The Human Aspect
The Human Aspect Foundation is a Norwegian nonprofit that operates a free global digital library of 750+ lived-experience video stories and 15+ documentaries on mental health challenges and recovery, serving schools, mental-health NGOs, and individuals across more than 100 countries.
- Company typePrivate
- Founded2016
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Human Aspect does
The Human Aspect Foundation is a Norwegian registered nonprofit foundation (stiftelse, org. no. 918 607 803) founded in 2016 in Oslo by Jimmy Westerheim, operating what it describes as the world's largest free digital library of mental-health lived-experience content. The core product is the Life Experience Library — 750+ video interviews from people in 100+ countries and 20+ languages describing mental health challenges, coping strategies and recovery journeys — supplemented by 15+ professional short documentary films (9-40 minutes) covering addiction, anxiety, depression, suicide, racism, loneliness, grief and related topics, paired with structured reflection questions. The foundation extends its product surface through Livsmestring UNG, a free classroom-ready education platform aligned with Norway's folkehelse og livsmestring national curriculum and subject to a three-layer Pedagogical-Engagement-Psychological (PEP) review process; and Sterkere Sammen (Stronger Together), a digitized self-help group program.
The underlying technology stack is conventional digital media rather than AI-native: video content is hosted and distributed via Vimeo, the public site runs on Wix, and production tooling relies on iZotope for audio post-production. The platform supports faceted search across keywords, names, languages, and categories. All consumer-facing products are free to end users — individuals, schools, and partner organizations — eliminating any direct pricing or transactional revenue. The foundation instead funds operations through a portfolio of grants from Norwegian foundations and public bodies (Gjensidigestiftelsen, Treschow-Fritzøe, Grieg Foundation, Helsedirektoratet, Konfliktrådet, SmartOslo), international funders (The Inner Foundation, Ashoka), and individual donations processed via Stripe, PayPal, and VIPPS.
Go-to-market is community-led and partnership-driven rather than sales-led. Distribution channels include (i) self-serve global access via thehumanaspect.com; (ii) direct outreach to Norwegian secondary schools for the Livsmestring platform; and (iii) OEM-style integration into partner platforms — Shamiri Health in Kenya (4,000+ youths reached), Friendship Bench in Zimbabwe, SADAG in South Africa (180+ support groups), the Norwegian Refugee Council's BLP App, Kopano's work-inclusion alliance, Selvhjelp Norge, Kristiania University College (~70,000 students), and Frogn High School (first full-deployment school). Marketing relies on organic social (Instagram, Facebook), earned Norwegian media coverage (TV2, VG, Dagsavisen), content marketing through the company blog, and conference presence at forums such as eMHIC. Operating geography spans Norway (primary), Kenya, Zimbabwe, South Africa, and Nigeria, with content reach claimed across 100+ countries.
The Human Aspect firmographics
Firmographics- Name
- The Human Aspect
- Legal name
- The Human Aspect Foundation
- Website
- https://thehumanaspect.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Human Aspect Foundation is a Norwegian nonprofit that operates a free global digital library of 750+ lived-experience video stories and 15+ documentaries on mental health challenges and recovery, serving schools, mental-health NGOs, and individuals across more than 100 countries.
- Ownership category
- akta.pro rank
The Human Aspect industry classification
Industry- Product category
- Mental Health Education
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- K–12 Instructional Video & Multimedia (EDAGALAA)
- akta.pro secondary industries
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Interactive Video & Video-Based Learning Authoring (EDAFAHAC)
Keywords
Where The Human Aspect is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
The Human Aspect business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Donations: The organization accepts donations from individuals through various payment methods including Stripe, PayPal, and VIPPS. Monthly withdrawals are processed from donor's preferred payment method.
- Foundation and Corporate Grants: Financial support from foundations and corporations including Gjensidigestiftelsen, Treschow-Fritzøe, Grieg Foundation, Helsedirektoratet, The Inner Foundation, and Ashoka for specific projects and operations.
- Platform Access (Free): Life Experience Library and Education Platform are provided free to schools and end users. The free access model supports the mission of democratizing mental health resources globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access for all schools and users |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
The Human Aspect product offering
Product offeringCore offering
The Human Aspect operates the Life Experience Library, the world's largest free digital library of 750+ structured video interviews in which people share mental health challenges, coping strategies, and recovery journeys, available in 20+ languages from contributors in 100+ countries. The foundation complements this with 15+ short documentary films, the Livsmestring UNG education platform providing curriculum-aligned lesson plans to Norwegian secondary schools, reflection questions for guided discussion, and the Strongere Sammen (Stronger Together) program combining self-help groups with digital lived-experience content.
