Logan Homes
Logan Homes is a privately held, founder-owned residential homebuilder founded in 1986 that constructs and sells single-family homes, townhomes, and move-in ready homes across master-planned communities in Coastal North Carolina, Coastal South Carolina, and Georgia, serving first-time buyers, retirees, relocating families, and coastal lifestyle buyers.
- Company typePrivate
- Founded1986
- HeadquartersBellville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Logan Homes does
Logan Homes (legal entity: Logan Developers, Inc.) is a privately held, founder-owned residential homebuilder founded in 1986 and headquartered in Belville, North Carolina. The company constructs and sells single-family homes, townhomes, and move-in ready homes across more than 20 branded master-planned communities in Coastal North Carolina, Coastal South Carolina, and a nascent Georgia footprint (Pooler/Savannah). Its core product portfolio spans approximately 1,100 to over 3,500 square feet with home prices ranging from the $260s to over $600,000, segmented into entry-level, mid-range, and premium tiers (the latter including Ocean Ridge Plantation communities like Waterbrook Woods and Haddington Place). The company operates two physical design studios (NC and SC) supporting a Made For You custom-build program alongside move-in ready inventory, with standardized design packages featuring quartz countertops, soft-close shaker cabinetry, and KitchenAid appliances as standard offerings.
The business model is a sales-led, transaction-based homebuilder operation. Revenue is recognized on a per-unit basis at closing, with no recurring software or service revenue streams. GTM motion combines model home sales centers staffed by dedicated representatives, online sales counselors for remote and relocating buyers, real estate agent referral networks (with explicit preferred-lender and preferred-closing-attorney partners Alpha Mortgage and Cline Law), and multi-channel digital marketing across Zillow, Realtor.com, NewHomeSource.com, Instagram, blog content, and traditional billboards/direct mail. Customer segments are individual retail homebuyers across five personas: first-time buyers, retirees and empty nesters, relocating families (notably from Ohio and northern states), coastal lifestyle seekers, and vacation/investment property buyers. Pricing includes promotional incentives up to $20,000 'Use As You Choose,' temporary rates as low as 2.99%, and first-time buyer packages — signaling competitive pressure in the coastal Carolina new-home market.
Operationally, Logan Homes runs on a conventional martech stack (Lasso CRM, Google Analytics, Facebook Pixel) with no disclosed AI/ML, proprietary technology platform, or data flywheel. The company differentiates through domain specialization in coastal construction (hurricane-resistant methods, coastal-inspired architectural designs, energy-efficient standards) and control of master-planned community land positions across Brunswick County NC and adjacent coastal markets. No institutional capital, venture funding, or M&A activity is disclosed; the company appears to be entirely founder-financed under President and Owner D. Logan, with Rob Boyer serving as Division Manager for South Carolina operations.
Logan Homes firmographics
Firmographics- Name
- Logan Homes
- Legal name
- Logan Developers, Inc.
- Website
- https://loganhomes.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Logan Homes is a privately held, founder-owned residential homebuilder founded in 1986 that constructs and sells single-family homes, townhomes, and move-in ready homes across master-planned communities in Coastal North Carolina, Coastal South Carolina, and Georgia, serving first-time buyers, retirees, relocating families, and coastal lifestyle buyers.
- Ownership category
- akta.pro rank
Logan Homes industry classification
Industry- Product category
- Residential Home Building
- NAICS
- New Housing For-Sale Builders (236117), Land Subdivision (2372)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Single-Family Home Construction (Detached Homes) (IMAFABAA)
- akta.pro secondary industries
- Custom Home Building (IMAFABAC), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Custom Home Construction Financing (FSALAHAB)
Keywords
Where Logan Homes is headquartered
LocationHeadquarters
- HQ city
- Bellville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Logan Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Home Construction and Sales: Logan Homes generates revenue through the construction and sale of single-family homes and townhomes across multiple planned communities in Coastal North Carolina and South Carolina. Revenue is generated on a per-unit basis with home prices ranging from approximately $260,000 to over $600,000 depending on community, floorplan, and customization options.
