National Register USA
National Register USA is a 47-year-old, privately held contingency recruiting firm that places sales, marketing, manufacturing operations, and executive leadership talent across the US and Canada, leveraging a proprietary 275,000+ candidate CRM and a 100% in-house, phone-based sourcing model.
- Company typePrivate
- Founded1978
- HeadquartersWorthington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What National Register USA does
National Register USA is a privately held, contingency-based recruiting firm founded in 1978 and headquartered in Worthington, Ohio, specializing in the placement of sales, marketing, manufacturing operations, and executive leadership talent across the United States and Canada. The firm operates a 100% in-house model without subcontractors, running searches through a four-pronged approach that combines proprietary database outreach, referrals, internet research, and niche recruitment advertising. Over its 47-year history, the company has reported more than 8,000 successful sales placements and claims a near-100% completion rate on exclusive searches.
The firm's core technological asset is a proprietary CRM with nearly 500,000 lines of code, developed and maintained in-house since 1994, which holds skill-coded profiles on 275,000+ sales and sales management candidates across North America. This platform enables recruiters to initiate "live" conversations with passive candidates rather than posting to job boards. The company deliberately does not use AI or mass-texting for sourcing, positioning itself as a personalized, phone-based alternative. Products are organized into B2B Sales Recruitment, Marketing Recruitment, Manufacturing Operations Recruitment, Executive Search, Technology/IT Sales Recruitment, and Medical/Pharmaceutical Sales Recruitment, with executive search conducted on a contingency or retained basis depending on the engagement.
Revenue mechanics are fee-based and paid exclusively by employer clients upon successful placement; no fees are charged to candidates, and pricing is quote-based and not publicly disclosed. The go-to-market is sales-led and enterprise-focused, with direct engagement by President Pat Mingarelle (joined 1989, $20M+ lifetime billings) and Senior Partner David Molnar (founding member, 1978) targeting Fortune 500 and regional firms. Distribution is supported by a content marketing footprint including the firm's website, blog, "The Recruiter's Review" podcast, and organic social channels, all positioned as top-of-funnel demand generation for both candidate and employer audiences. The company is owner-operated, with no disclosed external funding, acquisitions, or institutional investment.
National Register USA firmographics
Firmographics- Name
- National Register USA
- Legal name
- National Register USA
- Website
- https://nr-usa.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- National Register USA is a 47-year-old, privately held contingency recruiting firm that places sales, marketing, manufacturing operations, and executive leadership talent across the US and Canada, leveraging a proprietary 275,000+ candidate CRM and a 100% in-house, phone-based sourcing model.
- Ownership category
- akta.pro rank
National Register USA industry classification
Industry- Product category
- Executive Search and Sales Recruiting Services
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- General Permanent Placement (Multi-Industry) (BPACAFAA)
- akta.pro secondary industry
- Remote & Global/Multilingual Direct Hire (BPACAFAO)
Keywords
Where National Register USA is headquartered
LocationHeadquarters
- HQ city
- Worthington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Register USA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Contingency Recruiting Fees: Fees paid exclusively by employer clients upon successful candidate placement. Services are provided at no cost to candidates. The company does not use retained search model as their primary approach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Employer recruitment services - quote-based |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
National Register USA product offering
Product offeringCore offering
National Register USA is a contingency and retained recruiting firm that places sales, marketing, manufacturing operations, and executive talent on behalf of employer clients across the United States and Canada. Services are billed to employers upon successful candidate placement and are provided at no cost to candidates. The firm supports its search work with a proprietary CRM database containing 275,000+ sales and sales management candidate profiles.
Product overview
National Register USA is a sales-focused recruiting firm offering a portfolio of specialized recruitment services rather than a unified software product. Its core offerings include B2B Sales Recruitment, Marketing Recruitment, Manufacturing Operations Recruitment, Executive Search, Technology/IT Sales Recruitment, and Medical/Pharmaceutical Sales Recruitment. The firm operates on a proprietary internal CRM database (with nearly 500,000 lines of code) that contains over 200,000-275,000 sales professional profiles. The company emphasizes a personalized, human-driven approach to recruiting, explicitly rejecting AI-powered mass recruitment methods in favor of direct phone outreach and relationship-based talent acquisition. Services are offered to employers on a contingency or retained search basis, with no public-facing API or software product.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Sales Recruitment Recruiting service placing sales representatives, account managers, enterprise/national account managers, sales managers, and sales executives for B2B employer clients across financial services, technology, manufacturing, and healthcare.
