AUG.global
AUG.global is a privately held IT services and product development company founded in 1993, headquartered in Sofia, Bulgaria, with 2,000+ engineers across 12 offices in 8 countries. It delivers dedicated development teams, digital transformation, AI/data science, and proprietary products to enterprise clients globally.
- Company typePrivate
- Founded1993
- HeadquartersSofia, Bulgaria
- Headcount51–100
- GTM typeB2B
- OfferingServices
What AUG.global does
AUG.global (legal entity AUG Global Technologies Ltd.) is a privately held IT services and product development company founded in 1993 in Vinnytsia, Ukraine, and now headquartered in Sofia, Bulgaria. The firm operates 12 offices across 8 countries with more than 2,000 senior engineering staff serving enterprise clients on five continents. Its core offering centers on dedicated IT teams that function as natural extensions of client organizations, supplemented by digital transformation, AI/data science, product development, and startup acceleration services delivered under custom B2B professional services contracts.
AUG's technology portfolio spans AI, data science, digital engineering, cloud solutions, and microservices architecture, with named AI implementations including NLP-based clustering of medical articles, DVC-based deep learning pipelines for agricultural disease detection, and predictive maintenance scoring for connected vehicles. Beyond services, AUG has developed or co-developed proprietary products including CloudMotive Connect (connected car IoT device with mobile apps and analytics portal), Bookful (AR children's reader with Inception XR), UniP (Mobility-as-a-Service platform), and AIBODY (Physiology-as-a-Service platform using a digital human organism). The company also holds investor/partner positions in Arvizio (enterprise mixed reality) and Pri-Num (digital payments), positioning it as both a services provider and a small-scale product/venture builder.
The business model is primarily professional services revenue from long-term enterprise engagements (85% of clients are long-term), augmented by internal product development with licensing/royalty potential. Customer concentration sits across diversified verticals including energy, healthcare, agriculture, automotive, entertainment, fintech, and mobility, with named enterprise logos such as large livestreaming, energy, and entertainment groups. No public revenue, funding, or valuation disclosures were identified in source material.
AUG.global firmographics
Firmographics- Name
- AUG.global
- Legal name
- AUG Global Technologies Ltd.
- Website
- https://aug.global
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AUG.global is a privately held IT services and product development company founded in 1993, headquartered in Sofia, Bulgaria, with 2,000+ engineers across 12 offices in 8 countries. It delivers dedicated development teams, digital transformation, AI/data science, and proprietary products to enterprise clients globally.
- Ownership category
- akta.pro rank
AUG.global industry classification
Industry- Product category
- IT Services and Software Development
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519), Software Publishers (513210), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)
- akta.pro secondary industry
- Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
Keywords
Where AUG.global is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices2 records
Markets served
AUG.global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- IT Staff Augmentation / Dedicated Teams: Building and providing dedicated IT and software development teams that act as natural extensions of client organizations. Teams are recruited, managed, and supported by AUG while working on client projects long-term.
- Digital Transformation Consulting: Modernizing client technology stacks, cloud migration services, and legacy system revamping using proprietary optimization and automation techniques.
- Product Development: End-to-end product development from concept to market, including idea hunting, storyboarding, prototyping, and launch preparation for client products.
- AI & Data Science Services: AI research, model development, deployment, and maintenance services including exploratory data analysis, data labeling, and production environment monitoring.
- Startup Investment & Internal Product Development: AUG invests in and develops its own products in automotive, healthcare, gaming, mobility, cybersecurity, AR, fintech, and Big Data sectors through internal R&D teams and strategic partnerships.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
AUG.global product offering
Product offeringCore offering
AUG.global is a professional IT services company that provides dedicated software development teams, digital transformation consulting (cloud migration, legacy modernization), end-to-end product development, AI and data science services, and startup acceleration for enterprise clients globally. Within product development, AUG also builds and invests in its own platform products across automotive (CloudMotive Connect), AR education (Bookful), mobility (UniP), medical simulation (AIBODY), mixed reality (ARVIZIO), and digital payments (Pri-Num).
