CGS Premier

What CGS Premier does

CGS Premier is a privately held custom vehicle fabrication company founded in 1993 and headquartered in Muskego, Wisconsin. The company designs, engineers, fabricates, and delivers custom mobile vehicles and trailers for two primary end markets: experiential marketing (advertising agencies, major brands, sports leagues, entertainment companies) and mobile healthcare (hospitals, pharmacy chains, insurers, pharma, and clinical trial sponsors). Its product portfolio spans ground-level expandable trailers, drop trailers, EXT expandable trailers, DTX semi-trailers, gooseneck trailers, Sprinter vans, box trucks, Class A motor coaches, Airstream modifications, food trucks, and modular containers, each configurable to client specifications.

Underlying technology includes patented hydraulic and electric deployment systems (U.S. Patents 9,868,380, 9,896,017, and D898,950), ADA/HIPAA/OSHA-compliant mobile medical configurations, telehealth-ready clinic builds, and ISO 9001:2015 certified manufacturing governed by a 241-point quality inspection checklist. Production timelines range from 10 to 24 weeks per project depending on scope and complexity. CGS Premier holds a GSA contract for federal procurement and operates an in-house fabrication facility at its Wisconsin headquarters, serving clients nationwide.

The business model is primarily project-based one-time fabrication revenue from custom builds, priced through a quote-based consultative sales process, supplemented by recurring leasing revenue through partner Event Vehicle Leasing, LLC (over 60 customizable assets, monthly-to-annual terms, lease-to-own available) and ancillary services through partner Event Marketing Drivers, LLC (licensed drivers and tour logistics). Named enterprise customers include Walgreens, Humana, Cigna, NBA, Verizon, and Trejo's Tacos, spanning healthcare, sports, telecommunications, and food service verticals. Distribution is direct enterprise sales plus partner-mediated leasing and driver channels; marketing is content-led (case studies, blog, video, LinkedIn, Instagram) with bottom-of-funnel conversion via a quote request form.

Name

CGS Premier

Legal name

CGS Premier

Website

https://cgspremier.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

CGS Premier is a Wisconsin-based custom fabricator founded in 1993 that designs and builds mobile experiential marketing vehicles and mobile healthcare clinics for enterprise clients including Walgreens, Humana, Cigna, NBA, and Verizon. Revenue comes from project-based fabrication plus leasing and driver services via partner companies.

Ownership category

akta.pro rank

Product category

Specialty Vehicle Fabrication

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD)

Keywords

• Custom vehicle fabrication
• Mobile experiential marketing
• Mobile healthcare clinics
• Specialty trailer manufacturing
• Event trailer fabrication

Headquarters

HQ city

Muskego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Vehicle Fabrication: Design, engineering, and fabrication of custom mobile solutions including healthcare clinics, immersive brand experiences, and specialty vehicles. Revenue is generated through one-time custom builds with pricing based on scope and complexity.
2. Vehicle Leasing: Flexible leasing options for experiential vehicles through Event Vehicle Leasing, LLC partner. Terms range from one month to year or more, with over 60 unique and customizable assets available.
3. Driver and Logistics Services: Professional driver services and logistics planning for marketing tours and deployments, provided through Event Marketing Drivers, LLC partner.
4. Printing Services: Custom printing services for vehicle wraps, graphics, and branding elements as part of their full-service offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

CGS Premier designs, engineers, fabricates, and delivers custom mobile vehicles and specialty trailers for experiential marketing, healthcare delivery, B2B road shows, pop-up retail, food service, education, and government/emergency response. The company also provides custom event fabrication services, vehicle leasing through a partner, and licensed driver/logistics services through a separate partner, with every project built to ISO 9001:2015 standards and supported by patented drop-trailer and expandable trailer technologies.

