Mentimeter
Mentimeter is a Stockholm-based SaaS company that provides a browser-based interactive presentation and audience-engagement platform — turning meetings, classes, and events into live polls, quizzes, word clouds, and AI-generated content for enterprise, education, and event customers worldwide.
- Company typePrivate
- Founded2012
- HeadquartersStockholm, Sweden
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Mentimeter does
Mentimeter is a Stockholm-headquartered SaaS company that has built a browser-based interactive presentation and audience-engagement platform, serving presenters in enterprises, higher education, internal communications, training, and live events. The product turns one-way presentations into two-way experiences by letting presenters add polls, word clouds, quizzes, Q&A, and surveys that audiences join from any device via a six-digit code — no install or account required. The platform ships a suite of audience-engagement modules (Live Polling, Word Cloud, Quiz, Live Q&A, Surveys, Mentimote presenter remote) on top of which a 2024-onwards AI layer has been added, including the Menti AI Creator (generative presentation/quiz/survey builder from a prompt or document), AI Grouping (real-time clustering of open-ended responses), and Key Insights (live takeaway surfacing). Distribution is anchored by native apps in Zoom Marketplace, Microsoft Teams, PowerPoint (add-in), Hopin, and three major LMS platforms (Moodle, Canvas, Blackboard), making the product reachable inside the productivity and conferencing tools presenters already use.
The business model is multi-tier: a free tier (capped at 50 participants/month) functions as the top-of-funnel acquisition vehicle; Basic ($14 USD/presenter/month, billed yearly) and Pro ($28 USD/presenter/month, billed yearly) capture individual and team self-serve revenue via credit-card, debit-card, or PayPal billing; a custom-priced Enterprise tier (sold via field sales with dedicated Customer Success, SSO, SCIM, and floating-license administration) addresses large organizations; a separate Education pricing track serves teachers and students; and a one-off Mentimeter for Conferences plan serves single-event use cases. Revenue is therefore a mix of recurring subscription (SMB/Pro/Enterprise), one-time conference licenses, and freemium-driven conversion. Named enterprise customers include Deloitte Germany, Siemens Healthineers, NHS Mid and South Essex Foundation Trust, University of Technology Sydney, Bosch, and Bayer; the company claims 500+ million users worldwide, a G2 Fall 2025 'Best Usability' and 'Best Relationship' badge set with a 4.76/5 rating across 671 reviews, and approximately 251-500 employees.
Mentimeter is organized as a Swedish public limited company (Mentimeter AB (publ), reg. no. 556892-5506) — a corporate form designed for public listing — but remains privately held. Total disclosed funding is approximately $111.6M across rounds from 2014 through a 2024 growth round (led by Bure Equity AB and GP Bullhound), with earlier support from Creades, Nordstjernan Growth, Alfvén & Didrikson, and 500 Global. As of 2026, the company is actively pursuing a Stockholm stock-market listing despite a recent valuation write-down, has localized into German, and has expanded its AI product surface. It also holds ISO-compliant ISMS certification and operates a GDPR-aligned data residency posture that has supported adoption in regulated European enterprises.
Mentimeter firmographics
Firmographics- Name
- Mentimeter
- Legal name
- Mentimeter AB (publ)
- Website
- https://mentimeter.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Mentimeter is a Stockholm-based SaaS company that provides a browser-based interactive presentation and audience-engagement platform — turning meetings, classes, and events into live polls, quizzes, word clouds, and AI-generated content for enterprise, education, and event customers worldwide.
- Ownership category
- akta.pro rank
Mentimeter industry classification
Industry- Product category
- Interactive Presentation Software
- akta.pro primary industry
- Social Audio & Voice Rooms (BPAMACAK)
Keywords
Where Mentimeter is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Mentimeter business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Freemium Tier: Free plan with up to 50 participants per month, multiple question types, Menti AI access, and downloadable results — used as a top-of-funnel acquisition vehicle converting users to paid Basic or Pro plans.
- Paid Per-Presenter Subscriptions (Basic & Pro): Recurring annual subscriptions priced per presenter/month: Basic at $14 USD and Pro at $28 USD, billed yearly. Pro adds branding, workspace collaboration, co-creation, and live moderation controls.