Product overview
AUG.global is an IT services company offering a portfolio of professional services including IT Teams (dedicated development teams), Digital Transformation, Product Development, AI & Data Science, and Startup Acceleration. Within Product Development and Startup Acceleration, the company has developed several proprietary products: CloudMotive Connect (connected car IoT device with mobile apps and analytics portal), Bookful (AR reader for children's books), UniP (Mobility-as-a-Service platform), and has invested in/partnered on AIBODY (physiology simulation platform), ARVIZIO (enterprise mixed reality platform), and Pri-Num (digital payment platform). These products represent the company's internal product portfolio alongside its client-facing professional services.
Differentiator
Problem solved
Functional benefit
Brands
- AIBODY: Cloud-based Physiology-as-a-Service platform offering real-time, immersive medical simulations using the world's first digital human organism.
- ARVIZIO
- Pri-Num
- CloudMotive Connect
- Bookful
- UniP
Products and services
- IT Teams (Dedicated Development Teams) Building and providing dedicated IT and software development teams that act as natural extensions of client organizations. Teams are recruited, managed, and supported by AUG while working on client projects long-term, drawn from a pool of 2,000+ elite engineers.
- Digital Transformation Modernizing client technology stacks, cloud migration services, and legacy system revamping using proprietary optimization and automation techniques. Includes microservices architecture design with service bus communication for secure and efficient solutions.
- Product Development End-to-end product development from concept to market, including idea hunting, storyboarding, prototyping, and launch preparation for client products across multiple ecosystems.
- AI & Data Science AI research, model development, deployment, and maintenance services including exploratory data analysis, target/label and feature engineering, AI model training/validation/selection/testing, deployment as microservices, and production environment monitoring.
- Startup Acceleration Acceleration services for startups, including investment in and development of internal products in automotive, healthcare, gaming, mobility, cybersecurity, AR, fintech, and Big Data sectors through internal R&D teams and strategic partnerships.
- CloudMotive Connect Next-generation connected car device with universal remote operations, vehicle service and fault monitoring, predictive maintenance, driver behavior scoring, trip tracking, and geofencing. Includes plug-and-play hardware with Apple and Android mobile applications and a cloud-based analytics portal for dealers, fleet operators, and insurance providers.
- Bookful Category-leading Augmented Reality reader application that uses AR and 3D elements to bring children's books to life, developed in partnership with Inception XR.
- UniP Comprehensive Mobility-as-a-Service platform covering central database and billing, digital wallet and mobile payments, digital enforcement, smart parking, and dynamic traffic management.
- AIBODY Cloud-based Physiology-as-a-Service platform that offers real-time, immersive medical simulations using the world's first complete digital human organism, producing detailed lifelike physiological responses to simulated medical conditions or treatment protocols. Used by leading medical education providers and top-tier medical institutions for AI-powered medical devices.
- ARVIZIO Enterprise-grade mixed reality platform for real-time collaboration and visualization, featuring holographic computing and live communications integration, with applications across AEC, energy, mining, and engineering industries.
- Pri-Num Digital Enablement Platform Cloud-hosted wallet and digital issuance platform that empowers banks, mobile operators, retailers, and transport companies to deliver secure contactless payments. Partners include VISA, Mastercard, and UnionPay International.
Quantifiable outcome
- Built dedicated team of 100+ developers for major livestreaming platform
- +4 more outcomes
Companies that use AUG.global
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles2 records
AUG.global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AUG.global partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Inception XRcoreAUG partnered with Inception XR to develop Bookful, a category-leading AR reader application that uses Augmented Reality and 3D elements to bring children's books to life. AUG continues to work on further improving this innovative application.
- AIBODYflagshipAUG created AIBODY, the world's first Physiology-as-a-Service platform that houses the first-ever complete digital human organism. This cloud-based platform offers real-time, immersive medical simulations using the world's first digital human organism built end-to-end. AIBODY is used by leading medical education providers for training materials and is collaborating with top-tier medical institutions on AI-powered medical devices.
- ArviziocoreAUG is investor in and proud partner of Arvizio, creator of the first enterprise-grade mixed reality platform for real-time collaboration and visualization. AUG worked together with Arvizio to develop the core technologies powering their unique enterprise-grade AR platform. Arvizio offers the industry's first mixed reality server platform for real-time collaboration and visualization with applications across AEC, energy, mining, and engineering industries.
