MineTan Body Skin

What MineTan Body Skin does

MineTan Body Skin is a self-tanning and sunless-tanning cosmetics brand that develops and sells salon-grade self-tan foams, mousses, gels, face tanners, gradual tanners, and spray-tan hardware under the MineTan, Bronze Babe, and Mine Pro sub-brands. The company is operated by Marque of Brands B.V., a Dutch private limited company headquartered in Amsterdam, and reaches customers through 12 dedicated regional e-commerce storefronts covering the EU, US, UK, Australia, France, Germany, Netherlands, Sweden, Poland, and Ireland, with multilingual support across 11 languages. Core technical differentiation rests on a proprietary Triple Action Formula combining Erythrulose, DHA, and Bronzers; a color-base undertone correction system; a sweat-proof formulation aimed at active users; skincare-enriched variants using hyaluronic acid and vitamins; and the patented Bronze Babe portable spray-tan device (US Patent No. 10,065,202).

The business operates a hybrid direct-to-consumer (DTC) and business-to-business (B2B) model. The primary revenue stream is one-time e-commerce sales of self-tan products to individual consumers at price points ranging from €16.95 (face tanners) to €208.99 (Bronze Babe Professional Kit), with most core foams priced €29.95–€34.95 and Pro Spray Mists €52.99–€61.99. A parallel Trade Pro program serves salon owners and spray tan professionals with VIP pricing, dedicated professional product lines (equipment, solutions, disposables, retail), and training resources, while accessories (applicator mitts, blending brushes, tan eraser) and curated bundles drive incremental basket size. Go-to-market is content-led, using a beauty blog, tanning tips content, email capture (20% off first order), Instagram (#minetan UGC), an SEO-optimized storefront structure, and an interactive Shade Finder tool. All products are PETA-approved, vegan-friendly, paraben-free, and use naturally derived DHA.

MineTan sits within Marque of Brands B.V., a diversified beauty group that also operates BTAN, BFRESH, and Private Label brands. The brand is currently in operating status with active order acceptance, and the broader group contact is via marqgroup.com / marqlabs.com. No venture, private equity, or public-market funding information, no M&A activity, no management team bios, and no disclosed revenue figures were available in the source data.

Name

MineTan Body Skin

Legal name

Marque of Brands B.V.

Website

https://minetan.eu

Company type

Private

Founded year

2009

Operating status

Operating

Short description

MineTan Body Skin is a Dutch-operated self-tanning cosmetics brand selling salon-grade self-tan foams, gels, face tanners, and the patented Bronze Babe spray-tan device via 12 regional DTC storefronts and a B2B Trade Pro program serving individual consumers and salon professionals across Europe, the US, and Australia.

Ownership category

akta.pro rank

Product category

Sunless Tanning Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Self-Tanning (Lotions, Mousses, Drops) (CRABAHAG)

akta.pro secondary industry

Professional Tanning (Spray Tan & Salon Systems) (CRABALAI)

Keywords

• Self-tanning products
• Sunless tanning cosmetics
• Spray tan equipment
• Professional tanning solutions
• Skincare tanning

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales (B2C): Primary revenue stream through minetan.eu European online store. Consumers purchase self-tanning products including foams, mousses, gels, face tanners, and accessories. Additional regional storefronts operate for US, Australia, UK, France, Germany, Netherlands, Sweden, Poland, and Ireland markets.
2. Professional/Salon Product Sales (B2B): Trade pro accounts for salon owners and spray tan professionals offering equipment, professional-grade spray tan solutions, disposables, and retail products. Features VIP pricing and exclusive trade-only product access.
3. Hardware Sales: Sale of Bronze Babe spray tan devices (personal and professional kits) and related equipment including applicator mitts and blending brushes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MineTan Body Skin manufactures and sells self-tanning cosmetics and beauty products, including self-tan foams, mousses, gels, face tanners, gradual tan lotions, and professional spray tan equipment. The company also serves salon professionals with pro-grade solutions, salon disposables, and the patented Bronze Babe portable spray tan device. Products combine skincare actives like hyaluronic acid and vitamins with DHA-based tanning formulations.

Product overview

MineTan Body Skin is a self-tanning brand offering a comprehensive portfolio of products designed to deliver salon-professional tan results at home. The core product line includes Self Tan Foams/Mousses available in multiple shades (Medium Dark, Double Dark, Ultra Dark, Caramel, Olive, Violet, Dark Ash, Coconut Water, Wonder Tan, Workout Ready, Moroccan, Absolute) using Triple Action Formula with Erythrulose, DHA and Bronzers. The Invisible Glow Tan Gelly line offers clear, rinse-free gel formulations with hyaluronic acid and vitamin B5 in various intensities. Face tanners include Rose Illuminating Facial Tan Mist, Illuminating Glow Drops, Wonder Tan Bronzing Face Serum, and Radiance Enhancing Bronze Drops. Bodycare products include Gradual Glow Everyday Tan Lotion and Glow Butter. Professional equipment includes the Bronze Babe Personal and Professional Spray Tan Kits with adjustable flow control, along with Pro Spray Mists in 13 shades. Accessories include Bronze On Applicator Mitt, Bronze On Blending Brush, and Tan Eraser Cleansing Foam. Products are organized into collections: Bronze Collection (traditional bronze shades), Color Correcting Collection (color base formulations for undertones), and Tanning Treatments Collection (premium formulations with skin therapy benefits). All products contain PETA-approved, skin-loving ingredients including argan oil, coconut oil, avocado oil, and are free of parabens, use naturally derived DHA, and are vegan friendly.