Product overview
The Human Aspect operates a digital mental health platform centered on the Life Experience Library — the world's largest free digital resource on mental health with 750+ video interviews from 100+ countries in 20+ languages. The core product portfolio includes short documentary films (14+ titles, 9-40 minutes each) on topics including addiction, anxiety, depression, suicide, loneliness, grief, and peer support, paired with reflection questions for guided discussion. An education module called Livsmestring UNG delivers classroom-ready lesson plans for Norwegian secondary schools aligned with curriculum competency goals. The company also publishes research on Digital Lived Experience (DLE) impact and offers the Strongere Sammen (Stronger Together) self-help group program combining video content with peer support. All resources are free and accessible via the platform.
Differentiator
Problem solved
Functional benefit
Brands
- Life Experience Library: The main digital platform containing video interviews where people describe their mental health challenges, coping strategies, and recovery journeys.
- Livsmestring
- Sterkere Sammen
- Livserfaringsbiblioteket
Products and services
- Life Experience Library A free digital library containing hundreds of video interviews with people describing mental health challenges, coping strategies, and recovery journeys, searchable by keyword, name, language, and category. Available globally to individuals seeking relatable first-person mental health stories.
- Short Documentaries A collection of 15+ professional short documentary films (9-40 minutes each) combining lived-experience narratives with professional insights, covering mental health topics such as addiction, anxiety, depression, suicide, racism, and peer support, available free of charge via the Life Experience Library.
- Livsmestring UNG (Life Mastery Education Platform) A free education platform providing classroom-ready lesson plans that combine Digital Lived Experience (DLE) videos with reflection activities and discussion guides, aligned with the Norwegian folkehelse og livsmestring (public health and life mastery) curriculum competence goals for secondary schools.
- Strongere Sammen (Stronger Together) Program A combined program integrating traditional self-help groups with digitalised lived-experience content (video interviews and documentaries) and structured reflection questions, providing peer-based mental health support through shared experience.
- Research Publications Published research reports from the Head of Research exploring the impact of Digital Lived Experiences (DLE) on mental health outcomes, including studies on mental health literacy among Norwegian secondary school students and self-help group effectiveness.
Quantifiable outcome
- 1 in 3 participants reported low mental well-being (baseline study)
- +3 more outcomes
Companies that use The Human Aspect
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
The Human Aspect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Human Aspect partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- Accenture NorwaycoreAccenture provides pro-bono developers and consultants to develop the refugee supporters platform. Also supporting building of platform to improve understanding and compassion for communities that accept refugees and offer mental health support.
- VimeocoreAll THA interviews are stored on Vimeo's servers. Vimeo provides ongoing support on video quality and best practices.
- iZotopesupportingiZotope's donated software is used in the post-production of all The Human Aspect video and audio content.
- Notion Labs Inc.supportingClose partnership from early days with continuous support in using Notion. THA has shared user insights and suggestions for platform updates.
- MentimetersupportingMentimeter has given access to their presentation software to support THA's efforts, particularly improving workshops, talks, and supporter-focused products.
- The QR Code GeneratorsupportingGenerous support through premium access to shortening links and creating QR codes in their software.
- Shamiri HealthcoreKenyan mental health organization bridging accessibility and affordability gap. THA interviews integrated into their services. Collaboration supported by The Inner Foundation. Provided care to over 4000 youths from East Africa.
- KopanocoreAlliance of Norway's leading public sector-owned work and inclusion companies. Using THA interviews and reflectional questions in their services to help people manage challenges and succeed in working life.
- Friendship BenchcoreZimbabwe-based organization providing sustainable community-based psychological interventions. Have integrated THA interviews and resources into existing Friendship Bench services and activities.
- SADAGcoreSouth African Depression and Anxiety Group using THA resources in helpline, chat, and support groups. Network of over 180 support groups throughout South Africa.
- MANIcoreMentally Aware Nigeria Initiative is Nigeria's largest youth-run mental health organization. Using THA's resources to spread psychosocial knowledge and fight against stigma.
- NRC (Norwegian Refugee Council)coreIndependent humanitarian organization helping displaced people. Have integrated THA interviews into their BLP App (Better Learning Programme) for refugees.
- Selvhjelp NorgecoreNational government-funded competence environment for self-help. Using THA interviews and reflectional questions in their services to users.
