Custom Patches

What Custom Patches does

Custom Patches, Inc. is a privately held, New York-domiciled manufacturer and direct-to-consumer e-commerce retailer operating through custompatches.net. The company's core offering is custom patches fabricated across multiple substrates — embroidered (with up to 99% or 100% embroidery coverage), photo/printed, woven, PVC, leather, chenille, bullion (handcrafted with gold and silver wire beads), and blank — backed by extensive customization (70+ fabric options, 200+ thread colors, multiple backings, and shapes). Adjacent product lines extend into apparel (t-shirts, caps with direct embroidery or applied patches, lanyards, face masks), accessories (lapel pins, woven labels, hang tags), and promotional products (challenge coins, decals, bumper stickers, mouse pads). Standard production lead time is 8-12 business days, with rush services available; minimum order quantities range from 3 (face masks) to 125 (decals/bumper stickers) pieces depending on product.

Revenue is generated exclusively through one-time transactional sales priced on a unit/volume basis with quantity breaks. The business model is self-serve DTC e-commerce supplemented by phone and email inside-sales support. Pricing strategy emphasizes inclusivity — bundled free artwork and setup, free pre-production sample, free up to 9 thread colors, free plastic backing, free standard US ground shipping — combined with a price-beat guarantee of up to 10% under any US competitor. Customers are segmented primarily by vertical: military, police/security/law enforcement, fire/EMS, motorcycle clubs (the four primary verticals), plus secondary segments in sports, corporate, scouting, education, religious, and general clubs/organizations. The company positions itself as "Military Specialists" with depth in camo patterns (ACU, SWAT, forest, desert, Multicam) and sewn-on hook-and-loop construction.

Go-to-market relies on the company website as the primary sales channel, SEO-optimized product pages, Meta/Facebook paid social, an email newsletter, and customer testimonials displayed from Google reviews. The business is founder/management-owned with no disclosed institutional investment, parent company, or M&A activity in the source materials; no patents, trademarks, certifications, or formal awards were disclosed. Output is shipped exclusively within the United States; no international markets are served.

Name

Custom Patches

Legal name

Custom Patches, Inc.

Website

https://custompatches.net

Company type

Private

Operating status

Operating

Short description

Custom Patches, Inc. is a privately held US manufacturer and DTC e-commerce retailer specializing in custom embroidered, woven, PVC, leather, and specialty patches, complemented by apparel and promotional products. The company serves military, law enforcement, motorcycle clubs, corporations, schools, and consumer buyers across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Mount Marion

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Patch Sales: One-time transaction sales of custom embroidered patches, woven patches, PVC patches, leather patches, chenille patches, bullion crests, name patches, and blank patches. Customers place orders based on size, quantity, and customization options.
2. Apparel and Accessories: Sales of custom apparel including t-shirts, caps (direct embroidered or with patches attached), and custom face masks. Also includes pins and metals, woven labels, hang tags, and lanyards.
3. Promotional Products: Sales of challenge coins, decals, bumper stickers, and custom mouse pads. These products complement the patch business and serve the same customer base.
4. Stock/Ready-Made Products: Pre-made stock patches including American flag patches, military patches, tactical gear, and motorcycle patches available for immediate purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Custom Patches manufactures and sells custom patches across multiple materials (embroidered, photo/printed, woven, PVC, leather, chenille, bullion, name, blank) along with custom apparel and promotional products including lapel pins, woven labels, hang tags, t-shirts, caps, lanyards, face masks, challenge coins, decals, bumper stickers, and mouse pads. Customers configure products online via instant quote, upload artwork, approve digital proofs, and receive orders in 8-12 business days.