- Community Development: Development of master-planned communities including amenities such as pools, clubhouses, walking trails, and golf course access, which add value to home sales and create premium pricing opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level communities (Summers Walk, Bishops Ridge) |
| Unit Pricing | Pay-as-you-go | Mid-range communities (Village Green, Highlands at Boiling Spring Lakes, Terrapin) |
| Unit Pricing | Pay-as-you-go | Premium communities (Pelican Cove, Haddington Place, Waterbrook Woods) |
| Unit Pricing | Pay-as-you-go | First-Time Home Buyer Promotion |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Logan Homes product offering
Product offeringCore offering
Logan Homes builds, designs, and sells new construction single-family homes, townhomes, and move-in ready homes in master-planned communities across Coastal North Carolina and Coastal South Carolina. Homes are offered from the $260s to over $600,000 with 2-5 bedrooms and 1,100-3,500+ square feet, with optional custom builds and design studio customization across two physical design centers.
Product overview
Logan Homes is a home builder operating in Coastal North Carolina and Coastal South Carolina, offering a portfolio of single-family homes, townhomes, and move-in ready homes across multiple branded communities. The core product is new construction residential homes with customizable floor plans, while the company also provides Made For You custom build services. Communities include Village Green, Village Green Waterside, Highlands at Boiling Spring Lakes, Pelican Cove and its sub-communities (The Cottages, The Reserve, The Villas), Terrapin, Waterbrook Woods, Haddington Place, Brookfield Branch, and others throughout Brunswick County. Home designs range from approximately 1,100 to over 3,500 square feet with various floor plans like Lakeshore, Pebble, Hickory, Starling, Caspian, Channel, Anchor, Shoal, Bay, Cape, Greenfield, Yellowfin, Skyline, Saltwind, and Powell. The company operates design studios in NC and SC to help buyers customize finishes and design packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Single-Family Homes Traditional single-family detached homes designed for coastal Carolina living with open-concept layouts, abundant natural light, modern finishes (quartz countertops, soft-close shaker cabinetry, KitchenAid appliances), and low-maintenance exteriors. Available in multiple floor plans ranging from roughly 1,100 to over 3,500 square feet with 2-5 bedrooms, across communities priced from the $260s to over $600,000.
- Townhomes Attached townhome units offering low-maintenance coastal living with thoughtful design and coastal charm. Available in communities including Pelican Cove, Bishops Ridge, The Villas at Osprey Reserve, and The Duets at Calm Waters, with 2-5 bedrooms and floor plans roughly 1,243 to 2,773 sq ft, from the $260s.
- Move-In Ready Homes Quick-occupancy homes that are completed or near-completion, allowing buyers to move in without waiting through the new construction build cycle. Featured available homes include 2111 Sunset Sky Point in Leland, NC (Lakeshore floor plan, $439,900, Osprey Reserve) and Pebble plan homes in Shallotte, NC ($317,900-$322,900, Village Green).
- Custom Build / Made For You Homes Customizable home building experience in which buyers select from curated design packages to personalize their home within a Logan Homes community. Buyers work with the design studio team to choose finishes, colors, and customization options for a home configured to their style rather than purchasing a pre-set inventory home.
- Design Studio Services In-person design consultations across two Logan Homes-operated design studios (one in NC, one in SC). Buyers meet with designers to select curated design packages including quartz countertops, soft-close shaker cabinetry, brushed nickel fixtures, hardwood floors, tiled showers, and premium KitchenAid appliances. The service supports both Custom Build/Made For You homes and inventory homes that allow selected finish upgrades.
- Highlands at Boiling Spring Lakes Community Established master-planned community in Boiling Spring Lakes, North Carolina, where coastal lifestyle meets everyday livability. Surrounded by nature, the community provides a welcoming atmosphere with single-family homes from the $290s, currently offering up to $20,000 'Use As You Choose' incentives.
- Pelican Cove Community Master-planned community in Southport, North Carolina, offering a mix of townhomes and single-family homes in a charming coastal setting. Homes from the $260s, with 2-5 bedrooms and 1,243-2,433 sq ft. Includes up to $20,000 'Use As You Choose' promotion.
- Terrapin Community Master-planned community in Leland, North Carolina, featuring resort-style amenities (pools, clubhouse), modern layouts, and curated finishes, minutes from Wilmington. Homes from the $320s with 1,242-2,773 sq ft and 2-5 bedrooms.
- Waterbrook Woods Community Premier master-planned community nestled within Ocean Ridge Plantation (named one of America's Top 100 Communities by Living Southern Style and Where to Retire magazines) in Ocean Isle Beach, NC. Homes are paired with private beach club access, resort-style pools, fitness center, and championship golf.