- Kristiania University CollegesupportingLeading private education institution in Norway with ~70,000 students. Uses THA interviews, reflection questions, and lesson plans via custom-built platform for psychology studies.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
The Human Aspect competitors and assessment
Company assessmentBroad incumbents
- Headspace: Headspace is a leading digital mental health platform delivering multimedia content (video, audio, exercises) for mental well-being. THA's video library competes for the same user attention and institutional mental health budgets, but Headspace operates as a scaled commercial subscription business.
- Calm: Calm is a major mental wellness content platform offering video, audio, and editorial multimedia. THA targets a comparable content-driven mental health use case but with peer-led lived-experience stories rather than mindfulness/meditation, and serves institutional rather than consumer subscribers.
- Big Health: Big Health is a digital mental health company delivering evidence-based therapeutic content (Sleepio, Daylight) into health systems and employers. It aligns with THA's evidence-driven, clinically reviewed content model serving institutions rather than general wellness consumers.
Direct peers
- EVERFI: EVERFI provides K–12 prevention and social-emotional learning curricula delivered through schools and employers. Closely comparable to THA's Livsmestring platform in targeting curriculum-aligned mental health and life-skill content inside secondary schools.
- Togetherall: Togetherall is a clinically moderated, peer-to-peer mental health digital platform used by universities, colleges, and employers. It is closely comparable to THA's combination of lived-experience content, peer reflection, and institutional (NGO/school/workplace) integration.
Emerging players
- Woebot Health: Woebot delivers digital cognitive behavioral therapy and psychoeducation through conversational interfaces. Comparable to THA as a digital mental health support product integrated into health systems and educational settings, though differentiated by AI-driven vs. human-video delivery.
- Koko (Koko Cares): Koko is a peer-support mental health platform that combines AI-assisted matching with lived-experience content. It overlaps with THA on using peer narratives plus digital infrastructure to drive mental health support and education, especially among younger users.
Others
- Samaritans: Samaritans is a UK charity providing peer support and educational resources on suicide prevention and mental health. Adjacent to THA's suicide-prevention content branch (recognized by the Olaf-prisen 2025) and a relevant comparison for nonprofit-driven mental health support delivery.
- Movember Foundation: Movember is a global charity funding and producing men's mental health and suicide-prevention resources and content. Comparable to THA in producing grant-funded educational content on mental health, with a more focused thematic scope but similar nonprofit-distribution model.
Regional players
- Mental Health Foundation (UK): The Mental Health Foundation is a UK-based charity producing mental health education resources and research. It is comparable to THA as a charity-driven mental health content and literacy organization, but operates primarily in the UK rather than Norway/Africa.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Human Aspect social profiles
Digital presenceThe Human Aspect financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Human Aspect leadership team
Management profileNumber of profiles
Profiles6 records
The Human Aspect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Human Aspect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Human Aspect
What does The Human Aspect do?
The Human Aspect operates the Life Experience Library, the world's largest free digital library of 750+ structured video interviews in which people share mental health challenges, coping strategies, and recovery journeys, available in 20+ languages from contributors in 100+ countries. The foundation complements this with 15+ short documentary films, the Livsmestring UNG education platform providing curriculum-aligned lesson plans to Norwegian secondary schools, reflection questions for guided discussion, and the Strongere Sammen (Stronger Together) program combining self-help groups with digital lived-experience content.
Is The Human Aspect a public or private company?
The Human Aspect is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Human Aspect founded?
The Human Aspect was founded in 2016. It employs 11 to 50 people.
Where is The Human Aspect based?
The Human Aspect is headquartered in Oslo, Norway, in the Europe region.
How does The Human Aspect make money?
Three revenue lines are on record. Donations are the primary driver. The others are foundation and Corporate Grants and platform Access (Free).
Who are The Human Aspect's main competitors?
Broad incumbents on record are Headspace, Calm and Big Health. Direct peers are EVERFI and Togetherall. Emerging players are Woebot Health and Koko (Koko Cares). Others are Samaritans and Movember Foundation. Mental Health Foundation (UK) is listed as a regional player.
Does The Human Aspect have an API?
No public API is recorded for The Human Aspect.
What industry is The Human Aspect in?
The Human Aspect's product category is Mental Health Education. Its primary akta.pro industry code is EDAGALAA, K–12 Instructional Video & Multimedia, with a secondary code of EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons). Its NAICS code is 611710 and its SIC code is 7372.