Valley Caregiver Resource Center

What Valley Caregiver Resource Center does

Valley Caregiver Resource Center (VCRC) is a 501(c)(3) nonprofit organization founded in 1988 and headquartered in Fresno, California, that delivers a coordinated suite of programs to seniors and family caregivers across nine Central Valley counties (Fresno, Kern, Kings, Madera, Mariposa, Merced, Stanislaus, Tulare, and Tuolumne). The organization operates four core service lines: the Caregiver Resource Program (consultations, support groups, respite subsidies, legal/financial advice); the OASIS Adult Day Program, a licensed community-care facility (License #107208896) serving dementia and Alzheimer's patients at a 1:8 staff-to-participant ratio; the Long-Term Care Ombudsman Program providing advocacy in licensed Skilled Nursing and Residential Care Facilities; and the Health Insurance Counseling and Advocacy Program (HICAP), which delivers free Medicare counseling funded under ACL/HHS Grant #HI 2526 ($341,029). VCRC is one of 11 sites in the California Caregiver Resource Center (CRC) system, and supplements its in-person services with satellite offices in Modesto and Bakersfield.

The organization's technology stack centers on the CareNav™ client portal, a self-paced Dementia Care Essentials online training course (18 topics, 20-30 minutes of video per topic) co-developed with UCSF Fresno and the California Department of Public Health and offered in seven languages, a private Facebook-based Valley Caregiver Support Network, a YouTube educational video library, and Zoom-enabled virtual classes. Most VCRC services are provided free of charge to clients; revenue is generated through government grants (federal ACL/HHS pass-throughs and four Area Agencies on Aging contracts), private tax-deductible donations, and modest fee-based attendance at the OASIS Adult Day Program. VCRC holds a Gold-level GuideStar Seal of Transparency and is an active member of the Fresno Chamber of Commerce.

VCRC reaches caregivers through community-led and event-driven go-to-market motions, including a Speakers Bureau, support groups, community presentations across senior centers, faith-based organizations, unions, and retiree groups, plus active social media presence on Facebook, Instagram, LinkedIn, YouTube, and X. Leadership is headed by Executive Director Meghan Velasquez, with a management team comprising Directors of Programs/Development/Strategy and Finance/Administration, and dedicated Program Managers for each of the four core service lines.

Name

Valley Caregiver Resource Center

Legal name

Valley Caregiver Resource Center

Website

https://valleycrc.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Valley Caregiver Resource Center is a 501(c)(3) nonprofit, founded in 1988 and based in Fresno, California, that delivers caregiver support, adult day care, Medicare counseling, and long-term care ombudsman services to seniors and family caregivers across nine Central Valley counties.

Ownership category

akta.pro rank

Product category

Senior and Caregiver Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Caregiver Support & Education Programs (Center-Based) (HSABANAN)

akta.pro secondary industries

Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA), Respite-Focused Adult Day Programs (Caregiver Relief) (HLADAIAG), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

Keywords

• Caregiver support services
• Senior care resources
• Medicare counseling
• Adult day care
• Long-term care advocacy

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Grants: Funded through grants from Fresno/Madera, Kern, Kings/Tulare, and Merced Area Agencies on Aging. HICAP program supported by Administration for Community Living (ACL) grant #HI 2526 totaling $341,029 with 100% ACL/HHS funding.
2. Private Donations: 501(c)(3) nonprofit organization accepting tax-deductible donations from individuals and organizations. Donations support services for seniors and caregivers in the Central Valley.
3. OASIS Program Fees: Adult day care program with flexible attendance options and affordable lunch. Health plan or long-term insurance benefits may cover respite care costs. Call for specific pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Valley Caregiver Resource Center is a nonprofit organization providing a coordinated suite of free and low-cost services to seniors and family caregivers in California's Central Valley. Its core offerings include caregiver consultations, respite care, support groups, and education; HICAP Medicare counseling and fraud prevention; the licensed OASIS Adult Day Program for adults with dementia; and the Long-Term Care Ombudsman advocacy program for residents of skilled nursing and residential care facilities.

