Saltoki

What Saltoki does

Saltoki is a Spanish family-owned B2B distribution group founded in 1978 in Pamplona, Spain. The company supplies plumbing, heating, air conditioning, electrical, illumination, and construction materials exclusively to professional installers, engineers, architects, and construction companies. It operates through 85+ physical points of sale under the Saltoki, Sanigrif, and Massanella brands, 24 Saltoki Home interior design exhibitions, and 7 logistics centers spanning 11+ Spanish autonomous communities, employing over 3,000 professionals across 33 wholly-owned subsidiaries.

Its business model is B2B distribution with a registered-professional-only gating mechanism. Revenue is generated primarily through one-time sales of installation materials with quote-based pricing, supplemented by technical assistance services, training through Fundación Saltoki (which has certified 2,000+ professionals), and digital tools. The company operates a multi-brand, multi-unit structure with specialized business units including Saltoki Home (interior design), Saltoki Iluminación (lighting solutions), Saltoki Offsite (industrialised/modular construction with a DAU-certified bathroom module launched March 2026), and Saltoki e-solar (photovoltaic and EV charging).

Digital infrastructure consists of the Saltoki Online 2.0 e-commerce platform (gated to registered professionals), the Biblioteca BIM Saltoki (a free BIM object library with 12,000+ multi-brand references targeted at specifiers), and the IPC PRO price index tool. Since 2011, Saltoki has been a member of VGH, a European purchasing group for heating and air conditioning supplies, which provides joint procurement leverage and shared market intelligence. The company is privately held, does not disclose revenue, and reports no public AI/ML capabilities or external API/SDK integrations.

Name

Saltoki

Legal name

SALTOKI, S.A.

Website

https://saltoki.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Saltoki is a family-owned Spanish B2B distributor founded in 1978 that supplies plumbing, heating, electrical, lighting, and construction materials exclusively to professional installers, engineers, architects, and construction firms through 85+ points of sale and 7 logistics centers.

Ownership category

akta.pro rank

Product category

Plumbing, Electrical and Construction Materials Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Filter, Pump & Heater Maintenance/Repair (HSAIALAC)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Saltwater System Service (Salt Cells & Chlorinators) (HSAIALAF)

Keywords

• Plumbing supplies distribution
• Electrical installation materials
• HVAC equipment supply
• Construction materials wholesale
• Professional installation distribution

Headquarters

HQ city

Pamplona

HQ country

Spain

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Distribution Sales: Sale of installation materials across plumbing, heating, climatization, electricity, illumination, construction, and interior design categories. Professional B2B model with immediate stock availability and next-day delivery logistics.
2. Professional Services: Technical assistance services, training programs through Fundacion Saltoki, and advisory services for installers, engineers, and architects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Saltoki distributes plumbing, heating, climatization, electrical, illumination, and construction materials exclusively to professional installers, engineers, architects, and construction companies through a network of 85+ physical points of sale, 24 Saltoki Home showrooms, 7 logistics centers, and the Saltoki Online 2.0 e-commerce platform. Customers must register as professional clients to access products, pricing, technical assistance, next-day delivery, BIM library resources, and Fundación Saltoki training programs.

Product overview

Saltoki is a professional materials distribution group founded in 1978 in Pamplona, Spain, serving the construction, renovation, and installation sectors. The group distributes plumbing, heating, air conditioning, electrical, illumination, construction, and interiorism materials through a network of over 85 physical points of sale (Saltoki, Sanigrif, and Massanella brands) and 24 Saltoki Home expositions. Its digital product ecosystem includes Saltoki Online 2.0 (e-commerce), the Biblioteca BIM Saltoki (BIM object library with 12,000+ references), and IPC PRO (material price index). Specialised business units include Saltoki Iluminación (lighting solutions), Saltoki Offsite (industrialised/modular construction, including DAU-certified bathrooms), Saltoki Home (interior design), and Saltoki e-solar (photovoltaic and EV charging). Supporting services comprise technical assistance, Fundación Saltoki professional training, and the CAE/Subsidies portal. Saltoki supplies exclusively to professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Saltoki Home: Interior design and interiorism services division offering exhibitions for design professionals.
• Saltoki Online 2.0
• Saltoki Offsite
• Saltoki e-solar

