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TopDog Law

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uuid000fgv2

Namestring
TopDog Law
Legal namestring
TopDog Technologies, Inc. and TopDog Law, P.A.
Websiteurl
topdoglaw.com
Company typeenum
Private
Founded yearint
2018
Descriptiontext

TopDog Law is a national personal injury law firm founded in 2018 by James Helm, headquartered in Scottsdale, Arizona, and operating through owned offices in cities such as Philadelphia, Phoenix, Los Angeles, New York, Atlanta, Chicago, Las Vegas, Washington D.C., Detroit, Denver, Little Rock, Jackson, and Milwaukee. The firm serves individual accident victims across the United States, with licensed attorneys handling car and truck accidents, birth injuries, medical malpractice, sexual abuse, slip-and-fall, workers' compensation, and wrongful death matters. Its stated reach spans 168+ locations, combining directly-staffed offices with a co-counsel network that provides jurisdictional coverage in states where it does not maintain owned offices.

The firm's core operating technology is a digital intake and case-routing platform anchored by an online Free Case Evaluator and Accident Evaluator that segment prospective clients by incident type and route them to appropriate attorneys, supplemented by 24/7 phone intake (877-541-1203) and an SEO-optimized content footprint of 100+ blog articles targeting location-specific search. The firm's underlying case management technology is described only generically; there is no disclosed AI/ML, API, or developer-facing platform. In November 2025 TopDog Law made its first acquisition of Keller Swan Injury Attorneys, a Jupiter, FL-based trial firm with 12 attorneys and over 80 staff operating across FL, GA, TN, AR, MS, and AZ, which materially expanded in-house trial capability and southeastern market presence.

TopDog operates on a contingency fee model with no upfront cost to clients, earning a percentage of settlement or award only on recovery. Client acquisition runs on direct-to-consumer digital marketing, search-optimized location pages, paid advertising, social proof from 6,000+ Google reviews averaging 4.8 stars, and co-counsel referrals. The firm is privately held with no disclosed institutional investors, has no public funding rounds, and reports cumulative client outcomes of $800M+ recovered and 120,000+ people helped. Post-acquisition headcount is approximately 100+ staff plus 30+ attorneys, and the firm operates through two legal entities: TopDog Law, P.A. (Arizona) and TopDog Law SE, PLLC (Florida, formerly Keller Swan PLLC).

Short descriptiontext

TopDog Law is a privately held national personal injury law firm founded in 2018, serving individual accident victims across 168+ US locations via contingency-fee representation and a digitally led intake platform, with owned offices in 15+ cities.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersAnn Arbor, United States
HQ citystring
Ann Arbor
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices15 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
personal injury law, contingency fee legal, accident case evaluation, injury claim litigation, trial attorney services
Industry1 code
1Personal Injury & Insurance Defense
CodeBPAHAAAMPrimaryYes
NAICS code1 code
  • Legal Services5411
SIC code1 code
  • Services-Legal Services8111
Product category
Personal Injury Legal Services
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Contingency Fee Legal Services
TypeTransaction Fee
Description

TopDog Law operates on a contingency fee basis where clients pay no upfront costs. The firm only collects fees if they win the case, taking a percentage of the settlement or award. This aligns firm incentives with client outcomes and eliminates financial barriers for clients seeking legal representation.

topdoglaw.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Pricing details1 tier
1Contingency Fee - No Win, No Fee
ModelOutcome Based/ PerformanceBilling cadencePay-as-you-go
Notes

Free consultation and case evaluation. No fees charged unless recovery is made. Client is only responsible for attorneys' fees, costs and expenses if they recover money.

topdoglaw.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

TopDog Law provides contingency-fee personal injury legal representation to individuals injured in accidents, handling cases across car accidents, truck accidents, slip and fall, birth injuries, medical malpractice, sexual abuse, workers' compensation, and wrongful death. The firm uses an online Free Case Evaluator and 24/7 phone intake to acquire clients, matches them to attorneys across 168+ locations, and only collects fees if the case is won. The service is delivered directly to consumer clients rather than through referral intermediaries or other law firms.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • Over $800M won for clients
+4 more records
Product overview1 text field

