Saphirus
Saphirus is an Argentine home aromatization company that sells 490+ fragrance, cleaning, and repellent products under six sub-brands plus a Disney-licensed collection. It reaches consumers via e-commerce, 500+ retail points, 40+ distribution centers, and a 40,000+ independent reseller network across Argentina, Uruguay, and Paraguay.
- Company typePrivate
- Founded2010
- HeadquartersMunro, Argentina
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Saphirus does
Saphirus is an Argentine home and personal aromatization company headquartered in Villa Martelli, Buenos Aires, that develops, manufactures, and commercializes fragrance products across multiple formats including aerosols, reed diffusers, electronic aromatization equipment (Equipos Aromatizadores), home sprays, textile fragrances, perfumes, sahumerios (incense), hornillos (oil burners), and cleaning agents. Its catalog spans 490+ products organized under six sub-brands — Saphirus (core aromatization), Ambar (general aromatics and oils), Shiny (cleaning products), Red On (insect repellents), Saphirus Hierbas (herbal incense), and Saphirus Himalaya (Himalayan-style incense) — plus a Disney-licensed collection covering Marvel, Star Wars, Pixar, and Disney Princess character-themed diffusers, textiles, and plush toys. The company also holds a Disney licensing agreement that enables character-licensed products across multiple franchises.
The company operates a hybrid go-to-market model combining direct-to-consumer e-commerce (saphirus.com.ar), 40+ distribution centers (Centros de Distribucion Exclusivos and Punto Mayorista locations), 500+ retail points of sale across Argentina, Uruguay, and Paraguay, exclusive branded stores (Locales Exclusivos) in shopping centers, and a community of 40,000+ independent resellers who purchase wholesale kits and resell directly to end consumers with margins up to 60%. Reseller enablement is delivered through Academia Saphirus, which provides free training, marketing tools, and tiered starter kits (Kit Inicial, Kit Basico, Kit Emprendedor). Marketing channels span owned digital properties (website, e-commerce, social platforms including YouTube, Facebook, Instagram, LinkedIn, and WhatsApp) plus word-of-mouth through the reseller network. Revenue is generated through one-time consumer product sales (B2C), wholesale/reseller transactions (B2B), and licensing royalties from Disney-branded products. The company is privately held with no evidence of public listing, no disclosed funding rounds, and no disclosed headcount, ownership, or revenue figures.
Saphirus firmographics
Firmographics- Name
- Saphirus
- Legal name
- Saphirus
- Website
- https://saphirus.com.ar
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Saphirus is an Argentine home aromatization company that sells 490+ fragrance, cleaning, and repellent products under six sub-brands plus a Disney-licensed collection. It reaches consumers via e-commerce, 500+ retail points, 40+ distribution centers, and a 40,000+ independent reseller network across Argentina, Uruguay, and Paraguay.
- Ownership category
- akta.pro rank
Saphirus industry classification
Industry- Product category
- Home Fragrance and Aromatization Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)
- akta.pro secondary industries
- Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Reed Diffusers & Passive Diffusion Fragrance (CRAJAEAE), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
Keywords
Where Saphirus is headquartered
LocationHeadquarters
- HQ city
- Munro
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Saphirus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Consumer Product Sales (B2C): Direct sales of aromatization products to end consumers through the company's e-commerce platform and 500+ retail points of sale. Products include diffusers, aerosols, home sprays, textiles, perfumes, and accessories. The company also operates exclusive branded stores (Locales Exclusivos) in shopping centers.
- Wholesale/Reseller Revenue: Sales of bulk product kits and individual items to the network of 40,000+ independent resellers. Resellers purchase at wholesale prices and set their own retail margins, generating income through the markup. The company offers starter kits (Kit Inicial, Kit Básico, Kit Emprendedor) at various price points to enable new resellers to begin selling.
- Licensed Brand Products: Revenue from Disney-licensed aromatization products including fragrances, diffusers, textiles, and plush toys featuring Disney, Marvel, Star Wars, Pixar, and Disney Princess characters. These premium licensed products are sold through both retail and wholesale channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer Retail Pricing |
| Unit Pricing | Pay-as-you-go | Reseller Starter Kits |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Saphirus product offering
Product offeringCore offering
Saphirus develops, manufactures, and commercializes a multi-brand portfolio of aromatization and home fragrance products, including aromatic aerosols, reed and electronic diffusers, textile fragrances, home sprays, sahumerios (incense), burner oils, fine perfumery, and related accessories. The company serves both individual consumers (through its own e-commerce platform and physical retail stores) and a wholesale/reseller ecosystem of 40,000+ independent distributors across Argentina, Uruguay, and Paraguay.
Product overview
Saphirus is an Argentine fragrance and aromatic products company offering a multi-brand portfolio. The main Saphirus brand provides aromatic aerosols, diffusers, textile aromatics, home sprays, fine perfumery, and aromatic equipment. The company operates six sub-brands: Ambar (general aromatics), Shiny (cleaning products), Red On (insect repellents), Saphirus Hierbas (herbal incense), and Saphirus Himalaya (Himalayan-style incense), plus a Disney licensed collection. With over 490 products and fragrances, the portfolio spans home care, personal care, automotive, and commercial aromatization segments. The company operates through an e-commerce platform and a network of 500+ sales points and 40+ distribution centers across Argentina, serving both consumer and reseller (independent distributor) markets.