Product overview

CGS Premier is a custom fabrication company offering mobile experiential marketing vehicles, trailers, and healthcare clinics. The portfolio includes ground-level expandable and drop trailer platforms (patented under U.S. 9,868,380 and U.S. 9,896,017), mid-size and large trailers (53' semi trailers, gooseneck, DTX), sprinter vans, box trucks, RVs/motor coaches, Airstream modifications, and food trucks. Medical offerings span mobile healthcare clinics with imaging (MRI, mammography, X-ray, ultrasound), dental, ophthalmology, infusion, and primary care units. Additional services include custom event fabrication, B2B road shows, pop-up retail, mobile classrooms, driver services, and vehicle leasing. The company operates from Muskego, Wisconsin with ISO 9001:2015 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Event Trailers (Experiential Marketing Vehicles) Custom-built event trailers for advertising agencies and major brands running experiential marketing campaigns, trade shows, brand activations, and pop-up shows. Each trailer is fabricated to the customer's brand specification with ADA-compliant restrooms, climate-controlled interiors, and full custom branding.
• Mobile Healthcare Clinics Custom mobile medical trailers and vehicles for healthcare providers, payers, and pharmacies. Configurable for medical imaging (MRI, mammography, X-ray, ultrasound), dental suites, ophthalmology, infusion therapy, primary care, mobile labs, senior care, and community outreach, with ADA-compliant restrooms, telehealth-ready infrastructure, and redundant power systems.
• Patented Ground Level Expandable Drop Trailers Patented expandable drop trailer platform (U.S. Patent 9,868,380, with a pending Ground Level Expandable continuation) featuring a self-contained hydraulic system with remote-controlled deployment and leveling. Allows ground-level access without ladders, intended for experiential marketing activations, sports events, and healthcare deployments where fast, accessible setup is critical.
• Patented EXT / DTX Expandable Trailers Patented expandable trailer designs (EXT/DTX, U.S. Patent 9,896,017) featuring electric actuators for canopies/marquees, electric winches for stage deployment, and independent 12V battery systems for generator-free setup. Configurable interiors expand for events and collapse for transport; a Patented Medical EXT variant is available with sound-attenuated generators and automated deployment.
• Patented Architect Series Drop Trailer Pre-engineered, patented temporary structure (U.S. Design Patent D898,950) on the drop trailer platform, available in L-shape or U-shape courtyard footprints. Designed for fast turnaround with customizable exterior branding; an example deployment is the NBA custom Architect Series Drop Trailer featuring a built-in barbershop inside the bubble.
• Custom Box Trucks & Step Van Conversions Custom box truck and step van conversions used for mobile retail, mobile medical, and experiential marketing applications. Interiors are fully configurable to client requirements.
• Food Trucks & Mobile Commercial Kitchens Fully functioning food trucks and mobile commercial kitchens designed for food service marketing activations, catering, and branded events. Custom-fabricated with full commercial-grade cooking equipment.
• Pop-Up Retail Vehicles Mobile pop-up retail solutions that let brands deploy fully branded temporary retail spaces inside custom vehicles or trailers. Designed to take a brand's retail experience to multiple locations.
• B2B Road Show Trailers Mobile road show trailers for B2B marketing use cases, including product demonstrations, sales presentations, and trade show exhibits. Configured as self-contained mobile platforms that bring a brand directly to decision makers across multiple markets.
• Custom Mobile Modular Classrooms Mobile, modular educational structures configured as portable learning facilities for educational institutions, school districts, and government education programs. Designed for rapid deployment and ADA accessibility.
• Custom Event Fabrication Services Custom fabrication services for event exhibits, including stages, stands, exhibit spaces, and event site elements. Used by brands and agencies to build immersive, scalable installations alongside or instead of vehicle-based activations.
• Vehicle Leasing (via Event Vehicle Leasing, LLC) Flexible vehicle leasing offered through partner Event Vehicle Leasing, LLC, providing access to 60+ unique and customizable assets on terms from one month to 12+ months, with lease-to-own options based on budget and expected use.
• Tour Driver & Logistics Services (via Event Marketing Drivers, LLC) Professional, licensed driver and driver-team services supplied for marketing tours and event activations through partner Event Marketing Drivers, LLC. Covers transport, setup, and on-event logistics for custom road show exhibition trailers nationwide.