TopDog Law is a national personal injury law firm operating as a platform-based legal services offering. The core product is personal injury legal representation with specialized practice areas (car accidents, truck accidents, birth injuries, medical malpractice, sexual abuse, slip and fall, workers' compensation, and wrongful death). The firm offers supplementary tools including a Free Case Evaluator for settlement estimates, 24/7 phone intake services, and location-based attorney matching across 39 cities. In November 2025, TopDog Law acquired Keller Swan Injury Attorneys, adding 12 attorneys and 80+ staff to expand trial capabilities in southeastern markets. The firm operates through two legal entities: TopDog Law, P.A. (headquartered in Scottsdale, AZ) and TopDog Law SE, PLLC (headquartered in FL, formerly Keller Swan PLLC).

Product and service8 records
1Car Accident Legal Representation
CategoryPersonal Injury Legal Services
Description

Contingency-fee legal representation for individuals injured in car accidents, including negotiation with insurance companies and litigation to recover compensation for medical treatment, lost income, and pain and suffering. For individual accident victims across the U.S.

2Truck Accident Legal Representation
CategoryPersonal Injury Legal Services
Description

Contingency-fee legal representation for individuals injured in commercial truck accidents, addressing federal and state trucking regulations, multiple liable parties, and high-value claims. For individual truck accident victims.

3Slip and Fall Legal Representation
CategoryPersonal Injury Legal Services
Description

Contingency-fee legal representation for premises liability claims arising from slip, trip, and fall accidents, pursuing compensation from property owners and insurers. For individual premises-liability victims.

4Birth Injury Legal Representation
CategoryPersonal Injury Legal Services
Description

Contingency-fee legal representation for families of children injured during labor and delivery, pursuing claims against hospitals and providers for medical negligence. For families of birth injury victims.

5Medical Malpractice Legal Representation
CategoryPersonal Injury Legal Services
Description

Contingency-fee legal representation for patients harmed by medical negligence, including surgical errors, misdiagnosis, and birth-related malpractice, against healthcare providers and institutions. For individual malpractice victims.

6Sexual Abuse Legal Representation
CategoryPersonal Injury Legal Services
Description

Contingency-fee civil legal representation for survivors of sexual abuse pursuing damages against perpetrators and enabling institutions. For individual survivors and their families.

7Workers' Compensation Legal Representation
CategoryPersonal Injury Legal Services
Description

Contingency-fee legal representation for workers injured on the job pursuing workers' compensation benefits and, where applicable, third-party claims. For individual injured workers.

8Wrongful Death Legal Representation
CategoryPersonal Injury Legal Services
Description

Contingency-fee legal representation for families who have lost a loved one due to negligence or intentional harm, pursuing damages against responsible parties. For surviving family members.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Keller Swan Injury Attorneys
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-11-09
Description

TopDog Law acquired Keller Swan Injury Attorneys, a Florida-based trial firm with 12 attorneys and 80+ staff operating across Florida, Georgia, Tennessee, Arkansas, Mississippi, and Arizona. This was TopDog Law's first law firm acquisition and significantly expanded their in-house trial capabilities and presence in southeastern markets. Founders Chris Keller and Blake Swan joined as Managing Partners.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles18 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

TopDog Law

Personal Injury Legal Servicestopdoglaw.com

TopDog Law is a privately held national personal injury law firm founded in 2018, serving individual accident victims across 168+ US locations via contingency-fee representation and a digitally led intake platform, with owned offices in 15+ cities.

What TopDog Law does

TopDog Law is a national personal injury law firm founded in 2018 by James Helm, headquartered in Scottsdale, Arizona, and operating through owned offices in cities such as Philadelphia, Phoenix, Los Angeles, New York, Atlanta, Chicago, Las Vegas, Washington D.C., Detroit, Denver, Little Rock, Jackson, and Milwaukee. The firm serves individual accident victims across the United States, with licensed attorneys handling car and truck accidents, birth injuries, medical malpractice, sexual abuse, slip-and-fall, workers' compensation, and wrongful death matters. Its stated reach spans 168+ locations, combining directly-staffed offices with a co-counsel network that provides jurisdictional coverage in states where it does not maintain owned offices.