Differentiator
Problem solved
Functional benefit
Brands
- Ambar: Sub-brand offering sahumerios (incense), aceites para hornillos (lamp oils), aerosoles, difusores auto (car diffusers), and textiles.
- Shiny
- Red On
- Saphirus Hierbas
- Saphirus Himalaya
Products and services
- Saphirus Main Brand Line
Quantifiable outcome
- Resellers can earn up to 60% profit margin on suggested retail prices when purchasing at distribution centers
- +2 more outcomes
Companies that use Saphirus
Customer profileSegments4 records
Ideal customer profiles3 records
Saphirus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Saphirus partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Saphirus competitors and assessment
Company assessmentDirect peers
- Avon Products: Avon operates a global direct-sales model with a fragrance and personal care catalog sold through independent representatives. Highly comparable to Saphirus in its direct-sales/reseller go-to-market, Latin America presence, and fragrance-led product mix.
- Bath & Body Works: Bath & Body Works operates a multi-category home fragrance and personal care brand with a wide fragrance catalog, including candles, diffusers, sprays, and body care. Comparable to Saphirus in product breadth and consumer positioning around 'aromatization' and lifestyle fragrance.
- Yankee Candle (Newell Brands): Yankee Candle is the leading dedicated home fragrance brand in the Americas, with candles, diffusers, and air-care products sold through retail and direct channels. Comparable to Saphirus in product category (home fragrance, diffusers, air care) and broad SKU portfolio across fragrance families.
- Natura &Co: Natura is the largest direct-sales beauty and home fragrance company in Latin America, operating through a multi-brand portfolio (Natura, Avon, The Body Shop, Aesop) and a network of independent resellers. Highly comparable to Saphirus in: LATAM geography, multi-brand structure, direct-sales/reseller GTM, and home + personal fragrance product lines.
- Rituals (L'Occitane Group): Rituals is a premium home fragrance and personal care brand expanding across LATAM with diffusers, candles, and home sprays. Comparable to Saphirus in core home fragrance category and aspirational positioning, though Rituals operates at a higher price point and through brand-owned retail.
Emerging players
- Mary Kay: Mary Kay is a global direct-sales company with significant presence in Latin America, operating through independent beauty consultants. Partially comparable to Saphirus in its independent-sales/representative GTM model, though focused on cosmetics rather than home fragrance.
- NEST Fragrances: NEST Fragrances is a US-based premium home fragrance brand offering candles, diffusers, and personal fragrance. Comparable to Saphirus in the home fragrance category and olfactive family-led product strategy, though focused on the premium segment.
Broad incumbents
- Air Wick (Reckitt): Air Wick is Reckitt's mass-market air care brand covering sprays, plug-ins, candles, and reed diffusers. Comparable to Saphirus as a competing international brand in the home fragrance and air freshener category across Latin America.
- Glade (SC Johnson): SC Johnson's Glade is one of the largest mass-market air care brands globally, offering aerosols, plug-ins, candles, and diffusers. Comparable to Saphirus as a major air-care competitor in the same product categories, though SC Johnson is a much larger multinational CPG incumbent.
Regional players
- Compañía General de Fragancias: Compañía General de Fragancias is a leading Argentine fragrance and home care manufacturer supplying mass-market home fragrance, cleaning, and personal care products. Directly comparable to Saphirus as an Argentine-headquartered competitor in the same home fragrance and ambient scenting categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Saphirus social profiles
Digital presenceSaphirus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saphirus leadership team
Management profileNumber of profiles
Saphirus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saphirus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saphirus
What does Saphirus do?
Saphirus develops, manufactures, and commercializes a multi-brand portfolio of aromatization and home fragrance products, including aromatic aerosols, reed and electronic diffusers, textile fragrances, home sprays, sahumerios (incense), burner oils, fine perfumery, and related accessories. The company serves both individual consumers (through its own e-commerce platform and physical retail stores) and a wholesale/reseller ecosystem of 40,000+ independent distributors across Argentina, Uruguay, and Paraguay.
Is Saphirus a public or private company?
Saphirus is a private company. It is classified as unknown and is currently operating.
When was Saphirus founded?
Saphirus was founded in 2010. It employs 51 to 100 people.
Where is Saphirus based?
Saphirus is headquartered in Munro, Argentina, in the Latin America region.
How does Saphirus make money?
Three revenue lines are on record. Consumer Product Sales (B2C) is the primary driver. The others are wholesale/Reseller Revenue and licensed Brand Products.
Who are Saphirus's main competitors?
Direct peers on record are Avon Products, Bath & Body Works, Yankee Candle (Newell Brands), Natura &Co and Rituals (L'Occitane Group). Emerging players are Mary Kay and NEST Fragrances. Broad incumbents are Air Wick (Reckitt) and Glade (SC Johnson). Compañía General de Fragancias is listed as a regional player.
Does Saphirus have an API?
No public API is recorded for Saphirus.
What industry is Saphirus in?
Saphirus's product category is Home Fragrance and Aromatization Products. Its primary akta.pro industry code is CRADAKAI, Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers), with a secondary code of CRABADAE, Home Fragrance (Candles, Diffusers, Room Sprays). Its NAICS code is 32561 and its SIC code is 2844.