- Enterprise Contracts: Custom-priced Enterprise agreements with SSO, SCIM, verify participants, workspace insights, tailored onboarding, dedicated Customer Success, and the floating-license model for license efficiency. Sold via field sales and Customer Success.
- Conference One-Off Plan: Single-event pricing for one-off conferences, distinct from per-presenter subscription plans.
- Education Pricing: Discounted Education plans for teachers and students as a separate pricing track from Business plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier — entry-level plan for trying Mentimeter |
| Per seat | Annual | Basic tier — unlimited engagement for individuals |
| Per seat | Annual | Pro tier — powerful tools for growing teams |
| Subscription | Multi-year contract | Enterprise tier — customized for larger organizations |
Go-to-market motion5 records
Distribution channels9 records
Marketing channels9 records
Mentimeter product offering
Product offeringCore offering
Mentimeter is a browser-based interactive presentation SaaS that turns passive presentations, meetings, classes and events into two-way experiences. Presenters add polls, quizzes, Q&A, word clouds, surveys and other interactive slide types that audiences answer from their own devices via a six-digit join code, with no install or account required. The platform is enhanced by a Menti AI suite for AI-assisted content creation, response grouping and insight extraction, and is offered via Free, Basic and Pro per-presenter subscriptions as well as custom Enterprise contracts with SSO, SCIM and dedicated Customer Success.
Product overview
Mentimeter is a platform-plus-modules offering. The core platform is the Mentimeter interactive presentation and audience engagement tool, on top of which sit several named audience-engagement modules (Live Polling, Word Cloud, Quiz, Live Q&A, Surveys, Interactive Presentation Maker), a set of AI modules (AI Menti Creator, AI Quiz Generator, AI Survey Maker, AI Grouping, Key Insights), and supporting capabilities such as Mentimote (phone-based presenter remote), branded templates, workspace collaboration, and SSO/SCIM for Enterprise. Plans are tiered into Free, Basic ($14 USD per presenter/month yearly), Pro ($28 USD per presenter/month yearly) and a custom Enterprise tier, plus a one-off Mentimeter for Conferences plan.
Differentiator
Problem solved
Functional benefit
Products and services
- Mentimeter Interactive Presentation Platform Cloud-based interactive presentation and audience engagement platform that lets presenters build presentations with live polls, quizzes, Q&A, word clouds and surveys; audiences join from any device via a six-digit code with no install required. Used by enterprises, educational institutions and individual presenters worldwide.
- AI Menti Creator Chat-based AI assistant that generates full interactive Mentimeter presentations including polls, quizzes, Q&A, word clouds and surveys from a free-text prompt, pasted agenda or uploaded document. Included on the free plan with usage limits; refines tone, difficulty and content in chat.
- Mentimote Presenter Remote Phone-based presenter remote that allows presenters to flip through slides, check live results and moderate Q&A from their phone while presenting. Listed as a Pro and Enterprise feature.
Quantifiable outcome
- 97% of participants at Deloitte Germany reported improved learning outcomes; 96% felt more included in communication/meetings; 76% felt more productive.
- +4 more outcomes
Companies that use Mentimeter
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Mentimeter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability6 records
Feature9 records
Mentimeter partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- MentessacoreMentessa and Mentimeter announced a strategic partnership (covered in Menti News on 2026-05-21) framed around 'Community first'. Mentessa is positioned as a community-building partner for Mentimeter, particularly in German-speaking markets.
- ZoomcoreMentimeter ships a native app in the Zoom Marketplace, letting presenters run interactive polls, quizzes, and Q&A inside Zoom meetings; also promoted on the 'how-to' and features pages.
- Microsoft TeamscoreMentimeter ships a native app in the Microsoft Teams app store and is listed as an integration on the features and 'how-to' pages, allowing presenters to run Mentimeter presentations directly inside Teams meetings.
- Microsoft (PowerPoint)coreMentimeter offers a PowerPoint add-in that embeds interactive slides inside PowerPoint decks, plus the ability to import PowerPoint slides into Mentimeter.
- Stripe (and Braintree)coreStripe and Braintree are used as payment processors for Mentimeter's subscription plans; credit card, debit card, and PayPal payments are supported via these providers.
- LinkedInminorLinkedIn Insight Tag is deployed on mentimeter.com to support B2B targeting, retargeting, and analytics for Enterprise demand generation.
