Woodstock's Pizza
Woodstock's Pizza is a privately held California pizza chain operating seven dine-in restaurants in college towns, serving pizza, salads, and craft beer plus full-service catering for groups up to 2,000, with tiered fundraising programs for campus and community nonprofits and a planned eighth location in Fresno in 2026.
- Company typePrivate
- Founded2004
- HeadquartersSan Diego, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Woodstock's Pizza does
Woodstock's Pizza is a privately held, multi-unit pizza restaurant chain operating seven locations across California college communities — San Luis Obispo, Isla Vista (UC Santa Barbara), Chico, San Diego (near SDSU), Davis (UC Davis), Santa Cruz (UC Santa Cruz), and Pacific Beach — with headquarters at 1010 Turquoise Street, Pacific Beach. Founded in the late 1970s and operating for over 30 years under the Woodstock's Pizza, Inc. legal entity, the chain serves pizza, salads, desserts, and craft beer with full dietary accommodation across gluten-free, vegan, vegetarian, and carnivore categories. Its core differentiator is large-group capability: catering for events up to 2,000 people, both in-store and off-site, including delivery, setup, serving, cleanup, beer service via a local brewery partnership, and event infrastructure such as canopies, tables, and presentation TVs.
The company operates a direct-to-consumer restaurant model with dine-in, pickup, and delivery, supplemented by four distinct revenue mechanics beyond core restaurant sales: (1) catering services for corporate, alumni, wedding, and group events with 48-hour proposal turnaround; (2) a tiered in-house fundraising program giving nonprofits 15–25% of event sales (scaled at $500/$501–$700/$701+ thresholds); (3) a gift card scrip program selling $40 cards to organizations at a 25% discount; and (4) deal cards with $200+ of promotional value sold for $10–$15. Distribution is primarily physical storefront with seven dine-in locations and regional catering delivery; digital channels include a corporate website, six location-specific microsites for local SEO, a LinkedIn corporate presence, and the Frequent Woody Rewards loyalty program. No proprietary technology, no disclosed funding rounds, no patents, and no AI/ML capabilities are documented.
Woodstock's Pizza firmographics
Firmographics- Name
- Woodstock's Pizza
- Legal name
- Woodstock's Pizza, Inc.
- Website
- https://woodstocksca.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Woodstock's Pizza is a privately held California pizza chain operating seven dine-in restaurants in college towns, serving pizza, salads, and craft beer plus full-service catering for groups up to 2,000, with tiered fundraising programs for campus and community nonprofits and a planned eighth location in Fresno in 2026.
- Ownership category
- akta.pro rank
Woodstock's Pizza industry classification
Industry- Product category
- Pizza Restaurant / Casual Dining
- NAICS
- Restaurants and Other Eating Places (72251), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Woodstock's Pizza is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Woodstock's Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in restaurant sales: Revenue from customers dining in at restaurant locations, including pizza, salads, desserts, and craft beer.
- Catering and delivery services: Revenue from catering events both in-store and off-site, including delivery of pizzas and sides with optional staffing services.
- Fundraising programs: Community revenue model where nonprofits earn 15-25% of sales during fundraiser events held at Woodstock's locations.
- Gift card and scrip sales: Pre-loaded gift cards sold to organizations at 25% discount; deal cards sold at $10-$15 with full proceeds retained by buyer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Fundraiser tier based on sales volume |
| One time/ perpetual license | Pay-as-you-go | Gift card scrip program |
| One time/ perpetual license | Pay-as-you-go | Deal cards for fundraising |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Woodstock's Pizza product offering
Product offeringCore offering
Woodstock's Pizza operates dine-in pizza restaurants serving pizza, salads, and craft beer across seven California locations concentrated in college towns. The company specializes in catering for groups up to 2,000 people, offering in-store event reservations and off-site delivery with setup, serving, and cleanup, plus extensive dietary accommodations (Gluten-Free, Vegan, Vegetarian, Carnivore). It also runs community fundraising programs including in-house fundraisers (15-25% of sales), off-site fundraisers, gift card/scrip, deal cards, long-term fundraisers, and donation certificates for nonprofits.
