Würth España

Name

Würth España

Legal name

Würth España, S.A.

Website

https://wurth.es

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Plegamans

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Industrial Supplies & Tools Retail: Core B2B and B2C retail revenue from the sale of industrial supplies, fasteners, tools, machines, chemicals, safety equipment, and construction materials through online and physical retail channels. Product categories span machines, manual tools, measurement equipment, hardware, construction materials, safety gear, workshop equipment, fire protection, chemicals, anchors, welding, and more.
2. Professional Services: Revenue from professional services including warehouse management (ORSY®mat), vehicle outfitting (ORSY®mobil), machine renting (ORSY®fleet, ORSY®rent), Master Service (repair/maintenance of Würth machines), engineering consulting, and occupational safety prescription services.
3. eProcurement / PunchOut: Enterprise digital procurement integration enabling large account clients to order directly through their ERP systems, with revenue derived from the transactional relationship with those accounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

Würth España S.A. is a Spanish subsidiary of the Würth Group that distributes more than 100,000 professional-grade products including hand tools, power tools, machines, fasteners, chemicals (adhesives, rust removers, brake cleaners), safety equipment, and workshop outfitting. It serves industrial MRO, construction, automotive, and agricultural professionals through a multi-channel model combining physical retail stores (autoservicios), a transactional e-commerce platform (wurth.es), a mobile app, and a field sales force, supplemented by professional services such as the ORSY® inventory management system, machine rental, eProcurement/PunchOut integration, engineering consulting, and machine repair.

Product overview

Würth España operates a B2B and B2C e-commerce platform offering over 100,000 professional-grade products across industrial supplies. The portfolio centers on two core product categories: chemical products (including the Klebfix cyanoacrylate adhesive line, Rost Off rust removal series, and brake cleaners) and machinery/power tools (battery drills, angle grinders, pneumatic tools). The company provides an integrated service ecosystem around the proprietary ORSY® family—including ORSY®mat (automated dispensing), ORSY®fleet (equipment rental), ORSY®Rent (fleet management), ORSY®mobil (vehicle outfitting), and ORSY®scan direct (scanner-based ordering)—complemented by Master Service (repairs), the Würth App (mobile commerce), eProcurement (digital purchasing), and BAULOC® (material supply management). Premium tool sub-brands include the Zebra Quality Line (celebrating 50 years) and Black Edition tools. Additional professional services encompass engineering consultation and occupational safety prescription.

Differentiator

Problem solved

Functional benefit

Brands

• ORSY®: Inventory management system for workshops and warehouses including ORSY®mat (automatic dispensing), ORSY®fleet (machine renting), ORSY®Rent (fleet machine rental), ORSY®mobil (van equipment), ORSY®scan (scanner-based order management)
• BAULOC®
• Master Service
• eProcurement
• Gama Zebra
• Würth App

Products and services

• Klebfix Cyanoacrylate Adhesives (Pegamento rápido) Professional fast-acting cyanoacrylate adhesives available in multiple variants (standard viscous, flexible Klebfix Flex, gel Klebfix GEL, plastic-specific Klebfix PLASTOBOND, and Klebfix 4 en 1 multi-material). Bonds instantly through moisture reaction; used by tradespeople and maintenance professionals.
• Rost Off Plus Rust Remover High-performance rust remover and releasing agent for general applications where threaded joints have not suffered severe rust or thermal shock. Penetrates threads to loosen seized parts and provides anti-oxidation protection.
• Rost Off Special Rust Remover High-performance biodegradable synthetic rust remover with NSF H1 food-grade homologation. Designed for applications with severe rust or corrosion, including food industry usage. Rapid penetration with excellent cleaning properties.
• Rost Off Black Rust Remover Graphite-based rust remover and releasing agent that loosens rusted or dirty parts and leaves a graphite anti-corrosion protective film on the treated surface.
• Brake Cleaner (Limpiador de frenos) Professional brake cleaning product in standard, Plus, and Black Edition variants. Naphtha-based formula (no acetone, no silicones) that removes oily residues, soot, and dust from brake and clutch components. Targeted at automotive workshops.
• Zebra Quality Line (Gama Zebra) Premium-quality professional hand tool line with 50 years of brand heritage. Includes combination wrenches, ratchets, T-handle drivers, and screwdriver sets engineered for superior durability and performance in demanding workshop use.
• Black Edition Tools Professional-grade hand tools with a distinctive black finish, including ratchet sets and specialized tools for demanding workshop applications. Targeted at professionals seeking high-performance tools.
• ORSY® Inventory Management System Comprehensive inventory management and workbench organization system for professional workshops and warehouses. Includes modules for automated dispensing (ORSYmat), vehicle outfitting (ORSYmobil), scanner-based ordering (ORSYscan direct), machine rental (ORSYfleet / ORSYRent), and material availability (BAULOC). Enables efficient stock management and tool dispensing at customer sites.
• ORSY®mat Automated Dispensing Automatic dispensing system within the ORSY® family that provides automated material distribution for workshops and industrial environments, controlling consumption and replenishment of consumables.
• ORSY®fleet Machine Rental Machine rental service allowing professionals to rent Würth power tools and equipment on flexible terms, reducing capital expenditure and providing access to specialized equipment.
• ORSY®Rent Fleet Management Fleet rental and management service for machinery, enabling businesses to rent and manage their equipment fleet across multiple sites or projects.
• ORSY®mobil Vehicle Outfitting Vehicle outfitting solution that equips work vans and service vehicles with the tools, organization systems, and storage needed for mobile professional operations.
• ORSY®scan direct Scanner Ordering Scanner-assisted order management system that allows professional users to manage reorders and inventory using barcode or QR code scanning technology, streamlining repeat purchases of consumables.
• BAULOC® Material Availability Guarantee Material availability guarantee system that ensures supply of required materials at all phases of professional projects, reducing stock-out risk on customer job sites.
• Master Service Machine Repair Professional repair and maintenance service for Würth-branded machines, delivered by qualified technical personnel. Extends equipment life and reduces downtime for professional users.
• eProcurement (PunchOut Integration) Digital procurement solution that integrates the Würth catalog with enterprise ERP systems via PunchOut (TradeCentric). Enables large-account customers to order directly from their procurement workflows, with approval circuits, custom catalogs, and barcode-driven ordering.
• Engineering Department (Departamento de Ingeniería) In-house engineering department providing professional technical advice and consulting services to customers on product selection, application engineering, and specification for industrial projects.
• Prescription Department (Departamento de Prescripción) Occupational risk prevention and safety advisory service that helps businesses specify compliant personal protective equipment, workwear, and safety solutions.