- Pri-NumcoreAUG partnered with Pri-Num, a global fintech company, to help develop their powerful Digital Enablement Platform. Pri-Num's cloud-hosted wallet and digital issuance platform empowers banks, mobile operators, retailers, and transport companies to deliver secure contactless payments. Pri-Num's partners include leading global financial institutions such as VISA, Mastercard, and UnionPay International.
- Technology Partners (General)coreAUG commands one of the deepest technology stacks on the market, covering most programming languages, modern frameworks and tools. The company partners with industry technology leaders all over the world.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AUG.global competitors and assessment
Company assessmentDirect peers
- Eleks: Ukraine-based IT services company delivering software development, product engineering, and digital transformation to enterprise clients; similar scale and comparable offering mix to AUG.
- Intellias: Ukraine-headquartered IT services company providing dedicated development teams, digital transformation, and product engineering for enterprise clients; closely matches AUG's ODC-style delivery and Eastern European talent base.
- SoftServe: Ukraine-rooted global IT services and digital consulting firm with comparable staff augmentation, digital transformation, and product engineering offerings serving enterprise clients across multiple verticals — the closest analog to AUG in heritage, geography, and delivery model.
- EPAM Systems: Large Eastern European-origin IT services and digital engineering firm with global delivery centers and a similar dedicated-team plus digital transformation portfolio; competes for many of the same enterprise logos.
- Globant: Global digital engineering and IT services firm specializing in AI, cloud, and product development for enterprise customers; competes directly with AUG in digital transformation and AI/data science engagements.
- Ciklum: Global digital solutions company with Ukrainian engineering heritage, offering dedicated teams and product development across multiple verticals — directly comparable delivery model and customer base.
Broad incumbents
- Cognizant: Global IT services firm providing digital, cloud, and AI engineering to enterprise customers; a broad incumbent competing for transformation and managed services engagements that AUG targets.
- Accenture: Global IT services and consulting incumbent offering digital transformation, cloud, AI, and managed services at much greater scale; competes for the same enterprise transformation RFPs as AUG but with vastly deeper resources.
- Capgemini: Large global IT services and digital transformation incumbent serving enterprise clients across all major verticals; overlaps with AUG in cloud migration, AI, and digital engineering but operates at a much broader portfolio scale.
Emerging players
- Andela: Global talent marketplace connecting enterprises with vetted remote software engineers, including from emerging markets; partially overlaps with AUG's dedicated-team model as a more marketplace-driven alternative for enterprise engineering talent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AUG.global social profiles
Digital presenceAUG.global financial estimates
Financial estimateRevenue estimate
Valuation estimate
AUG.global leadership team
Management profileNumber of profiles
Profiles1 record
AUG.global subsidiaries and ownership
Company hierarchySubsidiaries6 records
AUG.global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AUG.global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AUG.global
What does AUG.global do?
AUG.global is a professional IT services company that provides dedicated software development teams, digital transformation consulting (cloud migration, legacy modernization), end-to-end product development, AI and data science services, and startup acceleration for enterprise clients globally. Within product development, AUG also builds and invests in its own platform products across automotive (CloudMotive Connect), AR education (Bookful), mobility (UniP), medical simulation (AIBODY), mixed reality (ARVIZIO), and digital payments (Pri-Num).
Is AUG.global a public or private company?
AUG.global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AUG.global founded?
AUG.global was founded in 1993. It employs 51 to 100 people.
Where is AUG.global based?
AUG.global is headquartered in Sofia, Bulgaria, in the Europe region.
How does AUG.global make money?
Five revenue lines are on record. IT Staff Augmentation / Dedicated Teams are the primary driver. The others are digital Transformation Consulting, product Development, AI & Data Science Services and startup Investment & Internal Product Development.
Who are AUG.global's main competitors?
Direct peers on record are Eleks, Intellias, SoftServe, EPAM Systems, Globant and Ciklum. Broad incumbents are Cognizant, Accenture and Capgemini. Andela is listed as an emerging player.
Does AUG.global have an API?
No public API is recorded for AUG.global.
What industry is AUG.global in?
AUG.global's product category is IT Services and Software Development. Its primary akta.pro industry code is BPAEAMAL, Offshore Development Center (ODC) / Dedicated Team Services, with a secondary code of BPAEANAD, Digital Learning Content Development (eLearning, Labs, Simulations). Its NAICS code is 541511 and its SIC code is 7371.