Quantifiable outcome

• Continuous growth since 1993 through ongoing innovation and expanded production capabilities
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Event Marketing Drivers, LLCcoreChannel Partner/ Reseller/ DistributorEvent Marketing Drivers supplies experienced, qualified, and licensed drivers or driver teams for marketing tours. This partnership enables CGS Premier to offer comprehensive tour logistics including professional drivers and event staff to transport and install road show exhibition trailers across the country.
• Event Vehicle Leasing, LLCcoreChannel Partner/ Reseller/ DistributorEvent Vehicle Leasing offers flexible lease terms with over 60 unique and customizable assets available. This partnership enables CGS Premier to provide leasing options to customers who may not want to commit to capital investment, with lease terms ranging from one month to year or more, including lease-to-own options.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LDV (LifeLine Mobile / Medical Coaches): LDV (formerly LifeLine Mobile and Medical Coaches) is one of the largest US specialty vehicle manufacturers, building custom mobile medical clinics, command centers, and marketing vehicles. Directly competes with CGS Premier across mobile medical and specialty vehicle body fabrication.
• Matthews Specialty Vehicles: Matthews Specialty Vehicles designs and manufactures custom mobile medical, dental, and specialty vehicles including imaging, mammography, and mobile clinics. Closely comparable product line to CGS Premier's mobile medical fabrication business.
• Odulair: Odulair manufactures mobile clinics, mobile hospitals, and specialty mobile medical vehicles including mobile dental, imaging, and veterinary units. Overlaps directly with CGS Premier's mobile healthcare clinic and specialty medical vehicle offerings.
• Farber Specialty Vehicles: Farber Specialty Vehicles builds custom mobile medical, mobile command, broadcast, and specialty vehicles on multiple chassis. Directly competes with CGS Premier in mobile medical and specialty vehicle body fabrication for healthcare and government buyers.
• Summit Bodyworks: Summit Bodyworks specializes in custom upfits of mobile medical, dental, and specialty vehicles on commercial van and truck chassis. Competes directly with CGS Premier on Sprinter, box truck, and similar mobile medical platforms.

Broad incumbents

• REV Group (REV Ambulance / Specialty Vehicles): REV Group is a publicly traded specialty vehicle manufacturer producing ambulances, mobile medical, fire trucks, and RVs across multiple brands. Overlaps with CGS Premier's mobile medical and emergency response fabrication but operates at significantly greater scale and capital intensity.
• Sparks (George P. Johnson Experience Marketing): George P. Johnson (gpj/sparks) is one of the largest global experiential marketing agencies that designs and fabricates brand experiences and custom event structures for major brands. Operates upstream of CGS Premier but competes for enterprise experiential marketing budgets.

Emerging players

• ATC (American Trailers & Containers): ATC Trailers manufactures custom aluminum trailers including mobile marketing and event trailers. Comparable trailer fabrication capability and experiential marketing customer overlap with CGS Premier's trailer product line.

Others

• Willwork Global Event Services: Willwork provides custom exhibit fabrication, event structures, and experiential builds for trade shows and corporate events. Complementary event fabrication and experiential marketing focus but typically delivers physical exhibits rather than mobile vehicles.

Regional players

• Featherlite Trailers: Featherlite manufactures custom aluminum specialty trailers including car haulers, commercial, and event trailers from Iowa. Comparable custom trailer fabrication capability but broader commercial focus and larger scale than CGS Premier's experiential marketing builds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CGSPremier
• LinkedInlinkedin.com/company/3514820
• Instagraminstagram.com/cgspremier
• Xx.com/cgspremier
• Facebookfacebook.com/cgspremiermuskego

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CGS Premier