Products and services

• Saltoki Online 2.0 Digital e-commerce platform exclusive to registered professional clients (installers, engineers, architects, construction companies) for consulting the full multi-brand product catalogue and placing online orders for plumbing, HVAC, electrical, lighting, and construction materials.
• Biblioteca BIM Saltoki Free, open Building Information Modeling (BIM) object library containing over 12,000 multi-brand, multi-product references that architects and engineers can integrate into construction project designs.
• IPC PRO Construction materials price index tool that tracks and reports the evolution of installation and construction material prices, providing updated cost data to professional clients for project budgeting.
• CAEs y Subvenciones (Portal de Ayudas) Web portal operated by Grupo Saltoki that helps professional clients access energy efficiency subsidies, grants, and Certificates of Energy Savings (CAEs) for installation projects.
• Fundación Saltoki Official accredited training foundation providing certified professional courses in RITE (Thermal Installations in Buildings), REBT (Low Voltage Electrotechnical Regulation), and fluorinated gases, having certified over 2,000 professionals.
• Saltoki Iluminación Specialist business unit providing illumination solutions and lighting project support for residential, commercial, sports, and ornamental projects, including design support, product supply, and installation materials.
• Saltoki Offsite Division specialised in industrialised/modular construction, supplying prefabricated industrialised bathrooms (DAU-certified) and other modular building components for construction projects.
• Saltoki Home Interior design and interiorism solution area with 24 dedicated showrooms/expositions across Spain that offers professional interior design advice and materials for residential and commercial spaces.
• Saltoki e-solar Specialist unit focused on photovoltaic solar energy and electric mobility solutions, including EV charging infrastructure, within the Saltoki group.
• Servicios de Asistencia Técnica Technical assistance services for professional clients, including engineering and architectural advisory to support correct product selection and installation across plumbing, HVAC, electrical, and construction projects.

Quantifiable outcome

• Next-day delivery anywhere needed through extensive logistics fleet
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• VGH InternationalcoreStrategic or Co-development Partner · 1 January 2011In 2011, Saltoki became a member of VGH, a prestigious European purchasing group specialized in heating and climatization supplies. This alliance allows joint purchasing with beneficial conditions that can be passed on to clients, as well as sharing knowledge and strategies with other members to grow and improve services offered to professionals.

Scale indicators10 records

Recent moves13 records

Expansion highlights7 records

Direct peers

• Rexel España: Spanish operations of Rexel, one of the world's largest electrical products distributors, serving professional installers, contractors, and industrial customers. Comparable to Saltoki's electricity/illumination category and professional B2B motion in Spain.
• BigMat: European alliance of independent building materials distributors serving professional installers and small contractors across Iberia. Directly comparable to Saltoki's professional installer GTM and its multi-category construction materials assortment.
• Obramat (formerly Bricomart): Spanish building materials retailer focused on construction professionals and tradespeople with large-format stores. Comparable to Saltoki's professional installer focus and building materials assortment, though it serves a broader SMB and prosumer segment.
• Würth España: Spanish arm of the family-owned Würth Group, distributing professional installation and fastening materials to tradespeople and contractors. Highly comparable to Saltoki's B2B-only model, professional installer focus, and family-owned ownership structure.
• Saint-Gobain Distribution España: Spanish arm of Saint-Gobain's building products distribution network, supplying plumbing, insulation, and construction materials to professional installers. Directly comparable to Saltoki across overlapping categories (plumbing, heating, construction materials) and B2B professional customer base in Spain.
• Sonepar Iberica: Spanish subsidiary of global electrical distribution leader Sonepar, serving professional installers and contractors with electrical materials. Comparable to Saltoki's electrical supplies category and its B2B professional-only distribution model across Spain.

Broad incumbents

• Travis Perkins: UK-listed builders' merchant serving professional installers, contractors, and builders with plumbing, heating, and construction materials. Comparable business model and customer base to Saltoki, though operating in the UK market at much larger scale.
• Ferguson Enterprises: US-listed largest plumbing, heating, and HVAC distributor serving professional contractors in North America. Closest international analogue to Saltoki's plumbing, heating, and climatization focus, though operating at much larger scale in the US market.
• SIG Plc: UK-listed specialist distributor of building products (insulation, roofing, interior) serving construction professionals across Europe. Comparable to Saltoki's specialized B2B distribution motion and professional installer customer base, though UK-focused and broader portfolio.

Emerging players

• City Plumbing: UK specialist plumbing and heating distributor serving professional installers. Comparable to Saltoki's plumbing and heating core category and professional customer motion, though geographically focused on the UK and smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/gruposaltoki
• Facebookfacebook.com/Saltoki
• LinkedInlinkedin.com/company/saltoki
• Xx.com/Marc12Saltoki

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries34 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saltoki