What Videojet Technologies does

Videojet Technologies is a global manufacturer of industrial coding and marking equipment, founded in 1970 as a division of the A.B. Dick Company and now operating as a wholly-owned subsidiary of Veralto Corporation (NYSE: VLTO), headquartered in Wood Dale, Illinois. The company designs and sells four primary printing technology platforms — Continuous Inkjet (CIJ), Laser Marking Systems, Thermal Transfer Overprinters (TTO), and Thermal Inkjet (TIJ) — alongside Large Character Inkjet printers, Label Print and Apply systems, and binary array addressing printers. Supporting software includes the VideojetConnect CLARiSUITE enterprise coding management platform, VideojetConnect Remote Service for predictive maintenance, and Velicity Design for label design, with vision inspection and track-and-trace solutions for pharma serialization. Videojet also supplies proprietary consumables (300+ CIJ ink formulations, thermal transfer ribbons, TIJ inks) and replacement parts under sub-brands including Willett, Marsh, Wolke, Cheshire, FOBA, Laetus, and iQMark.

Videojet generates revenue through a hybrid model combining one-time capital equipment sales with high-margin recurring consumables tied to installed-base utilization, plus subscription service contracts and replacement parts. Go-to-market is executed via direct sales and service operations in 30 countries (250+ personnel in the United States), 400+ distribution partners reaching 135+ countries, OEM embedded partnerships with packaging machinery manufacturers, and a direct e-commerce storefront for consumables and parts. The customer base spans Food & Beverage, Pharmaceutical & Medical Devices, Cosmetics/Personal/Home Care, Industrial & Automotive, and OEM Packaging Machinery, with named customers including Jelly Belly, Byrne Dairy, UTZ, Kettle, and Bell. With 4,000+ employees and over 400,000 installed units coding approximately 10 billion products per day, Videojet is one of the two largest players globally in the industrial coding and marking market alongside Domino Printing Sciences.

Name

Videojet Technologies

Legal name

Videojet Technologies Inc.

Website

https://videojet.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Videojet Technologies is a global manufacturer of industrial coding and marking equipment, including CIJ, laser, TTO, and TIJ printers, plus proprietary consumables and software. A Veralto Corporation subsidiary serving food, pharma, cosmetics, industrial, and OEM packaging customers across 135+ countries.

Ownership category

akta.pro rank

Product category

Industrial Coding and Marking Equipment

NAICS

Packaging Machinery Manufacturing (333993)

SIC

Printing Trades Machinery & Equipment (3555), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

akta.pro secondary industries

Labeling, Coding & Marking Systems (IMAHAOAE), Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF), Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD)

Keywords

• Industrial coding equipment
• Continuous inkjet printers
• Laser marking systems
• Product traceability solutions
• Packaging line identification

Headquarters

HQ city

Wood Dale

HQ country

United States

HQ region

North America

Offices31 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Hardware Sales: Sale of coding and marking hardware including continuous inkjet printers, laser markers, thermal transfer overprinters, and thermal inkjet systems. Equipment is sold as a capital purchase with associated installation and commissioning.
2. Consumables: Recurring revenue from specialized inks, solvents, ribbons, and other consumables designed for Videojet equipment. Includes specialty formulations such as food-grade inks and MEK-free alternatives. Consumables represent a recurring revenue stream tied to equipment utilization rates.
3. Service and Support Contracts: Preventive maintenance, on-demand service, and extended warranty contracts for coding equipment. Covers regular maintenance, calibration, and technical support to maximize equipment uptime.
4. Parts and Replacement Components: Sale of replacement parts, printheads, and components for Videojet coding systems as part of ongoing service and support operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Videojet Technologies designs, manufactures, sells, and services industrial coding and marking equipment (continuous inkjet, laser, thermal transfer, thermal inkjet, large character inkjet, and label print-and-apply systems) along with proprietary inks, ribbons, fluids, replacement parts, software, and on-site service contracts. The equipment applies lot codes, expiration dates, barcodes, serial numbers, and branding onto products and packaging on high-speed production lines for manufacturers across food and beverage, pharmaceutical, cosmetics, industrial, automotive, and OEM packaging machinery segments.

