Pura Stainless
Pura Stainless designs and sells 100% plastic-free stainless steel bottles, lunch containers, and silicone accessories for infants through adults via DTC e-commerce and retailers in 40+ countries. Founded in 2008 in Santa Barbara and bootstrapped.
- Company typePrivate
- Founded2008
- HeadquartersSanta Barbara, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pura Stainless does
Pura Stainless is a Santa Barbara, California-based direct-to-consumer and wholesale brand that designs and sells 100% plastic-free stainless steel bottles, food containers, and accessories for infants, toddlers, kids, and adults. Founded in 2008 by husband-and-wife co-founders Roger Moore and Jenifer Moore, the company uses food service grade 18/8 stainless steel and medical-grade platinum-cured silicone as the sole materials in its products, eliminating BPA, BPS, PP, phthalates, and other plastic contact points. The product line is anchored by a modular system in which a single bottle can be used from infancy through adulthood via interchangeable silicone tops (Natural Vent Nipples, sippy spouts, straws, sport tops, and flat lids), supported by accessories such as sealing disks, bumpers, and travel covers.
The company holds 30+ patents covering core bottle designs, the plastic-free collar system, and the natural vent nipple technology, and is the only bottle brand globally to achieve MADE SAFE® certification. Product sub-brands include the Kiki infant/toddler line, Big Mouth Sport bottles, my-my silicone snack products, and Pura Lunch insulated jars and containers. Pricing spans $8.99 for individual accessories to $49.99 for premium insulated lunch containers, with free shipping over $75 and military/first responder discounts.
Pura sells primarily direct-to-consumer through purastainless.com, alongside distribution through leading retailers in more than 40 countries via international distributors. The company operates with 11-50 employees, has never taken outside investment, and is supported by an affiliate/rewards program (Pura Perks) and sustainability partnerships with ECO USA (silicone recycling) and Terracycle. The company has accumulated 39 independent awards and over 400 media reviews, including NYT Wirecutter, BabyGearLab, and a Netflix documentary feature.
Pura Stainless firmographics
Firmographics- Name
- Pura Stainless
- Legal name
- Pura Stainless LLC
- Website
- https://purastainless.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pura Stainless designs and sells 100% plastic-free stainless steel bottles, lunch containers, and silicone accessories for infants through adults via DTC e-commerce and retailers in 40+ countries. Founded in 2008 in Santa Barbara and bootstrapped.
- Ownership category
- akta.pro rank
Pura Stainless industry classification
Industry- Product category
- Stainless Steel Baby Bottles and Hydration Drinkware
- NAICS
- Other Metal Container Manufacturing (332439)
- SIC
- Metal Cans (3411)
- akta.pro primary industry
- Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)
Keywords
Where Pura Stainless is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pura Stainless business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through purastainless.com website. Products sold at various price points from $8.99 to $49.99.
- Wholesale/Retail Distribution: Products sold through leading retailers in more than 40 countries worldwide.
- Pura Perks Rewards Program: Loyalty program where customers earn points for purchases, reviews, and referrals to drive repeat business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Infant/Baby Bottles (5oz-11oz) |
| Unit Pricing | Pay-as-you-go | Sport/Adult Bottles (11oz-28oz) |
| Unit Pricing | Pay-as-you-go | Lunch Containers and Jars |
| Unit Pricing | Pay-as-you-go | Accessories and Replacement Parts |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Pura Stainless product offering
Product offeringCore offering
Pura Stainless designs, manufactures, and sells modular 100% plastic-free stainless steel bottles and food containers for infants, toddlers, and adults, including Kiki™ baby bottles and accessories, Big Mouth® Sport bottles, Sport Mini bottles, and Pura® Lunch Insulated Jars and Containers. All products are built from food service grade 18/8 stainless steel and medical-grade platinum-cured silicone and are sold direct-to-consumer through purastainless.com alongside wholesale distribution to retailers in 40+ countries.
Product overview
Pura Stainless offers a modular system of 100% plastic-free stainless steel bottles and food containers for infants, toddlers, and adults. The core product line includes the Kiki™ bottle series (5oz infant to 11oz toddler sizes) and Big Mouth® Sport bottles (11oz-28oz). All bottles share an interchangeable lid system allowing the same bottle to adapt from infant nipples to sippy spouts to sport tops as children grow. Supporting accessories include Natural Vent Nipples™ (slow, medium, fast flow, and Y-cut), silicone spouts, straws, sport tops, travel covers, sealing disks, and bumpers. The company also offers insulated lunch jars and containers. Founded in 2008, Pura positions itself as the first and only 100% plastic-free juvenile feeding and hydration brand, using only food service-grade stainless steel and medical-grade silicone.
