What Sanctuary Care does

Sanctuary Care operates 110 residential and nursing care homes across England and Scotland, serving approximately 4,600 residents with a workforce of around 7,300 employees. The portfolio spans residential care, nursing care, specialist dementia care, respite breaks, palliative and end-of-life care, day care, and support for adults with learning disabilities. It operates as a not-for-profit trading name within Sanctuary Group, an exempt charity, meaning surplus is reinvested into care provision rather than distributed. Self-funder residential weekly fees were disclosed in the £1,173-£1,396 range, with a potential c.30% uplift depending on care needs and room type; local-authority funded placements are also a material revenue channel.

The operating model is a direct-to-consumer, asset-heavy care delivery network with an in-house Enquiry Support Team managing inbound enquiries via 0800 numbers, website forms, virtual tours, and pre-admission assessments. Technology is functional rather than transformational: electronic care plans document resident needs across all 110 homes, Magic Table interactive projection supports dementia engagement, and the website provides geolocated care-home search with virtual tours. The company is led by Chief Operating Officer Sarah Clarke-Kuehn and Director of Quality and Chief Nurse Emily O'Hara, with a distributed regional structure of Home Managers.

Commercial profile reflects a regulated UK adult social care provider under CQC (England) and Care Inspectorate (Scotland) inspection regimes, with reported ratings predominantly 'Good' and 'Very Good'. Distribution and brand equity are anchored by 7,000+ reviews on carehome.co.uk (group score 9.6/10), recognition as a Top 20 Large Care Home Group 2026, and recent national industry awards including Care Home Awards 2026 'Best for Nursing Care' and Nursing Times Awards 2025 'Care of Older People'. As a non-profit subsidiary of Sanctuary Group, standalone financials are not publicly disclosed.

Name

Sanctuary Care

Legal name

Sanctuary Group

Website

https://sanctuary-care.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Sanctuary Care is a not-for-profit UK care provider operating 110 residential, nursing, dementia, respite, palliative, and learning-disability care homes across England and Scotland, serving c.4,600 residents with 7,300 employees under Sanctuary Group.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

Keywords

• Residential care services
• Nursing care homes
• Dementia care support
• Elderly care facilities
• Respite care services

Headquarters

HQ city

Worcester

HQ country

United Kingdom

HQ region

Europe

Offices71 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential and Nursing Care Fees: Weekly fees charged to residents for care services, individually assessed based on care needs and room type. Self-funders pay privately; others may receive local authority funding support.
2. Local Authority Contracts: Partnerships with local authorities to provide care for funded residents, contributing to overall revenue stream.
3. Respite Care Stays: Short-term pre-bookable respite care breaks providing flexible revenue from temporary residents.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sanctuary Care operates 110 care homes across England and Scotland delivering residential care, nursing care, dementia care, respite care, palliative care, day care, and learning disability support to approximately 4,600 residents. The organization is a not-for-profit care provider within Sanctuary Group (an exempt charity), reinvesting surplus income into care quality improvements. Weekly fees are individually assessed based on care needs and room type, with self-funder prices starting from approximately £1,173 to £1,396 per week.

Product overview

Sanctuary Care operates as a not-for-profit care home provider delivering a comprehensive portfolio of 110 care homes across England and Scotland, serving approximately 4,600 residents with 7,300 employees. The core offering spans residential care, nursing care, dementia care, respite care, palliative care, day care, and learning disabilities support. The service model emphasizes 'enriching lives' through person-centred care, with electronic care plans enabling coordinated delivery. Digital services include a care home search platform with geolocation, virtual tours, and online enquiry management. Specialist therapeutic technologies such as the Magic Table support dementia care delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Care Homes Long-term residential care accommodation providing personal care, meals, activities, and 24/7 support for older adults who need assistance with daily living but do not require nursing care, delivered across Sanctuary Care's 110 care homes in England and Scotland.
• Nursing Care Homes Specialist care homes with registered nurses on-site 24/7 providing clinical care for residents with complex medical needs, chronic conditions, or those requiring regular medical interventions.
• Dementia Care Specialist care services for individuals living with Alzheimer's disease and other forms of dementia, featuring tailored activities, secure environments, and trained staff in person-centered dementia care approaches, including use of Magic Table interactive technology.
• Respite Care Short-term pre-bookable care stays ranging from a few days to several weeks, providing caregivers with breaks while residents enjoy activities, companionship, and professional care in a safe environment.
• Palliative Care End-of-life care provided in partnership with local hospices and district nurses, focusing on comfort, dignity, and quality of life for residents with life-limiting conditions.
• Day Care Services Daytime care and activities for older adults who live at home, providing social engagement, meals, and support while allowing family caregivers daytime respite.
• Learning Disabilities Care Specialist support services for adults with learning disabilities, promoting independence, social inclusion, and personalised care within care home settings.

