Celio
Celio is a French mass-market fashion retailer (founded 1985, Saint-Ouen) selling affordable menswear and — via the integrated Camaïeu line — womenswear through a nationwide store network, celio.com e-commerce, and a growing Indian retail presence, differentiated by licensed anime, sports and lifestyle collaborations.
- Company typePrivate
- Founded1985
- HeadquartersSaint-ouen, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Celio does
Celio is a French mass-market fashion retailer founded in 1985 and headquartered in Saint-Ouen, France, specializing in affordable menswear with a growing womenswear vertical. Its core offering spans t-shirts, polos, shirts, jeans, pants, shorts, suits, jackets, underwear, and accessories, sold primarily through a nationwide physical store network in France and the celio.com e-commerce platform, supported by Click & Collect (free 2-hour pickup), 3x/4x installment payments via Alma, and a be+ loyalty program. Following the bankruptcy of competitor Camaïeu, Celio integrated those assets to launch the celio women line, expanding into dresses, tops, blouses, skirts, blazers, and women's accessories.
The business is differentiated by an extensive licensed-collaboration portfolio — anime IP (One Piece, Pokémon, Naruto, Solo Leveling, Demon Slayer, Hell's Paradise, Dragon Ball), sports franchises (FIFA World Cup, WWE, McLaren Racing, NFL, UFC), and lifestyle brands (Saint-Tropez, Peanuts, Banksy) — packaged under a "Collabs" sub-brand. Distribution is anchored by a 55,000 sq.m AutOnom®-certified logistics platform in Amblainville (delivered by ARGAN in May 2026 under a 10-year firm lease), with rooftop solar and battery storage. International growth is underway via larger-format stores and transparent pricing in the Indian market, while digital channels (Instagram, TikTok, Facebook, YouTube, Threads) and influencer partnerships drive younger-audience acquisition.
The company is privately held with no public financial disclosures; estimated revenue is in the $500M–$1B range based on employee scale and historical menswear-specialist benchmarks, though confidence is low. Pricing is positioned at a budget-friendly tier (€9.99 t-shirts, €19.99 3-pack underwear, suits under €100, suits up to €129.99) with frequent up-to-50% promotions. Leadership includes founder/CEO Marc Grosman and Digital, eCommerce & CRM Director Axel Dutreil. No meaningful proprietary AI/ML capability is disclosed; technology is described as a standard e-commerce stack with conventional third-party integrations.
Celio firmographics
Firmographics- Name
- Celio
- Legal name
- Celio
- Website
- https://celio.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Celio is a French mass-market fashion retailer (founded 1985, Saint-Ouen) selling affordable menswear and — via the integrated Camaïeu line — womenswear through a nationwide store network, celio.com e-commerce, and a growing Indian retail presence, differentiated by licensed anime, sports and lifestyle collaborations.
- Ownership category
- akta.pro rank
Where Celio is headquartered
LocationHeadquarters
- HQ city
- Saint-ouen
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Celio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Clothing Sales: Celio generates revenue primarily through the sale of men's and women's clothing and accessories via physical retail stores and its e-commerce platform. The company offers a wide range of apparel categories including t-shirts, polos, shirts, pants, jeans, costumes, jackets, and underwear.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly clothing for men and women |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Celio product offering
Product offeringCore offering
Celio designs, distributes, and sells affordable men's ready-to-wear clothing and accessories, with an expanding women's collection integrated following the Camaïeu acquisition. The company operates physical retail stores across France and an e-commerce platform (celio.com), offering categories including t-shirts, polos, shirts, pants, jeans, shorts, sweaters, jackets, suits, underwear, and accessories. Celio differentiates through licensed collaborations with anime properties (One Piece, Pokémon, Naruto, Solo Leveling), sports brands (FIFA, WWE, McLaren Racing, NFL), and lifestyle partners (Saint-Tropez beachwear), alongside a linen clothing line and a comfort/loungewear collection.
Product overview
Celio is a French fashion retailer offering affordable men's ready-to-wear clothing with an expanding women's collection following its Camaïeu acquisition. The core product portfolio includes t-shirts, polos, shirts, pants, jeans, shorts, bermudas, sweaters, jackets, suits, and accessories for men, plus dresses, tops, blouses, and women's wear through the integrated Camaïeu brand. Celio differentiates through licensed collaborations with anime properties (One Piece, Pokémon, Naruto), sports brands (FIFA, WWE, McLaren Racing), and lifestyle partners (Saint-Tropez beachwear). The company operates physical stores across France and e-commerce globally, with a loyalty program (be+) and e-gift card offerings. Recent expansion includes womenswear and larger store formats, supported by an expanded 55,000 sq.m logistics facility in Amblainville with sustainable infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Collabs: Collaborations with anime, manga, sports, and entertainment franchises including One Piece, Pokémon, Solo Leveling, McLaren Racing, WWE, and FIFA World Cup
Products and services
- Celio Men's Ready-to-Wear Core men's clothing collection including t-shirts, polos, shirts, pants, jeans, shorts, bermudas, sweaters, jackets, and suits; positioned as affordable mainstream fashion for men shopping for everyday, work, formal, and leisure wear.