The firm's core operating technology is a digital intake and case-routing platform anchored by an online Free Case Evaluator and Accident Evaluator that segment prospective clients by incident type and route them to appropriate attorneys, supplemented by 24/7 phone intake (877-541-1203) and an SEO-optimized content footprint of 100+ blog articles targeting location-specific search. The firm's underlying case management technology is described only generically; there is no disclosed AI/ML, API, or developer-facing platform. In November 2025 TopDog Law made its first acquisition of Keller Swan Injury Attorneys, a Jupiter, FL-based trial firm with 12 attorneys and over 80 staff operating across FL, GA, TN, AR, MS, and AZ, which materially expanded in-house trial capability and southeastern market presence.

TopDog operates on a contingency fee model with no upfront cost to clients, earning a percentage of settlement or award only on recovery. Client acquisition runs on direct-to-consumer digital marketing, search-optimized location pages, paid advertising, social proof from 6,000+ Google reviews averaging 4.8 stars, and co-counsel referrals. The firm is privately held with no disclosed institutional investors, has no public funding rounds, and reports cumulative client outcomes of $800M+ recovered and 120,000+ people helped. Post-acquisition headcount is approximately 100+ staff plus 30+ attorneys, and the firm operates through two legal entities: TopDog Law, P.A. (Arizona) and TopDog Law SE, PLLC (Florida, formerly Keller Swan PLLC).

TopDog Law firmographics

Firmographics
Name
TopDog Law
Legal name
TopDog Technologies, Inc. and TopDog Law, P.A.
Website
https://topdoglaw.com
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
51–100 employees
Short description
TopDog Law is a privately held national personal injury law firm founded in 2018, serving individual accident victims across 168+ US locations via contingency-fee representation and a digitally led intake platform, with owned offices in 15+ cities.
Ownership category
akta.pro rank

TopDog Law industry classification

Industry
Product category
Personal Injury Legal Services
NAICS
Legal Services (5411)
SIC
Services-Legal Services (8111)
akta.pro primary industry
Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

  • Personal injury law
  • Contingency fee legal
  • Accident case evaluation
  • Injury claim litigation
  • Trial attorney services

Where TopDog Law is headquartered

Location

Headquarters

HQ city
Ann Arbor
HQ country
United States
HQ region
North America

Offices15 records

Markets served

TopDog Law business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

  1. Contingency Fee Legal Services: TopDog Law operates on a contingency fee basis where clients pay no upfront costs. The firm only collects fees if they win the case, taking a percentage of the settlement or award. This aligns firm incentives with client outcomes and eliminates financial barriers for clients seeking legal representation.

Pricing tiers

ModelBillingPrice
Outcome Based/ PerformancePay-as-you-goContingency Fee - No Win, No Fee

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

TopDog Law product offering

Product offering

Core offering

TopDog Law provides contingency-fee personal injury legal representation to individuals injured in accidents, handling cases across car accidents, truck accidents, slip and fall, birth injuries, medical malpractice, sexual abuse, workers' compensation, and wrongful death. The firm uses an online Free Case Evaluator and 24/7 phone intake to acquire clients, matches them to attorneys across 168+ locations, and only collects fees if the case is won. The service is delivered directly to consumer clients rather than through referral intermediaries or other law firms.

Product overview

TopDog Law is a national personal injury law firm operating as a platform-based legal services offering. The core product is personal injury legal representation with specialized practice areas (car accidents, truck accidents, birth injuries, medical malpractice, sexual abuse, slip and fall, workers' compensation, and wrongful death). The firm offers supplementary tools including a Free Case Evaluator for settlement estimates, 24/7 phone intake services, and location-based attorney matching across 39 cities. In November 2025, TopDog Law acquired Keller Swan Injury Attorneys, adding 12 attorneys and 80+ staff to expand trial capabilities in southeastern markets. The firm operates through two legal entities: TopDog Law, P.A. (headquartered in Scottsdale, AZ) and TopDog Law SE, PLLC (headquartered in FL, formerly Keller Swan PLLC).

