Heubel Shaw
Heubel Shaw is a Kansas City-based authorized Raymond forklift dealer operating nine branches across seven central US states, providing new and pre-owned forklifts, parts, service, rentals, warehouse automation, and fleet management software to distribution and manufacturing customers.
- Company typePrivate
- Founded1956
- HeadquartersKansas City, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Heubel Shaw does
Heubel Shaw is a Kansas City, Missouri-based authorized dealer of Raymond Corporation material handling equipment, operating under the Raymond Central brand across nine branch locations in seven central US states (Missouri, Kansas, Arkansas, Mississippi, Tennessee, Oklahoma, and Nebraska). Founded in 1956 and employing 251-500 people, the company provides a comprehensive intralogistics portfolio that spans nine categories of Raymond electric forklifts (reach trucks, pallet jacks, counterbalanced trucks, swing reach trucks, order pickers, sideloaders, tow tractors, walkie stackers, and hand pallet jacks), warehouse automation (conveyors, radio shuttle systems, AS/RS), and warehouse infrastructure (pallet rack, storage solutions, batteries, dock and door equipment).
Underlying the equipment portfolio is a software and services stack including iWAREHOUSE Evolution (fleet tracking, analytics, and inventory visibility), forklift fleet management, labor management, maintenance tracking, and professional services for warehouse design and optimization. The company also provides systems integration for automation deployments, operator training (including VR-based instruction), rack repair, and financing/leasing programs.
Heubel Shaw makes money through a hybrid revenue model: one-time sales of new and renewed forklifts, rack, and dock equipment, paired with recurring streams from equipment rentals, service and maintenance contracts, leasing and financing, fleet management subscriptions, and parts transactions. Quote-based, multi-year contracts are the norm. Go-to-market is primarily enterprise field sales across the branch network, supplemented by inside phone sales and an online product catalog. Primary customers are warehouse and distribution operators, with manufacturing operations as a secondary segment. The company has 60+ years of operating history under a single private ownership, with no disclosed funding rounds, M&A activity, or leadership changes in the input data.
Heubel Shaw firmographics
Firmographics- Name
- Heubel Shaw
- Legal name
- Raymond Central
- Website
- https://heubelshaw.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Heubel Shaw is a Kansas City-based authorized Raymond forklift dealer operating nine branches across seven central US states, providing new and pre-owned forklifts, parts, service, rentals, warehouse automation, and fleet management software to distribution and manufacturing customers.
- Ownership category
- akta.pro rank
Heubel Shaw industry classification
Industry- Product category
- Material Handling Equipment and Warehouse Solutions
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
- akta.pro secondary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
Keywords
Where Heubel Shaw is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Heubel Shaw business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New & Pre-Owned Equipment Sales: Sales of new and pre-owned Raymond lift trucks and forklift equipment including reach trucks, pallet jacks, counterbalanced trucks, swing reach trucks, order pickers, sideloaders, tow tractors, walkie stackers, and hand pallet jacks
- Equipment Rentals: Short-term and long-term forklift rental services with in-stock equipment available for rapid delivery
- Parts Sales: Comprehensive forklift parts sales spanning multiple makes and models of trucks
- Service & Maintenance: Equipment service and maintenance through nationwide network of Sales and Service Centers
- Leasing & Financing: Forklift leasing options and financing solutions for equipment acquisition
- Fleet Management Services: iWAREHOUSE Evolution fleet management, labor management, maintenance tracking, and professional services
- Storage Solutions & Rack Products: Storage solutions including pallet rack, dock and door equipment, and warehouse design services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for all products and services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Heubel Shaw product offering
Product offeringCore offering
Heubel Shaw, doing business as Raymond Central, is an authorized Raymond Corporation dealer and intralogistics service provider. The company sells new and pre-owned Raymond electric forklifts across nine equipment categories, supplies aftermarket parts for all makes and models, and provides short- and long-term rentals, leasing, and financing. It also delivers field service and maintenance, operator training, warehouse design consulting, engineered solutions, and rack repair, and integrates Raymond warehouse automation systems (conveyors, radio shuttle, AS/RS) supported by the iWAREHOUSE Evolution fleet management platform and adjacent optimization modules.
Product overview
Heubel Shaw operates as a single-source provider for intralogistics and warehouse solutions, offering a comprehensive portfolio of Raymond lift trucks and material handling equipment complemented by automation systems and support services. The core product line centers on Raymond electric forklifts spanning nine categories (Reach Trucks, Pallet Jacks, Counterbalanced Trucks, Swing Reach Trucks, Order Pickers, Sideloaders, Tow Tractors, Walkie Stackers, and Hand Pallet Jacks). Supporting the equipment portfolio are software and management solutions including iWAREHOUSE Evolution (fleet tracking and analytics), Forklift Fleet Management, Labor Management, and Maintenance Tracking modules. Automation offerings include Conveyors, Radio Shuttle Systems, and Storage and Retrieval Systems, integrated through Systems Integration services. The company also provides comprehensive support services including parts, service, rentals, leasing, training, and warehouse design consulting across multiple branch locations in the Midwest.
