greece (DIMITRA), Sweden (Folkuniversitetet), Cyprus (EdITC). Completed nearly 60 skills swaps UK and Europe.
• Collage ArtscoreStrategic or Co-development PartnerLead partner for Creative Re-Work (Mayor's Creative Academy) alongside Iconic Steps. Long-standing consortium member since 2011. Operates The Chocolate Factory in Wood Green hosting 230 creative businesses.
• Iconic StepscoreChannel Partner/ Reseller/ DistributorPartner in Creative Re-Work project providing innovative interventions for unemployed and economically inactive people to enter creative industries careers.
• Inspire-ebpcoreStrategic or Co-development PartnerPartner with Rinova delivering Early Connect London Pilot programme for Greater London Authority, commissioned by Department for Education. Supporting Year 13 students across London into apprenticeships.
• Southwark CouncilcoreStrategic or Co-development PartnerPartnership on Southwark Hospitality Skills Hub supporting local residents into hospitality careers while helping businesses achieve London Living Wage Accreditation. Joint initiative empowering residents and supporting local businesses.
• 15BillioncoreStrategic or Co-development PartnerPan-London network lead for ESF NEET funding; lead applicant for Skills Support for the Unemployed programme in East London (£1.5m+ contract). Long-standing partner since 2011.
• WAC Performing Arts and Media CollegecoreStrategic or Co-development PartnerFounding consortium member since 2011. Among highest performers in London Employability Performance Ratings Calculator. Partner in WorldSkills International exhibitions.
• Fashion EntercoreStrategic or Co-development PartnerConsortium member boosting employment through Fashion and Textile Apprenticeships in partnership with Rinova and London Borough of Wandsworth. Awarded Creative Skillset Tick standard.
• Metropolitan Housing TrustsecondaryStrategic or Co-development PartnerKey partner in Activate London Big Lottery Well-being programme focusing on change and impact for community projects. Legacy website capturing project outcomes.
• Enterprise EnfieldcoreStrategic or Co-development PartnerLong-standing partner through ERA and Excel ESF projects. Partnership for pan-London Business Start-up Loans programme for young people aged 18-24. Joint delivery on employment and enterprise initiatives.
• MetropolisnetsecondaryStrategic or Co-development PartnerRinova appointed UK partner and London representative of Metropolisnet network, promoting employment and social cohesion in European cities.
• Talent Match London Partnership (London Youth lead)coreStrategic or Co-development PartnerBig Lottery £108m programme designed by young people. Rinova delivers in North London (with Collage Arts, KORI) and pan-London Enterprise strand (with Princes Trust). Supporting disadvantaged young people into training, work and careers over 5 years.
• EcoDesign4EU ConsortiumcoreStrategic or Co-development PartnerEuropean partnership focusing on Ecodesign in Creative and Cultural Industries. Offers free training materials for teachers, trainers, mentors, students and businesses to acquire and apply Ecodesign principles. New virtual campus with 9 learning units launched May 2023.
• Collage Arts (Ecodesign study visit)coreStrategic or Co-development PartnerHost of Ecodesign4EU study visit and tour of sustainable initiatives at Pram Depot recycling project in Wood Green Cultural Quarter, North London.
• Leadership Skills FoundationcoreChannel Partner/ Reseller/ DistributorAwarded Rinova Centre of Excellence status for 2024-25 academic year. Provides accredited qualifications including Dance Leadership Level One and Two. External quality assurance reviews have been exceptional.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• AELP (Association of Employment and Learning Providers): UK trade association representing employment and skills providers. Functions as an ecosystem peer — Rinova operates in the same UK AEB/ESF commissioning market that AELP shapes, and AELP membership signals a comparable provider category and policy environment.
• Seetec: One of the largest UK employment, skills and rehabilitation providers, holding multiple DWP Restart, HMPPS and AEB contracts. Directly comparable through contract type and beneficiary segments, though at substantially larger scale.
• Learning and Work Institute: UK policy and research charity focused on lifelong learning, vocational education and employment. Comparable to Rinova through its research and evaluation work, Erasmus+ programme participation, and influence on UK adult skills policy direction.

Direct peers

• The Prince's Trust: Major UK charity focused on youth employment, education and training, including NEET programmes. Directly comparable through the Talent Match pan-London partnership with Rinova and overlapping focus on disadvantaged young people aged 13-25.
• Collage Arts: London-based arts charity operating The Chocolate Factory creative workspace and lead partner of Rinova's Creative Re-Work programme. Most directly comparable on creative-sector employment and skills, sharing the same consortium and overlapping NEET/creative careers mission.
• London Youth: Membership body supporting 400+ youth organisations across London, lead partner alongside Rinova on the Talent Match pan-London programme. Directly comparable in mission (youth employment, NEET support) and London regional focus.

Broad incumbents

• PeoplePlus: Large UK employment and skills provider delivering DWP, AEB, Restart and apprenticeship programmes nationally. Competes with Rinova for the same GLA and ESF contract pots but at substantially greater scale and geographic breadth.
• Reed in Partnership: UK employment services division of Reed, delivering welfare-to-work, skills and apprenticeship programmes. A direct competitor in the same competitive commissioning landscape for ESF/AEB-funded employment and skills contracts.
• Maximus UK: International employment, health and skills services provider with major UK government contracts. Competes with Rinova for AEB and welfare-to-work contracts and brings greater capital resources and digital infrastructure.

Regional players

• Newham Training and Education Centre: East London-based training provider delivering ESF, AEB and apprenticeship programmes for unemployed adults and NEETs. Operates in the same East London commissioning geography as Rinova's Skills Support for the Unemployed contract and competes for similar funder pools.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RinovaLtd
• Facebookfacebook.com/RinovaLimited
• LinkedInlinkedin.com/company/rinova-group

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rinova