- Village Green / Village Green Waterside Communities Master-planned community in Shallotte, North Carolina, offering single-family homes with well-crafted floor plans. Village Green Waterside, an elevated collection within Village Green, provides water views and upscale interior finish packages with enhanced design options.
Quantifiable outcome
- Long-term customer satisfaction evidenced by extensive testimonial program and repeat referrals
- +1 more outcomes
Companies that use Logan Homes
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Logan Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Logan Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cline LawcorePreferred closing attorney for Logan Homes transactions. Required for buyers to receive builder financing incentives. Provides title and closing services for home purchases.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Logan Homes competitors and assessment
Company assessmentBroad incumbents
- LGI Homes: Public homebuilder (NASDAQ: LGIH) specializing in entry-level and first-time buyer homes across the US. Comparable pricing tier and first-time buyer focus to Logan's entry-level communities (Summers Walk, Bishops Ridge).
- PulteGroup: National homebuilder (NYSE: PHM) with Centex, Pulte, and Del Webb brands actively building in the Carolinas. Overlaps with Logan's move-up and active-adult buyer segments.
- Lennar Corporation: Top-3 US national homebuilder (NYSE: LEN) with active Carolinas operations. Competes in similar price tiers with broader product breadth and significantly greater capital, lot bank, and incentive firepower.
- D.R. Horton: Largest US homebuilder (NYSE: DHI) with nationwide operations including extensive Carolinas presence. Competes with Logan in coastal Carolina submarkets via its D.R. Horton, Emerald Homes, and Freedom Homes brands at similar price points.
- Toll Brothers: National luxury homebuilder (NYSE: TOL) with Carolinas operations including coastal markets. Directly competes with Logan's premium tier (Haddington Place, Waterbrook Woods, $500s+) on luxury coastal product.
Direct peers
- Clayton Properties: Berkshire Hathaway-owned homebuilder operating across the Southeast US, including Carolinas. Comparable product range and entry-level to mid-tier price points; a major consolidator with significant scale advantages.
- Mungo Homes: Regional homebuilder operating across the Carolinas and Southeast US, including coastal Carolinas. Comparable product mix (single-family homes in master-planned communities), price tier, and coastal Carolina geography overlap.
- True Homes: Privately held regional homebuilder headquartered in Charlotte, NC, building in Carolinas markets including coastal NC. Directly comparable in product type (single-family, townhomes), price band (~$200K–$600K), and sales-led model serving first-time and move-up buyers.
- Dream Finders Homes: Public regional homebuilder (NYSE: DFH) with strong Carolinas and Southeast US presence. Comparable product mix across multiple buyer segments and geographies, serving as a relevant scale and public-market comparable.
- Smith Douglas Homes: Southeast-focused for-sale homebuilder with operations across NC, SC, GA, TN, and VA. Closely comparable in product (single-family homes in planned communities), pricing band (~$250K–$500K), and target buyer segments including first-time buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Logan Homes social profiles
Digital presenceLogan Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Logan Homes leadership team
Management profileNumber of profiles
Profiles3 records
Logan Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Logan Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Logan Homes
What does Logan Homes do?
Logan Homes builds, designs, and sells new construction single-family homes, townhomes, and move-in ready homes in master-planned communities across Coastal North Carolina and Coastal South Carolina. Homes are offered from the $260s to over $600,000 with 2-5 bedrooms and 1,100-3,500+ square feet, with optional custom builds and design studio customization across two physical design centers.
Is Logan Homes a public or private company?
Logan Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Logan Homes founded?
Logan Homes was founded in 1986. It employs 11 to 50 people.
Where is Logan Homes based?
Logan Homes is headquartered in Bellville, United States, in the North America region.
How does Logan Homes make money?
Two revenue lines are on record. New Home Construction and Sales are the primary driver. The others are community Development.
Who are Logan Homes's main competitors?
Broad incumbents on record are LGI Homes, PulteGroup, Lennar Corporation, D.R. Horton and Toll Brothers. Direct peers are Clayton Properties, Mungo Homes, True Homes, Dream Finders Homes and Smith Douglas Homes.
Does Logan Homes have an API?
No public API is recorded for Logan Homes.
What industry is Logan Homes in?
Logan Homes's product category is Residential Home Building. Its primary akta.pro industry code is IMAFABAA, Single-Family Home Construction (Detached Homes), with a secondary code of IMAFABAC, Custom Home Building. Its NAICS code is 236117 and its SIC code is 1520.