- Marketing Recruitment Recruitment service placing marketing leaders and specialists, including CMO, VP, Director, Manager, Product Managers, Thought Leaders, Content Managers, Editors, Graphic Designers, and Field Marketing professionals.
Quantifiable outcome
- 8,000+ successful sales placements since 1978
- +2 more outcomes
Companies that use National Register USA
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles2 records
National Register USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
National Register USA partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
National Register USA competitors and assessment
Company assessmentBroad incumbents
- Eliassen Group: Recruiting and consulting firm with technology, life sciences, and financial services practices. Comparable in technology and life sciences sales recruitment scope, though broader portfolio including staffing services.
- Hays plc: Global recruitment firm with specialized practices across multiple industries including sales and marketing. Competes for similar enterprise sales and marketing hiring mandates at scale, with broader geographic footprint.
- Korn Ferry: Global organizational consulting firm with substantial executive search and talent acquisition practices. Comparable to NR USA's executive search offering at the senior leadership and board level, but with broader portfolio.
- Robert Half International: Global staffing and recruiting firm placing across finance, technology, legal, and administrative roles. Operates at massive scale with broader scope than NR USA's sales-focused specialization but competes for similar employers.
- Heidrick & Struggles: Global executive search firm placing C-suite and senior leadership talent across industries. Overlaps with NR USA's executive search practice for senior sales and operations leadership, though serves a higher-tier retained search segment.
Direct peers
- Sales Talent Agency: Specialized B2B sales recruiting firm focused on placing account executives, sales engineers, and sales leaders across SaaS and technology sectors. Comparable in niche specialization on sales talent recruitment and contingency-based placements.
- Sales Recruiters of America: Sales recruiting firm dedicated to placing sales professionals across multiple industries. Similar contingency model and specialization in sales talent sourcing for B2B employers.
- Peak Sales Recruiting: Sales-recruitment boutique placing sales professionals from reps to VPs across North America. Direct competitor with similar niche specialization on sales hiring and enterprise client base.
- The Sales Recruiter (salesrecruiter.com): Boutique sales recruiting firm placing sales professionals across North America. Direct niche competitor with similar contingency model and specialization on sales talent acquisition.
- MarketPro: Marketing and creative recruiting agency placing CMOs, marketing leaders, and content professionals. Comparable offering to NR USA's marketing practice and similar mid-market client profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
National Register USA social profiles
Digital presenceNational Register USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Register USA leadership team
Management profileNumber of profiles
Profiles5 records
National Register USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Register USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Register USA
What does National Register USA do?
National Register USA is a contingency and retained recruiting firm that places sales, marketing, manufacturing operations, and executive talent on behalf of employer clients across the United States and Canada. Services are billed to employers upon successful candidate placement and are provided at no cost to candidates. The firm supports its search work with a proprietary CRM database containing 275,000+ sales and sales management candidate profiles.
Is National Register USA a public or private company?
National Register USA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was National Register USA founded?
National Register USA was founded in 1978. It employs 11 to 50 people.
Where is National Register USA based?
National Register USA is headquartered in Worthington, United States, in the North America region.
How does National Register USA make money?
One revenue line is on record: contingency Recruiting Fees.
Who are National Register USA's main competitors?
Broad incumbents on record are Eliassen Group, Hays plc, Korn Ferry, Robert Half International and Heidrick & Struggles. Direct peers are Sales Talent Agency, Sales Recruiters of America, Peak Sales Recruiting, The Sales Recruiter (salesrecruiter.com) and MarketPro.
Does National Register USA have an API?
No public API is recorded for National Register USA.
What industry is National Register USA in?
National Register USA's product category is Executive Search and Sales Recruiting Services. Its primary akta.pro industry code is BPACAFAA, General Permanent Placement (Multi-Industry), with a secondary code of BPACAFAO, Remote & Global/Multilingual Direct Hire. Its NAICS code is 561311 and its SIC code is 7361.