EventSphere

What EventSphere does

EventSphere is a privately held, Atlanta-based event housing and meetings fulfillment company founded in 2009 by industry veterans Todd Lambert and Jay Colucci. The company provides end-to-end housing services to event organizers, professional associations, and enterprise clients across verticals including technology, government, dental, coatings, music products, and fitness. Its core product is PASSKEY, a cloud-based booking and event management system with a direct-to-hotel reservation channel that supports multilingual branded booking websites and integrates with client registration systems. Supporting modules include ORB (Organized Room Blocks) for real-time sub-block and meeting space management, an in-house 24/7 contact center with sub-12-second average wait times, and a Smartsheet-based collaborative project timeline tool. The company is PCI DSS and GDPR compliant.

EventSphere operates on a professional-services revenue model with quote-based, multi-year enterprise contracts, sourcing new clients primarily through an RFP-driven enterprise field sales motion. The company reports a 98% client retention rate and has scaled from a single show to more than 80 shows within seven years, with marquee clients including the 2012 Democratic National Convention, NVIDIA's GPU Technology Conference, SRA International, NAMM, and HYROX. Its go-to-market emphasizes consultative selling, dedicated account management, and a high-touch service model staffed by personnel with 15-30+ years of hospitality industry experience.

The company is entirely founder- and privately-owned, with no disclosed external funding, parent company, or institutional investors. Headcount sits in the 11-50 range, and the leadership team comprises the two co-founders, a VP of Finance and Client Services, an Executive Director of Administration and Finance, a Director of Marketing, an Executive Vice President, and a Director of Operations. The company distributes services exclusively through direct enterprise sales and does not operate a self-serve, marketplace, or channel-partner model.

Name

EventSphere

Legal name

EventSphere

Website

https://eventsphere.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

EventSphere is a privately held, Atlanta-based event housing and meetings fulfillment company serving enterprise clients and associations globally. It provides end-to-end housing services — including hotel block management, registration integration, and on-site logistics — through its proprietary PASSKEY and ORB platforms.

Ownership category

akta.pro rank

Product category

Event Housing and Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Event housing services
• Hotel block management
• Convention housing fulfillment
• Event registration booking
• Attendee accommodation platform

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Housing Services: Comprehensive housing services for events including site selection, hotel booking, contract negotiation, housing management, event logistics, and marketing support. Revenue is generated through professional service fees for managing event housing blocks and related services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

EventSphere is a housing services company that manages end-to-end event housing for conventions, conferences, associations, and corporate clients. Services span site selection, hotel contract negotiation, room block management, attendee and exhibitor booking, registration integration, event logistics, and event marketing, delivered through its proprietary PASSKEY booking platform and ORB (Organized Room Blocks) sub-block management tool, backed by an in-house 24/7 Contact Center.

Product overview

EventSphere is a housing services company that delivers event housing and management services through a unified platform approach. The core technology is PASSKEY, an event booking system with direct hotel channels, supplemented by ORB (Organized Room Blocks) for room block management. Additional service modules include an in-house Contact Center for 24/7 attendee support and Smartsheet-based project timelines for event coordination. Together these products enable comprehensive event registration integration, hotel booking, contract negotiation, housing website design, marketing, and on-site fulfillment.

Differentiator

Problem solved

Functional benefit

Brands

• Passkey: Streamline and automate meetings and event bookings with a direct booking channel to hotels.
• ORB (Organized Room Blocks)
• Contact Center
• Smartsheet

Quantifiable outcome

• 98% client retention rate
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Maritz Global Events: Maritz is a long-established meetings, incentives, and events company with significant scale in convention housing and event logistics. It frequently competes with EventSphere on enterprise and association event RFPs.
• Cvent: Cvent is a leading event management technology platform with attendee registration, venue sourcing, and group hotel block tools. It overlaps with EventSphere's Passkey/ORB technologies as a software competitor for housing management.
• BCD Meetings & Events: BCD is a large-scale global meetings and events management company offering housing as part of a broader portfolio including registration, sourcing, and on-site services. It competes with EventSphere on enterprise RFPs for large conventions.
• Freeman: Freeman is a major event production and logistics firm whose services extend to housing support, exhibitor services, and on-site fulfillment — directly comparable to EventSphere's full-service housing partnership model.
• Encore (formerly PSAV): Encore provides in-house AV, production, and increasingly event technology services at venues. While focused on production, its on-site services and venue-based model compete for portions of EventSphere's event logistics and on-site fulfillment scope.

Emerging players

• Eventbrite: Eventbrite is a broader event registration and ticketing platform that increasingly overlaps into housing and event management for smaller and mid-sized events, serving as a lower-end competitor for clients outside EventSphere's enterprise focus.

Direct peers

• Passkey (Community Brands): Passkey is the same platform EventSphere reportedly builds on/replicates functionality of, providing direct booking channels and reservation transfer to hotels. Now owned by Community Brands, it is a direct competitor in the event housing technology layer.
• onPeak (formerly Ambassadors): onPeak is the most direct competitor to EventSphere. Notably, several EventSphere founders (Todd Lambert, Alice Meadows-Jones) previously worked at Ambassadors/onPeak, making this the company's primary head-to-head rival for convention housing management and hotel block services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MyEventSphere

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EventSphere