ATX LED

What ATX LED does

ATX LED designs and sells low-voltage DC (48V) LED lighting systems for U.S. residential new construction, custom homes, and multifamily developments. The company targets two primary segments: professional homebuilders, contractors, and electricians installing whole-home lighting systems in new construction, and modern homeowners seeking smart-home-integrated, energy-efficient upgrades. Energy Star Zero Energy Ready Home (ZERH) builders represent an additional addressable vertical where ATX LED's efficiency claims align with certification requirements.

The core technology is a proprietary low-voltage DC architecture using NEC Class 2 circuits. A central power supply converts standard AC to DC once at the source, distributing it via lightweight 18AWG low-copper wire to fixtures that run cooler and last longer (rated 50,000+ hours) than conventional AC LED systems. The constant-current design eliminates per-fixture drivers and enables flicker-free dimming from 100% to 0%. ATX LED markets up to 48% energy savings and up to 80% reduction in copper and rubber material versus traditional 120V AC wiring. The product line comprises five SKU groups: Entire Home Design packages, Controls & Power (central supplies, controls, switches), LED Strips & Bulbs, Lights & Fans, and the Works With ATX co-branded accessory collection. Smart-home compatibility spans Amazon Alexa, Google Home, Apple HomeKit/Siri, Matter, and Control4, with tunable circadian white from 2700K-5000K.

ATX LED generates revenue through hardware sales via direct e-commerce (atx-led.com) and phone-based sales (1-800-316-2532), with quote-based pricing on custom whole-home designs. The firm exhibits at industry trade shows, notably co-exhibiting with parent CLEANLIFE at the 2025 NAHB International Builders' Show. Since May 2024, the ATX LED trademark has been owned by CLEANLIFE ENERGY LLC (DBA CLEANLIFE LLC), under which ATX LED operates as a brand subsidiary serving a nationwide U.S. customer base from Austin, Texas, with a stated headcount of 1-10.

Name

ATX LED

Legal name

CLEANLIFE ENERGY LLC

Website

https://atxled.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

ATX LED manufactures low-voltage DC (48V) LED lighting systems for U.S. residential new construction, selling to homebuilders, contractors, and homeowners via direct e-commerce and phone sales. Operating as a DBA of CLEANLIFE ENERGY LLC since May 2024.

Ownership category

akta.pro rank

Product category

Residential LED Lighting Systems

NAICS

Electric Lighting Equipment Manufacturing (33513), Residential Electric Lighting Fixture Manufacturing (335131), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro industry

PRIMARYIMAGAIAI

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Lighting & Signaling Equipment (Industrial/commercial lighting, indicators)

SECONDARYIMAGAIAJ

LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Lighting & Signaling Equipment (Industrial/commercial lighting, indicators)

SECONDARYHSAPAQAC

Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels)

Home & Personal Services/Residential Renovation Services/Smart Home & Consumer IoT

Keywords

• Low voltage DC lighting
• Residential LED fixtures
• Smart home lighting
• Homebuilder lighting systems
• Circadian tunable lighting

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. LED Lighting Hardware Sales: ATX LED generates revenue through the sale of low-voltage DC lighting hardware including power supplies, LED fixtures, light strips, bulbs, controls, switches, and wiring components. Products are sold through their e-commerce website and direct sales channel to homebuilders and end customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ATX LED manufactures and sells low-voltage DC (48V) LED lighting systems for new residential construction. Its core offering centers on a centralized AC-to-DC power conversion system using Class 2 circuits, paired with LED fixtures, light strips, controls, switches, and compatible accessories that integrate with major smart home platforms. The product line targets homebuilders, contractors, and homeowners seeking energy-efficient, flicker-free, circadian-tunable lighting with simplified low-gauge wiring.

Product overview

ATX LED offers a unified low-voltage DC lighting ecosystem consisting of five product lines. The core system centers on the Entire Home Design package for whole-home installations, supported by Controls & Power modules for centralized power management and lighting control. LED Strips & Bulbs and Lights & Fans provide the actual illumination fixtures, while the Works With ATX collection extends the ecosystem with compatible third-party integrations and smart home platform support (Alexa, Google Home, Apple HomeKit, Matter, Control4). All products operate on low-voltage DC power (Class 2 circuits), converting AC to DC once at the source for improved energy efficiency and fixture longevity.

