What Dogma Alares does

Dogma Alares is a private AI-native strategy consulting firm headquartered in Istanbul, Turkey, with a secondary office in London. Founded in 2019, the firm operates as a "strategy house for the human//machine era," explicitly positioning itself outside traditional consulting categories by structuring every engagement around a named outcome rather than an activity or deliverable count. Pricing is outcome-tied, with a base plus success fee as the default structure and multi-year contract terms; engagements continue past handoff with the firm remaining attached to the live artifact as long as the result requires it.

The firm delivers client-specific working artifacts rather than decks. Documented engagements include a per-customer FX pricing system (four ML models in series) for a tier-1 Turkish bank, a healthcare subscription product line between complementary and comprehensive insurance for a Turkish hospital group, a fully licensed telco-assurance operator inside a regional telecom reaching 1.5M+ insureds, a predictive sales force staffing system across 2,000+ points of sale in 43 countries for a homeware retailer, a B2B quick-commerce marketplace scaled to 3,500 stores for a global FMCG company, a travel super-app consolidating the passenger journey for a 106M-passenger airport network, and working capital optimization reducing cash-to-cash cycle by 9% for a Turkish FMCG producer. Underlying technology is structured ML (price elasticity inference, predictive staffing, actuarial pricing) applied to client transaction data, with the firm's operating model built around compute-based production rather than billable hours.

Dogma Alares serves enterprise clients across financial services, healthcare, insurance, retail, FMCG, and travel through direct partner-led engagement with C-level and board-level executives. The firm is led by senior partners recruited from top-tier global consulting firms and C-level industry seats (Erdal Güner, Kıvanç Emiroğlu as senior partners; Özgür Gürses, Sedef Nasuhioğlu, Burcu Tokmak, Arcan Bundur as partners), with an alliance to Abra Partners (Önder Hasan Badem, Oğğuzhan Karahan). Distribution relies on direct enterprise outreach, content-driven authority through detailed published case studies, and the 2026 strategic partnership with Mirakl to bring marketplace, dropship, retail media, and AI commerce capabilities into the Turkish retail market.

Name

Dogma Alares

Legal name

Dogma Alares

Website

https://dogmaalares.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Dogma Alares is an AI-native strategy consulting firm based in Istanbul and London that delivers outcome-tied enterprise engagements across banking, healthcare, insurance, retail, FMCG, and travel, shipping live production artifacts (ML systems, marketplaces, subscription products) rather than advisory decks.

Ownership category

akta.pro rank

Product category

Strategy Consulting Services

NAICS

Software Publishers (5132)

SIC

Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Strategy consulting services
• AI transformation consulting
• Operating model design
• Digital venture building
• ML pricing systems

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Strategy Consulting Engagements: Outcome-tied pricing model where clients pay for the outcome hired for, not time spent producing it. Base plus success fee as default structure. Engagements continue past handoff with ongoing support as long as the result needs the firm.
2. Outcome-Based Pricing: Pricing configured around named outcomes with scope bounded by the result owned, not by activities performed. If reaching the result requires building, sitting in the client's seat, or running operations for months, that is the engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Dogma Alares is an AI-native strategy consulting firm that delivers outcome-tied engagements for large enterprises. Each engagement ships a living artifact — operating models, machine-learning pricing systems, marketplace platforms, super-apps, telco-assurance operators, or subscription product engines — rather than a deck. Pricing is built around named results, with base plus success fee as the default engagement structure and post-handoff support continuing as long as the result needs the firm.

Product overview

Dogma Alares is an AI-native strategy consulting firm that operates as a 'strategy house for the human//machine era.' Rather than offering discrete software products, the firm delivers client engagements structured around named outcomes, with each engagement producing a working artifact (models, tools, systems, business platforms). AI serves as the firm's operating system, not a standalone product. The portfolio includes outcome-specific engagements spanning: Per-Customer FX Pricing System (four-model architecture for individualized financial pricing), Healthcare Subscription Product (new category between insurance tiers), Telco-Assurance Operator Platform (fully licensed insurer in a telecom), Travel Super-App Platform (consolidated passenger journey marketplace), Predictive Sales Force Staffing System (ML-driven staffing predictions), B2B Quick-Commerce Marketplace (direct brand-to-grocer platform), and Working Capital Optimization (data-driven cash cycle analysis).

