Universal Vintage Tire

What Universal Vintage Tire does

Universal Vintage Tire is the Universal brand of vintage and classic vehicle tires distributed and retailed primarily through Coker Tire Company, a privately held specialty e-commerce operator headquartered at 1317 Chestnut St, Chattanooga, TN. The product line is one of roughly 18 tire brands carried in the Coker Tire catalog (alongside American Classic, BFGoodrich, Coker Classic, Excelsior, Firestone, Goodyear, Michelin, and others) and offers blackwall, whitewall, redline, and other period-correct sidewall styles in Bias Ply, Bias Look Radial, and Radial constructions. The catalog spans vehicles from 1901 through 2026, with sizing ranging from motorcycle and brass-era dimensions up to 21-inch diameters.

The underlying business is a direct-to-consumer e-commerce model (cokertire.com) augmented by phone ordering at 866-516-3215. Pricing is per-tire unit, with publicly listed prices typically ranging from $145 (e.g., Firestone F560) to $421, with representative examples including Excelsior Roadster Radials at $272-$314 and BFGoodrich products at $150-$324. The company also sells wheels (American Racing, Cragar, Maxilite, Wheel Vintiques and others), accessories, and bundled tire-and-wheel packages targeted at restoration and enthusiast use cases spanning Ford Model A, Mustang, Corvette, muscle cars, British sports cars, hot rods, lowriders, drag racing, vintage racing, brass-era vehicles, military trucks, motorcycles, and 1980s-90s neo-classics.

Revenue mechanics are not publicly disclosed and no parent company, funding rounds, acquisitions, leadership changes, or M&A activity are recorded in the input. The business is an official sponsor of the Great Race event and holds BBB accreditation in Chattanooga, TN. Geographic scope per the available data is limited to North America (USA), with no international distribution evidence.

Name

Universal Vintage Tire

Legal name

Coker Tire Company

Website

https://universaltire.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Universal Vintage Tire is the Universal brand of vintage and classic vehicle tires (Bias Ply, Bias Look Radial, and Radial constructions, 1901-2026 fitments) retailed through Coker Tire Company's direct-to-consumer e-commerce platform, serving restoration hobbyists and classic vehicle owners in the USA.

Ownership category

akta.pro rank

Product category

Vintage and Classic Tire Retail

NAICS

Tire Dealers (441340), Tire and Tube Merchant Wholesalers (42313)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Vintage tires
• Classic car tires
• Antique tires
• Tire and wheel packages
• Whitewall tires

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Universal Vintage Tire sells vintage, antique, and classic vehicle tires and wheels through the Coker Tire Company e-commerce platform at cokertire.com. The product line includes period-correct tire designs under the Universal brand and across more than 15 other heritage brands, available in multiple sidewall styles (wide whitewall, narrow whitewall, redline, raised white letter, blackwall) and construction types (bias ply, bias look radials, radial). The company also offers complete tire-and-wheel packages, vintage wheels from heritage brands, and related accessories (flaps, rim strips, tubes, tools, care products) for classic car restorers and enthusiasts.

Product overview

Coker Tire Company operates as an e-commerce retailer specializing in vintage and antique tires, wheels, and related accessories. The product portfolio centers on multiple branded tire lines (American Classic, Avon, BFGoodrich, Coker Classic, Cooper, Dunlop, Ensign, Excelsior, Firestone, Goodyear, Lester, Michelin, Nitto, Premium Sport, Pro-Trac, STA, Universal, US Royal) complemented by wheel products from brands like American Racing, Boyd Coddington, Centerline, Cragar, Dayton Wire, Maxilite, MWS Wire, and Wheel Vintiques. The company also offers accessories (wheel accessories, tire accessories, tools, care products, flaps, rim strips, tubes) and complete tire-and-wheel packages for specific vehicle models. Universal Vintage Tire specifically refers to the Universal brand of vintage tires offered within this catalog. Core tire construction types include Bias Ply, Bias Look Radials, and Radial tires, available in various sidewall styles such as Wide Whitewall, Narrow Whitewall, Redline, Raised White Letter, Blackwall, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Universal: Universal brand tires sold through Coker Tire's catalog, featuring vintage and classic tire styles including blackwall, whitewall, and redline options for classic vehicles