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hilti: Global manufacturer and direct seller of premium power tools, fastening systems, and jobsite services (e.g., tool fleet management) for construction professionals. Overlaps with Würth España's professional tools, anchors, and fleet rental categories, but competes from a manufacturer-owned model rather than multi-brand distribution.
• Stanley Black & Decker: Global manufacturer and brand owner of professional and consumer tool brands (Stanley, DeWalt, Black+Decker, Facom) that Würth España sells alongside its own Zebra and Black Edition private labels. Comparable end customers (construction, industrial, automotive trades) but competing as a brand owner rather than distributor.

Direct peers

• Würth Group: Global parent organization and the direct upstream operator of the same fastening, tools, chemicals, and industrial supplies business model. Würth Group sets the brand, product, and operating playbook that Würth España executes in Spain, making it the closest reference point for the unit's economics and strategy.
• Manutan: European B2B distributor of equipment, supplies, and consumables for businesses and public-sector buyers, with operations in Spain (Manutan Iberica). Comparable breadth of catalog across MRO, facility, and workshop categories, and similar multi-channel (sales rep + e-commerce + enterprise account) go-to-market.
• Fastenal: North American industrial supplies distributor with a branch-based and on-site vending model (similar in spirit to ORSY®mat) selling fasteners, tools, and safety supplies to MRO and construction professionals. Fastenal's recurring-vending and OEM-vending contracts offer a useful analogue for Würth España's ORSY® service revenue model.
• RS Components: Global catalog distributor of industrial and electronic products, tools, fasteners, and safety equipment serving maintenance engineers and industrial buyers. RS Components competes with Würth España for the same professional MRO wallet and operates a comparable transactional e-commerce + PunchOut enterprise model.
• Grainger: Global industrial supplies distributor (MRO) with an extensive catalog of tools, fasteners, safety equipment, and chemicals sold through e-commerce, branches, and enterprise procurement integrations. Grainger's KeepStock and eProcurement offerings directly parallel Würth España's enterprise digital procurement play.
• Toolstation: European trade-focused retailer of tools, hardware, fasteners, and consumables, with growing presence in Iberia. Competes directly with Würth España's autoservicio and e-commerce channels for SMB tradespeople, contractors, and self-employed professionals (autónomos).
• Berner Group: European-headquartered direct competitor specializing in chemical-technical products, fasteners, tools, and consumables for automotive, construction, and industrial customers. Berner's multi-channel sales rep + catalog + e-commerce model is structurally identical to Würth España, and its Iberian operations compete head-to-head for the same professional segments.
• Screwfix: UK-based trade retailer of tools, hardware, fasteners, and workwear with strong omnichannel (store + click & collect + e-commerce) execution. While UK-focused today, Screwfix is the benchmark for fast-moving, SKU-dense trade retail that Würth España's autoservicios model also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/canalwurtheshop
• Facebookfacebook.com/wurth.es
• LinkedInlinkedin.com/company/1234156
• Instagraminstagram.com/wurth_es
• TikToktiktok.com/@wurth_es
• Xx.com/wurth_es

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Würth España