Keller Swan Injury Attorneys

What Keller Swan Injury Attorneys does

TopDog Law (formerly Keller Swan PLLC) is a US personal injury law firm headquartered in Scottsdale, Arizona, with a separate professional entity, TopDog Law SE, PLLC, headquartered in Florida. The firm represents individual consumers in car accidents, truck accidents, slip and fall incidents, birth injuries, medical malpractice, sexual abuse, workers' compensation, and wrongful death matters. Service reach is reported at 168+ locations nationwide, supported by attorneys licensed in most US states and co-counsel partnerships for jurisdictions without direct licensure. The firm was rebranded under the TopDog Law name through re-registrations of the Arizona and Florida professional entities.

The firm operates on a contingency fee model under a "Free Unless You Win" structure, with clients paying attorneys' fees, costs, and expenses only if a settlement or verdict is recovered. Revenue is therefore generated exclusively as a percentage of successful case outcomes. Customer acquisition is direct-to-consumer via a 24/7 phone intake line (877-541-1203), an SEO-optimized website with city-specific landing pages, and a three-step online Accident Evaluator intake tool. The firm reports $800M+ won across 120,000+ cumulative clients and 6,000+ verified Google reviews at a 4.8 average.

Technology inputs are limited to standard web intake, case evaluation, and remote recruitment via Rippling ATS — no proprietary case management, automation, or AI systems are disclosed. The firm is privately held with founder James Helm and managing attorney Blake Swan leading a listed roster of approximately 17 attorneys. No funding rounds, parent company, or institutional investors are evidenced in the source material. The firm was recognized on the 2024 Inc. 5000 list of America's fastest-growing private companies.

Name

Keller Swan Injury Attorneys

Legal name

TopDog Law, P.A.

Website

https://kellerswan.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

TopDog Law, formerly Keller Swan PLLC, is a US personal injury law firm representing individuals in car, truck, slip and fall, medical malpractice, birth injury, sexual abuse, workers' compensation, and wrongful death matters on a contingency fee basis, serving 168+ locations nationwide via phone, web intake, and a co-counsel attorney network.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Accident legal services
• Contingency fee representation
• Medical malpractice litigation
• Wrongful death claims

Headquarters

HQ city

Jupiter

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Contingency Fee Legal Services: Primary revenue stream from contingency fees on successful personal injury case settlements and verdicts. Client is only responsible for attorneys' fees, costs and expenses if the firm recovers. The firm also maintains co-counsel relationships and shares fees with client consent as required.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Keller Swan Injury Attorneys, operating as TopDog Law, is a personal injury law firm that provides legal representation to individuals injured in accidents across the United States. The firm handles car accidents, truck accidents, slip and fall cases, birth injuries, medical malpractice, sexual abuse claims, workers' compensation, and wrongful death matters on a contingency fee basis (free unless they win). Services are delivered through a national network of attorneys licensed across most U.S. states, supplemented by co-counsel relationships in jurisdictions where they lack direct licensure.

Product overview

TopDog Law is a personal injury law firm operating under Keller Swan Injury Attorneys that provides comprehensive legal services across 168+ locations nationwide. The firm offers a unified legal service covering practice areas including car accidents, truck accidents, birth injuries, medical malpractice, sexual abuse, slip and fall accidents, workers' compensation, and wrongful death. The core offering is the firm's legal representation services, supported by an internal Accident Evaluator tool that allows prospective clients to estimate case value. The firm emphasizes contingency-based billing (free unless they win) and maintains a network of attorneys licensed across most U.S. states.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Representation

Quantifiable outcome

• Average car accident payout: $37,759; Highest: $10,000,000+
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Co-Counsel AttorneyscoreChannel Partner/ Reseller/ DistributorTopDog Law maintains co-counsel relationships with attorneys in various jurisdictions where they don't have direct licensure. They share fees with client consent as required by bar rules. The firm maintains at least joint responsibility for most client files.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Goldberg & Osborne: Southwest-based PI firm with high-volume advertising and offices across Arizona and neighboring states. Comparable to TopDog's Scottsdale headquarters footprint and D2C brand-led intake model for accident victims.
• Jacoby & Meyers: Long-standing PI firm with multi-state offices and a contingency-fee model serving accident victims. Directly comparable in practice area (car accidents, wrongful death, premises liability) and consumer-facing legal services model.
• Sokolove Law: National mass tort and PI marketing law firm that operates a referral/co-counsel network to source plaintiffs across many states. Comparable to TopDog's co-counsel-driven national footprint and heavy investment in mass-media lead generation.
• Weitz & Luxenberg: New York plaintiff firm handling personal injury, mass tort, and negligence cases including birth injuries and medical malpractice. Comparable to TopDog's higher-value case mix and contingency-fee model.
• Cellino Law: New York-based PI firm built on founder brand recognition (the 'Cellino & Barnes' legacy) and heavy advertising. Comparable to TopDog in brand-led consumer acquisition and car-accident-focused case mix.
• Morgan & Morgan: Largest U.S. personal injury plaintiff firm with nationwide presence and heavy D2C advertising across TV, digital, and outdoor channels. Directly comparable to TopDog in target customers (PI victims), contingency-fee model, multi-state co-counsel/licensure strategy, and mass-tort/practice-area breadth.
• Jim Adler (The Texas Hammer): Texas-based PI firm built on a strong personal-brand identity and high-visibility advertising ('The Texas Hammer'). Comparable to TopDog's brand-led, advertising-driven approach to acquiring PI cases at high volume in a defined geographic core.
• Simmons Hanly Conroy: National plaintiff firm focused on mass tort, asbestos, and personal injury litigation with high-value verdicts. Comparable in its pursuit of high-acuity cases (including mesothelioma/birth injury-style work) and contingency-based representation.
• The Barnes Firm: Multi-state PI firm with offices across the U.S. handling car accidents, premises liability, and catastrophic injury cases. Comparable to TopDog in geographic spread, consumer branding, and contingency-fee personal injury practice.
• Levin Papantonio Rafferty: Florida-based plaintiff firm with national mass tort and PI practice. Comparable to TopDog's Florida-anchored entity and high-value case mix including catastrophic injury and consumer-protection work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kellerswan

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Swan Injury Attorneys