Differentiator
Problem solved
Functional benefit
Brands
- Kiki: Kiki infant and toddler bottle line including Kiki 5oz Infant Bottle, Kiki 7oz Insulated Baby Bottle, Kiki 9oz Baby Bottle, Kiki 11oz Sippy Bottle, Kiki Straw bottles, and Kiki Natural Vent Nipples.
- Big Mouth
- my-my
- Pura Lunch
Products and services
- Kiki™ 9oz Baby Bottle Stainless steel baby bottle with medical-grade silicone nipple, designed for infants 3 months and up. Features patented elongated vent design to minimize air ingestion and supports natural teeth and gum development.
- Big Mouth® Sport 16oz Insulated Bottle Double-wall insulated stainless steel sport bottle with silicone Big Mouth sport top. Keeps drinks cold for up to 24 hours. 100% plastic-free with medical-grade silicone components.
- Big Mouth® Sport 22oz Insulated Bottle Double-wall insulated stainless steel sport bottle, 22oz capacity. Features integrated sip guard and leak-resistant lid. Keeps liquids cold for up to 24 hours.
- Big Mouth® Sport 18oz Bottle Single-wall stainless steel sport bottle, 18oz capacity. Lightweight and durable, designed for cold and room temperature drinks. Features silicone Big Mouth sport top.
- Pura® Lunch Insulated Jars Double-wall insulated stainless steel food jar available in 9oz and 13.5oz sizes. Keeps food hot or cold for 6-8 hours. Features stainless steel lid with silicone grip.
- Pura® Lunch Containers Stainless steel lunch containers for storing food. Available in small, combo, and large sizes. 100% plastic-free construction.
- Kiki™ Natural Vent Slow Flow Nipples™ Medical-grade platinum-cured silicone infant nipples with slow flow rate for newborns. Zero plastic components. Compatible with all Pura Kiki bottles.
- Kiki™ Kiddo Straw Silicone straw top for Pura Kiki bottles. Fits bottles for children 6 months and up. Interchangeable with other Pura lids.
- Big Mouth® Silicone Sport Straw Replacement silicone straw for Big Mouth sport bottles. Medical-grade silicone construction.
- Big Mouth® Silicone Sport Top Replacement silicone sport top for Big Mouth bottles. Features integrated sip guard. Medical-grade platinum-cured silicone.
- Kiki™ XL Sipper Spouts™ XL-size silicone sipper spouts for Pura Kiki bottles. 100% plastic-free alternative to standard spouts.
- Kiki™ Silicone Bumpers Silicone protective bumpers for Kiki bottles. Helps protect against dents and provides grip.
- Kiki™ Silicone Sealing Disks Silicone sealing disks for storing milk or food in Pura bottles. Enables bottle to function as storage container.
- Kiki™ Natural Vent Medium Flow Nipples™ Medical-grade silicone nipples with medium flow rate for infants 3 months and up. Features elongated vent design.
- Kiki™ Natural Vent Fast Flow Nipples™ Medical-grade silicone nipples with fast flow rate for infants 6 months and up.
- Kiki™ Natural Vent Y-Cut Nipples™ Medical-grade silicone Y-cut nipples for infants 6 months and up. Provides fastest flow rate for thicker liquids.
- Kiki™ Silicone Travel Covers Medical-grade silicone travel covers that protect Pura silicone tops from dirt and germs. Dishwasher safe and provides leak-resistant seal.
- Pura Gift Card Digital gift cards available in denominations of $15, $25, $45, $60, and $100.
- Lunch Bundles Pre-configured bundles combining lunch containers with bottles for savings. Includes insulated jars and bottles.
Quantifiable outcome
- Keeps liquids cold for up to 24 hours (insulated models)
- +1 more outcomes
Companies that use Pura Stainless
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Pura Stainless technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Pura Stainless partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ECO USAcoreECO USA is the leading silicone rubber recycling plant in the USA, responsible for recycling more than 5000 metric tons of silicone rubber per year. Pura partners with ECO USA to collect and recycle used silicone products from customers through their mail-back program.
- TerracycleminorTerracycle offers Zero Waste Boxes for collecting silicone that is often not collected in communities. Pura promotes Terracycle's collection boxes as an option for customers who want to promote silicone recycling in their communities.