Product overview

Valley Caregiver Resource Center operates as a nonprofit organization offering a coordinated suite of services for seniors and family caregivers in California's Central Valley. The organization provides four core programs: the Caregiver Resource Program (information, consultations, counseling, and respite care), OASIS Adult Day Program (licensed day care for dementia patients), the Long-Term Care Ombudsman Program (advocacy for care facility residents), and HICAP (Medicare counseling and fraud prevention). Supporting these core programs are online training (Dementia Care Essentials), caregiver support groups, educational classes, resource libraries, volunteer opportunities, and facility research tools. The organization also maintains satellite offices in Modesto and Bakersfield to serve nine Central Valley counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Caregiver Resource Program A comprehensive umbrella of services helping elders and their families master challenges of aging. Provides information, assistance, family consultations, counseling, support groups, respite care, and legal/financial consultations for caregivers of adults with cognitive impairing conditions including Alzheimer's, stroke, Parkinson's, and traumatic brain injury.
• Health Insurance Counseling and Advocacy Program (HICAP) Free, confidential, and unbiased one-on-one counseling services for Medicare beneficiaries. Provides assistance with Medicare rights, coverage options, long-term care policies, Medicare grievances and appeals, and fraud prevention through Senior Medicare Patrol.
• OASIS Adult Day Program Licensed day program for seniors with Alzheimer's, other dementias, and memory loss. Provides a safe, supervised environment with engaging activities, social interaction opportunities, and caregiver support. Staff ratio of one staff to eight participants.
• Long-Term Care Ombudsman Program Advocacy services for residents of licensed Residential Care Facilities for the Elderly and Skilled Nursing Facilities. Makes monthly unannounced visits and works to resolve complaints regarding health, safety, dignity, welfare, and rights of residents.
• Dementia Care Essentials Online Training Free, self-paced online training developed specifically for caregivers of people with dementia. Contains 18 different topics with about 20-30 minutes of video content each. Available in multiple languages including Spanish, Chinese, Vietnamese, Tagalog, Punjabi, and Hmong.
• Caregiver Classes and Educational Workshops Educational classes including Powerful Tools for Caregivers (six-week series), Matter of Balance (eight-session fall prevention series), and single-session topics like Advance Care Planning, Dementia Communication, Medicare Navigation, and Caregiver Wellness offered both in-person and via Zoom.

Quantifiable outcome

• Ombudsman Program serves approximately 10,000 residents
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• University of California, San Francisco (UCSF Fresno)coreStrategic or Co-development Partner · 1 January 2022Collaboration with UCSF Fresno to develop Dementia Care Essentials online training course. Course supported by California Department of Public Health, Alzheimer's Disease Program (Contract #22-10944).
• California Caregiver Resource Center (CRC) SystemcoreStrategic or Co-development PartnerVCRC is one of 11 sites across California in the CRC system, which supports unpaid family caregivers by providing essential services. Visit caregivercalifornia.org to connect with support statewide.
• California Health AdvocatescoreStrategic or Co-development PartnerHICAP is a proud member of California Health Advocates, which supports Medicare advocacy at the State level.
• Fresno Chamber of CommerceminorOthersActive organizational member of the Fresno Chamber of Commerce community.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alzheimer's Association: National nonprofit providing Alzheimer's care, support, and research. Overlaps with VCRC's dementia caregiver training and support groups, but operates at much larger scale and broader geographic scope.
• Institute on Aging: San Francisco-based nonprofit providing comprehensive elder care services including caregiver support, adult day care, and case management. Larger, broader service portfolio than VCRC, but overlapping in senior services delivery.

Direct peers

• California Health Advocates: Statewide HICAP advocacy organization and VCRC's stated HICAP partner. Directly comparable in Medicare counseling and Senior Medicare Patrol mission, providing policy and training support to California's HICAP network including VCRC.
• Inland Caregiver Resource Center: Another sister CRC site serving the Inland Empire region. Operates the same Caregiver Resource Center model as VCRC, with comparable programs including family consultations, respite, and support groups.
• Caregiver Action Network: National nonprofit providing education, peer support, and resources for family caregivers. Comparable caregiver-support focus to VCRC, operating at national scale without state-specific regulatory or grant dependencies.
• Coastline Caregiver Resource Center: One of 11 sites in the California Caregiver Resource Center system, serving Orange County. Sister CRC to VCRC with identical service categories (caregiver resources, HICAP, Ombudsman), differing only in geographic territory.
• Del Mar Caregiver Resource Center: Sister CRC site serving San Diego County. Directly comparable to VCRC in service offerings, funding structure, and California Caregiver Resource Center affiliation.
• Family Caregiver Alliance: Bay Area-based nonprofit providing caregiver support services, respite, counseling, and education across California. Directly comparable mission and service mix to VCRC, with a longer-established FCA brand and Bay Area footprint.

Regional players

• WISE & Healthy Aging: Los Angeles-based nonprofit providing caregiver support, adult day care, and HICAP services. Comparable service model to VCRC, but operating in Southern California with larger urban context.
• Passages Caregiver Resource Center: Northern California (Chico-based) nonprofit providing caregiver support, respite services, and senior programs. Operates a similar Area Agency on Aging-funded model to VCRC but in a different Northern California region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CaregiverValley
• YouTubeyoutube.com/channel/UCey61FBuCRT9FprnGlbY9Ww
• Facebookfacebook.com/ValleyCRC
• LinkedInlinkedin.com/company/valley-caregiver-resource
• Instagraminstagram.com/valley_caregiver_resource_cntr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Caregiver Resource Center