Product overview
Woodstock's Pizza operates as a restaurant and catering business offering a unified menu of pizzas, salads, and craft beer across multiple California locations (San Luis Obispo, Isla Vista, Chico, San Diego, Davis, Santa Cruz, with Fresno opening 2026). The company provides comprehensive catering services for groups up to 2,000 people, including in-store event space reservations and off-site delivery with full setup and cleanup. Additionally, Woodstock's offers community-focused fundraising programs including in-house fundraisers (15-25% of sales), off-site fundraiser food discounts, gift card scrip programs, deal cards, and long-term fundraiser options. Donations of free menu item certificates are also provided to qualifying nonprofit organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Pizza
Quantifiable outcome
- Groups accommodated up to 2,000 people for in-store and off-site events
- +2 more outcomes
Companies that use Woodstock's Pizza
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Woodstock's Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Woodstock's Pizza partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local brewery (unnamed)minorPartnership with a local brewery to provide beer for events. This allows Woodstock's to offer alcoholic beverages at catering events without operating their own brewery.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Woodstock's Pizza competitors and assessment
Company assessmentDirect peers
- Mountain Mike's Pizza: California-headquartered pizza chain with strong footholds in college towns across the West Coast, serving families and groups with dine-in, takeout and delivery. Most direct geographic and operational comparable to Woodstock's.
- Round Table Pizza: Long-established California pizza chain with dine-in and group-event focus, including party packages and catering. Closely matches Woodstock's full-service restaurant plus group/catering model and California concentration.
- Blaze Pizza: Fast-casual build-your-own pizza chain with strong California presence and locations near college campuses. Competes for the same dine-in and delivery pizza occasion among student consumers.
- Mod Pizza: Fast-casual pizza chain with comparable menu customization, dietary inclusivity (vegan/gluten-free), and a similar casual-dining positioning targeting younger demographics.
- Pieology: California-based fast-casual pizza chain serving dine-in and delivery to similar student/young-adult demographics. Directly comparable on customization model and dietary-inclusive menu.
Broad incumbents
- Domino's Pizza: Largest pizza delivery chain in the U.S., competing directly with Woodstock's on delivery and pickup, with vastly superior digital ordering and logistics technology. Represents the dominant share-of-stomach competitor in every California market Woodstock's operates in.
- Pizza Hut: National dine-in and delivery pizza brand with deep college-town penetration and large-format catering offerings. Competes with Woodstock's at both individual-meal and group-event occasions, especially via delivery aggregators.
- Papa John's Pizza: National pizza delivery and dine-in chain with comparable late-night and group-order positioning. Adjacent competitor for delivery and occasional large orders in Woodstock's markets.
- California Pizza Kitchen: Casual-dining California pizza brand with broader menu (pizza, salads, beer) and event-catering capability at higher price points. Overlaps with Woodstock's on menu breadth and group-event catering even though positioning is more polished/upscale.
Regional players
- Hot Italian Pizza: Northern California focused pizza and catering operator serving corporate and group events. Comparable offering to Woodstock's catering arm in adjacent regional markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Woodstock's Pizza social profiles
Digital presenceWoodstock's Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woodstock's Pizza leadership team
Management profileNumber of profiles
Woodstock's Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woodstock's Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woodstock's Pizza
What does Woodstock's Pizza do?
Woodstock's Pizza operates dine-in pizza restaurants serving pizza, salads, and craft beer across seven California locations concentrated in college towns. The company specializes in catering for groups up to 2,000 people, offering in-store event reservations and off-site delivery with setup, serving, and cleanup, plus extensive dietary accommodations (Gluten-Free, Vegan, Vegetarian, Carnivore). It also runs community fundraising programs including in-house fundraisers (15-25% of sales), off-site fundraisers, gift card/scrip, deal cards, long-term fundraisers, and donation certificates for nonprofits.
Is Woodstock's Pizza a public or private company?
Woodstock's Pizza is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Woodstock's Pizza founded?
Woodstock's Pizza was founded in 2004. It employs 251 to 500 people.
Where is Woodstock's Pizza based?
Woodstock's Pizza is headquartered in San Diego, United States, in the North America region.
How does Woodstock's Pizza make money?
Four revenue lines are on record. Dine-in restaurant sales are the primary driver. The others are catering and delivery services, fundraising programs and gift card and scrip sales.
Who are Woodstock's Pizza's main competitors?
Direct peers on record are Mountain Mike's Pizza, Round Table Pizza, Blaze Pizza, Mod Pizza and Pieology. Broad incumbents are Domino's Pizza, Pizza Hut, Papa John's Pizza and California Pizza Kitchen. Hot Italian Pizza is listed as a regional player.
Does Woodstock's Pizza have an API?
No public API is recorded for Woodstock's Pizza.
What industry is Woodstock's Pizza in?
Woodstock's Pizza's product category is Pizza Restaurant / Casual Dining. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 72251 and its SIC code is 5810.