- Celio Women (post-Camaïeu)
Companies that use Celio
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Celio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Celio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ARGANcoreARGAN delivered to CELIO the extension of its logistics site in Amblainville, France, now expanded to 55,000 sq.m and AutOnom®-labelled. The 12,000 sq.m extension was delivered under a 10-year firm lease agreement. The facility incorporates environmental standards with a 400 kWp rooftop photovoltaic installation, 250 kWh storage batteries, and heat pump heating, reducing CO₂ emissions by a factor of four. The expanded facility supports CELIO's ongoing growth, including increased volumes from its integration of Camaïeu assets and expansion into womenswear.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Celio competitors and assessment
Company assessmentEmerging players
- Tally Weijl: Swiss-headquartered fast-fashion retailer focused on young women's apparel across Europe. Comparable on price points, trend cycle, and growing digital store-locator-led omnichannel rollout, with partial overlap into Celio's emerging womenswear mix.
Direct peers
- Jules (Happychic): French menswear specialist retailer historically owned by the Happychic group. Closest single-category peer to Celio's menswear core in terms of assortment, store format and target customer in France.
- Kiabi: French family-value apparel chain offering low-priced everyday fashion for the whole household. Most direct domestic analogue to Celio's mass-market positioning, store network density in France and bundle-led pricing.
- Pimkie: French womenswear value retailer owned by Mulliez. Comparable on affordable French womenswear positioning, mall-based footprint and omnichannel transitions; increasingly competing for the same shopper Celio targets via its Camaïeu-integrated line.
- Mango: Spanish-headquartered mid-market apparel retailer with strong menswear, womenswear and licensed collaboration lines. Comparable customer demographic, omnichannel store-and-website model, and growing footprint in tier-1 European cities similar to Celio.
Others
- Camaïeu: Former French womenswear mass-market chain whose assets Celio absorbed after bankruptcy. Useful as a historical peer for the womenswear segment Celio is now scaling and for read-across on store-format economics in France.
Broad incumbents
- Zara (Inditex): Inditex-owned global fast-fashion flagship. Direct overlap with Celio in affordable apparel, broad category assortment and physical-plus-online retail across Europe, but operates at vastly larger scale and a more premium fashion-forward positioning.
- Uniqlo (Fast Retailing): Global basics-and-lifestyle retailer with strong menswear focus and emphasis on quality cottons, fits and wardrobe essentials. Closest analogue to Celio's value-priced core (t-shirts, polos, underwear bundles) at a more disciplined operating margin.
- Primark (ABF): Pan-European value apparel and accessories chain with a price-led proposition that directly mirrors Celio's bundle pricing strategy (e.g., multipacks of basics). Comparable on family and occasion-based merchandising, though Primark is digital-light.
- H&M: Swedish mass-market apparel giant with similar value-driven, trend-led assortment and store network across Europe. Comparable on price points, family-inclusive (men, women, kids) range, and frequent promotional cadence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Celio social profiles
Digital presenceCelio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Celio leadership team
Management profileNumber of profiles
Profiles2 records
Celio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Celio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Celio
What does Celio do?
Celio designs, distributes, and sells affordable men's ready-to-wear clothing and accessories, with an expanding women's collection integrated following the Camaïeu acquisition. The company operates physical retail stores across France and an e-commerce platform (celio.com), offering categories including t-shirts, polos, shirts, pants, jeans, shorts, sweaters, jackets, suits, underwear, and accessories. Celio differentiates through licensed collaborations with anime properties (One Piece, Pokémon, Naruto, Solo Leveling), sports brands (FIFA, WWE, McLaren Racing, NFL), and lifestyle partners (Saint-Tropez beachwear), alongside a linen clothing line and a comfort/loungewear collection.
Is Celio a public or private company?
Celio is a private company. It is classified as unknown and is currently operating.
When was Celio founded?
Celio was founded in 1985. It employs 1,001 to 5,000 people.
Where is Celio based?
Celio is headquartered in Saint-ouen, France, in the Europe region.
How does Celio make money?
One revenue line is on record: retail Clothing Sales.
Who are Celio's main competitors?
Tally Weijl is listed as an emerging player. Direct peers are Jules (Happychic), Kiabi, Pimkie and Mango. Camaïeu is listed as an others. Broad incumbents are Zara (Inditex), Uniqlo (Fast Retailing), Primark (ABF) and H&M.
Does Celio have an API?
No public API is recorded for Celio.