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Consulting Engagements Outcome-tied strategy consulting engagements that deliver working artifacts (operating models, ML pricing systems, marketplaces, super-apps, subscription product engines) instead of strategy decks, scoped and priced against named results. Target buyer is enterprise C-level and board-level leadership across multiple industries.
• Per-Customer FX Pricing System Four-ML-model architecture (sensitivity inference, customer segmentation, per-quote spread, volume-versus-margin lever) enabling a Tier-1 Turkish bank to replace one published FX spread with individualized, elasticity-based pricing. Designed for explainability, auditability, and editability at each layer, and live within six months of engagement start.
• Healthcare Subscription Product Annual subscription outpatient-care product for affluent self-pay patients, positioned between complementary and comprehensive insurance tiers, with actuarial ML pricing and value-based-care economics. Built for a Turkish premium hospital group and live approximately nine months after kickoff, with reported revenue uplift of up to +350% per patient.
• Telco-Assurance Operator Platform Fully licensed telco-assurance operator built inside a major regional telecom group, integrating insurance products into the operator's existing billing and distribution channels. Documented customer base exceeds 1.5 million insureds.
• Travel Super-App Platform Passenger-journey super-app consolidating fast-track, parking, transfers, duty-free pre-order, lounges, and car rental into one marketplace for an international airport operator with 106M annual passengers across a 15-airport network. Live May 2026 across three airports with planned scaling across the full network.
• Predictive Sales Force Staffing System ML-driven staffing system with three models predicting salesperson potential, resignation risk, and best-fit category and store, redesigning the staffing process around predictions with governance attached. Built for a major homeware retailer spanning 2,000+ points of sale in 43 countries, going from kickoff to production in four months.
• B2B Quick-Commerce Marketplace B2B Q-commerce marketplace platform linking major FMCG brands directly to independent grocers through one catalogue, one order, one delivery, and one reconciled bill, removing the traditional distributor layer. Scaled to 3,500 independent grocers in Turkey before global wind-down in 2022.
• Working Capital Optimization Engagement Data-driven cash-to-cash cycle review analyzing receivables, inventory, and the supply network to identify specific decisions trapping cash, while protecting profitability, service levels, and commercial performance. Delivered a 9% working capital reduction for a Turkish FMCG producer.

Quantifiable outcome

• +68% profit on ordinary FX customers, +22% on heavy users
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• MiraklcoreStrategic or Co-development Partner · 8 June 2026Dogma Alares partnered with Mirakl to bring marketplace, dropship, retail media, and AI-powered commerce capabilities to the Turkish retail market. Turkey is one of Europe's fastest-growing eCommerce markets with the sector expanding over 50% year-on-year in 2024-2025. The collaboration combines Mirakl's platform technology with Dogma Alares' local market expertise and execution-focused approach. The partnership aims to help local retailers scale operations without taking on inventory risk.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• McKinsey & Company: The global leader in top-tier management and strategy consulting, directly competing for the same C-level enterprise strategy mandates Dogma Alares targets. Dogma Alares explicitly positions itself as a different category in the same market McKinsey defines.
• Boston Consulting Group (BCG): Top-tier strategy consulting firm with a major AI build-out (BCG X, AI at Scale). Competes directly with Dogma Alares for senior-led enterprise strategy and AI transformation engagements across banking, healthcare, retail, and travel.
• Bain & Company: Top-tier strategy consulting firm competing for the same senior-executive outcomes and pricing-driven engagements as Dogma Alares, particularly in financial services, retail, and healthcare — all verticals where Dogma Alares has marquee case studies.
• Oliver Wyman: Strategy and management consulting firm with strong financial services and travel/transportation practices that overlap directly with Dogma Alares' Tier-1 Turkish Bank and airport operator engagements.
• Kearney: Global management consulting firm competing for strategy and operations engagements with consumer goods, retail, and financial services enterprises — a vertical mix that closely mirrors Dogma Alares' customer base.
• Roland Berger: European-headquartered strategy consulting firm with strong presence across EMEA, directly comparable to Dogma Alares in geographic focus (Turkey/Europe) and C-level senior partner engagement model.
• Arthur D. Little (ADL): Senior-partner-led management consulting firm operating in similar EMEA markets with comparable emphasis on outcomes over output, overlapping with Dogma Alares' enterprise transformation and AI strategy work.

Broad incumbents

• Accenture: Massive global consulting and systems integration firm with significant AI/strategy practices. Competes indirectly via broader enterprise AI transformation portfolios, though at a much larger scale and broader service menu than Dogma Alares.
• Deloitte Consulting: Big Four consulting arm with global AI transformation, strategy, and operations practices. Competes for the same enterprise AI/strategy mandates as Dogma Alares but as part of a much broader assurance/advisory portfolio.

Emerging players

• Palantir Technologies: Enterprise AI platform company delivering outcome-driven implementations (Forward Deployed Engineers) across banking, healthcare, and government. Conceptually similar to Dogma Alares' outcome-tied, compute-driven model, though delivered via software platform rather than consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dogmaalares

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dogma Alares