Richard Miller Associates

What Richard Miller Associates does

Richard Miller Associates (RMA) is a privately-held marketing research firm founded in 1987 and headquartered in Lake Worth, Florida, operating as Richard Miller Associates, LLC. The firm provides full-service quantitative and qualitative research services — including central location tests, gang interviews, focus groups, in-depth interviews, product clinics, ethnography, telephone surveys, and online panel research — primarily for international corporations requiring North American market intelligence and for automotive manufacturers requiring specialized product and customer satisfaction research.

RMA's core technology stack consists of a proprietary remote CAPI/CATI telephone center system developed in-house over eight years, the registered Research Reward® blended web-based panel covering USA and Canada, and 55 permanent Testing Center locations in shopping malls and office buildings across 25+ high-density areas in USA and Canada. The firm also operates The Great Research Studio, a movie studio facility in the New York Metropolitan Area purpose-built for sensitive automotive product clinics accommodating 1-7 car studies. Data is delivered in SPSS, ASCII, and Excel formats, with raw data reportedly delivered within 24 hours of final interviews.

The business model is project-based professional services with custom pricing — a la carte or complete packages — under multi-year contract arrangements. RMA uses a dedicated team model where designated staff provide personal attention to each client. The firm reports completing over 1,000 studies annually with a 94% average qualified show rate and a 96% client satisfaction rating. The company is bootstrapped, founder-led by Richard Miller, and has never raised external funding, operating profitably with low overhead as a core cost-positioning lever.

Name

Richard Miller Associates

Legal name

Richard Miller Associates, LLC et. al.

Website

https://richardmillerassociates.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Richard Miller Associates is a privately-held US marketing research firm providing full-service quantitative and qualitative research, automotive product clinics, and panel-based data collection across North America, primarily serving international corporations and automotive manufacturers through proprietary CAPI/CATI systems and 55 Testing Center locations.

Ownership category

akta.pro rank

Product category

Marketing Research Services

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Marketing research services
• Qualitative quantitative research
• Automotive product clinics
• Consumer panel research
• Field management data collection

Headquarters

HQ city

Lake Worth

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Research Services: Full-service research including design, consultative analysis, question word-smithing, data collection, and delivery. Services include both quantitative and qualitative research methodologies.
2. Automotive Research Services: Specialized automotive research including facility clinics, drive studies, customer satisfaction, product quality, and buying behavior research with dedicated automotive team.
3. Panel and Database Services: Blended web-panel interviewing, respondent recruitment, and panel management for consumers and businesses throughout USA and Canada.
4. Great Research Studio Rental: Exclusive studio rental packages including facilities, staffing, catering, and optional services for product clinics and research studies. Also offers a la carte options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Richard Miller Associates is a full-service B2B marketing research firm that designs, manages, and executes qualitative and quantitative research projects for international clients seeking North American consumer and business insights. The firm provides dedicated project teams, proprietary CAPI/CATI data collection infrastructure, the Research Reward® blended web panel, and operates the Great Research Studio facility for specialized automotive and product clinic research across the USA and Canada.

Product overview

Richard Miller Associates is a marketing research firm offering a comprehensive suite of services organized into specialized teams. The core offering combines Quantitative Research (central location tests, gang interviews, product testing, online and telephone interviews) with Qualitative Research (focus groups, in-depth interviews, ethnography). The company operates specialized services including Automotive Research with The Great Research Studio—a movie studio facility for sophisticated product clinics—and the Research Reward Panel for blended web-based panel interviewing. Supporting infrastructure includes 55 RMA Testing Centers across the USA and Canada and proprietary RMA Telephone Centers with internally developed software. Data delivery is provided in multiple formats including SPSS, ASCII, and Excel.

Differentiator

Problem solved

Functional benefit

Products and services

• RMA Consulting and Management
• Quantitative Research
• Qualitative Research
• Automotive Research
• The Great Research Studio
• Research Reward Panel

Quantifiable outcome

• 96% client satisfaction rate based on solicited and unsolicited ratings
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Affiliated Testing CenterscoreChannel Partner/ Reseller/ DistributorRMA manages marketing research and facilities with other proven and qualified firms in non-associated cities across the USA and Canada for data collection needs beyond their proprietary locations.
• Focus Group Facilities PartnerscoreChannel Partner/ Reseller/ DistributorExclusive arrangements with selected Focus Group facilities in New York, Chicago, Los Angeles, Atlanta, and San Francisco for clients preferring downtown locations.

Scale indicators10 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• IRI / Circana: Large-scale consumer and retail insights provider with panel-based CPG and shopper research — broadly comparable as an incumbent research firm with proprietary panel assets and North American operations.
• Ipsos: Global market research and analytics firm offering qualitative, quantitative, automotive, and cross-border research services — directly comparable to RMA but operating at vastly larger scale across all major geographies.
• Kantar: World's largest marketing research and insights group covering quantitative and qualitative methodologies, panel operations, and brand tracking — overlaps directly with RMA's full-service research, panel, and automotive capabilities.

Direct peers

• Schlesinger Group: Specialist in qualitative market research with focus group facilities, panel recruitment, and in-depth interviews across the US — a close peer to RMA's qualitative research, testing center network, and recruiting services.
• Dynata: One of the world's largest first-party data and panel providers for B2B and consumer research — comparable to RMA's panel management, respondent recruitment, and quantitative fieldwork offerings.
• C Space: Customer-led growth consultancy combining qualitative communities, in-depth interviews, and co-creation — comparable to RMA's qualitative research, in-home/ethnography, and ideation session offerings.
• Savanta (by Next 15): Full-service market research agency offering quantitative, qualitative, and sector-specific studies including automotive — comparable to RMA's combined quant/qual methodology and cross-border client base.
• Radius Insights: Full-service market research firm specializing in B2B and consumer qualitative/quantitative research with North American fieldwork capabilities — directly comparable to RMA's services portfolio.

Emerging players

• Toluna (by Kantar): Online panel and survey technology provider offering blended consumer and B2B panels — directly comparable to RMA's Research Reward® blended panel and online fieldwork capabilities.
• DISQO: Audience platform offering first-party research panels and brand/ad measurement — an emerging tech-enabled competitor to RMA's panel and online research infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RMARMiller
• LinkedInlinkedin.com/in/richardmillerassociates1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richard Miller Associates