Saltoki
Saltoki is a family-owned Spanish B2B distributor founded in 1978 that supplies plumbing, heating, electrical, lighting, and construction materials exclusively to professional installers, engineers, architects, and construction firms through 85+ points of sale and 7 logistics centers.
- Company typePrivate
- Founded1978
- HeadquartersPamplona, Spain
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Saltoki does
Saltoki is a Spanish family-owned B2B distribution group founded in 1978 in Pamplona, Spain. The company supplies plumbing, heating, air conditioning, electrical, illumination, and construction materials exclusively to professional installers, engineers, architects, and construction companies. It operates through 85+ physical points of sale under the Saltoki, Sanigrif, and Massanella brands, 24 Saltoki Home interior design exhibitions, and 7 logistics centers spanning 11+ Spanish autonomous communities, employing over 3,000 professionals across 33 wholly-owned subsidiaries.
Its business model is B2B distribution with a registered-professional-only gating mechanism. Revenue is generated primarily through one-time sales of installation materials with quote-based pricing, supplemented by technical assistance services, training through Fundación Saltoki (which has certified 2,000+ professionals), and digital tools. The company operates a multi-brand, multi-unit structure with specialized business units including Saltoki Home (interior design), Saltoki Iluminación (lighting solutions), Saltoki Offsite (industrialised/modular construction with a DAU-certified bathroom module launched March 2026), and Saltoki e-solar (photovoltaic and EV charging).
Digital infrastructure consists of the Saltoki Online 2.0 e-commerce platform (gated to registered professionals), the Biblioteca BIM Saltoki (a free BIM object library with 12,000+ multi-brand references targeted at specifiers), and the IPC PRO price index tool. Since 2011, Saltoki has been a member of VGH, a European purchasing group for heating and air conditioning supplies, which provides joint procurement leverage and shared market intelligence. The company is privately held, does not disclose revenue, and reports no public AI/ML capabilities or external API/SDK integrations.
Saltoki firmographics
Firmographics- Name
- Saltoki
- Legal name
- SALTOKI, S.A.
- Website
- https://saltoki.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Saltoki is a family-owned Spanish B2B distributor founded in 1978 that supplies plumbing, heating, electrical, lighting, and construction materials exclusively to professional installers, engineers, architects, and construction firms through 85+ points of sale and 7 logistics centers.
- Ownership category
- akta.pro rank
Saltoki industry classification
Industry- Product category
- Plumbing, Electrical and Construction Materials Distribution
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Filter, Pump & Heater Maintenance/Repair (HSAIALAC)
- akta.pro secondary industries
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Saltwater System Service (Salt Cells & Chlorinators) (HSAIALAF)
Keywords
Where Saltoki is headquartered
LocationHeadquarters
- HQ city
- Pamplona
- HQ country
- Spain
- HQ region
- Europe
Offices15 records
Markets served
Saltoki business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Distribution Sales: Sale of installation materials across plumbing, heating, climatization, electricity, illumination, construction, and interior design categories. Professional B2B model with immediate stock availability and next-day delivery logistics.
- Professional Services: Technical assistance services, training programs through Fundacion Saltoki, and advisory services for installers, engineers, and architects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B Professional Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Saltoki product offering
Product offeringCore offering
Saltoki distributes plumbing, heating, climatization, electrical, illumination, and construction materials exclusively to professional installers, engineers, architects, and construction companies through a network of 85+ physical points of sale, 24 Saltoki Home showrooms, 7 logistics centers, and the Saltoki Online 2.0 e-commerce platform. Customers must register as professional clients to access products, pricing, technical assistance, next-day delivery, BIM library resources, and Fundación Saltoki training programs.
Product overview
Saltoki is a professional materials distribution group founded in 1978 in Pamplona, Spain, serving the construction, renovation, and installation sectors. The group distributes plumbing, heating, air conditioning, electrical, illumination, construction, and interiorism materials through a network of over 85 physical points of sale (Saltoki, Sanigrif, and Massanella brands) and 24 Saltoki Home expositions. Its digital product ecosystem includes Saltoki Online 2.0 (e-commerce), the Biblioteca BIM Saltoki (BIM object library with 12,000+ references), and IPC PRO (material price index). Specialised business units include Saltoki Iluminación (lighting solutions), Saltoki Offsite (industrialised/modular construction, including DAU-certified bathrooms), Saltoki Home (interior design), and Saltoki e-solar (photovoltaic and EV charging). Supporting services comprise technical assistance, Fundación Saltoki professional training, and the CAE/Subsidies portal. Saltoki supplies exclusively to professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Saltoki Home: Interior design and interiorism services division offering exhibitions for design professionals.
- Saltoki Online 2.0
- Saltoki Offsite
- Saltoki e-solar
Products and services
- Saltoki Online 2.0 Digital e-commerce platform exclusive to registered professional clients (installers, engineers, architects, construction companies) for consulting the full multi-brand product catalogue and placing online orders for plumbing, HVAC, electrical, lighting, and construction materials.
- Biblioteca BIM Saltoki Free, open Building Information Modeling (BIM) object library containing over 12,000 multi-brand, multi-product references that architects and engineers can integrate into construction project designs.
- IPC PRO Construction materials price index tool that tracks and reports the evolution of installation and construction material prices, providing updated cost data to professional clients for project budgeting.
- CAEs y Subvenciones (Portal de Ayudas) Web portal operated by Grupo Saltoki that helps professional clients access energy efficiency subsidies, grants, and Certificates of Energy Savings (CAEs) for installation projects.
