What Schur Star Systems does

Schur, headquartered in Horsens, Denmark and founded in 1846, is the world's oldest family-owned packaging company and is currently operated by the sixth generation of the Schur family. The Schur Group consists of 12 operating companies with approximately 900 employees across Denmark, Sweden, Germany, Australia, and the USA, serving customers in roughly 100 markets. Schur positions itself as a total packaging solutions provider, integrating carton packaging, flexible packaging, rollstock, packaging machinery and automation, marking and labeling equipment, software, and quality-control systems.

Schur Star Systems is the Group's flexible-packaging-focused division, anchored on the proprietary Schur®Star Concept — state-of-the-art packaging machines engineered to customer specifications combined with flexible packaging delivered on a unique string format supporting flat bags, stand-up pouches, compartment bags, and other formats. The portfolio extends to the compact Schur®StarLight system that requires no compressed air and can be deployed via mobile showrooms. Supporting technologies include in-house flexo plate production using Esko XPS Crystal LED lighting and DuPont Cyrel FAST chemistry, plus authorized distribution of VideoJet, SATO, Inkjet marking equipment, and (since January 2025) Ishida weighing and quality-control devices in Denmark. A broad certification portfolio (ISO 9001, ISO 14001, ISO 50001, FSC, PEFC, BRC, FSSC 22000, SMETA, ISCC PLUS) underwrites the company's ability to serve regulated food and consumer-goods end markets.

Schur generates revenue primarily through one-time sales of packaging materials (carton, flexible packaging, rollstock, labels) and hardware (packaging machines, marking, quality-control), complemented by recurring service subscription plans (FLEX Maintenance, Maintenance Agreement, Total Agreement, 24/7 Service). Pricing is quote-based and not publicly disclosed. Go-to-market is enterprise field sales via locally placed sales consultants across 19+ named countries in Europe, the Americas, and Oceania, combined with trade exhibitions, a 360° virtual showroom, and case-study-led content marketing. The Schur Group has filed and maintained trademarks such as Schur®Star and Schur®StarLight, and a historical "world patent on wood printing" dating to the 1893 World's Fair in Chicago.

Name

Schur Star Systems

Legal name

Schur International a/s

Website

https://schur.com

Company type

Private

Founded year

1846

Operating status

Operating

Headcount range

11–50 employees

Short description

Schur is the world's oldest family-owned packaging company, founded in 1846 and now in its sixth generation. Through 12 operating entities across 5 countries, it serves customers in roughly 100 markets with carton packaging, flexible packaging, rollstock, packaging machinery, marking, labels, and quality-control solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Flensburg

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Carton Packaging Sales: Production and sale of carton packaging solutions for various industries. Products mainly sold in Northern Europe and USA.
2. Flexible Packaging Sales: Production and sale of flexible packaging including rollstock and bag formats through the Schur®Star concept. Flexible products and machinery sold worldwide.
3. Packaging Machinery Sales: Development, construction and sale of packaging machines, software, and automated logistics systems for carton and flexible packaging.
4. Marking Equipment Sales and Service: Sale and service of marking equipment including VideoJet, Inkjet, and SATO products. Danish distributor for VideoJet equipment. Also offers subscription service agreements.
5. Service Subscription Plans: Flexible maintenance and service agreements including FLEX maintenance, full maintenance, total agreements, and 24/7 service with call-out guarantee. Covers maintenance, service and support with fixed monthly payments.
6. Labels Sales: Production and sale of digital and flexo labels including standard and premium labels with extra features.
7. Quality Control Equipment: Sale of Ishida quality and control machines including checkweighers, X-ray systems, and multihead weighers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Schur Star Systems manufactures and sells the proprietary Schur®Star Concept, combining customized packaging machines with flexible packaging materials (rollstock and bag formats such as reclosable, stand-up, compartment and box bags) for industrial packaging lines. The company also produces carton packaging, marking and labeling equipment, Ishida quality control systems (checkweighers, X-ray, multihead weighers), digital and flexo labels, rollstock films, and packaging design/automation software, delivering end-to-end packaging solutions to enterprise customers.

Product overview

Schur Star Systems is a total packaging solutions provider offering a comprehensive portfolio of products centered around the Schur®Star Concept - a unique packaging system combining state-of-the-art packaging machines with flexible packaging materials. The core offering includes carton packaging and flexible packaging (both using the Schur®Star and Schur®StarLight machine platforms), rollstock materials, marking equipment (VideoJet, Sato, Inkjet), labels (digital and flexo), and quality control systems (Ishida). Supporting capabilities include machines & automation, software, and GSI marking solutions. The company operates as part of the Schur Group with production facilities in Germany (Flensburg), Australia (Thomastown), and USA (Carlsbad), serving customers worldwide through local sales consultants.