Product overview

Custom Patches is a custom manufacturing company specializing in embroidered, printed and specialty patches and promotional products. The company operates as a single unified offering platform with its core custom patch products (embroidered, photo/printed, woven, PVC, leather, chenille, bullion, name, blank, and stock patches) complemented by a portfolio of apparel and accessories (lapel pins, woven labels, hang tags, t-shirts, caps, lanyards, face masks) and promotional items (challenge coins, decals, bumper stickers, mouse pads). The company positions itself as the 'Military Specialists' with specialized products for military, law enforcement, fire departments, sports teams, motorcycle clubs, and other organizations. Key service features include free artwork and setup, free pre-production samples, up to 9 thread colors, plastic backing, and standard ground shipping on all orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Embroidered Patches Traditional embroidered patches with thread stitching on felt backing, offering up to 99% or 100% embroidery coverage with plastic backing, available in various shapes and sizes with up to 9 thread colors and a 6-piece minimum order.
• Custom Photo Patches Full-color printed patches offering photographic realism with over 1 million colors and flawless gradation, ideal for intricate designs and small text reproduction; 25-piece minimum, includes iron-on backing and merrowed border.
• Custom Woven Patches Super-fine detail patches using woven threads for 100% thread coverage without visible cloth background, suitable for intricate details and small lettering; 25-piece minimum.
• Custom PVC Patches Durable rubber patches made from polyvinyl chloride, waterproof and cold-resistant, available in 2D and 3D forms with hook-and-loop, iron-on, and other backing options for tactical and outdoor use; 10-piece minimum.
• Custom Leather Patches Patches crafted from faux leather, genuine leather, or suede with customizable base colors and ink options for a rugged and refined appearance; 25-piece minimum, suede and genuine leather (+15%).
• Custom Chenille Patches Classic varsity-style patches with plush, raised texture built on felt base with densely stitched thread creating a soft, tufted surface; 50-piece minimum.
• Custom Bullion Patches Handcrafted premium patches using gold and silver wire beads combined with silk, felt, velvet, twill and embroidery threads; 6-piece minimum.
• Custom Name Patches Embroidered name identification patches with customization options for shape, size, backing, font, border, background, and name colors with over 70 fabric options and 200+ thread colors; 4-piece minimum for same name.
• Custom Blank Patches Ready-to-customize blank patches shipped within seven business days, available in various shapes, sizes, border colors, and background colors for personal or business use; 25-piece minimum.
• Stock Patches and Tactical Gear Pre-made patches including American flags in various styles (standard, ACU, SWAT, desert, multicam), military branch patches, morale patches, tactical gear, and uniforms available for immediate purchase.
• Custom Lapel Pins and Metals Metal lapel pins available in hard enamel, soft enamel, die struck, silk screened, and offset printed options with 12 metal plating choices and multiple attachment styles; 50-piece minimum, no mold/die charge.
• Custom Woven Labels Custom fabric labels woven with thread for brand identification, available in multiple folds (straight, center, loop, end, mitre, manhattan, book) and backings with up to 8 thread colors; 25-piece minimum.
• 3-Day Rush Printed Labels Rush-produced custom labels with photographic realism, washable and fade-proof, manufactured in the USA and shipped within 3 business days of proof approval with expedited 1-2 day shipping.
• Custom Hang Tags Product identification tags with hole punch and colored string included, available in multiple thicknesses (14pt to 24pt) with matte or glossy finishes; 50-piece minimum.
• Custom T-Shirts Custom printed t-shirts available in 100% cotton or 50/50 blend with digitally imprinted or silkscreen printing options in multiple styles including t-shirts, polos, sweatshirts, and hoodies; 6-piece minimum.
• Custom Direct Embroidered Caps Direct embroidery on caps with 12-piece minimum, featuring 9 free colors and free pre-production sample, available in structured twill, unstructured twill, and trucker cap styles with no setup or artwork charges.
• Custom Caps with Attached Patches Caps with custom patches applied via heatseal or sewing, offering patch application services with embroidered patches up to 99% or 100% coverage; 12-piece minimum.
• Custom Lanyards Identification and promotional lanyards available in woven, printed, or eco-friendly materials with over 40 base colors and multiple attachment options including reflective and glow-in-the-dark features.
• Custom Face Masks 3-layer custom printed face masks with anti-microbial agent and moisture management fabric, unlimited colors, shipped within 3-5 days, printed in the USA.
• Custom Challenge Coins Metal medallion coins in various finishes (gold, silver, copper, antique options) available in hard enamel, soft enamel, die struck, or printed processes with custom shapes and double-sided designs.
• Custom Decals Custom decals in spot color or 4-color process printing on durable materials suitable for product labeling, promotions, packaging, and indoor/outdoor use; 125-piece minimum.
• Custom Bumper Stickers Vinyl bumper stickers in standard sizes (3x11.5 inches and 3.75x15 inches) available in white or yellow with two free ink colors and no setup charges; 125-piece minimum.
• Custom Mouse Pads Cloth-surface mouse pads with dye-sublimation printing for vibrant high-resolution graphics, featuring no artwork fees and 5-day rush delivery available; 10-piece minimum.
• Custom Military Patches Specialized military patches including full-color and subdued options in ACU, SWAT, forest, desert, and Multicam patterns, serving Army, Navy, Air Force, Marines, and Coast Guard with sewn-on hook-and-loop construction for maximum durability.
• Custom Biker and Motorcycle Patches Custom patches for motorcycle clubs with 6-piece minimum, featuring free artwork and pre-production embroidered sample before full order processing.

Quantifiable outcome

• 8-12 business day standard turnaround with rush services available
• +3 more outcomes

Named customers7 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• The/Studio: Tech-enabled custom goods platform covering patches, pins, and promotional products with a similar broad catalog and self-serve ordering workflow, increasingly overlapping with Custom Patches' addressable product set.

Broad incumbents

• Quality Logo Products: Established US promotional products distributor offering custom patches, apparel, caps, lanyards, decals, and stickers via a similar e-commerce-first model, providing broader scale and enterprise reach alongside Custom Patches' offering.
• Crestline Promotional Products: Large promotional products distributor and manufacturer with a deep catalog of custom apparel, patches, pins, and recognition items sold to corporate and institutional buyers, overlapping significantly with Custom Patches' apparel and accessories lines.
• 4imprint: One of the largest US promotional products companies, offering custom patches, apparel, lanyards, pins, and decals as part of a much wider catalog. Competes with Custom Patches on most adjacent product lines and benefits from enterprise B2B contracts Custom Patches does not currently address.

Direct peers

• Dutch Label Shop: Direct-to-consumer custom woven label brand, competing on similar hang-tag, label, and small-format patch orders with international shipping that Custom Patches does not offer.
• Patches4Less.com: Direct online competitor selling custom embroidered, woven, PVC, and other patch types to similar military, first-responder, and small-organization buyers through a self-serve e-commerce model with no minimums and rush options.
• PinMart: Specialist in custom lapel pins and challenge coins, directly competing with Custom Patches' pin and coin lines on hard/soft enamel, diestruck, and printed finishes with similar low minimums.
• Wunderlabel: Online custom woven labels and patches manufacturer with strong self-serve e-commerce workflow, overlapping with Custom Patches' woven labels, name patches, and woven patches categories.
• Custom Patch Factory: Online custom patch supplier offering embroidered, PVC, woven, and printed patches to the same military, law enforcement, and club customer segments with self-serve quoting and free design services.
• EmbroideredPatches.com: Long-running online custom patch manufacturer with overlapping product breadth (embroidered, woven, PVC, leather, name patches) and the same DTC e-commerce GTM, competing head-to-head on price, MOQ, and turnaround.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/custom_patches
• Facebookfacebook.com/custompatchesinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Patches