What Wunderlabel does

Wunderlabel is a privately held, direct-to-consumer e-commerce manufacturer of custom clothing labels and related textile branding products, founded in 2004 and headquartered in Springfield, USA. The company operates an online design configurator through which customers personalize woven labels, printed labels, logo labels, laundry labels, leather labels, cotton labels, hang tags, stickers, ribbons, wristbands, DTF transfers, business cards, and size labels, then order made-to-order units. Its core technology is the in-house production workflow combined with the interactive configurator that supports real-time preview of fonts, colors, symbols, QR codes, and customer-uploaded logos.

The business sells through 17 localized storefronts covering the United States, Canada, the United Kingdom, Ireland, the European Union, Spain, France, Germany, Italy, the Netherlands, Poland, Portugal, Sweden, Australia, New Zealand, South Africa, and Japan, with localized language, currency, and pricing. Revenue is generated entirely through one-time purchases at unit prices typically ranging from $5.95 (printed and iron-on labels) to $19.95 (woven and logo labels), with volume discounts available for larger orders. Primary customer segments include fashion designers and clothing manufacturers, families and parents seeking name labels for school and daycare, crafters and DIY hobbyists, and small businesses and startups needing affordable short-run branding.

Wunderlabel holds OEKO-TEX Standard 100 certification (Product Class 1) for its woven labels, certifying materials as safe for babies and toddlers up to three years of age. Marketing relies on content and SEO through a substantial blog, email newsletters, social media presence across Instagram, Facebook, YouTube, Pinterest, and TikTok, and an affiliate partner program. The company is bootstrapped with no disclosed funding rounds, has 101-250 employees, and shows no public ownership, M&A, or leadership change data in the available source material.

Name

Wunderlabel

Legal name

Wunderlabel

Website

https://wunderlabel.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Wunderlabel is a privately held US-based e-commerce manufacturer, founded in 2004, that sells made-to-order custom clothing labels, hang tags, stickers, ribbons, and related textile branding products through 17 localized storefronts worldwide, serving fashion designers, parents, crafters, and small businesses.

Ownership category

akta.pro rank

Product category

Custom Apparel Labels and Branding Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers) (IMAOALAC)

Keywords

• Custom clothing labels
• Woven labels
• Personalized hang tags
• Printed fabric labels
• Custom ribbons wristbands

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Label Sales: One-time purchase model where customers order custom-made clothing labels, hang tags, stickers, ribbons, wristbands, and business cards. Products are made to order based on customer specifications. Volume discounts available for larger quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wunderlabel designs, manufactures, and sells custom-made clothing labels, hang tags, stickers, ribbons, wristbands, business cards, and DTF heat transfers. Customers personalize products with logos, text, symbols, or QR codes through an online design configurator and order low minimum-quantity batches produced in-house.

Differentiator

Problem solved

Functional benefit

Products and services

• Woven Labels Custom woven clothing labels made from 100% recycled polyester and OEKO-TEX Standard 100 certified. Customers personalize text, symbols, logos, or QR codes via the online configurator; minimum orders from 25-100 pieces; starting at $19.95.
• Printed Labels
• Logo Labels
• Laundry Labels
• Cotton Labels
• Leather Labels
• DTF Transfers
• Hang Tags
• Custom Stickers
• Printed Ribbon
• Event Wristbands
• Custom Business Cards
• Size Labels
• Woven Flag Labels
• Gift Voucher
• Sample Pack
• Printed Iron-On School Labels
• Pre-Designed Labels
• Seasonal Labels
• Hang Tag Cords and Ribbons
• Closures (Wristband Closures and Screws & Rivets for Leather)

Quantifiable outcome

• OEKO-TEX Standard 100 certified - materials proven free of harmful substances, safe for babies and toddlers up to 3 years

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Brother Industries: Global manufacturer of P-touch label printers and printing equipment enabling DIY label creation. Represents an alternative path for customers who choose to print their own labels rather than order custom-made from Wunderlabel.
• Avery Products: Established large-scale label and printing brand with retail and online channels for blank and printable labels/templates. Broader incumbent whose mass-market label-printing products sit adjacent to — and partially substitute for — fully customized apparel labels.

Emerging players

• MOO: Custom-printing brand for business cards, stickers, and branded merchandise serving SMBs and creatives. Overlaps with Wunderlabel's business card and sticker product lines and shares the SMB/branding customer base.

Direct peers

• Stuck On You: Australian-founded personalized name-label brand selling labels for kids, school, and daycare. Overlaps directly with Wunderlabel's name-label and parent/family segments and uses a similar e-commerce-led DTC model.
• LabelValue: US online retailer of blank and custom-printed labels for product packaging, branding, and shipping. Overlaps with Wunderlabel's custom sticker and label lines in serving SMB customers seeking small-quantity custom labels.
• Name Bubbles: US direct-to-consumer name label brand for children's items, camps, and schools. Competes head-to-head with Wunderlabel in the US school/daycare labeling use case via a comparable online customization experience.
• Etiquette Labels: UK-based custom clothing and name label retailer offering personalized woven, printed, and iron-on labels online. Closely comparable product mix and SME/hobbyist target customer, overlapping with Wunderlabel's UK storefront.
• Dutch Label Shop: Direct online competitor offering custom woven, printed, hang tag, and care labels via a self-serve configurator with low minimums. Targets the same small-business, designer, and hobbyist customers as Wunderlabel across Europe and globally.
• Pendragon Woven Labels: Custom woven label manufacturer serving fashion brands and handmade-product sellers via online ordering. Comparable product, customization approach, and SME/crafter target customer to Wunderlabel's woven-label offering.
• Quality Woven Labels: Online custom woven label manufacturer selling direct to fashion brands and crafters. Comparable product offering (woven labels), customization model, and SMB/hobbyist customer profile to Wunderlabel's woven-label business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wunderlabel
• Facebookfacebook.com/wunderlabel
• Instagraminstagram.com/wunderlabel
• Pinterestpinterest.de/wunderlabel
• TikToktiktok.com/@wunderlabel
• Xx.com/wunderlabel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wunderlabel