St Andrew’s
St Andrew's is a 42-bed nursing, residential, and dementia care home in Ewerby, Sleaford, UK, operated by Jasmine Healthcare. It serves elderly residents across Lincolnshire with weekly fees starting at £1,000 and a proprietary internal compliance scoring system.
- Company typePrivate
- Founded-
- HeadquartersSleaford, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What St Andrew’s does
St Andrew's Nursing and Care Home is a 42-bed residential, nursing, and dementia care home located in Ewerby, near Sleaford, Lincolnshire, United Kingdom, operated as a single site within the six-home Jasmine Healthcare Limited portfolio. The home delivers five integrated core services — residential care, nursing care, dementia care, respite care, and day care — to elderly residents drawn primarily from Lincolnshire villages including Ewerby, Sleaford, Ruskington, and Heckington, with referrals generated through local authorities, NHS healthcare professionals, and word-of-mouth from existing families. Service delivery is supported by 35+ team members, a 24-hour nurse call system, WiFi broadband, and a proprietary internal compliance framework (Jasmine Compliance Reports and Jasmine Compliance Score) overseen by an independent Compliance Support Manager.
The business operates on a subscription-recurring weekly fee model with rates starting at £1,000 per room, and notably, pricing is anchored to the room selected rather than the level of care required, providing fee stability for families as residents' needs change. Revenue is supplemented by optional add-on services such as hairdressing, aromatherapy, physiotherapy, and visiting clinicians. Distribution is entirely direct-to-consumer via the home's website (standrews-carehome.co.uk), phone, email, in-person tours, taster days, weekend stays, and local-authority funded placements for residents with savings below £23,250. The home also commits to a 30-day full fee refund guarantee and a 3-year commitment against requiring top-up payments if private funding depletes.
The company is a privately held, founder-led entity — Jasmine Healthcare was founded by Chris Clark (former PwC corporate finance and Hermes PE executive) and is registered in England as company number 04974703. St Andrew's is CQC-registered with an overall rating of 'Requires Improvement' dated 20 October 2022, while maintaining a 9.4/10 score on carehome.co.uk across 62 reviews and a 4.7/5 employer rating on Indeed.co.uk. No external institutional funding, M&A, or public-company events are disclosed.
St Andrew’s firmographics
Firmographics- Name
- St Andrew’s
- Legal name
- Jasmine Healthcare Limited
- Website
- https://standrews-carehome.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- St Andrew's is a 42-bed nursing, residential, and dementia care home in Ewerby, Sleaford, UK, operated by Jasmine Healthcare. It serves elderly residents across Lincolnshire with weekly fees starting at £1,000 and a proprietary internal compliance scoring system.
- Ownership category
- akta.pro rank
St Andrew’s industry classification
Industry- Product category
- Elderly Residential and Nursing Care
- NAICS
- Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623), Other Residential Care Facilities (6239)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)
- akta.pro secondary industry
- Dementia & Alzheimer’s Respite Care (HSABAGAF)
Keywords
Where St Andrew’s is headquartered
LocationHeadquarters
- HQ city
- Sleaford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
St Andrew’s business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Residential Care Fees: Weekly fees charged for long-term residential care, starting from £1,000 per week. Fees are based on room selection rather than care needs level, providing pricing stability for families.
- Nursing Care Fees: Round-the-clock nursing care for older adults with medical and complex care needs, charged at the same room-based pricing structure.
- Dementia Care Fees: Specialised dementia care services in a safe and supportive setting, included within the standard room-based pricing.
- Respite Care: Short-term temporary support stays for individuals or families requiring a break from caring responsibilities. Also serves as a trial opportunity for prospective residents.
- Day Care: Day care services for residents who want companionship and/or assistance with personal care without full residential placement.
- Optional Extras: Additional services such as hairdressing, specialist therapies (aromatherapy, physiotherapy), daily newspaper/magazine delivery, and visits from GPs, opticians, dentists, chiropodists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Standard room from £1,000/week |
| Subscription | Weekly | Social services funded rooms |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
St Andrew’s product offering
Product offeringCore offering
St Andrew's Nursing and Care Home is a 42-bed residential nursing and dementia care home in Ewerby, near Sleaford, Lincolnshire, providing 24-hour elderly care services. The home delivers five integrated core offerings - Residential Care, Nursing Care, Dementia Care, Respite Care and Day Care - supplemented by an Activities and Wellbeing Programme, on-site hairdressing, and visits from external healthcare professionals. Weekly fees start from £1,000 and are structured around room selection rather than care needs level.
Product overview
St Andrew's Nursing and Care Home is a single residential nursing and dementia care home operated by Jasmine Healthcare. The home offers five integrated core care services: Residential Care, Nursing Care, Dementia Care, Respite Care, and Day Care. These services are delivered within a 42-bed facility featuring en-suite rooms, communal lounges, dining areas, gardens, and assisted bathroom facilities. An Activities and Wellbeing Programme supplements the care services. All services are supported by trained staff, on-site management, and the Jasmine Leadership Support Team.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Care 24-hour support for elderly residents who need help with daily living, including personal care, medication support, nutritious home-cooked meals and a friendly community atmosphere, delivered in en-suite rooms within the home.
- Nursing Care Compassionate round-the-clock support for older adults with medical and complex care needs, delivered by qualified nurses and experienced carers with tailored person-centred care plans that promote dignity and independence.
- Dementia Care Compassionate dementia care in a safe and supportive setting, with trained team members providing personalised care that promotes wellbeing and centres residents' agency.
