CleanLife LED

What CleanLife LED does

CleanLife LED is a Cleveland, Ohio-based designer, manufacturer, and distributor of LED lighting systems founded in 2011 by CEO Justin Miller. The company's central technical proposition is a proprietary low-voltage DC (LVDC) architecture operating at 48-51V DC, which meets Class 2 safety standards and centralizes AC-to-DC power conversion at a remote supply rather than at each fixture. This design is intended to reduce the most common LED failure mode identified by the DOE, lower copper usage through 18-gauge wiring, and enable flicker-free, human-centric tunable white lighting (2700K-5000K) compatible with Matter, Zigbee, WiFi, and Bluetooth smart home protocols.

The company's product portfolio spans the CLEANLIFE Low-Voltage DC platform, ATX LED technology (acquired 2024), UltraLux decorative fixtures, CLEANLIFE Smart connected devices (hubs, deadbolts, sensors, thermostats, doorbells), DC ceiling fans, DC downlights, LED strips, outdoor fixtures, LED mirrors, and a commercial lighting line (vapor tight, flood, area, UFO high bay). CleanLife operates as a vertically integrated OEM with ISO9001/ISO14001-certified facilities, holding UL, ETL, CE, RoHS, and Energy Star Partner certifications, and maintains a 100,000+ sq ft warehousing operation supporting domestic and international fulfillment.

CleanLife monetizes through three primary revenue streams: direct product sales via its own e-commerce site and national retail chains (Lowe's, Home Depot, Menards, Amazon, Wayfair); custom OEM solutions for lighting manufacturers; and enterprise sales to Fortune 100 companies in hospitality, retail, QSR, beverage, energy, and technology (Hilton, Marriott, Walmart, McDonald's, Coca-Cola, Exxon Mobil, Microsoft). The company also targets the new residential construction market through home builder partnerships (Lennar, Boxabl), positioning its LVDC system to help builders meet tightening energy codes including Energy Star ZERH. Pricing is unit-based across hardware SKUs, with quote-based multi-year contracts for OEM and custom enterprise projects.

Name

CleanLife LED

Legal name

CLEANLIFE

Website

https://cleanlife.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

CleanLife LED designs and manufactures low-voltage DC (48-51V) LED lighting systems, smart home devices, and OEM components, serving Fortune 100 enterprises in hospitality and retail, home builders, and consumers through national retailers and direct e-commerce.

Ownership category

akta.pro rank

Product category

LED Lighting Systems

NAICS

Electric Lighting Equipment Manufacturing (33513), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

akta.pro secondary industries

LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Lighting Controls & Smart Lighting Systems (BPABAGAC), Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB)

Keywords

• Low-voltage DC lighting
• LED lighting systems
• Smart lighting controls
• LED fixtures manufacturing
• OEM lighting components

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. LED Lighting Hardware Sales: Direct product sales of LED lighting fixtures, drivers, controls, and accessories through e-commerce and retail channels. Includes low-voltage DC systems, 120VAC fixtures, smart home devices, and OEM components.
2. Professional Installation Services: Installation services for ceiling fans and other lighting products, offered at $299.99 per fan with mounting, wiring, balancing, and function checks.
3. Custom OEM Solutions: Custom product design, tooling, prototyping, and production management for commercial and residential lighting OEM customers with ISO9001 & ISO14001 certified facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

CleanLife LED designs, manufactures, and sells low-voltage DC (48-51V) LED lighting systems and a broad portfolio of LED fixtures, controls, power supplies, and OEM components. Its core offering is a centralized LVDC platform that eliminates AC-to-DC conversion at individual fixtures, paired with battery-less kinetic wireless controls and Matter-enabled smart home integration. The company serves homeowners, home builders, Fortune 100 enterprises, and OEM lighting manufacturers through retail, e-commerce, and direct enterprise sales channels.