- Meta (Facebook)minorMeta Pixel (_fbp, _fbc) is deployed on mentimeter.com for paid social retargeting and audience targeting.
- G2minorG2 tracking cookies indicate Mentimeter collects reviews and signals on G2; the company holds Fall 2025 G2 'Best Usability' and 'Best Relationship' badges.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Mentimeter competitors and assessment
Company assessmentDirect peers
- Vevox: Audience interaction platform for meetings, classes and events with live polling, Q&A, word clouds and MS Teams integration; targets the same education and enterprise segments as Mentimeter.
- AhaSlides: Interactive presentation tool offering live polls, quizzes, word clouds, Q&A and spinner wheels; positions as a lower-priced alternative to Mentimeter across business and education use cases.
- Kahoot!: Publicly listed engagement and assessment platform with strong education and corporate-training franchises; competes head-on with Mentimeter's quiz, polling and AI-generation features and has materially larger brand awareness in schools.
- Pigeonhole Live: Live Q&A, polling and word-cloud platform purpose-built for conferences and hybrid events; overlaps with Mentimeter's Conference plan and large-audience use cases.
- Poll Everywhere: Long-standing audience-response system used in higher education and enterprise meetings; offers live polls, Q&A and word clouds across web, PowerPoint, Keynote and Google Slides — overlapping directly with Mentimeter's core modules.
- Slido (Cisco/Webex): Closest direct competitor in live polling, Q&A and quizzes inside meetings and events; now owned by Cisco/Webex and bundled into Webex, which gives it native distribution advantages analogous to Mentimeter's Zoom/Teams presence.
Emerging players
- Typeform: Conversational form and survey builder with growing quiz and AI features; competes with Mentimeter's Survey and AI Survey Maker modules in asynchronous feedback and form-based data collection.
- Mural: Collaborative whiteboard platform used in workshops and hybrid meetings; overlaps with Mentimeter's workshop and brainstorming use cases and shares enterprise customers in facilitation and design.
Broad incumbents
- Prezi: Established presentation platform expanding into interactive and AI-driven presentations; competes with Mentimeter on the broader 'interactive presentation' category rather than live audience response specifically.
- Mentimeter's marketplace incumbents: Microsoft Teams Polls & Zoom Polls: First-party polling and Q&A features in Microsoft Teams and Zoom are the most important strategic threat: they are bundled free with the meeting platforms where Mentimeter's distribution is strongest, and are rapidly being augmented with AI summarization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mentimeter social profiles
Digital presenceMentimeter compliance and trust
Trust signalCompliance2 records
Mentimeter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mentimeter leadership team
Management profileNumber of profiles
Profiles8 records
Mentimeter funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mentimeter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mentimeter
What does Mentimeter do?
Mentimeter is a browser-based interactive presentation SaaS that turns passive presentations, meetings, classes and events into two-way experiences. Presenters add polls, quizzes, Q&A, word clouds, surveys and other interactive slide types that audiences answer from their own devices via a six-digit join code, with no install or account required. The platform is enhanced by a Menti AI suite for AI-assisted content creation, response grouping and insight extraction, and is offered via Free, Basic and Pro per-presenter subscriptions as well as custom Enterprise contracts with SSO, SCIM and dedicated Customer Success.
Is Mentimeter a public or private company?
Mentimeter is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mentimeter founded?
Mentimeter was founded in 2012. It employs 251 to 500 people.
Where is Mentimeter based?
Mentimeter is headquartered in Stockholm, Sweden, in the Europe region.
How does Mentimeter make money?
Five revenue lines are on record. Freemium Tier is the primary driver. The others are paid Per-Presenter Subscriptions (Basic & Pro), enterprise Contracts, conference One-Off Plan and education Pricing.
Who are Mentimeter's main competitors?
Direct peers on record are Vevox, AhaSlides, Kahoot!, Pigeonhole Live, Poll Everywhere and Slido (Cisco/Webex). Emerging players are Typeform and Mural. Broad incumbents are Prezi and Mentimeter's marketplace incumbents: Microsoft Teams Polls & Zoom Polls.
Does Mentimeter have an API?
No public API is recorded for Mentimeter.
What industry is Mentimeter in?
Mentimeter's product category is Interactive Presentation Software. Its primary akta.pro industry code is BPAMACAK, Social Audio & Voice Rooms.