Products and services

• Universal Vintage Tires Vintage and classic tires sold under the Universal brand, featuring blackwall, whitewall, and redline sidewall styles designed for antique and classic vehicles from the early 1900s through modern classics.
• Multi-Brand Vintage Tire Catalog Extensive catalog of vintage, classic, and antique tires from multiple heritage brands including American Classic, Avon, BFGoodrich, Coker Classic, Cooper, Dunlop, Ensign, Excelsior, Firestone, Goodyear, Lester, Michelin, Nitto, Premium Sport, Pro-Trac, STA, and US Royal, available in bias ply, bias look radial, and radial constructions.
• Classic and Vintage Wheels Wheels for classic, antique, and custom vehicles from brands including American Racing, Boyd Coddington, Centerline, Cragar, Dayton Wire, Maxilite, MWS Wire, and Wheel Vintiques, available in sizes ranging from 13 to 21 inches.
• Tire and Wheel Packages Pre-matched complete tire and wheel packages configured for specific vehicle makes and models, simplifying restoration and customization for classic car owners.
• Tire and Wheel Accessories

Segments17 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Specialty Wheel: Specialty Wheel is a retailer specializing in vintage and custom wheels for classic cars and hot rods. It is a direct competitor to the wheel side of Coker Tire/UVT's business, sharing the same restorer and hot rod customer base.
• Mac's Antique Auto Parts: Mac's Antique Auto Parts is a direct competitor — a specialty retailer of restoration parts for antique and vintage vehicles (Model A, early Ford, etc.). It competes with Coker Tire/UVT for the brass-era and pre-war restoration customer and overlaps on vintage tire SKUs.
• Classic Industries: Classic Industries is a major direct competitor specializing in restoration parts and accessories for classic American vehicles (Camaro, Mustang, Chevelle, etc.). It competes with Coker Tire/UVT for the same restorer wallet share and offers overlapping tire and wheel SKUs alongside broader restoration parts.
• Amesbury Performance Tire: Amesbury Performance Tire is a specialty tire distributor and retailer focused on vintage, classic, and specialty tires. It is a direct competitor to Coker Tire/UVT in the same niche, with overlapping brand portfolio (Firestone, etc.) and similar customer base.
• Year One: Year One is a direct competitor — a specialty retailer of restoration parts and accessories for classic American muscle cars (GM, Ford, Mopar). It shares Coker Tire/UVT's customer base of classic car restorers and overlaps on tire/wheel offerings, though with broader body and interior parts coverage.

Broad incumbents

• Tire Rack: Tire Rack is the largest online tire retailer in the U.S. and a broad incumbent. While its core focus is modern passenger and light-truck tires, it carries some specialty/classic-fitment SKUs and represents a digital scale competitor that could expand into UVT's niche.
• Goodyear Tire & Rubber Company: Goodyear is a major global tire manufacturer that supplies branded products (Goodyear, Cooper, etc.) sold through Coker Tire/UVT. As a broad incumbent, it is a supplier/partner rather than a direct retail competitor, but its decisions on vintage segment support shape UVT's product availability.
• Discount Tire (America's Tire): Discount Tire is the largest brick-and-mortar tire retailer in the U.S. with growing e-commerce. It is a broad incumbent in consumer tire retail with significantly greater scale, capital, and physical footprint than UVT, though it does not specialize in the vintage/classic niche.
• Summit Racing Equipment: Summit Racing is a broad incumbent performance and restoration parts retailer with a much larger catalog and customer base. It carries vintage and classic tires alongside performance parts, representing a wider-portfolio competitor that overlaps with Coker Tire/UVT on tires and wheels for the classic and muscle car segments.

Emerging players

• Specialty Tires of America: Specialty Tires of America is a domestic manufacturer and distributor of specialty and vintage tires. It is a partial competitor — operating upstream as a tire maker/distributor that overlaps with UVT's supply chain for vintage fitments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/uvintagetire
• Facebookfacebook.com/universalvintagetire
• LinkedInlinkedin.com/company/universal-tires

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universal Vintage Tire