Differentiator

Problem solved

Functional benefit

Brands

• Schur®Star Concept: A unique packaging concept consisting of state-of-the-art packaging machines combined with flexible packaging delivered on a unique string with an array of packaging formats.
• Schur®StarLight
• DropStop®

Products and services

• Carton Packaging Versatile packaging solutions in carton that both protect and promote products, supporting endload, topload, sleeving, and vertical endload machine solutions. Designed for industrial customers seeking tailored carton packaging design with high printing quality.
• Flexible Packaging Reclosable bags, stand-up bags, compartment bags, and other innovative flexible packaging formats for retail and consumer products, combined with Schur®Star machines for a fully integrated packaging process.
• Rollstock Wide range of rollstock materials designed to improve flexible packaging performance across markets, including barrier and non-barrier structures, metalized and multi-layer films, paired with the Schur®Star system.
• Schur®Star Concept State-of-the-art packaging machines, customized and engineered to customer requirements, combined with flexible packaging delivered on a unique string with an array of packaging formats. Offers very short changeover times and impressively low waste levels without tool costs.
• Schur®StarLight Compact, moveable, and easy-to-go packaging solution that does not require compressed air, suitable for customers seeking smaller, portable and flexible packaging capabilities. Can be brought to customers in mobile showrooms.
• Machines and Automation Packaging machines and automated systems for carton and flexible packaging, including endload, topload, sleeving, and vertical endload solutions with short changeover times and low waste levels.
• Marking Equipment Product marking equipment including laser printers, inkjet printers, and color ribbons, with high traceability. Schur is a Danish distributor of VideoJet equipment and also offers SATO and Inkjet solutions.
• Labels Full range of digital and flexo labelling solutions from neutral to premium labels with extra features, capable of producing flexo plates in less than one hour for fast delivery.
• Quality and Control Ishida quality control and weighing machines including multihead weighers, X-ray systems, and checkweighers used for product inspection and precision weighing on packaging lines.
• Packaging Software Packaging software solutions for packaging design, production planning, and automation control.
• Maintenance and Service Agreements Recurring maintenance and service subscription plans (FLEX, Maintenance Agreement, Total Agreement, 24/7 Service with Call-out Guarantee) with fixed monthly or annual pricing for spare parts, wear parts, hours, and travel on Schur®Star equipment.

Quantifiable outcome

• Up to 95% reduction in plastic consumption with innovative plant packaging solutions
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• IshidacoreChannel Partner/ Reseller/ Distributor · 23 January 2025Schur became official supplier of Ishida products in Denmark from January 23, 2025. Ishida is a world-leading supplier of equipment for weighing and quality control. Both companies are family-owned - Ishida founded in Japan in 1893, now in 5th generation of leadership. Schur Automation a/s manages the Ishida agency, offering Ishida checkweighers, X-ray systems, and multihead weighers as part of the product portfolio.
• VideoJetcoreChannel Partner/ Reseller/ DistributorSchur is a Danish distributor of VideoJet marking equipment including laser printers, inkjet printers, and color ribbons. VideoJet is a major manufacturer of product identification equipment.
• SATOminorChannel Partner/ Reseller/ DistributorSchur offers SATO marking equipment as part of their product portfolio alongside VideoJet and Inkjet solutions.
• EskocoreTechnology or IntegrationSchur uses Esko XPS Crystal LED lighting technology in their flexo plate production center. Schur Labels received Esko XPS Crystal certification as the first label printer in Scandinavia.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Syntegon (formerly Bosch Packaging Technology): Global packaging machinery provider offering processing, filling, and packaging equipment across food, pharma, and confectionery. Direct competitor to Schur Automation/Schur Star machines with comparable scale and broad product portfolio.
• Coesia Group: Italian-owned industrial group operating multiple packaging machinery brands (GDM, Gualapack, Flexlink, etc.). Comparable to Schur in offering integrated machinery plus materials for consumer goods, with a similar family-controlled ownership profile.
• Multivac: German family-owned manufacturer of packaging machines, thermoform packaging, and tray-sealing solutions. Direct competitor to Schur's flexible packaging machinery and Schur Star concept for food, medical, and consumer goods customers globally.
• ProMach: US-based integrated packaging solutions provider with broad portfolio of filling, processing, labeling, and end-of-line machinery. Comparable to Schur's total-solutions positioning serving food, beverage, and consumer goods in North America.
• Ishida Co. Japanese family-owned (5th generation) world leader in multihead weighing, X-ray inspection, and checkweighing equipment. Schur is a Danish distribution partner; Ishida is the equipment OEM Schur Automation sells alongside its own machines.

Broad incumbents

• GEA Group: Large public industrial group with packaging and processing machinery across food, beverage, and pharma. Broader and more diversified than Schur Star, but competes for similar end-of-line and packaging line projects.
• Smurfit Kappa: Global paper-based packaging leader with corrugated, solid board, and bag-in-box operations. Comparable to Schur Pack's carton business and Schur Star's flexible packaging at a much larger scale.
• Mondi Group: European paper and packaging group with corrugated, kraft paper, and flexible packaging operations. Comparable to Schur's combined carton and flexible packaging offering, with significantly greater scale and public market access.
• Sidel Group: Global supplier of packaging equipment and services primarily for beverage, liquid dairy, and food. Comparable to Schur's food-and-beverage focus but concentrated in liquid/bottle filling rather than flexible bags.

Emerging players

• Markem-Imaje (DOVER): Global provider of product identification, marking, and coding equipment. Schur distributes VideoJet (a direct competitor) and SATO; Markem-Imaje is a competing marking platform that competes for the same line-integration wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBSr18Y7tIf-90W7wjOJX9w
• LinkedInlinkedin.com/company/schur-international-as/?originalSubdomain=dk

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schur Star Systems