The Clean Hydration Company

What The Clean Hydration Company does

The Clean Hydration Company (doing business as Clean Bottle) is a privately held consumer products company founded in 2010 that designs, markets, and distributes reusable hydration drinkware. The company is headquartered in Houston, Texas, with a privacy compliance office in Boston, Massachusetts, and operates with a headcount in the 11–50 range. Its product portfolio centers on the signature removable-bottom-cap bottle design and includes insulated stainless steel canteens (17 oz), ceramic-lined tumblers (20 oz) and mugs (12 oz), insulated sports squeeze bottles (20 oz and 23 oz) with antimicrobial silver-ion coatings, and BPA-free Tritan square bottles (25 oz). Underlying technology includes double-wall vacuum insulation, silver-ion infused antimicrobial exteriors, CeraTech ceramic-lined interiors, and a CleanSeal self-sealing valve for sports applications.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce through a Shopify storefront at cleanbottle.com with wholesale distribution to over 5,000 retail stores across the United States and 6 countries internationally, complemented by an Amazon marketplace presence and a B2B co-branding and custom printing program with a 50-bottle minimum. Products are sold at unit price points ranging from approximately $15 to $45, with frequent promotional discounting and a 30-day satisfaction guarantee. Target customers span five primary consumer personas — cyclists, fitness enthusiasts, outdoor adventurers, commuters, and wellness users — plus a B2B corporate gifting and promotional merchandise segment. The company holds a patent-pending on its core removable bottom cap and CleanSeal valve technologies, and a granted design patent on the Square Bottle cap mechanism, but does not disclose revenue, headcount growth, funding history, or ownership structure beyond being founder-led and privately held.

Name

The Clean Hydration Company

Legal name

The Clean Hydration Company

Website

https://cleanbottle.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Clean Bottle (The Clean Hydration Company) is a privately held consumer brand founded in 2010 that designs and sells reusable water bottles, tumblers, mugs, and sports bottles featuring a patent-pending removable bottom cap, distributed D2C online and through 5,000+ retail stores across the U.S. and 6 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Retail sales of insulated water bottles, tumblers, mugs, and sports bottles directly to consumers through cleanbottle.com Shopify store
2. Wholesale Distribution: Wholesale distribution to over 5000 retail stores nationally and 6 countries, generating B2B revenue through bulk orders
3. Custom Printing/Co-branding: Co-branding program offering custom printing on bottles with 50-bottle minimum order quantity for business promotions, events, and corporate gifting

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The Clean Hydration Company (d/b/a Clean Bottle) designs, manufactures, and sells premium reusable hydration drinkware including insulated stainless steel canteen bottles, ceramic-lined tumblers and mugs, insulated sports squeeze bottles, and BPA-free plastic square bottles. The company sells its products directly to consumers through its Shopify e-commerce store, wholesale to over 5,000 retail stores in the U.S. and six countries, and offers a co-branding/custom printing program to businesses with a 50-bottle minimum order.

Product overview

The Clean Hydration Company (Clean Bottle) is a premium hydration brand offering innovative, easy-to-clean reusable water bottles and drinkware. The product portfolio centers on the company's signature removable-bottom-cap design and includes insulated stainless steel canteen bottles (17 oz with fruit infuser), ceramic-lined tumblers (20 oz) and mugs (12 oz), insulated sports bottles for cycling and fitness (20 oz and 23 oz squeeze bottles with antimicrobial coatings), and BPA-free plastic square bottles (25 oz). All products feature double-wall vacuum insulation, BPA-free materials, and a focus on hygiene through easy-clean designs, targeting active lifestyles including cycling, hiking, fitness, and everyday hydration.

Differentiator

Problem solved

Functional benefit

Brands

• CeraTech: Ceramic interior technology used in mugs and tumblers to prevent metallic taste and preserve pure beverage flavor.

