Exploring Your Potential
Exploring Your Potential is a cloud-based career readiness platform serving US higher education institutions, K-12 districts, and individual students with a four-course curriculum, LTI-integrated LMS delivery, and accreditation-aligned outcomes reporting.
- Company typePrivate
- Founded2018
- HeadquartersCalifornia, El Salvador
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Exploring Your Potential does
Exploring Your Potential (EYP), operated by EYP Ventures, Inc., is a cloud-based career readiness platform founded in August 2018 and headquartered in Marina del Rey, California. The platform delivers a structured four-course curriculum — Discovering Your Options, Sculpting Your Value Proposition, Marketing Yourself, and Activating Your Plan — organized into 24 modules with embedded video interviews from 30+ industry executives, reflective assessments, and pre/post surveys. It runs on an independent Moodle LMS hosted on AWS infrastructure and supports LTI integration with grade passback and SSO into institutional learning management systems. The product is aligned with NACE career readiness competencies and AACSB accreditation standards, giving it positioning against accreditation-driven purchasing in higher education.
The company serves three primary customer segments: US higher education institutions (colleges, universities, and business schools purchasing site licenses or embedding EYP into specific courses), K-12 districts (particularly in California, where the program aligns with K12 Strong Workforce Program and CTEIG grant funding), and individual students purchasing direct-to-consumer audio or self-study products. Go-to-market is primarily enterprise field sales supported by grant-funded distribution channels, with a complementary self-serve consumer e-commerce channel and an 8-10 week Bootcamp delivery model that has reached students in Brazil, India, Nigeria, Peru, Egypt, Tunisia, Yemen, and Uganda. Pricing ranges from $12-18 for individual audio modules, $4,200 for a QuickSTART pilot of up to 70 students, to negotiated annual site licenses for full institutional deployment.
EYP is a venture-backed private company with disclosed funding from Nordic Eye Venture Capital (2018) and ECMC Foundation (2020); both investment amounts are undisclosed. The company operates with a lean team of approximately 7-10 members under founder/CEO Jennifer Kushell, co-founder/CCO David J. Stine, and president/COO Jordan Levy, and generates revenue primarily through institutional subscriptions, pilots, and direct-to-consumer audio products.
Exploring Your Potential firmographics
Firmographics- Name
- Exploring Your Potential
- Legal name
- EYP Ventures, Inc.
- Website
- https://exploringyourpotential.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Exploring Your Potential is a cloud-based career readiness platform serving US higher education institutions, K-12 districts, and individual students with a four-course curriculum, LTI-integrated LMS delivery, and accreditation-aligned outcomes reporting.
- Ownership category
- akta.pro rank
Exploring Your Potential industry classification
Industry- Product category
- Career Readiness Education Software
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK)
- akta.pro secondary industries
- Career & College Readiness Platforms (Guidance, Planning, Scholarships) (EDAJAMAO), Degree Planning, Course Planning & Academic Progress Monitoring (EDAFAMAI)
Keywords
Where Exploring Your Potential is headquartered
LocationHeadquarters
- HQ city
- California
- HQ country
- El Salvador
- HQ region
- Latin America
Offices1 record
Markets served
Exploring Your Potential business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Institutional Site Licenses: Site license models providing complete access to all EYP courses to every student enrolled. Pricing detailed in contracts between EYP Ventures and partnering institutions.
- Course Subscriptions: Students can individually purchase EYP online or through campus bookstore. Also institutional purchase on behalf of students.
- QuickSTART Program: One-time pilot program for up to 2 classes and 70 students at $4,200.
- Audio Products: Digital audio downloads: Full Exploring Your Potential Audio Edition at $18.00, individual module audio at $12.00.
- Bootcamp Programs: Intensive 8-10 week webinar-based bootcamps with weekly instruction, coaching, and mentoring, offered independently or through career centers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | QuickSTART Pilot - up to 70 students |
| One time/ perpetual license | Pay-as-you-go | Full Audio Edition |
| One time/ perpetual license | Pay-as-you-go | Individual Audio Module |
| Subscription | Annual | Institutional Site License |
| Subscription | Annual | Individual Student Purchase |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Exploring Your Potential product offering
Product offeringCore offering
Exploring Your Potential (EYP) is a cloud-based career readiness program delivered through its own Moodle LMS, structured as four sequential courses (Discovering Your Options, Sculpting Your Value Proposition, Marketing Yourself, Activating Your Plan) with six modules each. The platform serves K-12 districts, colleges and universities via institutional site licenses and LMS integration, and offers supplementary products including the QuickSTART condensed pilot program, an 8-10 week EYP Bootcamp, audio editions, and an admin reporting panel that tracks student outcomes such as 70-80% improvements in confidence, clarity, and career direction.