Differentiator

Problem solved

Functional benefit

Products and services

• Entire Home Design

Quantifiable outcome

• Energy savings up to 48% compared to traditional 120V AC lighting systems
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• CleanLifecoreStrategic or Co-development Partner · 7 March 2025CleanLife and ATX LED co-exhibited at the 2025 NAHB International Builders' Show (IBS), jointly showcasing the groundbreaking low-voltage DC lighting technology that is transforming home construction. This strategic partnership enables joint market development targeting the professional builder channel.
• CLEANLIFE (CLEANLIFE ENERGY LLC)flagshipOEM/ Whitelabel/ Licensing Partner · 21 May 2024CLEANLIFE acquired ATX LED's low-voltage lighting technology in May 2024, making CLEANLIFE ENERGY LLC the parent company operating under the DBA CLEANLIFE LLC. ATX LED technology is now part of CLEANLIFE's portfolio of highly customized LED lighting solutions and smart home technology, positioning the combined entity as a worldwide leader in direct current lighting and controls.
• Amazon AlexacoreTechnology or IntegrationATX LED's smart lighting system is engineered to integrate with Amazon Alexa for voice control of brightness, scheduling, and color temperature settings.
• Google HomecoreTechnology or IntegrationATX LED's smart lighting system integrates with Google Home for voice control and smart home automation of lighting settings.
• Apple HomeKit / SiricoreTechnology or IntegrationATX LED's smart lighting system is engineered to work with Apple HomeKit and Siri for voice control and HomeKit integration.
• Matter (Smart Home Standard)coreTechnology or IntegrationATX LED's smart lighting system supports the Matter smart home interoperability standard for broad platform compatibility.
• Control4coreTechnology or IntegrationATX LED's smart lighting system integrates with Control4 home automation systems for professional smart home installations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LIFX: LIFX is a smart LED bulb and strip brand offering tunable white, color, and integrations with Alexa, Google, and Apple HomeKit. It is a direct online-direct competitor to ATX LED's LED Strips & Bulbs line for homeowners seeking app- and voice-controlled fixtures.
• USAI Lighting: USAI Lighting is a specialty manufacturer of high-end residential and architectural LED fixtures, including tunable-white and circadian offerings. It is a direct peer in the premium custom-home specification market where ATX LED competes.
• Yeelight: Yeelight (explicitly featured on ATX LED's homepage as 'Yeelight Pro E-Series Elite') is a smart LED lighting brand offering tunable white, dimming, and ecosystem integrations. It is the closest architectural parallel — full-stack residential smart lighting fixtures and controls sold into the custom-home channel.
• WAC Lighting: WAC Lighting designs and manufactures architectural and residential LED fixtures, drivers, and controls for the custom-home and remodel channel. It is a direct peer in selling specification-grade residential fixtures into the builder/contractor channel.
• Elemental LED: Elemental LED is a U.S.-based manufacturer and distributor of LED strip lights, drivers, and controls, with strong e-commerce and trade-channel reach. It competes head-on with ATX LED's LED Strips & Bulbs and Controls & Power categories.

Others

• CLEANLIFE Energy: CLEANLIFE Energy is ATX LED's parent company and a manufacturer of customized LED lighting and smart-home solutions. It is both a strategic acquirer and a channel partner, joint-exhibiting with ATX LED at NAHB IBS 2025.

Broad incumbents

• Lutron Electronics: Lutron is the incumbent in residential lighting controls and dimming — including the Ketra high-end tunable-white line. Builders evaluating ATX LED almost always benchmark against Lutron's dimming and Control4 ecosystem story.
• Philips Hue (Signify): Signify's Philips Hue is the dominant consumer smart-lighting brand with broad tunable-white, dimming, and Matter support. While it remains AC-LED based, it competes for the same homeowner wallet share and offers the ecosystem compatibility that ATX LED must match.
• Ketra (Lutron): Ketra, owned by Lutron, is a premium tunable-white and circadian LED lighting system targeting the same luxury custom-home and integrator channel as ATX LED. It sets the high-end benchmark for tunable-white residential lighting quality.
• Hubbell Lighting: Hubbell Lighting is a broad-line incumbent in residential and commercial lighting, drivers, and controls. Builders considering ATX LED often compare against Hubbell's full AC-LED portfolio for cost and availability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@atxled7490
• Facebookfacebook.com/ATXLED
• LinkedInlinkedin.com/company/atxledinc
• Instagraminstagram.com/atxled

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATX LED