Product overview

Videojet Technologies is a global leader in industrial coding and marking solutions, offering a comprehensive portfolio of equipment, software, and supplies. The product portfolio includes multiple printing technology platforms: Continuous Inkjet (CIJ) printers (Videojet 1880+, 1880 UHS, 1880 HR, 1580 C), Laser Marking Systems (Videojet 7920, 3350, 7340/7440, 7510), Thermal Transfer Overprinters (DataFlex 6530, 6330, 6230), Thermal Inkjet (TIJ) printers (Videojet 8520, m610 Advanced, m610 OEM), Large Character Inkjet (LCM) printers (Videojet 2380, Unicorn), Label Print and Apply systems (Videojet 9560 LPA, 9560 PL), and Binary Array printers (BX 6500/6600 Series). Supporting software includes VideojetConnect CLARiSUITE for enterprise coding management, VideojetConnect Remote Service for predictive maintenance, and Velicity Design for label design. The company also offers a full range of consumable supplies including over 300 CIJ inks, thermal transfer ribbons, TIJ inks, and Marsh case coding inks, with the iQMark sustainable supplies sub-brand offering MEK-free and methanol-free formulations. Sustainability initiatives include cartridge recycling through Close the Loop partnership.

Differentiator

Problem solved

Functional benefit

Brands

• iQMark: A Videojet supplies brand that helps customers identify inks and fluids matching safety and sustainability goals, featuring MEK-free, methanol-free, and CMR-free options with recyclable cartridge components.
• Marsh
• Wolke
• Close the Loop

Products and services

• Videojet 1880+ Continuous Inkjet Printer Continuous inkjet printer for efficient, non-contact printing on various surfaces with easy integration and reduced downtime, designed for high-speed production line coding.
• Videojet 1880 UHS Continuous Inkjet Printer High-speed continuous inkjet printer engineered for exceptional code quality and reliability in high-throughput operations.
• Videojet 1880 HR Continuous Inkjet Printer High-resolution continuous inkjet printer delivering remarkable code quality down to 1.2mm in height for applications where legibility is critical and print space is limited.
• Videojet 1580 C Continuous Inkjet Printer Soft-pigmented contrast printer that performs like a standard dye-based printer for dark substrates requiring high contrast.
• Videojet 7920 UV Laser Marking System Smart UV laser marking solution with seamless integration and superior code quality for permanent marking applications.
• Videojet 3350 CO2 Laser Marking System 30-watt CO2 laser with Videojet SmartFocus technology delivering automatic and dynamic marking capabilities.
• Videojet 7340/7440 Laser Marking System Smallest and lightest laser marking head on the market for easy and flexible installation across various production environments.
• Videojet 7510 Fiber Laser Marking System Fiber laser marking system delivering high-contrast marking on metal and plastic substrates.
• Videojet DataFlex 6530 & 6330 Thermal Transfer Overprinters Thermal transfer printers that enhance uptime with iAssure technology, minimal wear parts, electronic operation, and quick-change ribbon cassette.
• Videojet DataFlex 6230 Thermal Transfer Overprinter Cost-effective TTO printer providing high-quality codes on flexible films for packaging applications.
• Videojet 8520 (Wolke m610 Touch) Thermal Inkjet Printer Most popular Videojet TIJ printer offering a balance of speed and performance for high-resolution printing.
• Videojet m610 Advanced Thermal Inkjet Printer High-speed, high-resolution thermal inkjet printer for complex code requirements commonly used in pharma and tobacco serialization applications.
• Videojet m610 OEM Thermal Inkjet Printer Powerful and versatile TIJ solution for OEMs to fully integrate into their systems for track-and-trace applications.
• Videojet 2380 Large Character Inkjet Printer Inkjet printer for large character, high-resolution text, logos, and barcodes on cases and cartons.
• Videojet Unicorn I and II Large Character Inkjet Printers Simplistic LCM printers for basic alphanumeric applications with one or two lines of text on cases and cartons.
• Videojet 9560 LPA Label Print and Apply System Patented Intelligent Motion technology enables precise, jam-free labeling with seamless warehouse system integration.
• Videojet 9560 PL Pallet Labeler Automated pallet labeler capable of handling 120 pallets per hour with streamlined efficiency.
• Videojet BX 6500/6600 Series Binary Array Inkjet Printers High-speed digital inkjet addressing printers for commercial graphics and addressing with print speeds up to 1970 fpm (600 mpm).
• Velicity Design Software Design software for creating and managing product codes and labels used alongside Videojet printing equipment.
• VideojetConnect CLARiSUITE Software Enterprise labeling and coding management software for centralized control of coding operations across multiple production lines and facilities.
• VideojetConnect Remote Service Remote service capability for Videojet printers enabling predictive maintenance and diagnostics across the installed fleet.
• Track and Trace Solutions Serialization and traceability solutions for pharmaceutical and regulatory compliance, including the IMPrints AI21 packaging line serialization system.
• Vision Systems Vision inspection systems for code verification, defect detection, and quality control on production lines.
• Continuous Inkjet Inks Over 300 CIJ inks for Videojet and Willett branded printers, including general purpose and specialty inks such as thermochromic and food-grade formulations.
• Thermal Transfer Ribbons Range of TTO ribbons including general purpose, abrasion resistant, and high temperature options with backcoat technology.
• Thermal Inkjet Inks Water/alcohol-based and MEK-based TIJ inks for non-porous and coated materials in primary packaging and case coding applications.
• Marsh Case Coding Inks Over 60 inks for Videojet and Marsh large character inkjet printers, including water, alcohol, and MEK-based options.
• iQMark Sustainable Inks and Supplies Sustainable supplies brand offering MEK-free, methanol-free, and CMR-free ink options with recyclable cartridge components.
• Replacement Parts High-quality replacement parts including printheads, nozzles, filters, pumps, valves, and PC boards for Videojet, Willett, Marsh, Wolke, Xymark, Labeljet, and Cheshire branded equipment.
• Cartridge Recycling Program Partnership program with Close the Loop for recycling empty CIJ ink and make-up cartridges to support a circular economy for consumables.