Differentiator

Problem solved

Functional benefit

Brands

• Bronze Babe: Home and professional spray tan kits featuring portable spray tan devices and refills.
• Mine Pro

Products and services

• Medium Dark Self Tan Foam A self tan mousse for fairer skin tones or first-time tanners, delivering subtle bronzed, glowing skin finish using a Triple Action Formula with Erythrulose, DHA and Bronzers.
• Double Dark Self Tan Foam A self tan mousse for all skin tones wanting darker results, delivering a dark bronze finish with cool deep tones using a Triple Action Formula.
• Ultra Dark Self Tan Foam A self tan mousse for experienced tanners wanting the darkest results, delivering an ultra dark bronzed, glowing skin finish using a Triple Action Formula.
• Caramel Self Tan Foam A color-correcting self tan foam designed for warm/yellow undertones, part of the Color Base Collection.
• Olive Self Tan Foam A color-correcting self tan foam designed for neutral/olive undertones, part of the Color Base Collection.
• Violet Self Tan Foam A color-correcting self tan foam designed for fair/pink undertones to neutralize and warm the complexion, part of the Color Base Collection.
• Dark Ash Self Tan Foam A color-correcting self tan foam designed for deep/rich skin tones, delivering an ash-toned natural finish, part of the Color Base Collection.
• Workout Ready Self Tan Foam A unique self tan formulation for active individuals that allows perspiration to pass through the tan instead of taking it off, delivering a super dark brown skin finish that won't sweat off.
• Moroccan Self Tan Foam An argan oil-enriched self tan foam that transforms and nourishes even the driest skin, delivering an intensely hydrating super dark brown skin finish.
• Coconut Water Self Tan Foam A coconut water-infused self tan foam for deep hydration and a natural bronze glow.
• Wonder Tan Self Tan Foam A skin therapy self tan enriched with plant-derived hyaluronic acid and vitamins A, C, B3 and E for mega hydration, delivering ultra long lasting, deeper, more natural looking tan results.
• Absolute Self Tan Foam One of the darkest tans in the range, delivering ultra dark results for experienced tanners.
• Invisible Glow Hydrating Tan Gelly Line A line of clear, rinse-free self tan gels enriched with hyaluronic acid and vitamin B5, available in Dark, Super Dark, Darkest, and Gradual intensities; 8-hour full development or rinse in 1 hour for lighter results.
• Rose Illuminating Facial Tan Mist A facial tan mist infused with rose for an illuminating, radiant glow on the face.
• Illuminating Glow Drops Tan boosting drops infused with 7 luxurious oils and vitamin C to enhance and illuminate skin, customizable for daily skincare or self tan boosting.
• Wonder Tan Bronzing Face Serum A bronzing face serum that delivers anti-inflammatory, skin rejuvenating tanning treatment with mega-hydrating hyaluronic acid.
• Radiance Enhancing Bronze Drops Face drops designed to enhance radiance and add bronze color to the face.
• Gradual Glow Everyday Tan Lotion A gradual tan lotion for everyday use that builds and extends tan results while replenishing skin with hydrating natural oils.
• Glow Butter A body product that smooths, protects and instantly hydrates skin while locking in essential moisture for longer lasting and even fading tan results.
• Bronze Babe Personal Spray Tan Kit The world's first portable spray tan device that brings a salon-quality spray tan to home use, featuring ultra-fine mist technology with 8 levels of spray tan solution flow control.
• Bronze Babe Professional Spray Tan Kit A professional-grade spray tan kit for salon use, delivering salon-quality results.
• Pro Spray Mists Professional spray tan solutions available in multiple shades including Medium Dark, Double Dark, Ultra Dark, Caramel, Olive, Violet, Dark Ash, Perfect Bride, Coconut, Wonder Tan, Workout Ready, Moroccan, and Absolute, for use with spray tan equipment.
• Bronze On Applicator Mitt A washable, reusable applicator mitt for smooth, streak-free application of self tan products.
• Bronze On Blending Brush A super soft blending brush with vegan bristles for airbrushed, streak-free results, ideal for buffing self tan onto the face and blending tough dry areas.
• Tan Eraser Cleansing Foam A cleansing foam designed to remove self tan and prepare skin for fresh application.
• Perfect Bronze Self Tanning Kit A curated self tanning kit combining multiple products for a complete bronzing experience.
• Coconut Water Foam Duo Pack A duo pack of Coconut Water Self Tan Foam for savings on the hydrating coconut-infused formula.
• Ultra Dark Forever Bronze Bundle A bundle featuring ultra dark tan products for the darkest, longest-lasting bronze results.
• Ultra Dark Deluxe Bronze Bundle A deluxe bundle of ultra dark tan products.
• Bestsellers Bundle A bundle featuring MineTan's most popular products.

Quantifiable outcome

• Results last 5-7 days without patchiness when well maintained
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Peers

• Coco & Eve:

Direct peers

• St. Tropez: UK-based premium self-tanning brand (now owned by PZ Cussons) offering mousses, lotions, and professional spray tan solutions. Directly comparable product range and salon/consumer dual-channel model, though at a higher price tier.
• Loving Tan: Australian self-tan brand specializing in mousse and gradual tan products with strong salon distribution. Comparable shade-range approach (Medium, Dark, Ultra Dark) and similar D2C plus beauty retail presence in Australia and globally.
• Bondi Sands: Australian-founded self-tanning brand offering foams, mousses, and gradual tan products across multiple price points globally. Closest direct competitor to MineTan, with comparable product format, Australian heritage, and D2C-plus-retail distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/minetanbodyskin
• Xx.com/minetanbodyskin
• Facebookfacebook.com/minetanbodyskin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MineTan Body Skin