Differentiator

Problem solved

Functional benefit

Products and services

  • Car Accident Legal Representation Contingency-fee legal representation for individuals injured in car accidents, including negotiation with insurance companies and litigation to recover compensation for medical treatment, lost income, and pain and suffering. For individual accident victims across the U.S.
  • Truck Accident Legal Representation Contingency-fee legal representation for individuals injured in commercial truck accidents, addressing federal and state trucking regulations, multiple liable parties, and high-value claims. For individual truck accident victims.
  • Slip and Fall Legal Representation Contingency-fee legal representation for premises liability claims arising from slip, trip, and fall accidents, pursuing compensation from property owners and insurers. For individual premises-liability victims.
  • Birth Injury Legal Representation Contingency-fee legal representation for families of children injured during labor and delivery, pursuing claims against hospitals and providers for medical negligence. For families of birth injury victims.
  • Medical Malpractice Legal Representation Contingency-fee legal representation for patients harmed by medical negligence, including surgical errors, misdiagnosis, and birth-related malpractice, against healthcare providers and institutions. For individual malpractice victims.
  • Sexual Abuse Legal Representation Contingency-fee civil legal representation for survivors of sexual abuse pursuing damages against perpetrators and enabling institutions. For individual survivors and their families.
  • Workers' Compensation Legal Representation Contingency-fee legal representation for workers injured on the job pursuing workers' compensation benefits and, where applicable, third-party claims. For individual injured workers.
  • Wrongful Death Legal Representation Contingency-fee legal representation for families who have lost a loved one due to negligence or intentional harm, pursuing damages against responsible parties. For surviving family members.

Quantifiable outcome

  • Over $800M won for clients
  • +4 more outcomes

Companies that use TopDog Law

Customer profile

Named customers5 records

Segments2 records

Ideal customer profiles1 record

TopDog Law technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

TopDog Law partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Keller Swan Injury AttorneyscoreStrategic or Co-development Partner · 9 November 2025TopDog Law acquired Keller Swan Injury Attorneys, a Florida-based trial firm with 12 attorneys and 80+ staff operating across Florida, Georgia, Tennessee, Arkansas, Mississippi, and Arizona. This was TopDog Law's first law firm acquisition and significantly expanded their in-house trial capabilities and presence in southeastern markets. Founders Chris Keller and Blake Swan joined as Managing Partners.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

TopDog Law competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

TopDog Law social profiles

Digital presence

TopDog Law financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TopDog Law leadership team

Management profile

Number of profiles

Profiles18 records

TopDog Law subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

TopDog Law funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TopDog Law M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TopDog Law

What does TopDog Law do?

TopDog Law provides contingency-fee personal injury legal representation to individuals injured in accidents, handling cases across car accidents, truck accidents, slip and fall, birth injuries, medical malpractice, sexual abuse, workers' compensation, and wrongful death. The firm uses an online Free Case Evaluator and 24/7 phone intake to acquire clients, matches them to attorneys across 168+ locations, and only collects fees if the case is won. The service is delivered directly to consumer clients rather than through referral intermediaries or other law firms.

Is TopDog Law a public or private company?

TopDog Law is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was TopDog Law founded?

TopDog Law was founded in 2018. It employs 51 to 100 people.

Where is TopDog Law based?

TopDog Law is headquartered in Ann Arbor, United States, in the North America region.

How does TopDog Law make money?

One revenue line is on record: contingency Fee Legal Services.

Does TopDog Law have an API?

No public API is recorded for TopDog Law.

What industry is TopDog Law in?

TopDog Law's product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 5411 and its SIC code is 8111.