- Respite Care Short-term temporary support for individuals who need temporary care or for families who require a break from caring responsibilities; also serves as an opportunity to experience the home before long-term commitment.
- Day Care Daytime companionship and/or personal care assistance for individuals who are not ready for full residential care, providing respite for full-time carers and social engagement for attendees.
- Activities and Wellbeing Programme Calendar of varied activities including day trips, exercise classes, games, bands and annual summer events, delivered by an Activities Coordinator to support residents' wellbeing and community engagement.
Quantifiable outcome
- 30-day full fee refund guarantee if resident chooses to move elsewhere
- +3 more outcomes
Companies that use St Andrew’s
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
St Andrew’s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
St Andrew’s partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Orchard CourtminorOne of six care homes operated by Jasmine Healthcare. Located in Brigg, North Lincolnshire. Part of the Jasmine Healthcare group under common ownership.
- Oxendon HouseminorOne of six care homes operated by Jasmine Healthcare. Located in Great Oxendon near Market Harborough, Leicestershire. Part of the Jasmine Healthcare group under common ownership.
- Avenue HouseminorOne of six care homes operated by Jasmine Healthcare. Located in Rushden, Northamptonshire. Part of the Jasmine Healthcare group under common ownership.
- South Moor LodgeminorOne of six care homes operated by Jasmine Healthcare. Located in Walkeringham, Doncaster. Part of the Jasmine Healthcare group under common ownership.
- NightingaleminorOne of six care homes operated by Jasmine Healthcare. Located in Edwinstowe near Mansfield. Part of the Jasmine Healthcare group under common ownership.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
St Andrew’s competitors and assessment
Company assessmentBroad incumbents
- Barchester Healthcare: One of the largest UK private care home operators with ~200+ homes across residential, nursing and dementia care. Comparable as a portfolio operator in the same care categories as St Andrew's, but at significantly greater scale.
- HC-One: Largest single operator of care homes in the UK with ~270 homes delivering residential, nursing and dementia care. Directly comparable service mix to St Andrew's, with similar reliance on local-authority funded placements.
- Avery Healthcare: UK mid-market care home operator running ~80+ homes across residential, nursing, dementia and respite care. Comparable service breadth and quality positioning to St Andrew's, at larger scale.
- Care UK: Major UK provider of residential, nursing and dementia care across ~150+ homes, plus wider health and social care services. Direct category overlap with St Andrew's nursing and dementia offerings.
- MHA (Methodist Homes): One of the largest UK charitable providers of residential, nursing and dementia care for older people with ~80 homes. Comparable care categories to St Andrew's at much larger charitable scale.
- Sanctuary Care: UK operator of ~60+ care homes offering residential, nursing, dementia and respite care. Direct category overlap with St Andrew's services and similar quality-led positioning.
Direct peers
- Country Court Care: Family-run UK operator of ~30+ care homes offering residential, nursing, dementia and respite care in regional towns. Closely comparable operating model and home size profile to St Andrew's.
- Hamberley Care Homes: UK operator of luxury and mid-market care homes offering residential, nursing and dementia care. Comparable service categories and quality-led differentiation strategy to St Andrew's.
- Greensleeves Care: UK not-for-profit care home operator running ~25+ homes delivering residential, nursing and dementia care. Comparable in scope and category focus, though not-for-profit ownership model differs.
- Orchard Care Homes: UK operator of ~40+ residential, nursing and dementia care homes across regional towns. Closely comparable in size, service mix and target resident profile to St Andrew's single-site operation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
St Andrew’s social profiles
Digital presenceSt Andrew’s compliance and trust
Trust signalCompliance1 record
St Andrew’s financial estimates
Financial estimateRevenue estimate
Valuation estimate
St Andrew’s leadership team
Management profileNumber of profiles
Profiles4 records
St Andrew’s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St Andrew’s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St Andrew’s
What does St Andrew’s do?
St Andrew's Nursing and Care Home is a 42-bed residential nursing and dementia care home in Ewerby, near Sleaford, Lincolnshire, providing 24-hour elderly care services. The home delivers five integrated core offerings - Residential Care, Nursing Care, Dementia Care, Respite Care and Day Care - supplemented by an Activities and Wellbeing Programme, on-site hairdressing, and visits from external healthcare professionals. Weekly fees start from £1,000 and are structured around room selection rather than care needs level.
Is St Andrew’s a public or private company?
St Andrew’s is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was St Andrew’s founded?
St Andrew’s was founded in -1. It employs 11 to 50 people.
Where is St Andrew’s based?
St Andrew’s is headquartered in Sleaford, United Kingdom, in the Europe region.
How does St Andrew’s make money?
Six revenue lines are on record. Residential Care Fees are the primary driver. The others are nursing Care Fees, dementia Care Fees, respite Care, day Care and optional Extras.
Who are St Andrew’s's main competitors?
Broad incumbents on record are Barchester Healthcare, HC-One, Avery Healthcare, Care UK, MHA (Methodist Homes) and Sanctuary Care. Direct peers are Country Court Care, Hamberley Care Homes, Greensleeves Care and Orchard Care Homes.
Does St Andrew’s have an API?
No public API is recorded for St Andrew’s.
What industry is St Andrew’s in?
St Andrew’s's product category is Elderly Residential and Nursing Care. Its primary akta.pro industry code is HLADABAI, Behavioral Health–Capable Assisted Living (Mental Health/SUD Support), with a secondary code of HSABAGAF, Dementia & Alzheimer’s Respite Care. Its NAICS code is 62311 and its SIC code is 8051.