Product overview
Exploring Your Potential (EYP) is a cloud-based career readiness program operated on an independent Moodle LMS, offering curriculum, certification, and data/evidence solutions to academic institutions. The core product consists of four sequential courses organized into six modules each: Course 1: Discovering Your Options, Course 2: Sculpting Your Value Proposition, Course 3: Marketing Yourself, and Course 4: Activating Your Plan. The program can be accessed via individual student purchase, institution site licenses, or integrated into existing courses. Additional offerings include the QuickSTART condensed 3-module experience, EYP Bootcamp (8-10 weekly webinars with mentorship), audio editions of courses, research white papers, an Admin Panel for tracking student progress and outcomes, and 30 industry professional videos. The program serves both K-12 and Higher Education institutions with deployment flexibility including LMS integration, self-study, and workshop formats.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 84% of students are more confident and prepared to professionally present themselves
- +8 more outcomes
Companies that use Exploring Your Potential
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
Exploring Your Potential technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Exploring Your Potential partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StripecoreMerchant and payment gateway vendor processing credit card transactions for student purchases. EYP does not store credit card information.
- AWS (Amazon Web Services)coreCloud infrastructure provider for EYP's cloud-based platform. Data stored with servers in the US and Canada.
- California Community College Regional ConsortiacoreEight regional consortia administering K12 Strong Workforce Program funds to eligible LEAs. EYP serves as collaborative partner providing industry expertise and career skills curriculum.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Exploring Your Potential competitors and assessment
Company assessmentDirect peers
- Handshake: Career services and early-talent platform serving U.S. colleges and university students with job matching, career fairs, and employer connections—directly overlapping EYP's higher-ed career readiness buyer and use case.
- YouScience: Aptitude-based college and career readiness platform for high schools and colleges, with measurable outcomes and district/state-wide deployments—a direct comparable to EYP's career exploration and pathway planning offering.
- Xello: College, career, and future-readiness program for K–12 and higher education with interactive lessons and assessments, competing head-to-head with EYP's curriculum and self-assessment approach.
- MajorClarity: K–12 college, career, and life-readiness platform with regional consortium and state-level partnerships, closely comparable to EYP's grant-funded CTE deployment model.
- Roadtrip Nation: Career exploration content and curricula built around interviews with industry professionals—the same content differentiator EYP uses (30+ executive videos)—targeting students and schools.
- PathSource: Career exploration and planning platform for students and job seekers with assessments and industry insights, overlapping EYP's career self-discovery and value proposition modules.
Broad incumbents
- Naviance (by PowerSchool): Long-standing college and career readiness platform owned by PowerSchool, dominant in U.S. K–12 districts; overlapping with EYP's K–12 career pathway and CTE funding use cases but bundled into a much larger SIS ecosystem.
- LinkedIn Learning: Large-scale professional development content library owned by Microsoft, often distributed through university partnerships—a broad incumbent competing for the same institutional training wallet.
- Coursera: Online learning platform with career-oriented certificate programs for universities and learners; overlaps EYP as a destination for students seeking structured career development content but at much greater scale.
- edX: University-backed MOOC and credentialing platform offering career-relevant programs, often integrated into higher-ed career services—the kind of broad alternative institutions might pick instead of a focused program like EYP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Exploring Your Potential social profiles
Digital presenceExploring Your Potential financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exploring Your Potential leadership team
Management profileNumber of profiles
Profiles7 records
Exploring Your Potential funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exploring Your Potential M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exploring Your Potential
What does Exploring Your Potential do?
Exploring Your Potential (EYP) is a cloud-based career readiness program delivered through its own Moodle LMS, structured as four sequential courses (Discovering Your Options, Sculpting Your Value Proposition, Marketing Yourself, Activating Your Plan) with six modules each. The platform serves K-12 districts, colleges and universities via institutional site licenses and LMS integration, and offers supplementary products including the QuickSTART condensed pilot program, an 8-10 week EYP Bootcamp, audio editions, and an admin reporting panel that tracks student outcomes such as 70-80% improvements in confidence, clarity, and career direction.
Is Exploring Your Potential a public or private company?
Exploring Your Potential is a private company. It is classified as venture growth investor backed and is currently operating.
When was Exploring Your Potential founded?
Exploring Your Potential was founded in 2018. It employs 1 to 10 people.
Where is Exploring Your Potential based?
Exploring Your Potential is headquartered in California, El Salvador, in the Latin America region.
How does Exploring Your Potential make money?
Five revenue lines are on record. Institutional Site Licenses are the primary driver. The others are course Subscriptions, quickSTART Program, audio Products and bootcamp Programs.
Who are Exploring Your Potential's main competitors?
Direct peers on record are Handshake, YouScience, Xello, MajorClarity, Roadtrip Nation and PathSource. Broad incumbents are Naviance (by PowerSchool), LinkedIn Learning, Coursera and edX.
Does Exploring Your Potential have an API?
No public API is recorded for Exploring Your Potential.
What industry is Exploring Your Potential in?
Exploring Your Potential's product category is Career Readiness Education Software. Its primary akta.pro industry code is EDAFAMAK, Career Exploration, Interest/Skills Assessment & Pathway Planning, with a secondary code of EDAJAMAO, Career & College Readiness Platforms (Guidance, Planning, Scholarships). Its NAICS code is 611430 and its SIC code is 8200.