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Live signals
RegisterguardTopDog Law Expands National Trial Capabilities With Acquisition of Keller Swan Injury AttorneysTopDog Law, a national personal injury law firm headquartered in Scottsdale, Arizona, has acquired Keller Swan Injury Attorneys, a Florida-based trial firm with 12 attorneys and over 80 staff operating across Florida, Georgia, Tennessee, Arkansas, Mississippi, and Arizona. The acquisition marks TopDog Law's first law firm acquisition and expands its in-house trial capabilities while strengthening its presence in key Southeastern markets. Chris Keller and Blake Swan, the founders of Keller Swan, will join TopDog Law as Managing Partners, bringing their trial litigation experience to the firm's platform.Herald-Mail MediaTopDog Law Expands National Trial Capabilities With Acquisition of Keller Swan Injury AttorneysHelm Law Group, d/b/a TopDog Law, has acquired Keller Swan Injury Attorneys to expand its national trial capabilities and courtroom expertise. The acquisition brings Managing Partners Chris Keller and Blake Swan into the fold, allowing them to leverage TopDog Law's resources for complex injury litigation across multiple states.The Commercial AppealTopDog Law Expands National Trial Capabilities With Acquisition of Keller Swan Injury AttorneysHelm Law Group, d/b/a TopDog Law, has acquired Keller Swan Injury Attorneys to expand its national trial capabilities and courtroom expertise. This acquisition brings Managing Partners Chris Keller and Blake Swan into the fold, strengthening TopDog Law's presence in Southeastern markets including Florida, Georgia, Tennessee, Arkansas, Mississippi, and Arizona.The Commercial AppealTopDog Law Expands National Trial Capabilities With Acquisition of Keller Swan Injury AttorneysTopDog Law (Helm Law Group, LLC), a national personal injury law firm headquartered in Scottsdale, Arizona, has acquired Keller Swan Injury Attorneys, a trial firm headquartered in Jupiter, Florida. The acquisition brings 12 attorneys and more than 80 staff members to TopDog Law, expanding its in-house trial capabilities across Florida, Georgia, Tennessee, Arkansas, Mississippi, and Arizona. Chris Keller and Blake Swan will join TopDog Law as Managing Partners as part of the deal.Press & Sun-BulletinTopDog Law Expands National Trial Capabilities With Acquisition of Keller Swan Injury AttorneysHelm Law Group, LLC, d/b/a TopDog Law, has acquired Keller Swan Injury Attorneys to enhance its trial capabilities across several Southeastern states. This acquisition marks a significant step in TopDog Law's pursuit of establishing a leading personal injury brand in the U.S. and builds on its rapid growth and commitment to courtroom excellence.Observer and Eccentric Newspapers and Hometown WeekliesTopDog Law Expands National Trial Capabilities With Acquisition of Keller Swan Injury AttorneysTopDog Law (Helm Law Group, LLC), a national personal injury law firm headquartered in Scottsdale, Arizona, has acquired Keller Swan Injury Attorneys, a trial firm based in Jupiter, Florida. The acquisition adds 12 attorneys and over 80 staff members to TopDog Law's operations, expanding its in-house trial capabilities and presence across Florida, Georgia, Tennessee, Arkansas, Mississippi, and Arizona. Keller Swan's Managing Partners Chris Keller and Blake Swan will join TopDog Law as Managing Partners as part of the deal.The Asheville Citizen TimesTopDog Law Expands National Trial Capabilities With Acquisition of Keller Swan Injury AttorneysTopDog Law, a national personal injury law firm headquartered in Scottsdale, Arizona, has acquired Keller Swan Injury Attorneys, a Florida-based trial firm headquartered in Jupiter, Florida, with 12 attorneys and over 80 staff members. The acquisition expands TopDog Law's in-house trial capabilities across Florida, Georgia, Tennessee, Arkansas, Mississippi, and Arizona, strengthening its presence in key southeastern markets. Chris Keller and Blake Swan, the managing partners of Keller Swan, will join TopDog Law as Managing Partners as the firm continues building toward becoming a national trial powerhouse.Law360TopDog Law Acquires Southeastern Firm, Enters FloridaTopDog Law, an Arizona-based personal injury law firm with national ambitions, has acquired Keller Swan Injury Attorneys, a 12-lawyer firm operating in Florida and other southeastern states. The acquisition marks TopDog Law's entry into the Florida market and expands its geographic footprint in the southeastern United States.