Red Star FC

What Red Star FC does

Red Star Football Club is a professional French football association (association loi 1901) founded on 21 February 1897 by Jules Rimet, the future president of FIFA, and currently competing in Ligue 2 BKT, the second tier of French football. Headquartered in Saint-Ouen (Seine-Saint-Denis, Île-de-France), the club operates a competitive senior team, a youth academy (Les Jeunes) with 500+ licensees, and the Red Star LAB cultural laboratory that delivers free artistic and educational workshops to young participants. Core sporting infrastructure comprises the historic Stade Bauer (home since 1909, currently under renovation toward a 10,000-seat capacity) and the Marville training center, operational since summer 2021 with academy operations since summer 2025. The club's partnership and commercial stack spans kit supply (Kappa), main sponsorship (Trust'IT), energy drinks (Monster Energy), stadium development (Groupe REALITES), media (RMC BFM TV), mobility (Heetch), and various consumer and B2B brands, plus a contract with MyCoach.pro and Footbar for performance tooling.

Red Star FC generates revenue across five streams: matchday (ticketing for Ligue 2 and cup matches), broadcasting rights from Ligue 2 media deals, sponsorship and partnerships (kit, main, commercial, and media sponsors), merchandise sales (online shop at shop.redstar.fr plus a physical boutique at 113 rue du Docteur Bauer), and hospitality/VIP services at Stade Bauer. Annual season subscriptions bundle match access, merchandise discounts, and priority cup-ticket access. Go-to-market is community-led and event-driven, leveraging the club's Seine-Saint-Denis identity, Red Star LAB programming, and digital channels (Instagram, Facebook, LinkedIn, TikTok, newsletter, website) to engage fans and corporate partners.

The business is led by president Patrice Haddad (in role since 2008) with a management team spanning general management (Pauline Gamerre), football operations (Grégory Dupont), communications (Paul Ducassou), legal (Alexandre de Beaufort), and finance (Robin Fieu), supported by sporting staff including head coach Damien Perrinelle and striker coach Steve Marlet (a former Red Star player). The club's trajectory is anchored in three strategic pillars: completing the Stade Bauer reconstruction to lift matchday capacity, deepening the Red Star LAB community platform as a non-football differentiator, and professionalizing commercial revenue through expanded sponsor and hospitality channels.

Name

Red Star FC

Legal name

Red Star Football Club

Website

https://redstar.fr

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Star Football Club is a French professional football association founded in 1897, competing in Ligue 2 BKT from Saint-Ouen. It serves local supporters and the Seine-Saint-Denis community through matchday, broadcasting, sponsorship, merchandise, and hospitality revenue, anchored by its academy and Red Star LAB cultural program.

Ownership category

akta.pro rank

Product category

Professional Football Club Operations

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Professional football club
• Youth football academy
• Matchday ticketing
• Sports merchandise retail
• Corporate sports sponsorship

Headquarters

HQ city

Saint-ouen

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for Ligue 2 BTK championship matches and cup competitions at Stade Bauer
2. Merchandise and Shop Sales: Online and physical boutique sales of club merchandise including match kits, apparel, and personalized flocage (name/number printing)
3. Sponsorship and Partnerships: Corporate partnerships including kit suppliers (Kappa), main sponsors (Trust'IT), and various commercial partners across multiple industries including energy drinks, hospitality, and retail
4. Hospitality and VIP Services: Corporate events, seminars, and VIP hospitality experiences at Stade Bauer
5. Broadcasting Rights: Revenue from television and media broadcasting rights for Ligue 2 matches

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Red Star FC operates a professional men's football team that competes in the Ligue 2 BKT championship of France, offering live match attendance at Stade Bauer, season subscriptions covering 17 championship matches, official club merchandise (kits, apparel, personalized flocage) via shop.redstar.fr and a physical boutique, and corporate hospitality/VIP services at the stadium. A youth academy (Les Jeunes) and the Red Star LAB cultural workshop program serve the Seine-Saint-Denis community with educational and artistic activities for 500+ young licensees.

Product overview

Red Star Football Club is a professional football organization offering a unified product centered on its Ligue 2 competitive team. The club's ecosystem includes: the senior professional team (Les Pros), youth academy (Les Jeunes), and the Red Star LAB cultural program for artistic workshops. Supporting infrastructure comprises the Stade Bauer (historic stadium under renovation) and the Marville Training Center. Commercial services include an online merchandise shop and ticketing platform. The Red Star LAB represents the club's unique cultural/social initiative, distinct from typical football club offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Red Star LAB: Cultural and artistic laboratory program for youth licensees, established by president Patrice Haddad in 2008, offering free artistic and cultural workshops.

Products and services

• Red Star Football Club membership / professional team Professional men's football club competing in Ligue 2 BKT, the second tier of French football, based in Saint-Ouen (93). Membership in the club includes the senior professional team (Les Pros), youth academy (Les Jeunes), and association programs serving 500+ young licensees.
• Match tickets (Ligue 2 BKT and cup competitions) Online ticketing service for league and cup match attendance at Stade Bauer and alternative venues during renovation, sold via billetterie.redstar.fr.
• Season subscription (abonnement saison) Annual subscription covering 17 Ligue 2 championship matches at Stade Bauer, offering the equivalent of 6 free matches, a 20% discount on boutique items, two professional-group events, and priority access for cup matches. Annual billing cadence.
• Red Star FC official merchandise shop Online and physical retail of club merchandise including match kits, apparel, and personalized flocage (name/number printing), via shop.redstar.fr and the boutique at 113 rue du Docteur Bauer, Saint-Ouen.
• Red Star LAB cultural and artistic workshop program Cultural and artistic laboratory program offering free workshops to young licensees in hip-hop, culinary arts, and sports commentary, established by President Patrice Haddad in 2008.
• Corporate hospitality and VIP event services at Stade Bauer VIP hospitality, corporate events, and seminars hosted at Stade Bauer, sold as packages to enterprise clients and partners.
• Red Star FC youth academy (Les Jeunes) Youth football academy (Les Jeunes) with 500+ young licensees, hosted since summer 2025 at the Parc Départemental des Sports de Marville training center, providing sports training alongside educational and cultural support.
• Red Star FC newsletter subscription Email newsletter subscription providing club news and a 10% promotional code for the online merchandise shop.