- Fundación Saltoki Official accredited training foundation providing certified professional courses in RITE (Thermal Installations in Buildings), REBT (Low Voltage Electrotechnical Regulation), and fluorinated gases, having certified over 2,000 professionals.
- Saltoki Iluminación Specialist business unit providing illumination solutions and lighting project support for residential, commercial, sports, and ornamental projects, including design support, product supply, and installation materials.
- Saltoki Offsite Division specialised in industrialised/modular construction, supplying prefabricated industrialised bathrooms (DAU-certified) and other modular building components for construction projects.
- Saltoki Home Interior design and interiorism solution area with 24 dedicated showrooms/expositions across Spain that offers professional interior design advice and materials for residential and commercial spaces.
- Saltoki e-solar Specialist unit focused on photovoltaic solar energy and electric mobility solutions, including EV charging infrastructure, within the Saltoki group.
- Servicios de Asistencia Técnica Technical assistance services for professional clients, including engineering and architectural advisory to support correct product selection and installation across plumbing, HVAC, electrical, and construction projects.
Quantifiable outcome
- Next-day delivery anywhere needed through extensive logistics fleet
- +2 more outcomes
Companies that use Saltoki
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Saltoki technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Saltoki partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VGH InternationalcoreIn 2011, Saltoki became a member of VGH, a prestigious European purchasing group specialized in heating and climatization supplies. This alliance allows joint purchasing with beneficial conditions that can be passed on to clients, as well as sharing knowledge and strategies with other members to grow and improve services offered to professionals.
Scale indicators10 records
Recent moves13 records
Expansion highlights7 records
Saltoki competitors and assessment
Company assessmentDirect peers
- Rexel España: Spanish operations of Rexel, one of the world's largest electrical products distributors, serving professional installers, contractors, and industrial customers. Comparable to Saltoki's electricity/illumination category and professional B2B motion in Spain.
- BigMat: European alliance of independent building materials distributors serving professional installers and small contractors across Iberia. Directly comparable to Saltoki's professional installer GTM and its multi-category construction materials assortment.
- Obramat (formerly Bricomart): Spanish building materials retailer focused on construction professionals and tradespeople with large-format stores. Comparable to Saltoki's professional installer focus and building materials assortment, though it serves a broader SMB and prosumer segment.
- Würth España: Spanish arm of the family-owned Würth Group, distributing professional installation and fastening materials to tradespeople and contractors. Highly comparable to Saltoki's B2B-only model, professional installer focus, and family-owned ownership structure.
- Saint-Gobain Distribution España: Spanish arm of Saint-Gobain's building products distribution network, supplying plumbing, insulation, and construction materials to professional installers. Directly comparable to Saltoki across overlapping categories (plumbing, heating, construction materials) and B2B professional customer base in Spain.
- Sonepar Iberica: Spanish subsidiary of global electrical distribution leader Sonepar, serving professional installers and contractors with electrical materials. Comparable to Saltoki's electrical supplies category and its B2B professional-only distribution model across Spain.
Broad incumbents
- Travis Perkins: UK-listed builders' merchant serving professional installers, contractors, and builders with plumbing, heating, and construction materials. Comparable business model and customer base to Saltoki, though operating in the UK market at much larger scale.
- Ferguson Enterprises: US-listed largest plumbing, heating, and HVAC distributor serving professional contractors in North America. Closest international analogue to Saltoki's plumbing, heating, and climatization focus, though operating at much larger scale in the US market.
- SIG Plc: UK-listed specialist distributor of building products (insulation, roofing, interior) serving construction professionals across Europe. Comparable to Saltoki's specialized B2B distribution motion and professional installer customer base, though UK-focused and broader portfolio.
Emerging players
- City Plumbing: UK specialist plumbing and heating distributor serving professional installers. Comparable to Saltoki's plumbing and heating core category and professional customer motion, though geographically focused on the UK and smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Saltoki social profiles
Digital presenceSaltoki financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saltoki leadership team
Management profileNumber of profiles
Profiles1 record
Saltoki subsidiaries and ownership
Company hierarchySubsidiaries34 records
Saltoki funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saltoki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saltoki
What does Saltoki do?
Saltoki distributes plumbing, heating, climatization, electrical, illumination, and construction materials exclusively to professional installers, engineers, architects, and construction companies through a network of 85+ physical points of sale, 24 Saltoki Home showrooms, 7 logistics centers, and the Saltoki Online 2.0 e-commerce platform. Customers must register as professional clients to access products, pricing, technical assistance, next-day delivery, BIM library resources, and Fundación Saltoki training programs.
Is Saltoki a public or private company?
Saltoki is a private company. It is classified as family owned and is currently operating.
When was Saltoki founded?
Saltoki was founded in 1978. It employs 1,001 to 5,000 people.
Where is Saltoki based?
Saltoki is headquartered in Pamplona, Spain, in the Europe region.
How does Saltoki make money?
Two revenue lines are on record. Product Distribution Sales are the primary driver. The others are professional Services.
Who are Saltoki's main competitors?
Direct peers on record are Rexel España, BigMat, Obramat (formerly Bricomart), Würth España, Saint-Gobain Distribution España and Sonepar Iberica. Broad incumbents are Travis Perkins, Ferguson Enterprises and SIG Plc. City Plumbing is listed as an emerging player.
Does Saltoki have an API?
No public API is recorded for Saltoki.
What industry is Saltoki in?
Saltoki's product category is Plumbing, Electrical and Construction Materials Distribution. Its primary akta.pro industry code is HSAIALAC, Filter, Pump & Heater Maintenance/Repair, with a secondary code of HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers). Its NAICS code is 423720 and its SIC code is 5070.