Product overview

CLEANLIFE is a low-voltage DC lighting platform comprising the core CLEANLIFE Low-Voltage DC System (48-51V DC power architecture, Smart Kinetic wireless controls, Matter-enabled Ethernet Hub, and intelligent power distribution), supplemented by a broad fixture portfolio and sub-brands. Key sub-brands include ATX LED (acquired 2024; LVDC technology for home builders), UltraLux (decorative DC fixtures including pendants, chandeliers, sconces, and vanity lights), CLEANLIFE Smart (Matter/Zigbee/WiFi connected smart home devices and tunable white/RGB+CCT lighting), Majestic (backlit LED mirrors), and TrueColor (smart LED strips). Fixture categories span DC ceiling fans, DC downlights, LED light strips (including COB variants), decorative fixtures, outdoor fixtures, under cabinet lighting, commercial lighting, LED light bulbs, LED light tubes, LED light bars, and a full accessories/power supply ecosystem. The platform is designed to centralize AC-DC conversion, eliminating per-fixture drivers for improved reliability, and supports both 24VDC and 48-51VDC voltages.

Differentiator

Problem solved

Functional benefit

Brands

• CLEANLIFE: Primary LED lighting brand offering innovative low-voltage DC lighting systems, LED fixtures, power supplies, and smart home controls.
• CleanLife Smart
• UltraLux
• VitaLight
• TrueColor
• ATX LED

Products and services

• CLEANLIFE Low-Voltage DC Lighting System Integrated 48-51V DC power and control platform with centralized power conversion, Class 2 safety, and Matter-enabled smart integration, sold to home builders, contractors, and homeowners for whole-home or whole-facility DC lighting installations.
• ATX LED LVDC Technology and Systems Low-voltage DC lighting technology using 18-gauge wiring, including 48V DC LED fixtures, power supplies, and controls designed to replace traditional 120VAC wiring in new residential construction; acquired brand serving home builders.
• CLEANLIFE DC Ceiling Fans

Quantifiable outcome

• Up to 50% energy consumption reduction compared to traditional lighting systems
• +4 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

One partnership is on record.

• ATX LED (ATX LED Consultants, Inc.)coreTechnology or Integration · 21 May 2024CleanLife acquired ATX LED's low-voltage lighting technology in 2024. ATX LED, founded in Austin, Texas in 2016 by Murray Freeman, specializes in 18-gauge LVDC systems for new home construction. The acquisition positions CleanLife as a worldwide leader in direct current lighting and controls, combining ATX LED's technology with CleanLife's innovation capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Leviton: Manufacturer of electrical wiring devices, lighting controls, dimmers, and smart home automation. Directly comparable to CleanLife's dimmers, switches, and Matter/Zigbee smart home integration offerings.
• Cree Lighting: LED lighting manufacturer (formerly Cree, now IDEAL Industries) focused on commercial and residential LED fixtures and bulbs. Comparable to CleanLife's LED bulb, tube, and fixture portfolio with overlapping retail distribution.
• Lutron Electronics: Specialist in lighting controls, dimmers, and smart shading systems. Closely comparable to CleanLife's kinetic wireless controls and lighting control portfolio, particularly in residential and high-end commercial segments.

Broad incumbents

• Eaton (Cooper Lighting Solutions): Lighting division of Eaton offering LED fixtures, controls, and connected lighting for commercial, industrial, and residential markets. Comparable to CleanLife's commercial lighting and builder-focused product lines.
• GE Current, a Daintree company: Commercial and industrial LED lighting and controls provider owned by American Industrial Partners. Comparable to CleanLife's commercial/industrial fixtures and connected lighting offerings for enterprise customers.
• Acuity Brands: US-based lighting and building solutions provider offering LED fixtures, lighting controls, and smart building systems under brands including Lithonia and Juno. Comparable across CleanLife's commercial, industrial, and connected lighting portfolios.
• Hubbell Lighting: Industrial and commercial lighting manufacturer offering LED fixtures, controls, and architectural lighting. Comparable across CleanLife's commercial/industrial fixtures and OEM components portfolio.
• Signify (Philips Lighting): Global lighting leader (formerly Philips Lighting) offering LED fixtures, controls, and connected lighting systems. Directly comparable to CleanLife across commercial, residential, and smart lighting categories, with substantially greater scale and brand recognition.
• Legrand (Wattstopper/Finolex): Global electrical and digital building infrastructure provider with lighting controls brands including Wattstopper and Vantage. Comparable to CleanLife's lighting controls, smart home, and builder-channel offerings.

Emerging players

• DMF Lighting: Specialist in modular LED downlighting systems for residential and commercial markets. Comparable as a focused, premium-tier lighting manufacturer targeting builders, designers, and specialty distributors — narrower scale but overlapping channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cleanlifeled
• Instagraminstagram.com/cleanlife.energy
• Xx.com/cleanlifeled

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CleanLife LED