Differentiator
Problem solved
Functional benefit
Products and services
- Raymond Electric Forklifts
Companies that use Heubel Shaw
Customer profileSegments2 records
Ideal customer profiles1 record
Heubel Shaw technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Heubel Shaw partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Raymond CorporationcoreRaymond Central operates as an authorized dealer of Raymond Corporation, selling Raymond lift trucks and forklift equipment including reach trucks, pallet jacks, counterbalanced trucks, swing reach trucks, order pickers, sideloaders, tow tractors, walkie stackers, and hand pallet jacks. The partnership provides access to Raymond's full product portfolio and brand reputation in the material handling industry.
Scale indicators2 records
Expansion highlights5 records
Heubel Shaw competitors and assessment
Company assessmentBroad incumbents
- Crown Equipment Corporation: Major US-based forklift manufacturer and direct-to-customer equipment provider selling counterbalanced trucks, reach trucks, and automated forklifts. Comparable as a competing brand with proprietary fleet management software (InfoLink) that mirrors Heubel Shaw's iWAREHOUSE Evolution offering.
- Jungheinrich: European-headquartered intralogistics OEM with US operations selling forklifts, pallet trucks, and warehouse automation including AGVs and stacker cranes. Comparable as a competing material handling equipment supplier with overlapping product lines and a growing US dealer footprint.
- Konecranes: Global material handling OEM specializing in lifting equipment, cranes, and port solutions with growing presence in warehouse automation. Comparable to Heubel Shaw as a competing supplier of lift trucks and warehouse automation systems, though typically serving larger industrial accounts.
- Hyster-Yale Materials Handling: Global OEM of Hyster and Yale forklifts with US dealer networks providing full lifecycle material handling solutions including equipment, parts, service, and telematics. A direct substitute for Heubel Shaw's Raymond dealer model with comparable enterprise offerings.
- Toyota Material Handling Systems: Largest US forklift OEM with an extensive authorized dealer network offering new forklifts, parts, service, and automation. Directly comparable to Heubel Shaw as a competing brand with broader scale and national reach across the same Raymond-dominated Midwest customer base.
- Mitsubishi Forklift Trucks: US arm of Mitsubishi Logisnext offering forklifts, pallet jacks, and warehouse automation through an authorized dealer network. Directly comparable to Heubel Shaw's Raymond dealership model with overlapping electric forklift and intralogistics offerings.
Emerging players
- Big Joe Forklifts: US-based manufacturer of electric material handling equipment including walkie stackers, pallet jacks, and autonomous mobile robots. Comparable to Heubel Shaw in the warehouse equipment category but with a more concentrated product line and emerging automation focus.
Regional players
- Doosan Industrial Vehicle: Korean OEM of forklifts and material handling equipment with US dealer presence concentrated in specific geographies. Comparable as a competing forklift brand with dealer-based distribution model that overlaps with Heubel Shaw's Raymond dealership in select Midwest territories.
Direct peers
- Equipment Depot: Large independent material handling equipment dealer operating multiple branches across the central and southern US as an authorized dealer for multiple OEM brands. Directly comparable to Heubel Shaw as a regional multi-branch forklift, parts, service, and rental provider with overlapping Midwest geography.
- The Raymond Corporation: The OEM whose products Heubel Shaw distributes; Raymond also sells direct and through competing dealers. Material as a direct counterparty and as a partial upstream/peer relationship that shapes Heubel Shaw's product roadmap, pricing, and competitive positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Heubel Shaw social profiles
Digital presenceHeubel Shaw financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heubel Shaw leadership team
Management profileNumber of profiles
Heubel Shaw funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heubel Shaw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heubel Shaw
What does Heubel Shaw do?
Heubel Shaw, doing business as Raymond Central, is an authorized Raymond Corporation dealer and intralogistics service provider. The company sells new and pre-owned Raymond electric forklifts across nine equipment categories, supplies aftermarket parts for all makes and models, and provides short- and long-term rentals, leasing, and financing. It also delivers field service and maintenance, operator training, warehouse design consulting, engineered solutions, and rack repair, and integrates Raymond warehouse automation systems (conveyors, radio shuttle, AS/RS) supported by the iWAREHOUSE Evolution fleet management platform and adjacent optimization modules.
Is Heubel Shaw a public or private company?
Heubel Shaw is a private company. It is classified as unknown and is currently operating.
When was Heubel Shaw founded?
Heubel Shaw was founded in 1956. It employs 251 to 500 people.
Where is Heubel Shaw based?
Heubel Shaw is headquartered in Kansas City, United States, in the North America region.
How does Heubel Shaw make money?
Seven revenue lines are on record. New & Pre-Owned Equipment Sales are the primary driver. The others are equipment Rentals, parts Sales, service & Maintenance, leasing & Financing, fleet Management Services and storage Solutions & Rack Products.
Who are Heubel Shaw's main competitors?
Broad incumbents on record are Crown Equipment Corporation, Jungheinrich, Konecranes, Hyster-Yale Materials Handling, Toyota Material Handling Systems and Mitsubishi Forklift Trucks. Big Joe Forklifts is listed as an emerging player. Doosan Industrial Vehicle is listed as a regional player. Direct peers are Equipment Depot and The Raymond Corporation.
Does Heubel Shaw have an API?
No public API is recorded for Heubel Shaw.
What industry is Heubel Shaw in?
Heubel Shaw's product category is Material Handling Equipment and Warehouse Solutions. Its primary akta.pro industry code is IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging), with a secondary code of CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B). Its NAICS code is 333924 and its SIC code is 3537.