Quantifiable outcome

• 99% resident satisfaction score at Ravenhurst
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Royal Star & GartercoreStrategic or Co-development Partner · 1 June 2026Armed Forces charity collaborating on the Veteran Friendly Framework (VFF) scheme to better support veterans in care homes. Provides project lead support and assessment for care homes going through the scheme.
• Royal British LegioncoreStrategic or Co-development Partner · 1 June 2026Armed Forces charity collaborating on the Veteran Friendly Framework (VFF) scheme. Brambles home has forged connections with local Royal British Legion breakfast clubs for veteran residents.
• Veterans' Covenant Healthcare Alliance (VCHA)coreStrategic or Co-development Partner · 1 June 2026NHS partnership collaborating on the Veteran Friendly Framework (VFF) accreditation scheme for healthcare and care home settings.
• National Care Forum (NCF)coreOthersSanctuary Care is a member of the National Care Forum, displaying the 'For People Not Profit' logo and participating in care industry initiatives including development of care home checklists.
• Carehome.co.ukcoreGTM or Marketing PartnerPartnership with the leading independent care home review website where Sanctuary Care maintains a 9.6 group score. Platform used by families to research and compare care homes.
• Local District NursesminorStrategic or Co-development PartnerClose partnership with Stourport on Severn's district nurses supporting high standard of palliative care at Ravenhurst home.
• Local HospiceminorStrategic or Co-development PartnerPartnership with local hospice in Kidderminster supporting palliative care provision at Ravenhurst care home.
• Care Quality Commission (CQC)coreOthersRegulatory body inspecting and rating Sanctuary Care homes in England. Homes receive regular inspections with ratings of Good and Outstanding.
• Care Inspectorate (CI)coreOthersScottish regulatory body inspecting and rating Sanctuary Care homes in Scotland with 'Very Good' and 'Good' ratings.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barchester Healthcare: One of the UK's largest private care home operators with a similar mix of residential, nursing and dementia care across hundreds of homes. Direct competitor for both privately funded and local authority placements across England and Scotland.
• HC-One: The UK's largest individual care home operator with around 280+ homes providing residential, nursing and dementia care. Closest direct peer in terms of scale, geographic footprint across England and Scotland, and blended self-funder/local authority revenue mix.
• Care UK: Major UK care home and home care operator running ~150 care homes focused on residential, nursing and dementia care. Competes directly for residents across England and overlaps strongly with Sanctuary Care's service portfolio and target customers.
• Methodist Homes (MHA): UK's largest charity-owned care provider operating residential, nursing and dementia care homes. Closely comparable not-for-profit model with surplus reinvested into care, similar community-led operating philosophy and overlapping geographic coverage.
• Anchor Hanover: Major not-for-profit provider of housing and care for older people, combining independent living, assisted living and residential care. Comparable charity-led operating model with similar reinvestment dynamics and broader care continuum positioning.
• Avery Healthcare: Privately owned UK care home group with a focus on luxury residential, nursing and dementia care. Similar premium positioning strategy with above-market weekly fee profiles and strong family-experience branding.
• Caring Homes Group: Independent UK operator of residential, nursing and dementia care homes. Comparable mid-sized portfolio with similar service mix and selective geographic footprint across England.
• Hamberley Care Homes: Growing UK care home operator focused on premium residential, nursing and dementia care in modern, high-specification homes. Comparable premium-fee positioning and dementia specialism.
• Cinnamon Care Collection: Boutique UK operator of luxury residential and dementia care homes. Compares as a focused competitor in the premium dementia and residential segment where Sanctuary Care also competes for self-funders.

Broad incumbents

• Bupa Care Services: International healthcare group's UK care home division operating residential and nursing homes. Broad incumbent with a wider healthcare portfolio; competes with Sanctuary Care on nursing and dementia care quality and pricing in many of the same markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SanctuaryCareUK
• Xx.com/SanctuaryCareUK
• LinkedInlinkedin.com/company/sanctuary-care

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanctuary Care