Yard
- Company typePrivate
- Founded2006
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Yard does
Yard is a United Kingdom–based data analytics consulting firm headquartered in Edinburgh, founded in 2006. The company positioned itself as a boutique consultancy in which "Yard consultants work on a global forum to provide clients with best practices, deep insight and years of experience," implying an expertise-led, advisory-style delivery model rather than a packaged-software or SaaS model. The firm was small, with between 11 and 50 employees, and was led by Co-Founder Stephan Briggs and Chief Data and Analytics Officer Paul Newbury, consistent with a senior-practitioner-led professional services profile. No detailed product portfolio, module structure, pricing model, or named customer base is disclosed in the available sources, which limits visibility into its specific technology stack, target verticals, or contract structures.
Yard's business model appears to have been services-based — selling consultant time, data analytics expertise, and "deep insight" to clients — rather than monetizing a proprietary platform or licensed product. There is no record of external funding rounds, no disclosed revenue figures, and no segmentation of its customer base in the input data. The firm operated in the United Kingdom and claimed a "global forum" reach, suggesting cross-border client engagement even from a single Edinburgh office.
In July 2024, Yard was acquired in its entirety by Koios, a Croatia-based company, in a deal characterized in available sources as a strategic acquisition intended to enhance Koios's data analytics capabilities and extend its market reach. Following this transaction, Yard ceased to operate as an independent entity and its operations are now subsumed within Koios's corporate structure; no subsequent product launches, leadership changes, or strategic moves by Yard as a standalone company are recorded in the available data.
Yard firmographics
Firmographics- Name
- Yard
- Website
- https://weareyard.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Yard is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Yard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Yard product offering
Product offeringCore offering
Yard is a British data analytics company whose consultants operate through a global forum to deliver best practices, deep insight, and years of experience to clients. The firm provides data analytics advisory services aimed at enhancing clients' market reach and addressing organizational data analytics needs. Following the July 2024 acquisition by Croatia-based Koios, Yard's offering has been integrated into Koios's broader data analytics operations.
Product overview
Yard is a British data analytics company. No detailed product portfolio or module structure information is available from the provided sources.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Analytics Consulting Services
Companies that use Yard
Customer profileIdeal customer profiles1 record
Yard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yard partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights2 records
Yard competitors and assessment
Company assessmentDirect peers
- dunnhumby: UK-based data analytics consultancy focused on customer data science for retail and consumer industries. Comparable to Yard as a British-headquartered analytics firm delivering insight-driven consulting services to global clients.
- Tiger Analytics: Data analytics consulting firm delivering AI and data science solutions to global enterprises. Comparable to Yard as a specialist analytics consultancy, though larger in headcount and more globally distributed.
- Fractal Analytics: AI and analytics solutions provider offering consulting and productized analytics services to Fortune 500 clients. Comparable to Yard in offering analytics consulting expertise with similar global delivery orientation.
- LatentView Analytics: Data analytics consulting firm helping enterprises drive digital transformation through data science solutions. Comparable to Yard as a specialist analytics consultancy serving global enterprise clients.
Broad incumbents
- Accenture: Global professional services firm with a large data and analytics practice serving enterprise clients worldwide. Comparable to Yard in offering analytics consulting, but at vastly greater scale and breadth across many industries.
- Capgemini: Global consulting and technology services firm with established data analytics and AI capabilities. Comparable to Yard in the analytics consulting space, but as a much larger incumbent serving enterprise clients across geographies.
- Palantir Technologies: Data analytics and decision-support platform company serving enterprise and government clients. Comparable to Yard in the data analytics space, but differentiated by proprietary software platforms rather than pure consultancy delivery.
Emerging players
- Quantcast: Data and audience intelligence platform with consulting-adjacent analytics services. Comparable to Yard in the data analytics category, though more platform- and technology-led than pure consultancy.
Others
- Snowflake: Cloud data platform company that enables analytics consulting practices. Adjacent to Yard as ecosystem infrastructure that analytics consultancies build services on, rather than a direct competitor.
- Databricks: Unified data and analytics platform company providing infrastructure for data science and machine learning. Adjacent to Yard as enabling technology used by analytics consultancies, rather than a direct competitor.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Yard social profiles
Digital presenceYard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yard leadership team
Management profileNumber of profiles
Profiles2 records
Yard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yard
What does Yard do?
Yard is a British data analytics company whose consultants operate through a global forum to deliver best practices, deep insight, and years of experience to clients. The firm provides data analytics advisory services aimed at enhancing clients' market reach and addressing organizational data analytics needs. Following the July 2024 acquisition by Croatia-based Koios, Yard's offering has been integrated into Koios's broader data analytics operations.
Is Yard a public or private company?
Yard is a private company. It is classified as corporate owned and is currently acquired.
When was Yard founded?
Yard was founded in 2006. It employs 11 to 50 people.
Where is Yard based?
Yard is headquartered in Edinburgh, United Kingdom, in the Europe region.
Who are Yard's main competitors?
Direct peers on record are dunnhumby, Tiger Analytics, Fractal Analytics and LatentView Analytics. Broad incumbents are Accenture, Capgemini and Palantir Technologies. Quantcast is listed as an emerging player. Others are Snowflake and Databricks.
Does Yard have an API?
No public API is recorded for Yard.