Products and services

• Clean Bottle 17oz Insulated Stainless Steel Canteen Water Bottle A vacuum insulated stainless steel water bottle featuring a patent-pending removable bottom cap for easy cleaning, double-wall vacuum insulation, and a fruit/tea infuser. Capacity 17 oz (502 ml). Sold to active consumers for cycling, fitness, and everyday hydration.
• Tumbler 20oz Ceramic-Lined Insulated Coffee Tumbler A premium stainless steel travel mug with CeraTech ceramic-lined interior that preserves pure beverage taste, double-wall vacuum insulation, and a secure spill-resistant lid. Capacity 20 oz. Marketed to commuters and office workers.
• Ceramic Lined Insulated Coffee Mug 12oz An insulated stainless steel travel cup featuring CeraTech ceramic interior, double-wall vacuum insulation, ultra-seal lid, and ergonomic handle. Capacity 12 oz. Designed for daily coffee/tea transport.
• Sport 23 Insulated Bike Water Bottle An insulated sports water bottle with silver ion infused polypropylene exterior, CleanSeal self-sealing valve, patent-pending easy-clean nozzle, and optimized squeezability for hydration during workouts and cycling. Capacity 23 oz (680 ml).
• Sport 20 Insulated Bike Water Bottle A BPA-free insulated sports bottle with silver ion infused exterior, double-wall insulation, easy-clean nozzle, and self-sealing valve for leak-free hydration during biking and workouts. Capacity 20 oz.
• Clean Bottle Square Water Bottle 25oz A BPA-free Tritan plastic water bottle with patented quarter-turn wide-handled top and bottom caps for easy access and cleaning, square shape to prevent rolling, and optional fruit infuser. Capacity 25 oz.
• Custom Printing and Co-Branding Program A B2B service offering custom printing and co-branding on Clean Bottle products with a 50-bottle minimum order, targeting businesses for corporate gifts, promotional merchandise, team events, and brand giveaways.

Quantifiable outcome

• Keeps beverages cold for extended periods through double-wall insulation
• +1 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hydro Flask: Premium insulated reusable water bottle brand owned by Helen of Troy; directly competes in the same stainless-steel, double-wall vacuum-insulated category at similar price points, with overlapping DTC and wholesale distribution.
• YETI: Premium outdoor drinkware brand offering Rambler bottles, tumblers, and mugs with double-wall vacuum insulation; competes head-to-head in the active-lifestyle and outdoor hydration segments Clean Bottle targets.
• Stanley (PMI/SEB): Mass-market insulated drinkware brand famous for viral tumbler trends; competes directly in tumblers, mugs, and bottles across the same retail and DTC channels.
• Owala: Direct-to-consumer-first insulated bottle brand with patented FreeSip spout; overlaps in active/fitness hydration segments and similar price points, competing on differentiation through novel lid/valve designs.
• Simple Modern: Insulated drinkware brand offering bottles, tumblers, and kids' products at value-to-mid price points; broad wholesale and Amazon presence directly mirrors Clean Bottle's hybrid distribution model.
• Takeya: Insulated sports and lifestyle bottles with patented spout lids and double-wall vacuum construction; particularly competitive in the cycling/fitness squeeze-bottle segment where Clean Bottle's Sport line competes.
• S'well: Design-led insulated bottle and tumbler brand with strong gifting and B2B promotional presence; competes in the lifestyle/comuter drinkware segments and the corporate gifting channel Clean Bottle is expanding into.

Broad incumbents

• CamelBak: Established hydration brand owned by Helen of Troy with broad product range including bike bottles, hydration packs, and filtration; broader portfolio and deeper cycling roots than Clean Bottle, with overlapping cycling and outdoor customer base.
• Thermos: Heritage vacuum-insulated drinkware brand owned by Thermos LLC; competes broadly across insulated bottles, tumblers, and food jars with massive retail distribution and licensing arrangements.

Emerging players

• BruMate: Insulated tumbler and growler brand with strong direct-to-consumer presence and proprietary lid technologies; comparable in size and channel mix to Clean Bottle, with overlapping focus on active/social drinking occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cleanbottle?lang=en
• YouTubeyoutube.com/@cleanbottle3587
• Facebookfacebook.com/cleanbottle
• Instagraminstagram.com/cleanhydrationco/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Clean Hydration Company