- Made Safe®coreMade Safe® is America's first comprehensive human health certification organization. Pura products are the only bottles on the global market to achieve MadeSafe® Certified status, requiring ingredient screening and lab testing to ensure products don't cause harm to human health.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pura Stainless competitors and assessment
Company assessmentDirect peers
- S'well: S'well is a premium reusable bottle and drinkware brand focused on design-led, sustainable hydration. It overlaps directly with Pura's Big Mouth Sport line in the adult premium reusable bottle category, with similar DTC + retail distribution.
- Klean Kanteen: Klean Kanteen is a leading reusable stainless steel bottle and drinkware brand with a strong sustainability and B-Corp positioning. It is one of the closest direct comparables to Pura Stainless given shared stainless steel construction, eco-conscious positioning, and broad age-segment product range.
- Lifefactory: Lifefactory makes glass and silicone bottles for babies, kids, and adults with a focus on non-toxic, eco-friendly design. It competes directly with Pura Stainless in the plastic-free baby bottle category and shares similar premium positioning and DTC + retail distribution.
- Comotomo: Comotomo is a baby bottle brand best known for wide-neck silicone bottles designed to mimic breastfeeding. It competes directly with Pura's Kiki line in the premium natural-feel baby bottle segment, targeting similar eco-conscious parents.
Broad incumbents
- MAM Baby: MAM is a global baby products brand with a broad portfolio including bottles, pacifiers, and teethers. It is a comparable incumbent in the premium baby bottle category where Pura competes, though MAM offers a much wider SKU range and global retail presence.
- Dr. Brown's: Dr. Brown's is a major baby bottle brand with patented internal vent systems. It is a broader incumbent competitor in the baby bottle category, with deeper retail penetration and broader product lines than Pura Stainless.
- Philips Avent: Philips Avent is one of the largest global baby bottle and feeding brands. It is a broad incumbent competing with Pura Stainless across the entire baby bottle category, with substantially larger R&D, marketing, and distribution.
- Tommee Tippee: Tommee Tippee is an established baby bottle and feeding products brand owned by Mayborn Group. It competes in the same baby bottle category as Pura Stainless with broader product breadth and global retail distribution.
- Hydro Flask: Hydro Flask (owned by Helen of Troy) is a leading premium insulated stainless steel bottle brand. It is comparable to Pura's Big Mouth insulated sport bottles in target consumer and product format, though with substantially larger scale and broader lifestyle positioning.
- Yeti: Yeti is a premium outdoor and lifestyle drinkware brand with insulated stainless steel bottles and tumblers. It is a broader incumbent in premium stainless steel drinkware, with mass-market scale and a much larger marketing footprint than Pura Stainless.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pura Stainless social profiles
Digital presencePura Stainless compliance and trust
Trust signalCompliance1 record
Pura Stainless financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pura Stainless leadership team
Management profileNumber of profiles
Profiles2 records
Pura Stainless funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pura Stainless M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pura Stainless
What does Pura Stainless do?
Pura Stainless designs, manufactures, and sells modular 100% plastic-free stainless steel bottles and food containers for infants, toddlers, and adults, including Kiki™ baby bottles and accessories, Big Mouth® Sport bottles, Sport Mini bottles, and Pura® Lunch Insulated Jars and Containers. All products are built from food service grade 18/8 stainless steel and medical-grade platinum-cured silicone and are sold direct-to-consumer through purastainless.com alongside wholesale distribution to retailers in 40+ countries.
Is Pura Stainless a public or private company?
Pura Stainless is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pura Stainless founded?
Pura Stainless was founded in 2008. It employs 11 to 50 people.
Where is Pura Stainless based?
Pura Stainless is headquartered in Santa Barbara, United States, in the North America region.
How does Pura Stainless make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Retail Distribution and pura Perks Rewards Program.
Who are Pura Stainless's main competitors?
Direct peers on record are S'well, Klean Kanteen, Lifefactory and Comotomo. Broad incumbents are MAM Baby, Dr. Brown's, Philips Avent, Tommee Tippee, Hydro Flask and Yeti.
Does Pura Stainless have an API?
No public API is recorded for Pura Stainless.
What industry is Pura Stainless in?
Pura Stainless's product category is Stainless Steel Baby Bottles and Hydration Drinkware. Its primary akta.pro industry code is IMALAHAD, Beverage Packaging (Bottles, Cans, Cartons, Kegs). Its NAICS code is 332439 and its SIC code is 3411.