Quantifiable outcome

• Prints codes on approximately 10 billion products per day globally
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EskocoreGTM or Marketing Partner · 1 May 2026Videojet and Esko co-exhibited at Interpack 2026, one of the world's leading packaging trade fairs, to demonstrate integrated coding and packaging workflow solutions. The partnership enables joint customer engagement and demonstration of complementary technologies for the packaging industry.
• Close the LoopminorOthersVideojet partners with Close the Loop for an ink cartridge recycling program, providing customers with sustainable end-of-life disposal options for ink cartridges and reducing environmental impact of consumables usage.
• Veralto CorporationcoreOthersVideojet Technologies is a operating company within Veralto Corporation (NYSE: VLTO), a global leader in environmental and water technology. Veralto encompasses multiple brands including Hach, Trojan Technologies, ChemTreat, Esko, Videojet, Linx, Pantone, and X-Rite, providing Videojet with corporate backing, shared services, and access to a broader network of environmental and industrial technology solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Linx Printing Technologies: Veralto sister company providing CIJ and laser coders, making it a portfolio-internal competitor that overlaps with Videojet on product, customer base, and technology.
• Hitachi Industrial (Marking Systems): Offers inkjet and laser coding equipment for industrial packaging lines, competing with Videojet in CIJ and laser marking for automotive, electronics, and consumer goods manufacturers.
• Markem-Imaje: Dover Corporation division offering CIJ, laser, TTO, and print-and-apply systems serving consumer packaged goods, industrial, and pharma customers, directly competing with Videojet across most product categories.
• Domino Printing Sciences: Brother Industries subsidiary and Videojet's largest direct competitor, offering CIJ, laser, TTO, and TIJ printers plus consumables across packaging line coding applications globally.
• Matthews Marking Systems: Provides industrial marking and coding solutions including inkjet and laser systems, with comparable use cases in product identification on packaging and parts.
• Citizen Systems (CITIZEN Coding): Manufactures thermal inkjet printers and related coding supplies, overlapping with Videojet's Wolke TIJ product family for carton and case coding.
• ID Technology (Pro Mach): Pro Mach subsidiary providing labeling, coding, and marking integration solutions, with a comparable systems-integration and OEM packaging machinery focus.
• Diagraph (ITW): Illinois Tool Works division offering industrial inkjet coders, large character printers, and labelers for packaging lines, addressing similar customers and applications as Videojet.

Others

• Esko: Veralto sister company providing prepress, artwork management, and packaging workflow software; a complementary rather than competing offering, frequently co-marketed with Videojet for end-to-end packaging solutions.

Emerging players

• Keyence Corporation: Provides industrial laser markers, machine vision, and code-reading systems overlapping with Videojet's laser marking and vision inspection product lines in industrial and electronics verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/videojetus
• YouTubeyoutube.com/user/VideojetUS
• Facebookfacebook.com/VideojetUS
• LinkedInlinkedin.com/company/videojet
• Instagraminstagram.com/videojettechnologies

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Videojet Technologies