Quantifiable outcome

• Third place in 2023/2024 Pitch Championship with 18.52/20 rating
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• KappacoreTechnology or IntegrationTechnical partner providing official match kits and sportswear for the club. Kappa is an established Italian sportswear brand.
• Trust'ITcoreTechnology or IntegrationMain sponsor and technology partner with dedicated partnership platform (trustit.redstar.fr). Joint initiative 'Red Star FC x Trust'IT' indicating deep collaboration.
• Monster EnergycoreGTM or Marketing PartnerEnergy drink brand partnership with active marketing campaigns and co-branded content. Partnership announced April 2026.
• REALITEScoreStrategic or Co-development PartnerReal estate developer and stadium owner leading the Stade Bauer renovation project. Group REALITES won the Inventons la Métropole du Grand Paris 2 competition for stadium reconstruction. Key strategic partner for stadium development.
• Café CrèmeminorOthersCoffee/hospitality partner visible on club communications
• Renew-TechminorOthersTechnology/renewable energy partner listed among club sponsors
• Omnis WatchesminorOthersWatch brand partner visible on club website
• ValtecminorOthersTechnical/construction partner with February 2026 activation
• The Original ShotelsminorOthersHotel/hospitality partner
• KarlandersminorOthersCommercial partner listed on club website
• ACCROminorGTM or Marketing PartnerMarketing partner with November 2025 activation, specializing in events and entertainment
• CeliominorOthersFashion retailer partner
• Dad Street FoodminorOthersCatering/food partner for events
• ChâteauformminorOthersEvent venue and seminar partner
• RMC BFM TVminorGTM or Marketing PartnerMedia partner for broadcast coverage and content
• HeetchminorGTM or Marketing PartnerTransportation/mobility partner supporting club activities and supporter transport
• Le PavéminorStrategic or Co-development PartnerRecycling startup from Seine-Saint-Denis partnering on eco-friendly stadium seats made from collected plastic bottle caps in local schools
• SasminimumminorStrategic or Co-development PartnerCompany selected to create recycled stadium seats for Bauer Arena 2 and Olympic Aquatic Center, working on sustainable stadium solutions

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SC Bastia: SC Bastia is a historic Corsican club competing between Ligue 2 and National, with a passionate regional fan base and a stadium-renovation backstory similar to Red Star's Stade Bauer project. Operates a similar community-led model in a competitive domestic second tier.
• Amiens SC: Amiens SC is a recent Ligue 2/Ligue 1 yo-yo club with a small-capacity stadium (Stade de la Licorne) and community-rooted identity, making it directly comparable to Red Star in scale, fan-base size, and reliance on player development.
• FC Sochaux-Montbéliard: FC Sochaux is a historic French club currently in National with strong youth-academy pedigree and a similar community-driven model to Red Star. Comparable in size, scale of operations, and reliance on Stade Auguste Bonal for matchday revenue.
• Paris FC: Paris FC is the most direct peer, competing in Ligue 2 BKT from the Paris metropolitan area and serving a similar fan and corporate-partner base. Like Red Star, Paris FC is a community-rooted Parisian club chasing Ligue 1 promotion and operating in PSG's shadow.
• Stade Lavallois: Stade Lavallois competes in Ligue 2 BKT and is comparable in scale and revenue profile to Red Star FC. Both clubs rely heavily on matchday revenue at modest-capacity stadiums and operate outside the dominant commercial centers of French football.
• FC Martigues: FC Martigues is a French National-division club with a modest stadium and Mediterranean community base, providing a peer benchmark for sub-Ligue 2 operational economics and youth-driven squad construction similar to Red Star.
• EA Guingamp: EA Guingamp is a Ligue 2 club with a strong community identity and historic Coupe de France success, mirroring Red Star's profile as a smaller-market French club punching above its weight. Comparable in scale, fan engagement model, and dependence on player trading.
• Quevilly Rouen Métropole: QRM operates in France's National division with a modest-capacity stadium, regional community base, and reliance on youth development — making it a comparable peer for Red Star's Ligue 2 / National operational profile outside major metropolitan areas.

Regional players

• LB Châteauroux: LB Châteauroux competes in the lower tiers of French football with a small-capacity stadium and modest commercial profile, comparable in operational scale to Red Star. Useful as a benchmark for National-division economics.

Broad incumbents

• AS Saint-Étienne: AS Saint-Étienne is a historic French club (10 Ligue 1 titles, one of France's most decorated) currently in the lower divisions after financial difficulties — a cautionary peer and aspirational benchmark for Red Star's heritage-based brand and Ligue 1 ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/redstarfc
• YouTubeyoutube.com/@RedStarFC
• Facebookfacebook.com/RedStarFC.Officiel
• LinkedInlinkedin.com/company/red-star-fc
• Instagraminstagram.com/redstarfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Star FC